In a media landscape dominated by Baby Shark and Skibidi Toilet, one startup is reimagining children’s media by focusing on well-being, not watch time.
Maka Kids is building a streaming app for children ages zero to six featuring content designed for healthy development. The startup has now raised $3 million in seed funding to scale its platform, and is currently accepting waitlist sign-ups.
Unlike traditional streaming platforms, Maka Kids doesn’t have recommendation algorithms, ads, or auto-play. Instead, it is designed to offer a predictable experience that supports learning, creativity, and emotional growth.
Maka Kids was founded by Isabel Sheinman and Tanyella Leta, who previously founded Nabu, a non-profit venture that brought children’s books to more than 15 million children across 26 countries.
Sheinman and Leta were introduced at a dinner back in 2013 through a mutual friend and immediately hit it off, the pair told TechCrunch in an email. They said they initially over the fact that they both came from families of educators and entrepreneurs, an experience that first inspired Nabu and later fueled their passion for Maka Kids.
They began dreaming up the concept of Maka Kids after discussions with their friends, families, and customers at Nabu. They heard from parents who felt increasingly anxious about the effects of screen time on their children. Building on those concerns, the duo conducted hundreds of user interviews, which ultimately shaped their solution: a children’s streaming app designed with well-being at its core.
Maka Kids founders Tanyella Leta and Isabel SheinmanImage Credits:Maka Kids
“We were seeing parents get completely overwhelmed trying to weigh decisions about what was unsafe, what was good, and understand why their kid was melting down every time screen time ended,” Sheinman said. “At the same time, we watched the children’s media ecosystem get louder, faster, more algorithmically driven. Looking at this problem, we felt uniquely positioned to deliver the relief that parents craved.”
All of the content on Maka Kids is evaluated using Maka Imprint, the startup’s patent-pending developmental framework created through two years of R&D in collaboration with researchers at the Yale Child Study Center. The framework maps seven core domains of early childhood development across more than 650 developmental indicators, including language, creativity, emotional skills, and growth mindset.
Maka Kids licenses content directly from IP holders and individual creators. The startup is also partnering directly with studios and animators to produce original content.
Every show on the platform goes through an analysis of pacing, stimulation levels, color contrast, and narrative structure. Its catalog features slower-paced, lower-stimulation content with genuine narrative arcs and stories from around the world.
The duo believes an important factor often missing from the screen time debate for kids is how much the right story, delivered at the right moment, can positively support a young child.
“Stories can support language development, emotional regulation, curiosity, and give kids a sense of how wide the world is,” Leta said. “Children’s media at its best is one of the most powerful developmental tools families have, when it’s designed with this intention. Most of the platforms children watch on today were designed for adult audiences, with a kids experience crudely bolted on as an afterthought. The incentive for the majority of kids’ streaming platforms is watch time, not well-being.”
Image Credits:Maka Kids
When parents create a profile for their child, they can select channels focused on a variety of topics, such as kindness, STEM, emotional regulation, or movement, and then set preferred session lengths. From there, Maka Kids delivers curated, developmentally vetted content tailored to those selections.
The session then ends naturally, with wind-down cues from characters to help children calmly transition away from screen time without a meltdown.
Maka Kids is running a private beta on iOS this summer and plans to launch publicly this fall on iPhone and iPad, with casting support via AirPlay. Maka Kids says it already has thousands of families on its waitlist.
As for the startup’s business model, the app will operate on a subscription model, priced at $11.99 per month, with a discounted annual option.
In terms of the new funding, the startup plans to use it to grow its catalog of vetted shows. The round was led by Michigan Rise, with participation from Union Heritage Ventures, Flybridge, Also Capital, Detroit Venture Partners, Song United, Invest Detroit, Ann Arbor Spark Capital, and Segal Ventures, as well as angel investors.
“Longer term, our vision is to become the trust layer for every digital experience children have,” Sheinman said. “Embedded into games, edtech products, and shows, Maka Imprint can help developers align their products to what is actually good for kids and families. The kids category deserves a trusted industry standard, and that’s what we are building.”
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Former Plateau State Governor and elder statesman, Senator Jonah David Jang, has voiced strong opposition to proposals that would allow Hausa/Fulani residents in Plateau State to obtain indigene certificates, describing the issue as one with far-reaching implications for the state’s cultural heritage, identity, and indigenous rights. Jang made his position known while addressing ongoing debates surrounding citizenship, residency, and indigeneity, topics that have remained at the center of political and social discussions in Plateau State for decades.
According to the former governor, indigene certificates are historically linked to communities and ethnic groups recognized as the original inhabitants of Plateau State and should not be granted solely on the basis of long-term residence. He argued that while every Nigerian has the constitutional right to live and conduct lawful activities anywhere in the country, such rights should not automatically translate into indigene status, which he said carries unique cultural and historical significance.
Jang further maintained that preserving the distinction between residents and indigenes is necessary to protect the interests, heritage, and political representation of indigenous communities. He warned that altering the existing framework could create tensions and undermine the rights of groups that have historically been recognized as native to the state. The former governor emphasized the need for careful consideration of any policy changes relating to indigene certificates to avoid unintended consequences.
The comments have since generated mixed reactions among stakeholders across the state and beyond. While supporters of Jang’s position argue that protecting indigenous identity is essential for maintaining social and cultural balance, others contend that individuals who have lived in Plateau for generations should be afforded broader recognition and inclusion. The debate continues to spark conversations on the broader issues of citizenship, belonging, and equal opportunities within Nigeria’s diverse society.
Nigerian thrower Vincent Ugwoke produced one of the most significant performances in Nigerian field event history, launching a massive personal best of 63.89 metres to claim the bronze medal in the men’s discus throw at the NCAA Outdoor Track and Field Championships.
Sports247 reports that the outstanding effort not only secured Ugwoke a place on the podium but also elevated him into the history books, recording the furthest discus throw by a Nigerian athlete since 2004.
Competing against one of the strongest collegiate fields in the world, Ugwoke delivered when it mattered most, producing a career-best mark to earn his first NCAA medal and underline his growing status among Nigeria’s elite field athletes.
The event was won by Jamaican star Ralford Mullings, who captured gold with a throw of 65.81m, while compatriot Racquil Broderick secured silver with a personal best of 64.15m. Ugwoke’s 63.89m throw completed the podium and ensured Nigeria was represented among the medal winners.
Beyond the medal itself, the significance of the performance lies in its historical context. Nigerian athletics has traditionally been known for its success in sprinting and jumping events, making Ugwoke’s achievement particularly noteworthy.
His mark stands as the best by a Nigerian discus thrower in more than two decades, highlighting both the quality of his performance and its importance for the development of field events in the country.
The bronze medal also caps an impressive season of progress for the Nigerian, whose steady improvement culminated in a breakthrough performance on one of collegiate athletics’ biggest stages.
Delivering a personal best under championship pressure is a testament to both his preparation and competitive mindset.
For Nigerian athletics, Ugwoke’s achievement serves as a reminder of the growing depth of talent emerging across different disciplines.
His success could provide inspiration for a new generation of throwers looking to make their mark nationally and internationally.
With a personal best, an NCAA bronze medal, and a place in the record books now secured, Vincent Ugwoke leaves the championships having achieved a truly memorable milestone.
His 63.89m throw will be remembered as one of the finest Nigerian discus performances of the modern era and a significant moment in the resurgence of Nigerian field events.
