News

Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry

Published

1 month ago

May 24, 2026

Preport

The smart glasses industry has long been a tortured dream of Silicon Valley. The premise is appealing enough: What if, to enjoy the benefits of mobile computing, people didn’t have to stare at their phones all day long and could, instead, simply wear a lightweight computing device on their face? Science fiction fans (a demographic that is strong in the tech industry) can see this vision perfectly.

However, the industry has — for much of the last decade — resembled a financial black hole into which gargantuan investments have been sunk and from which little to no profit has ever emerged.

“Everybody’s losing money,” said Chi Xu, the founder and CEO of the smart glasses company Xreal, which is a longtime partner of Google. I met Xu at Google’s I/O conference in Mountain View last week, where he was promoting Xreal’s Project Aura. That’s its latest effort to create a set of functional XR glasses that people actually want to use.

“That’s because it’s very hard, what we’re doing,” he said.

For much of the industry’s existence, the problems of smart glasses have seemed somewhat obvious: bulky, uncomfortable, and socially awkward form factor, paired with negligibly beneficial software. Now, however, industry insiders — including Xu — feel like their business has turned a corner and may be reaching an inflection point.

That supposed inflection point has something to do with Meta, whose 2023 partnership with Ray-Ban launched one of the first lines of models that has actually managed to sell a lot of units. (It’s worth noting, however, that the division responsible for the glasses, Reality Labs, still operates at a massive loss.)

Now, as form factors shrink and software improves, Xu feels that Xreal can finally become a leader in the space. “You need all the key pieces ready — you need the hardware ready, the operating system needs to be ready, and then you need a great user interface,” Xu said.

Xreal’s newest model Aura is wired smart glasses that have OLED displays embedded within them, meaning that you can watch high-resolution videos within the frames themselves. Somewhat awkwardly, Aura comes tethered to a “puck” — essentially a phone-shaped mini-computer that powers the experience behind the glasses. When using it, you can ostensibly just slip it into your pocket.

But in exchange for the awkwardness of the puck, the user gets a wider variety of fun experiences with the glasses, including an immersive Google Maps app, VR YouTube videos, and a “painting app” that lets you — via the powers of hand tracking — create holographic imagery that only you can see. There are also reportedly games, playable (again) via hand tracking, and basic web surfing functionality.

“Whether you are following a floating recipe while cooking, setting up a private workspace at a coffee shop or on a flight, or watching a movie on a virtual big screen at home, the experience is seamless,” the company promises.

Xu also says that he imagines the device being used not just by the casual consumer but by professionals as well. “It’s not just about watching the NBA game in a hologram type of format, you could also go to a coffee shop and do some work,” he said.

Currently, the glasses are only available for developers, but the plan is for them to launch commercially later this year. Xreal is also working on an IPO that is expected to take place before 2026 is over, although Xu declined to say much about it.

In the meantime, the company is working on that whole turning-a-profit thing. Xu notes that his company has been raising its gross margin while lowering its costs for marketing and sales. “Next year is the year when we could actually break even,” he says.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Related Topics:finally Googles Industry mastered notoriously partner smartglasses thinks tricky Xreal

Up Next

How NDLEA intercepts Chinese grandma with 31.0Kg of drug consignment at Lagos airport

Don't Miss

PFN decries worsening insecurity, calls for divine intervention

Click to comment

News

Coach Kuforiji Olusola Warns Flamingos Against Defensive Lapses Ahead of Benin Return Leg

Published

21 minutes ago

July 5, 2026

Preport

Head Coach of Samba Tornadoes Football Club, Coach Kuforiji Olusola, has expressed concerns over the defensive performance of Nigeria’s Flamingos despite their 3-2 victory over the Benin Republic in the first leg of the final qualifying round for the 2026 FIFA U-17 Women’s World Cup.

Speaking with Sports247 after the thrilling encounter at the Remo Stars Stadium in Ikenne, the experienced tactician described the result as a risky one, urging Coach Akeem Busari to address the team’s defensive weaknesses before the decisive second leg.

“It’s quite a big risk for the Flamingos with the first-leg result,” Kuforiji said. “Coach Akeem Busari needs to work more on the defensive line ahead of the second leg because conceding two goals at home could become costly.”

Nigeria had to come from behind to secure a narrow advantage after Benin’s Young Amazons took an early lead through Yenido Romaine Gandonou in the 14th minute.

The Flamingos responded positively, with Queen Joseph restoring parity in the 24th minute before Oluwakemi Adegbuyi put the hosts ahead in the 62nd minute.

However, Benin once again showed resilience as Nazifatou Dangui levelled matters ten minutes later, raising concerns over Nigeria’s defensive organisation.

Kindness Ifeanyi eventually scored the winning goal in the 75th minute to hand the Flamingos a slim 3-2 victory and a narrow advantage heading into the return fixture.

Despite praising the team’s fighting spirit and attacking quality, Kuforiji believes the two goals conceded have left the tie finely balanced.

“The Flamingos showed character to keep coming back and find the winning goal, but they must be more disciplined defensively. At this level, small mistakes can make a huge difference.”

Nigeria will now travel to Lomé, Togo, for the second leg scheduled for July 11 at the Stade de Kégué, Benin Republic’s adopted home ground.

The winner on aggregate will secure one of Africa’s coveted tickets to the 2026 FIFA U-17 Women’s World Cup in Morocco, set to take place from October 17 to November 7.

With qualification now within touching distance, all eyes will be on Coach Busari and his young side to see whether they can tighten up defensively and finish the job away from home.

Business

Alake warns mining firms over host community agreements, threatens licence revocation

Published

1 hour ago

July 5, 2026

Preport

The Minister of Solid Minerals Development, Dele Alake, has warned mining companies operating in Nigeria that failure to comply with their Community Development Agreements (CDAs) could lead to sanctions, including the revocation of their licences.

Mr Alake gave the warning on Saturday during the ministry’s 2026 Ministerial Retreat in Abuja.

He said although the government has made significant progress in reforming the solid minerals sector, greater emphasis would now be placed on accountability and ensuring that host communities benefit from mining activities.

“Our reforms have restored confidence, attracted serious investors and made the sector a key part of Nigeria’s economic diversification. Now, our focus is on accountability,” he stated.

The minister stressed that companies must honour the agreements reached with their host communities.

“Mining companies that fail to honour their Community Development Agreements will face sanctions, including the revocation of their licences,” he said.

He added that, “Host communities deserve to benefit from the resources in their land, and there will be consequences for those who ignore that responsibility.”

Community Development Agreements are legally required arrangements between mining companies and host communities, outlining commitments on social amenities, employment, infrastructure and other development projects.

READ ALSO: Alake calls for united African front to capture greater value from global mineral economy

Illegal mining

Mr Alake also reaffirmed the Federal Government’s commitment to tackling illegal mining across the country.

According to him, the ministry will strengthen the operations of the Mining Marshals while adopting practical and innovative measures to improve security in the sector.

“I also reaffirmed our commitment to ending illegal mining by strengthening the Mining Marshals and embracing practical, innovative ideas that will make the sector more secure and more beneficial to all Nigerians,” he said.

The minister said the government’s ongoing reforms are aimed at building a more transparent, secure and investment-friendly mining sector capable of contributing more significantly to Nigeria’s economic diversification.