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Meta’s Edits app is getting an AI assistant and a desktop version

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Meta on Wednesday previewed upcoming additions to its video-editing app Edits at an invite-only creator event in L.A., showing off features like a new AI assistant and a desktop version of the previously mobile-only app.

The company also announced other new tools will launch in the app today, such as a “Beta” tab for experiments and expanded audience insights.

Edits first arrived last year as a direct competitor to ByteDance’s CapCut. With the addition of the new and upcoming tools, Meta is looking to both retain and attract new users.

The upcoming AI assistant will help creators analyze their insights and brainstorm ideas for their content. The assistant will use their Instagram data, like their views and video-retention insights, to help them see what’s working and why. It will suggest video ideas based on performance and suggest making content with trending audio.

By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators’ attention. Additionally, by offering creators content ideas, Meta is encouraging more frequent posting, which could, in turn, boost user engagement. Direct access to an AI assistant also gets rid of the need for creators to turn to outside tools like ChatGPT when brainstorming content ideas and understanding performance.

Meta launched a similar AI assistant tool for creators on Facebook last week. It’s worth noting that YouTube and TikTok also offer tools to creators to help them brainstorm ideas. For instance, YouTube Studio features an Inspiration tab that uses AI to help creators generate video ideas, while TikTok offers creators an AI assistant that can brainstorm ideas and uncover trends.

The desktop version of Edits will give creators more precise control over the editing process as well as the ability to work on a larger screen, which can be helpful during more advanced editing workflows. The company says creators will be able to sync their workflows seamlessly between mobile and desktop devices.

The upcoming desktop version will also allow Edits to better compete with CapCut, which already offers a desktop version.

Image Credits:Instagram

Among the new features launching today is a Beta tab, which will provide creators with early access to experimental features that are still in development and allow them to provide Meta with feedback. The rollout of the Beta tab indicates that Meta wants to better compete with CapCut and accelerate feature development based on what creators actually want and will use.

Creators will also now be able to see more detailed metrics like their audience demographic breakdown and the time of day their audience is the most engaged. The new metrics join the app’s existing analytics, which include data such as how long viewers watch a video, how many followers were gained from a specific video, where users stop watching a certain video, and more.

Additionally, creators can search specific topics within the app’s Inspiration feed to discover reels and templates other creators are making around a given trend or idea. They’ll also be able to create multiple versions of a single piece of content to test what performs best before publishing.

Although Instagram didn’t share specific numbers about how many users Edits has, the company says that content made with the app sees a 10% higher save rate and 2% higher reshare rate compared to content not made on Edits, and that more than half of people watching reels on Instagram are seeing Edits-created content every day. 

Edits is free to download on iOS and Android.

The AI assistant announced today is currently in testing with attendees of Thursday’s creator event, while the desktop version of Edits is “coming soon,” Meta says. The rest of the features are launching to everyone today.

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Osun: It’s going to be bloody, Adeleke’s win a miracle — Rufai Oseni

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Arise Television’s The Morning Show anchor, Rufai Oseni, has predicted a bloody Osun State governorship election.

He said it would be a “miracle” for Governor Ademola Adeleke to win amid what he described as the deployment of federal might.

Oseni made the remarks on Tuesday while analysing the forthcoming election.

According to him, the influence of the Federal Government would be a major factor in determining the outcome of the poll.

“Coming back to Osun elections, like I’ve been saying, the number one factor in this election is the power of federal might, and federal might has been used very well.

“That’s why I predicted it’s going to be a miracle if Adeleke passes this test because of federal might. And when I’m saying this, I’m saying this because I want the people of Osun to go out there and put their money where their mouth is,” he said.

While expressing concern over the possibility of violence during the election, Oseni alleged that people had already been injured in incidents linked to the poll.

“I’m not saying it to distract Osun people. Like I said before, this election will be very bloody. People were also hurt this morning.

“A few days to election, people were also hurt. So it’s going to be a bloody election. Pure and simple, because there are a lot of moving parts,” he added.

The broadcaster further argued that the  the presence of a strong third candidate could work against Adeleke, citing previous election patterns.

“And when you check election history, any time you have a cocktail of federal might and you have a big third candidate, it doesn’t favour Adeleke,” Oseni said.

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Keffi Flyover To End Deadly Crashes After 225 Lives Lost

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By Rotimi Ijikanmi
The Nasarawa Government says it is constructing a flyover at Total Junction, Keffi, to curb recurring crashes that have claimed 225 lives.

The government disclosed this during an inspection tour of projects by the Renewed Hope Ambassadors Presidential Media Team across Benue and Nasarawa states.

The News Agency of Nigeria (NAN) reports that the five-day tour was led by Mr Bayo Onanuga, Presidential Spokesperson, to inspect infrastructure projects.

Alhaji Wada Mohammed, Managing Director, Nasarawa State Urban Development Agency (NSUDA), said the flyover would be completed by the end of 2026.

Mohammed said the project became necessary because the Abuja-Keffi road had recorded frequent crashes due to its alignment and the junction’s configuration.

He said the flyover, including a circular intersection, would extend about one kilometre, with ramps adjusted to meet the required gradient and bridge headroom standards.

“Once completed, anyone travelling beyond Keffi will have no business at the ground level but will go over the flyover to a safer destination,” Mohammed said.

Mohammed attributed the project to improved federal funding, saying the state government was utilising available resources to execute projects benefiting residents and Nigerians.

Mr Ibrahim Adra, Chief Press Secretary to Gov. Abdullahi Sule, described the flyover as one of the administration’s legacy projects and an intervention on a federal highway.

Adra said the section had witnessed horrific crashes, including vehicles losing control and crashing into residential buildings, resulting in deaths and property destruction.

He said the project was part of the Nasarawa Economic Development Strategy, formulated after Sule conducted a statewide assessment shortly after assuming office.

According to him, the project will improve safety, ease traffic problems, stimulate business activities and enhance the aesthetic appeal of Keffi, a rapidly developing town.

Alhaji Shehu Alagbe, a resident and Total Filling Station dealer, said he had lived in Keffi for 45 years and witnessed frequent crashes at the junction.

Alagbe said crashes occurred regularly, with some incidents causing dozens of deaths, leaving residents traumatised and mourning victims for weeks.

He expressed optimism that the flyover would restore confidence among motorists, increase traffic and boost economic activities for businesses around the area.

Alagbe commended the Federal and Nasarawa governments for the project and prayed for its successful completion.

The flyover is expected to improve road safety, reduce fatalities, restore motorists’ confidence and strengthen commercial activities around Total Junction and other parts of Keffi.

NAN reports that the team also inspected the Makurdi-Jos Federal Highway, which connects with the Keffi-Akwanga Federal Highway at Akwanga Central.

The NSUDA boss said the Federal Government awarded the expansion and dualisation of the Keffi-Akwanga-Lafia-Makurdi road in 2021, but the scope bypassed Akwanga Township.

He said the state government constructed about four kilometres of road to connect the two federal highways through Akwanga Central, following increased traffic and congestion.

Mohammed said the government also constructed a 600-metre overhead structure to further decongest traffic, particularly following increased movement between southern Nigeria and the North-East.

According to him, motorists travelling from the South-East towards the North-East will use the underpass without intersecting traffic at grade, thereby improving movement through Akwanga limit.(NAN) (www.nannews.ng)

Edited by Funmilayo Adeyemi

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