The Plateau Bloggers and Online Media Association (PLABOMA) hosted an impactful 2026 World Social Media Day celebration in Jos, bringing together key stakeholders, media professionals, content creators, students and digital enthusiasts to promote innovation, creativity and responsible use of social media.

The event was held at Usiju World Event Center, under the theme “Digital Voices: Innovation, Creativity and Youth Engagement,” served as a platform for meaningful conversations on the growing influence of digital media, while highlighting the role of young people in driving innovation, collaboration and positive social change through online platforms.

Speaking during the event, Chairman of PLABOMA, Chief Matthew Oyerinde Tegha, has said social media has evolved beyond a communication tool to become a major driver of economic growth, innovation, job creation and civic engagement.

He said bloggers and content creators have a critical role to play in reshaping the narrative about Plateau State, urging them to use their digital platforms to promote the state’s tourism potential, cultural heritage, entrepreneurial successes and investment opportunities rather than allowing negative stories to dominate public discourse.

Tegha also called on the Plateau State Government, peace builders, entrepreneurs and business owners to work closely with bloggers and content creators in promoting Plateau’s tourism potential, cultural heritage and investment opportunities, saying such partnerships would help reshape the state’s image and drive development.

The keynote speaker and Plateau State Director of the National Orientation Agency (NOA), Mrs. Kaneng Pam Hworo, challenged young people to use their digital voices as instruments for innovation, creativity and nation-building rather than spreading harmful content.

Speaking on the theme, “Digital Voices: Innovation, Creativity and Youth Engagement,” Hworo said social media has evolved beyond a communication platform into a powerful tool capable of shaping public opinion, mobilising communities and influencing national development. She noted that every post, video, podcast or livestream carries the potential to make a positive impact.

According to her, every smartphone has become a powerful platform, while every content creator has the capacity to serve as an agent of positive change. She urged youths to leverage their digital influence responsibly by promoting truth, creativity, innovation and values that contribute to the growth of their communities and the nation.

Also speaking, the Director of Press and Public Affairs to the Plateau State Governor, Dr. Gyang Bere, urged bloggers and content creators to use their digital platforms to promote peace, unity and responsible journalism, stressing that citizen journalism comes with the responsibility of protecting national security and fostering social cohesion.

He called on digital media practitioners to project Plateau State’s positive stories, including its development strides, tourism potential and resilient people, assuring them of Governor Caleb Mutfwang’s continued support for the media in advancing responsible digital communication and sustainable development.

Member of the PLABOMA Board of Trustees, Mr. Yakubu Taddy, cautioned social media users against irresponsible online activities, warning that what people post on digital platforms could have lasting consequences on their personal and professional lives. He urged content creators to be mindful of the information they share online.

Taddy also called for stronger collaboration among media and social media organisations to promote fact-checking and responsible journalism, encouraging bloggers and digital publishers to verify information before publication in order to curb the spread of misinformation.

A major highlight of the event was the unveiling of PLABOMA’s Unified Bloggers Website, a first-of-its-kind platform designed to connect over 30 active bloggers, strengthen collaboration and boost the visibility of digital journalism in Plateau State.

Stakeholders at the event commended PLABOMA for launching its Unified Bloggers Website: https://plaboma.com/ , describing the initiative as a major step towards strengthening collaboration among online publishers and promoting credible digital journalism in Plateau State.

They, however, urged the association to expand the platform’s focus by promoting Plateau State’s rich tourism destinations, cultural heritage and investment opportunities, noting that consistent positive storytelling would help reshape the state’s image and attract more visitors and investors.

The Secretary of the Plateau Bloggers and Online Media Association (PLABOMA), Mr. Ibrahim Kallamu, said social media has evolved into a powerful tool for communication, business, education, news dissemination and civic engagement, urging participants to leverage digital platforms responsibly to create opportunities, promote innovation and contribute to societal development.

Popular content creator and comedian, Mr. Sunday Agbaji, popularly known as Hilarious Sunnie, highlighted the transformative power of digital media, sharing his journey in content creation and encouraging young people to embrace creativity, consistency and originality. He noted that impactful digital content has the potential to educate, inspire, entertain and create sustainable economic opportunities.

Delivering his goodwill message, the Chairman of the Plateau State Internal Revenue Service (PSIRS), Dr. Jim Pam Wayas, urged young people and content creators to take advantage of the enormous economic opportunities offered by social media, stressing that impactful storytelling and content creation can be monetised to generate sustainable income while promoting positive narratives about Plateau State and Nigeria.

Representing the Director-General of the Plateau State Peacebuilding Agency, Dr. Julie Sanda, Mr. Kenneth Dakop, Team Lead, Strategic Communication, commended PLABOMA for promoting peace and positive narratives through digital media, describing the association as a strategic partner in advancing social cohesion and assuring it of the agency’s continued support in building a peaceful and united Plateau State.

Representing the Commander of Operation Enduring Peace, Maj. Gen. EF Oyinlola, Capt. CP Oteh commended PLABOMA for promoting responsible digital journalism and urged bloggers and content creators to use their platforms to support security efforts, promote peacebuilding and foster unity by sharing verified information and positive narratives about Plateau State.

The event ended with the presentation of awards to outstanding individuals and organisations, including PLASMIDA, PLASCHEMA, NUJ Chairman Mrs. Ayuku Pwaspo, Media Icon, the Plateau State Ministry of Information, Youth Engagement and Impact, and Godwin Okoko, in recognition of their effective use of social media to promote public engagement, innovation and community development.

As debates continue over the financial sustainability of Nigerian football, sports enthusiast Yisa Jamiu has identified the inability of clubs to generate consistent revenue beyond matchdays as the biggest commercial challenge confronting teams in the country.

Speaking in an interview with Sports247, Jamiu argued that while sponsorship remains important, many clubs in the Nigeria Premier Football League (NPFL), Nigeria National League (NNL), and football academies have failed to develop the commercial structures necessary to attract long-term investment and achieve financial stability.

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According to him, the overdependence on government funding remains one of the major obstacles hindering the growth of Nigerian football.

“The biggest commercial challenge facing clubs in the NPFL, NNL, and academies is the inability to build sustainable revenue beyond matchdays,” Jamiu said.

“Many clubs rely heavily on government funding. Poor marketing, weak branding, limited media exposure, and low fan engagement have also contributed to the financial struggles of most teams.”

The sports enthusiast noted that many clubs lack a clear commercial identity and long-term vision that can attract investors, sponsors, and supporters.

He further observed that most clubs share similar objectives centred solely on winning trophies rather than building strong and sustainable football institutions.

“Most teams have virtually the same vision and mission: ‘We want to win the league.’ That seems to be the primary focus of everyone,” he said.

Jamiu stressed that modern football requires clubs to think beyond results on the pitch by creating brands that supporters can connect with and by developing alternative sources of income through merchandising, partnerships, media rights, and community engagement initiatives.

He also called on club administrators to adopt more professional business models capable of generating revenue independently rather than relying almost entirely on government allocations and the personal finances of club owners.

According to him, it is time for Nigerian football stakeholders to shift their attention toward building commercially viable football institutions that can compete sustainably both on and off the pitch.

The comments once again highlight the growing conversation around the need for structural reforms in Nigerian football, with experts increasingly advocating for better governance, stronger branding, and innovative revenue-generation strategies to ensure the long-term survival and growth of clubs across the country.