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Meta’s Edits app is getting an AI assistant and a desktop version

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Meta on Wednesday previewed upcoming additions to its video-editing app Edits at an invite-only creator event in L.A., showing off features like a new AI assistant and a desktop version of the previously mobile-only app.

The company also announced other new tools will launch in the app today, such as a “Beta” tab for experiments and expanded audience insights.

Edits first arrived last year as a direct competitor to ByteDance’s CapCut. With the addition of the new and upcoming tools, Meta is looking to both retain and attract new users.

The upcoming AI assistant will help creators analyze their insights and brainstorm ideas for their content. The assistant will use their Instagram data, like their views and video-retention insights, to help them see what’s working and why. It will suggest video ideas based on performance and suggest making content with trending audio.

By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators’ attention. Additionally, by offering creators content ideas, Meta is encouraging more frequent posting, which could, in turn, boost user engagement. Direct access to an AI assistant also gets rid of the need for creators to turn to outside tools like ChatGPT when brainstorming content ideas and understanding performance.

Meta launched a similar AI assistant tool for creators on Facebook last week. It’s worth noting that YouTube and TikTok also offer tools to creators to help them brainstorm ideas. For instance, YouTube Studio features an Inspiration tab that uses AI to help creators generate video ideas, while TikTok offers creators an AI assistant that can brainstorm ideas and uncover trends.

The desktop version of Edits will give creators more precise control over the editing process as well as the ability to work on a larger screen, which can be helpful during more advanced editing workflows. The company says creators will be able to sync their workflows seamlessly between mobile and desktop devices.

The upcoming desktop version will also allow Edits to better compete with CapCut, which already offers a desktop version.

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Among the new features launching today is a Beta tab, which will provide creators with early access to experimental features that are still in development and allow them to provide Meta with feedback. The rollout of the Beta tab indicates that Meta wants to better compete with CapCut and accelerate feature development based on what creators actually want and will use.

Creators will also now be able to see more detailed metrics like their audience demographic breakdown and the time of day their audience is the most engaged. The new metrics join the app’s existing analytics, which include data such as how long viewers watch a video, how many followers were gained from a specific video, where users stop watching a certain video, and more.

Additionally, creators can search specific topics within the app’s Inspiration feed to discover reels and templates other creators are making around a given trend or idea. They’ll also be able to create multiple versions of a single piece of content to test what performs best before publishing.

Although Instagram didn’t share specific numbers about how many users Edits has, the company says that content made with the app sees a 10% higher save rate and 2% higher reshare rate compared to content not made on Edits, and that more than half of people watching reels on Instagram are seeing Edits-created content every day. 

Edits is free to download on iOS and Android.

The AI assistant announced today is currently in testing with attendees of Thursday’s creator event, while the desktop version of Edits is “coming soon,” Meta says. The rest of the features are launching to everyone today.

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2027: Atiku, Obi, others should back Tinubu, opposition dead – Abubakar, Fasola

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A former Deputy Governor of Taraba State, Alhaji Armayau Abubakar, has said that Nigeria should have no opposition at this point in time.

He called on Alhaji Atiku Abubakar, Peter Obi and the rest of the opposition political leaders in the country to support the President Bola Tinubu-led All Progressives Congress, APC, administration.

The Federal Character Commission Commissioner, who spoke in Abuja on Tuesday, said the opposition was disjointed, adding that the APC government had already gone far enough to be measured with the other political parties.

“My message to the opposition is that it is high time at this moment in time to join the winning party, the APC.

“Tinubu’s achievements are very glaring. What can the opposition say against Mr President? I believe there’s nothing. So it is up to them to join the moving trend, the canoe of Noah, so that we can together move and reach the promised land. 

“What I’m trying to tell you is that even the blind man knows that APC has taken over the country. We have almost all the governors together with us, members of the National Assembly all with us. 

“You know, we have members of the State Houses of Assembly. They are with us. These are people. These are major stakeholders, and these are parameters that will show you that APC is already blessed by the entire Nigerians, and therefore I don’t see any reason why Mr President will not come back for the second time. 

“Of course, what impact would the opposition make? It is very clear. Where are the parameters? Where would they start? We have already gone far, hundreds of miles away from them. APC is just like an ocean, the Atlantic Ocean, and other oceans put together, and you are talking of River Benue for the opposition.”

Similarly, Dayo Fasola, a women advocate in the APC and National Women Leader of the Renewed Hope People Advocacy, maintained that there is no opposition to Tinubu.

She claimed the work and campaign on returning President Tinubu to office had been made very easy due to the lack of opposition in the country.

“Sincerely, I feel this game is not going to be fair because the opposition is more or less non-existent. They are not giving us a good run for the money. 

“They are not coordinated. The coordination is non-existent, and it’s a pity. But then, when God wants to complete your mission, He makes it easy. There’s zero opposition,” she stated.

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31 firms win 37 oil, gas blocks in Nigeria’s 2025 Licensing Round

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Thirty-one companies have emerged winners of 37 oil and gas blocks in Nigeria’s 2025 Licensing Round following the conclusion of the commercial bid conference held in Abuja on Tuesday.

The bidding process, held at the Transcorp Event Centre, attracted 143 companies, which submitted about 200 bids for 37 of the 50 oil and gas blocks offered by the Nigerian Upstream Petroleum Regulatory Commission (NUPRC).

The blocks span multiple terrains, including the Niger Delta onshore, shallow water and deep offshore areas, as well as the Benin, Anambra and Chad basins and the Benue Trough.

While 37 blocks received bids, the remaining 13 attracted no offers.

The NUPRC described the outcome as significant, noting that it is the first time Nigeria’s frontier basins—including the Benue Trough, Chad Basin, Anambra Basin and Benin Basin—have attracted such strong investor interest.

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Among the successful bidders are SSonic Petroleum Limited, CFP Pipeline and Flowlines, Dutchford E&P Limited, Attabanson Global Company Limited, Rosem Energy Limited, Pivot-GIS Limited, Network E&P, Asharami, LexOil, BVOF, Gupsco Energy Limited, Saratoga, Volante, Concept-Reel Petroleum Services Limited, Clinton Oil Field, Nuway Oaklane Limited, Ramec, Italia, Blueridge E&P, Up Energies Limited, AYM Shafa, Blackrock Holdings Limited, Funtay Integrated Business Limited, Riparian Development and Production Limited, Nikstallis, Stardeep Petroleum, Dakoda & U Limited, Southborne Oil and Gas Limited, Lanaka Petroleum, Highban Resources Limited and Eyre Energy Limited.

READ ALSO: PHOTO STORY: Firms begin commercial bidding for Nigeria’s deep offshore, shallow water oil assets

The commission said the companies will receive final awards only after paying the required signature bonuses and obtaining the approval of the Minister of Petroleum Resources, in line with the Petroleum Industry Act (PIA) 2021.

Speaking after the exercise, the NUPRC Chief Executive, Oritsemeyiwa Eyesan, thanked President Bola Tinubu for supporting the successful conduct of the licensing round.

She congratulated the successful bidders and urged them to promptly pay their signature bonuses and develop the awarded assets, warning that undeveloped assets could be withdrawn under the commission’s “drill or drop” policy.

The commercial bid conference was monitored by representatives of the Federal Ministry of Petroleum Resources, the Federal Ministry of Finance, the Nigeria Extractive Industries Transparency Initiative (NEITI) and other stakeholders to ensure transparency and compliance with applicable laws.


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