Image model releases are driving growth for AI mobile apps, generating 6.5x more downloads than traditional model updates, according to a new report from app intelligence provider Appfigures.
For instance, ChatGPT and Gemini each added tens of millions of new downloads after releasing their respective image models, Appfigures found.
For Google’s Gemini, the release of its image model Nano Banana drove an additional 22+ million downloads in the 28 days following the introduction of the Gemini 2.5 Flash image model last August. This launch lifted the app’s downloads by more than 4x over that period, the data showed.
Image Credits:Appfigures
Meanwhile, ChatGPT added more than 12 million incremental installs in the 28 days after the introduction of its GPT-4o image model in March of last year. That’s roughly 4.5x more downloads than it saw for its GPT-4o, GPT-4.5, and GPT-5 model releases, Appfigures pointed out.
Other model releases followed similar trends, though on a smaller scale. Meta AI’s introduction of its AI video feed Vibes added an estimated 2.6 million incremental downloads in the 28 days after its September 2025 release. (Yes, technically, this is a video model, but it’s ultimately about visual content, not just text.)
Image Credits:Appfigures
Still, the report cautioned, additional downloads don’t always translate into increased mobile revenue.
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Instead, new image model releases give people a reason to install the app and try out its improved image-generation capabilities. That doesn’t mean they’ll necessarily convert to paying subscribers. For example, Appfigures noted that Nano Banana drove only $181,000 in estimated gross consumer spending during the 28-day window following its release, even though it produced a larger spike in downloads than ChatGPT’s 4o image model release.
Meta AI’s launch of Vibes also led to additional downloads, but no meaningful revenue.
Among the three, only ChatGPT turned the increased attention into actual dollars.
OpenAI’s 4o image-generation model led to an estimated $70 million in gross consumer spending over the 28 days after its launch, compared with its prior baseline, Appfigures said.
Image Credits:Appfigures
The company also looked at DeepSeek in its analysis, but it didn’t fit the pattern.
While DeepSeek R1 drove 28 million downloads after its January 2025 release, it wasn’t a typical model comparison event. This was DeepSeek’s breakout moment, when it went from being relatively unknown to an overnight sensation as the tech industry learned about the techniques it used to train its AI models at a fraction of the cost of its competitors. This case highlights how curiosity can drive downloads — though in this instance, the interest wasn’t tied to an image model.
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The National Economic Council has approved the adoption of 112 as Nigeria’s national emergency number, marking a major policy shift to establish a unified and coordinated emergency response system nationwide.
The decision was taken at the Council’s 157th meeting, held virtually and chaired by Vice President Kashim Shettima, who says the reform is a critical test of governance and public trust during emergencies.
“This is not only a technical reform. It is a test of the state’s humanity,” Shettima says. “In moments of fire, accident, robbery, medical emergency, flood, violence, or panic, citizens do not need bureaucracy. They need response.”
Kashim Shettima, Vice President of Nigeria. Image credit: Kashim Shettima/X.
“This is not only a technical reform. It is a test of the state’s humanity,” Shettima says. “In moments of fire, accident, robbery, medical emergency, flood, violence, or panic, citizens do not need bureaucracy. They need response.”
112 move to eliminate fragmented emergency systems
Under the new framework, 112 will serve as a single, nationwide access point for emergency services, replacing the current patchwork of hotlines that often delay response times.
The Council says the unified system is designed to eliminate inefficiencies caused by fragmented emergency numbers and bureaucratic bottlenecks that hinder timely intervention in life-threatening situations.
To drive implementation, NEC approves the establishment of a multi-agency committee, jointly led by the Office of the Vice President and the Nigerian Communications Commission, to oversee nationwide rollout and coordination.
Nigeria’s adoption of 112 builds on earlier initiatives rather than introducing a completely new system.
The Nigerian Communications Commission first introduced the toll-free emergency number between 2019 and 2020, alongside the deployment of Emergency Communication Centres (ECCs) across several states.
These centres were designed to receive distress calls and route them to relevant agencies, including police, fire services, and medical responders, using a universal short code accessible across mobile networks.
At the time, the NCC describes 112 as a “universal, toll-free emergency telephone short code” intended to connect citizens to the nearest response agency for faster intervention.
The system also forms part of broader efforts to strengthen emergency healthcare coordination, including integration with the National Emergency Medical Service and Ambulance System, which aims to improve emergency medical response and reduce mortality rates.
Despite its initial rollout, the 112 system has faced persistent challenges, including uneven nationwide coverage, limited public awareness, and weak coordination among responding agencies.
Emergency Communication Centres exist in multiple states, but operational effectiveness has varied due to infrastructure gaps and inconsistent standard operating procedures.
NEC acknowledges these limitations, noting that Nigeria’s challenge lies less in the absence of systems and more in the lack of coordination and enforcement.
112 alignment with global standards
The move to standardise 112 aligns Nigeria with global emergency response frameworks, where a single number connects citizens to multiple services.
In the United States, the 911 system provides nationwide emergency access, while 112 serves a similar function across Europe as a GSM-standard emergency number.
The 112 system is designed to function across mobile networks and, in some cases, can be accessed even with limited connectivity, making it suitable for broad national deployment.
NEC’s decision signals a shift in focus from infrastructure deployment to governance, coordination, and accountability.
The Vice President notes that Nigeria is “not beginning from zero,” but must now prioritise institutional ownership, standardisation, and public trust.
The multi-agency framework led by the Nigerian Communications Commission is expected to coordinate federal and state actors, ensuring that emergency calls are properly routed and acted upon without delay.
What 112 emergency system means for Nigerians
If fully implemented, the unified emergency number is expected to deliver several benefits for citizens:
A single national emergency line replacing multiple numbers
Faster routing of calls to the nearest response agencies
Improved coordination across security, health, and disaster management services
Strengthened nationwide emergency preparedness
NEC emphasises that the success of the system will depend not only on technology, but also on public awareness and inter-agency discipline.
As Nigeria advances its digital public infrastructure, the adoption of 112 signals an effort to build a more responsive and reliable emergency system, where citizens can access help quickly and efficiently in critical moments.
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A frontline aspirant for the House of Representatives in Plateau State, Hon. Darim Ezekiel Dachomo, has visited the leadership of RCC Rop in Barkin Ladi, seeking spiritual support as he intensifies consultations ahead of his political ambition.
Dachomo, who leads the “Yes We Can” movement, said the visit was part of his broader engagement with key stakeholders, emphasizing the importance of faith and moral guidance in leadership.
During the meeting, he appealed for prayers, counsel, and blessings from the church leadership, noting that spiritual backing remains crucial for anyone aspiring to serve the people.
He also used the opportunity to outline his vision for inclusive governance, integrity in leadership, and sustainable development across Plateau communities.
The church leaders, in response, offered prayers for wisdom, strength, and direction, while encouraging him to remain committed to service and the welfare of the people.
The visit underscores Dachomo’s approach to leadership, which prioritizes community engagement, respect for institutions, and reliance on moral and spiritual guidance as he pursues public office.