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Peec, one of Berlin’s rising startups, more than doubled annualized revenue in months to $10M, sources say

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One of Berlin’s rising-star, early stage startups, Peec AI, just crossed $10 million in annualized revenue, according to internal dashboard data seen and verified by TechCrunch.

Peec AI raised its $21 million Series A six months ago. While CEO Marius Meiners wouldn’t disclose its valuation to me at that time (only revealing that it was above $100 million), he did say the startup had grown its revenue to more than $4 million in the 10 months since its launch.

So, it has more than doubled its revenue trajectory, and at a faster pace.

Peec helps brands track and improve their visibility in AI searches. While based in Berlin, it recently opened an office in New York. 

It’s also serving as proof of one of the key market shifts happening in Europe’s tech scene. 

“Founders these days track revenue much more closely,” Antler partner Christoph Klink was telling me just a couple of days ago. Sitting in a hotel lobby bar during an event-laden week for the tech ecosystem, the Berlin-based VC had offhand mentioned Peec AI as one of the most successful companies in his portfolio, alongside Lovable and others. 

My next question was how he defined success, which led to a discussion of recent market cycles. Compared to six years ago, he said, the big change is that success is now defined by growth, not valuation.

Having learned lessons from 2021’s frothiness and subsequent painful return to reality, investors now know that revenue can’t be an afterthought. The corollary is that it isn’t something you can just check on every couple of weeks, Klink told me. 

Startups now tend to keep running dashboards on revenue progress, sometimes — as is the case at Peec — visible to all employees.

For some founders, this has required some adjusting; but others were born just for this new cycle.

Peec AI’s product takes the same approach as SEO dashboards, except it helps brands track generative engine optimization (GEO) — visualizing whether they show up when users type a certain set of prompts into ChatGPT and the like. 

But as Meiners then told me, he is also a former esports athlete who once ranked among the top 100 League of Legends players. This explains why he would share a revenue tracker with his whole company: his background gave him a unique take on what makes a winning team.

Talent is the first ingredient, and Peec AI took an innovative approach to hiring in Berlin’s competitive market. 

Like many startups in the Bay Area, but very few in Europe, it invested in billboards to pitch itself not only to prospective clients, but also to applicants. In our conversation, Klink had recalled with a smile that these billboards were more often than not strategically placed in front of other tech companies across the city.

What those billboards say may differ, but they are part of a narrative that attempts to position Peec AI as a company worth jumping ship for. According to Klink, this signaling is particularly important in the current AI cycle, where companies and investors are piggybacking on trends that are only just emerging — such as AI search.

This bet on undercurrents applies to many startups Klink has invested in, which is why he understands why portfolio companies like Peec AI — and Lovable — not only closely track ARR, but also sometimes publicly disclose revenue milestones despite having absolutely no obligation to do so. 

“That’s a way to show it’s working,” Klink said. “It also shows a focus on growth that sets the culture.”

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Imo senatorial aspirant, Nwachukwu drags NDC to court over ticket denial  

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A Senatorial Aspirant, Isaac Nwachukwu, has dragged Nigeria Democratic Congress, NDC, and the Independent National Electoral Commission, INEC, before a Federal High Court Sitting in Owerri, Imo State, over the fallout of the party’s National Assembly primaries.

Nwachukwu, in a suit filed through his Counsel, Cajethan Oguzie, accused the party of denying him the Imo North senatorial ticket after emerging a consensus candidate and paying N5m for the nomination form.

The suit also disclosed that Nwachukwu had paid N20m for the support of the party, but his support was unexplainably reduced to N10m when the list of those who supported the party was published.

The NDC Senatorial Aspirant, in his prayers before the court, demanded that a declaration should be made that he is the consensus candidate of the party in the state with regard to the Imo North Senatorial Zone in the 2027 General election.

“A declaration that the first defendant, NDC, be restrained from fielding another candidate except the plaintiff in the General election into the Imo North Senatorial Zone as he is the consensus candidate for the said election.

“A declaration that the second defendant, INEC, be perpetually restrained from recognising and accepting the candidacy of another person except the plaintiff in the Imo North Senatorial election pending the determination of the matter,” the suit stated.

In an affidavit supporting the originating summons, Nwachukwu stated that he purchased the expression of interest form to aspire for the position for Imo North senatorial zone, a copy of which is attached in the suit already filed.

The NDC Senatorial Aspirant added that upon the purchase of the form, he made a monetary contribution in support of the party’s growth in the tune of N20m into the party’s FCMB account number through his Counsel, receipt also attached in the suit as an exhibit.

“The first sign of irregularity and no compliance with the NDC constitution and electoral act came up when the N20m I paid for party support was allocated to one of the aspirants for my Senatorial District by the name Matthew Omegara, and the N10m that Matthew Omegara paid for party support was allocated to me by the Screening Committee headed by Sam Egwu and Buba Galadimma.

” In compliance with NDC’s directives, I participated in the NDC screening exercise and was successfully cleared as an aspirant to participate in the primary election.

After my consensus candidacy was ratified, my name was shortlisted as a Candidate for Imo North district. A copy of the result is hereby annexed as Exhibit 1U5,” the affidavit added.

Nwachukwu alleged that his name was substituted with Omegara after he had been declared the winner of the primary election.

The Imo North Senatorial Aspirant claimed that the National leader of the party, Seriake Dickson, had summoned him for a meeting telling him that his candidacy was affected after a party chieftain from his state said he didn’t know him.

Among other demands, Nwachukwu is asking the court to order NDC to issue him a certificate as its candidate for the Imo North Senatorial District.

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ADC raises alarm over alleged membership forgery in Zamfara

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Supporters and members of the African Democratic Congress, ADC, in Anka and Talata Mafara Local Government Areas of Zamfara State have alleged attempts to manipulate the party’s membership records and card numbers ahead of internal political activities.
The allegation was contained in a statement issued on Wednesday in Gusau by Nura Rabiu Cibiki, Director of Media and Strategy, Campaign and Mobilisation Committee for Abdulrahaman Yahaya, an aspirant for the House of Representatives seat representing Anka/Talata Mafara Federal Constituency.

The group warned against any attempt to alter or duplicate legitimate membership figures, saying such actions could deepen tensions within the party in the constituency.

“We strongly oppose any move to manipulate or duplicate legitimate membership figures, warning that such actions would only worsen existing tensions within the party and the Anka/Talata Mafara Federal Constituency,” the statement said.

The supporters maintained that ADC members in Anka and Talata Mafara were aware of the party’s authentic membership strength and were prepared to protect the integrity of the party’s records.

The statement added that while justice may be delayed, the truth could not be denied.

Meanwhile, Yahaya has filed a suit at the Federal High Court in Gusau challenging alleged irregularities in the party’s primary election process in the constituency.

The court has fixed June 23, 2026, for mention of the case.

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