One of Berlin’s rising-star, early stage startups, Peec AI, just crossed $10 million in annualized revenue, according to internal dashboard data seen and verified by TechCrunch.
Peec AI raised its $21 million Series A six months ago. While CEO Marius Meiners wouldn’t disclose its valuation to me at that time (only revealing that it was above $100 million), he did say the startup had grown its revenue to more than $4 million in the 10 months since its launch.
So, it has more than doubled its revenue trajectory, and at a faster pace.
Peec helps brands track and improve their visibility in AI searches. While based in Berlin, it recently opened an office in New York.
It’s also serving as proof of one of the key market shifts happening in Europe’s tech scene.
“Founders these days track revenue much more closely,” Antler partner Christoph Klink was telling me just a couple of days ago. Sitting in a hotel lobby bar during an event-laden week for the tech ecosystem, the Berlin-based VC had offhand mentioned Peec AI as one of the most successful companies in his portfolio, alongside Lovable and others.
My next question was how he defined success, which led to a discussion of recent market cycles. Compared to six years ago, he said, the big change is that success is now defined by growth, not valuation.
Having learned lessons from 2021’s frothiness and subsequent painful return to reality, investors now know that revenue can’t be an afterthought. The corollary is that it isn’t something you can just check on every couple of weeks, Klink told me.
Startups now tend to keep running dashboards on revenue progress, sometimes — as is the case at Peec — visible to all employees.
For some founders, this has required some adjusting; but others were born just for this new cycle.
Peec AI’s product takes the same approach as SEO dashboards, except it helps brands track generative engine optimization (GEO) — visualizing whether they show up when users type a certain set of prompts into ChatGPT and the like.
But as Meiners then told me, he is also a former esports athlete who once ranked among the top 100 League of Legends players. This explains why he would share a revenue tracker with his whole company: his background gave him a unique take on what makes a winning team.
Talent is the first ingredient, and Peec AI took an innovative approach to hiring in Berlin’s competitive market.
Like many startups in the Bay Area, but very few in Europe, it invested in billboards to pitch itself not only to prospective clients, but also to applicants. In our conversation, Klink had recalled with a smile that these billboards were more often than not strategically placed in front of other tech companies across the city.
What those billboards say may differ, but they are part of a narrative that attempts to position Peec AI as a company worth jumping ship for. According to Klink, this signaling is particularly important in the current AI cycle, where companies and investors are piggybacking on trends that are only just emerging — such as AI search.
This bet on undercurrents applies to many startups Klink has invested in, which is why he understands why portfolio companies like Peec AI — and Lovable — not only closely track ARR, but also sometimes publicly disclose revenue milestones despite having absolutely no obligation to do so.
“That’s a way to show it’s working,” Klink said. “It also shows a focus on growth that sets the culture.”
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Former senators Rufai Sani Hanga and Kabiru Ibrahim Gaya, as well as Senator Masud El-Jibrin Doguwa, have defected to the All Progressives Congress (APC) in Kano State.
The trio joined the party alongside 136,038 other defectors during the unveiling of President Bola Tinubu’s campaign groups in Kano ahead of the 2027 elections.
Other politicians who joined the APC include the Kano State Deputy Chairman of the National Democratic Congress (NDC), Ali Datti Yako, and some members of the party’s state executive committee.
Former Ungogo Local Government Chairman, Badaru Umar, also defected alongside members of the political group of former Kano APC governorship candidate, Nasiru Yusuf Gawuna.
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Former Speaker of the Kano State House of Assembly, Isyaku Ali Danja, joined the APC with his supporters.
Also joining the ruling party were former PDP deputy governorship candidate Yusuf Bello Danbatta and his supporters, as well as former Special Adviser to the President, Senator Baraka Sani.
The NNPP chairman of the “Book Faction”, Abdullahi Zubairu Abiya, was also among the defectors.
Former NNPP senatorial candidate, Abdulmajid Dauda Dandawaki, joined the APC with his supporters, while NDC State House of Assembly candidate Kabiru also defected to the ruling party.
The APC has attracted several opposition politicians in recent months, particularly from the NNPP, following Governor Abba Kabir Yusuf’s move to the ruling party.
The governor’s defection has also been followed by the movement of lawmakers and political appointees into the APC.
The latest defectors include politicians who have served in the Senate, House of Representatives, state legislature, local government and political parties.
The Plateau State Government has ordered the immediate temporary closure of all public and private primary and secondary schools across the state following suspected cases of diphtheria reported in four Local Government Areas.
Politics Nigeria reports that the directive, which takes effect from Monday, September 7, 2026, will remain in force indefinitely, with the government expected to announce a new date for the resumption of academic activities.
This was disclosed in a statement issued on Saturday by the Commissioner for Information and Communication, Joyce Lohya Ramnap.
The government said suspected diphtheria cases had been recorded in Jos North, Wase, Jos South and Bassa Local Government Areas, prompting the authorities to take precautionary measures to prevent further spread of the disease.
According to the statement, the directive applies to both public and private schools, including institutions that had already resumed academic activities.
School proprietors, administrators and teachers were directed to comply immediately, while parents and guardians were advised to keep their children and wards at home throughout the period of the closure.
The government explained that the measure was intended to safeguard pupils, students and members of staff amid concerns over the suspected infections.
“Further information on the resumption of academic activities will be communicated to the public in due course,” the statement said.
Meanwhile, tension has also been reported in Mangu Local Government Area following an attack on two residents returning from mining activities between Gaude and Mangu Halle.
One person was killed while another sustained gunshot injuries after suspected armed militia members attacked the victims at about 8:10pm on Thursday.
According to counter-insurgency publication Zagazola Makama, troops of Sector 8, Sub-Sector 81, deployed at Gyambwas, responded to a distress call and moved to the scene.
The troops reportedly found one of the victims, identified as Lanyet Bala, with a gunshot wound to his leg, while the attackers had fled.
A subsequent search-and-rescue operation was launched for the second victim, identified as Kwonan.
Plateau State Map
His remains were later discovered within the general area, according to the report.
Bala was evacuated to Allah Nakowa Hospital in Mangu for medical treatment.
The troops have since commenced offensive operations in the area and launched a manhunt for the fleeing attackers.
In another related development, the Berom Youth Moulders-Association (BYM) has condemned fresh attacks by suspected armed Fulani terrorists in Rim and Wereng communities in Riyom Local Government Area of Plateau State, which reportedly claimed the lives of two youths.
The victims were identified as 39-year-old Joel Bwede and 22-year-old Justice Dadong.
In a statement issued by its Publicity Secretary, Rwang Tengwong, the association expressed concern over what it described as the growing frequency of attacks and the loss of human lives in the state.
The BYM said it was particularly disturbed that victims of recurring violence were increasingly being reduced to statistics in reports of killings.
“Each casualty represents a family shattered, dreams cut short, and a community left traumatised,” the association said.
It warned that the persistent attacks must not be allowed to become the new normal in Plateau State, while calling on the Federal and state governments, as well as security agencies, to intensify efforts to protect residents and their property.
“The protection of lives and property is a primary responsibility of government, as expressly provided under Section 14(2)(b) of the Constitution of the Federal Republic of Nigeria,” the association said.
The group demanded increased security presence in vulnerable communities, improved intelligence gathering and rapid-response mechanisms to prevent further attacks.
It also called for the immediate investigation of the killings and the arrest and prosecution of those found responsible.
The BYM expressed condolences to the families of Bwede and Dadong and the people of Rim, while urging residents to remain calm and cooperate with security agencies as efforts to restore security in the affected communities continue.