Image model releases are driving growth for AI mobile apps, generating 6.5x more downloads than traditional model updates, according to a new report from app intelligence provider Appfigures.
For instance, ChatGPT and Gemini each added tens of millions of new downloads after releasing their respective image models, Appfigures found.
For Google’s Gemini, the release of its image model Nano Banana drove an additional 22+ million downloads in the 28 days following the introduction of the Gemini 2.5 Flash image model last August. This launch lifted the app’s downloads by more than 4x over that period, the data showed.
Image Credits:Appfigures
Meanwhile, ChatGPT added more than 12 million incremental installs in the 28 days after the introduction of its GPT-4o image model in March of last year. That’s roughly 4.5x more downloads than it saw for its GPT-4o, GPT-4.5, and GPT-5 model releases, Appfigures pointed out.
Other model releases followed similar trends, though on a smaller scale. Meta AI’s introduction of its AI video feed Vibes added an estimated 2.6 million incremental downloads in the 28 days after its September 2025 release. (Yes, technically, this is a video model, but it’s ultimately about visual content, not just text.)
Image Credits:Appfigures
Still, the report cautioned, additional downloads don’t always translate into increased mobile revenue.
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Instead, new image model releases give people a reason to install the app and try out its improved image-generation capabilities. That doesn’t mean they’ll necessarily convert to paying subscribers. For example, Appfigures noted that Nano Banana drove only $181,000 in estimated gross consumer spending during the 28-day window following its release, even though it produced a larger spike in downloads than ChatGPT’s 4o image model release.
Meta AI’s launch of Vibes also led to additional downloads, but no meaningful revenue.
Among the three, only ChatGPT turned the increased attention into actual dollars.
OpenAI’s 4o image-generation model led to an estimated $70 million in gross consumer spending over the 28 days after its launch, compared with its prior baseline, Appfigures said.
Image Credits:Appfigures
The company also looked at DeepSeek in its analysis, but it didn’t fit the pattern.
While DeepSeek R1 drove 28 million downloads after its January 2025 release, it wasn’t a typical model comparison event. This was DeepSeek’s breakout moment, when it went from being relatively unknown to an overnight sensation as the tech industry learned about the techniques it used to train its AI models at a fraction of the cost of its competitors. This case highlights how curiosity can drive downloads — though in this instance, the interest wasn’t tied to an image model.
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Enyimba FC returned to winning ways in emphatic fashion on Wednesday after defeating visiting Shooting Stars 4-2 in an entertaining EuroMatch NPFL Matchday 2 rescheduled fixture at the Enyimba International Stadium, Aba.
Sports247 reports that the People’s Elephant produced an impressive attacking display to claim maximum points, scoring four times before the visitors mounted a late fightback with two goals in the closing stages.
Enyimba wasted little time taking control of the encounter, with Richard Ezinna opening the scoring in the seventh minute to give the hosts an early advantage.
The home side continued to press forward and doubled their lead in the 29th minute through Damian Chibueze, putting Shooting Stars under increasing pressure.
The visitors struggled to contain Enyimba’s attacking momentum, and the Aba side added a third goal just seven minutes later.
Idris Abubakar found the back of the net in the 36th minute as Enyimba went into the interval with a commanding 3-0 advantage.
Shooting Stars needed a strong response after the restart, but Enyimba struck again almost immediately.
Ifeanyi Ihemekwele extended the hosts’ lead in the 49th minute, making it 4-0 and putting Enyimba firmly in control of proceedings.
With a four-goal cushion, the hosts appeared to be heading towards a comfortable victory, but Shooting Stars refused to surrender completely.
The Oluyole Warriors eventually found a breakthrough in the 76th minute when Mustapha Adams Agba’a reduced the deficit, giving the visitors a glimmer of hope.
Shooting Stars then added another goal deep into stoppage time, with Johnmark Aule scoring in the 91st minute to make it 4-2.
However, the late rally was not enough to prevent Enyimba from securing all three points.
The victory provides a significant boost for the Aba giants following a difficult start to their NPFL campaign. Enyimba’s four-goal performance also offered a much-needed attacking statement, with four different players finding the net.
For Shooting Stars, the defeat means they leave Aba empty-handed despite their late effort to reduce the deficit.
Enyimba will now look to build on the victory and use the result as a springboard for improved consistency as the NPFL season continues.
The rescheduled Matchday 2 fixture ultimately delivered a six-goal spectacle, but it was Enyimba who had the final say, roaring back to winning ways in front of their home supporters.
Senate President Godswill Akpabio has told Nigerians to watch out for artificial intelligence manipulated campaign messages as the 2027 election approaches.
The Senate President also said that no election prize is worth the life of any Nigerian.
Speaking on the floor of the Senate, Akpabio said no election victory should be celebrated if it hurts the country.
“Let the competition be intense, let it be fair, and let every person involved remember that a country must remain united once the election is over.
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“People who want to hold positions don’t have to agree completely to work together effectively as Nigerians.
“We can argue without making communities compete against each other, or making different faiths fight against each other, or having one part of our country face off against another.
“Let every candidate explain their ideas and respond to tough questions, and let every citizen have the freedom to choose based on that. We need to stop violence, fear, and the false information that spreads quickly and causes people to lose trust.
“No electoral prize is worth taking a Nigerian life. No victory should be celebrated if it leaves the country hurt.
“So watch out for AI manipulated campaigns. Let every candidate explain their ideas and face tough questions, and let every citizen have the freedom to choose,” the Senate President said.