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Meta’s Edits app is getting an AI assistant and a desktop version

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Meta on Wednesday previewed upcoming additions to its video-editing app Edits at an invite-only creator event in L.A., showing off features like a new AI assistant and a desktop version of the previously mobile-only app.

The company also announced other new tools will launch in the app today, such as a “Beta” tab for experiments and expanded audience insights.

Edits first arrived last year as a direct competitor to ByteDance’s CapCut. With the addition of the new and upcoming tools, Meta is looking to both retain and attract new users.

The upcoming AI assistant will help creators analyze their insights and brainstorm ideas for their content. The assistant will use their Instagram data, like their views and video-retention insights, to help them see what’s working and why. It will suggest video ideas based on performance and suggest making content with trending audio.

By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators’ attention. Additionally, by offering creators content ideas, Meta is encouraging more frequent posting, which could, in turn, boost user engagement. Direct access to an AI assistant also gets rid of the need for creators to turn to outside tools like ChatGPT when brainstorming content ideas and understanding performance.

Meta launched a similar AI assistant tool for creators on Facebook last week. It’s worth noting that YouTube and TikTok also offer tools to creators to help them brainstorm ideas. For instance, YouTube Studio features an Inspiration tab that uses AI to help creators generate video ideas, while TikTok offers creators an AI assistant that can brainstorm ideas and uncover trends.

The desktop version of Edits will give creators more precise control over the editing process as well as the ability to work on a larger screen, which can be helpful during more advanced editing workflows. The company says creators will be able to sync their workflows seamlessly between mobile and desktop devices.

The upcoming desktop version will also allow Edits to better compete with CapCut, which already offers a desktop version.

Image Credits:Instagram

Among the new features launching today is a Beta tab, which will provide creators with early access to experimental features that are still in development and allow them to provide Meta with feedback. The rollout of the Beta tab indicates that Meta wants to better compete with CapCut and accelerate feature development based on what creators actually want and will use.

Creators will also now be able to see more detailed metrics like their audience demographic breakdown and the time of day their audience is the most engaged. The new metrics join the app’s existing analytics, which include data such as how long viewers watch a video, how many followers were gained from a specific video, where users stop watching a certain video, and more.

Additionally, creators can search specific topics within the app’s Inspiration feed to discover reels and templates other creators are making around a given trend or idea. They’ll also be able to create multiple versions of a single piece of content to test what performs best before publishing.

Although Instagram didn’t share specific numbers about how many users Edits has, the company says that content made with the app sees a 10% higher save rate and 2% higher reshare rate compared to content not made on Edits, and that more than half of people watching reels on Instagram are seeing Edits-created content every day. 

Edits is free to download on iOS and Android.

The AI assistant announced today is currently in testing with attendees of Thursday’s creator event, while the desktop version of Edits is “coming soon,” Meta says. The rest of the features are launching to everyone today.

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Why Nigeria is lucky to have Tinubu as leader now – Oyedele

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Nigeria’s Finance Minister and the Coordinating Minister of the Economy, Taiwo Oyedele, on Wednesday said the country is fortunate to have President Bola Tinubu at the helm of affairs at a time of economic challenges and global uncertainty.

Mr Oyedele made the remark on Wednesday on the sidelines of the World Bank/International Monetary Fund (IMF) meetings in Bangkok, Thailand, where he praised the president for his willingness to implement difficult economic reforms and his understanding of economic and monetary policy issues.

“I say to myself every time that Nigeria is lucky to have a leader like Mr President,” the minister said.

“A leader that says ‘I’ll do the right thing, even when it’s not popular’. There are so very few of them, and our president is not saying it; he’s doing it, he’s doing it even with pre-election (concerns),” he added.

Since assuming office in May 2023, the Tinubu administration has introduced a series of economic reforms, the impact of which international institutions like the World Bank and the IMF have acknowledged

The reforms include the removal of costly petrol subsidies, which had been a major drain on public finance for years, the unification of the foreign exchange rates and the sharp devaluation of the naira to attract foreign capital.

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Although abolishing fuel subsidies has boosted government revenue and is seen as an investor-friendly move, it has triggered a cost-of-living crisis and spurred inflationary pressures.

Reforms in the foreign exchange market have helped increase accretion to external reserves, which stood at $55.1 billion as of 9 October, its peak level in over 18 years.

The banking sector also underwent a recapitalisation exercise that ended in March and helped Nigerian banks raise N4.7 trillion in new capital.

According to the Central Bank of Nigeria, the recapitalisation strengthened banks’ capital adequacy ratios, keeping the sector above international Basel benchmarks.

Mr Oyedele said President Tinubu possesses two attributes uncommon among leaders, notably those of democratic governments.

READ ALSO: AFC appoints Cardoso as board chairman

The first is his willingness to do what he considers right, even when the decision is unpopular or politically difficult.

“I remember at least three issues that were discussed with him recently, and on my own I would offer to say ‘maybe we wait until after the election’. And his question is always, ‘Is it the right thing to do?’ Yes, yes, it is. Why do we have to wait?” Mr Oyedele said.

“Number two attribute is that our President gets it. It’s not easy to understand issues to do with the economy, finance, monetary policy, like respect for the independence of the monetary authority. For Mr President, it’s 100 per cent,” he added.

The minister added that the president’s position on such matters has made it unnecessary for officials to discuss the issue with him repeatedly.

“We don’t even talk about it. So, I feel like we are so blessed, we cannot afford to wait even one minute,” he said.


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Ricursive Intelligence is betting on AI-designed chips to help solve the compute crisis

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Ricursive Intelligence founders Anna Goldie and Azalia Mirhoseini believe more efficient AI chip design could help solve the compute crisis. The founders took the stage at TechCrunch Disrupt on Wednesday to detail how their startup is developing AI that can design chips, learn from each iteration, and improve subsequent designs, all with the goal of automating and accelerating the chip design process.

“There is this understanding that in the next five years we are going to have at least 10,000x more demand for compute, and that’s somewhat potentially conservative,” Goldie said on stage. “So we don’t want to build 10,000 times more data centers. We think that we need to help by making chips that are more efficient, that use the bandwidth in those data centers more efficiently, that use the wafers and fabs more efficiently, because even if we make [data centers] in space or something, I don’t know, you won’t see the sun anymore.”

While some may be scared by the thought of AI designing its own chips, Goldie argues that letting AI handle chip design will allow humans can focus on developing applications and exploring new possibilities that can expand what they can accomplish with computing.

Image Credits:Kimberly White/Getty Images for TechCrunch /

“I think the way everything is shifting is that humans come bring their great ideas and creative thoughts, and execution is handled by AI,” Goldie said. “And this is happening in chip design, software development, and other places. And that’s something that recursive does for chip design.”

The founders say AI is challenging traditional chip design methods by discovering unconventional layouts that can outperform traditional ones. For example, AlphaChip, the AI system the founders previously developed, produced a circular, “donut-shaped” arrangement of chip components that initially surprised engineers but ultimately proved to be successful.

They explained that they are optimizing entire chips rather than following the traditional approach of partitioning them into dozens of smaller blocks. This approach allows AI to create intricate patterns, including wave-like designs, which the pair said they plan to share more about in the future.

The founders also argued that AI-designed chips will make it possible to create all sorts of chips that might not have been possible before.

“If it takes six months or a year or two years to design a new chip, then you really have to be extremely selective about the chips that you design,” Goldie said. “But if you can design a chip in like a week, and then say for manufacturing, you can design custom chips for all sorts of different types of applications in like space and AR, VR, and you biological computing, and it makes sense financially to do that, and we can be more energy efficient.”

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