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Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry

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4 months ago

May 24, 2026

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The smart glasses industry has long been a tortured dream of Silicon Valley. The premise is appealing enough: What if, to enjoy the benefits of mobile computing, people didn’t have to stare at their phones all day long and could, instead, simply wear a lightweight computing device on their face? Science fiction fans (a demographic that is strong in the tech industry) can see this vision perfectly.

However, the industry has — for much of the last decade — resembled a financial black hole into which gargantuan investments have been sunk and from which little to no profit has ever emerged.

“Everybody’s losing money,” said Chi Xu, the founder and CEO of the smart glasses company Xreal, which is a longtime partner of Google. I met Xu at Google’s I/O conference in Mountain View last week, where he was promoting Xreal’s Project Aura. That’s its latest effort to create a set of functional XR glasses that people actually want to use.

“That’s because it’s very hard, what we’re doing,” he said.

For much of the industry’s existence, the problems of smart glasses have seemed somewhat obvious: bulky, uncomfortable, and socially awkward form factor, paired with negligibly beneficial software. Now, however, industry insiders — including Xu — feel like their business has turned a corner and may be reaching an inflection point.

That supposed inflection point has something to do with Meta, whose 2023 partnership with Ray-Ban launched one of the first lines of models that has actually managed to sell a lot of units. (It’s worth noting, however, that the division responsible for the glasses, Reality Labs, still operates at a massive loss.)

Now, as form factors shrink and software improves, Xu feels that Xreal can finally become a leader in the space. “You need all the key pieces ready — you need the hardware ready, the operating system needs to be ready, and then you need a great user interface,” Xu said.

Xreal’s newest model Aura is wired smart glasses that have OLED displays embedded within them, meaning that you can watch high-resolution videos within the frames themselves. Somewhat awkwardly, Aura comes tethered to a “puck” — essentially a phone-shaped mini-computer that powers the experience behind the glasses. When using it, you can ostensibly just slip it into your pocket.

But in exchange for the awkwardness of the puck, the user gets a wider variety of fun experiences with the glasses, including an immersive Google Maps app, VR YouTube videos, and a “painting app” that lets you — via the powers of hand tracking — create holographic imagery that only you can see. There are also reportedly games, playable (again) via hand tracking, and basic web surfing functionality.

“Whether you are following a floating recipe while cooking, setting up a private workspace at a coffee shop or on a flight, or watching a movie on a virtual big screen at home, the experience is seamless,” the company promises.

Xu also says that he imagines the device being used not just by the casual consumer but by professionals as well. “It’s not just about watching the NBA game in a hologram type of format, you could also go to a coffee shop and do some work,” he said.

Currently, the glasses are only available for developers, but the plan is for them to launch commercially later this year. Xreal is also working on an IPO that is expected to take place before 2026 is over, although Xu declined to say much about it.

In the meantime, the company is working on that whole turning-a-profit thing. Xu notes that his company has been raising its gross margin while lowering its costs for marketing and sales. “Next year is the year when we could actually break even,” he says.

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Related Topics:finally Googles Industry mastered notoriously partner smartglasses thinks tricky Xreal

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PDP clarifies position on petition against Adeleke’s re-election

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2 hours ago

September 9, 2026

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The Nyesom Wike-backed Peoples Democratic Party, PDP, has disowned a petition challenging the re-election of Governor Ademola Adeleke of Osun State.

Speaking at a press briefing on Wednesday, the faction’s National Publicity Secretary, Jungudo Haruna Mohammed, clarified that the PDP neither authorised nor endorsed Election Petition No. EPT/OS/GOV/02/2026 before the Osun State Governorship Election Petition Tribunal sitting in Osogbo.

This came a few days after the tribunal displayed petitions purportedly filed by the All Progressives Congress, APC, and the PDP challenging the outcome of the August 15 governorship election.

Mohammed described the petition bearing the PDP’s name as unauthorised, insisting that it did not represent the position of the party.

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Africa’s U20 Women’s World Cup Campaign Under Pressure as Benin, Tanzania Suffer Heavy Defeats

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5 hours ago

September 9, 2026

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Africas U20 Womens World Cup Campaign Under Pressure as Benin.jpg

Africa’s representatives endured another difficult day at the 12th FIFA U20 Women’s World Cup in Poland, with Benin Republic and Tanzania suffering heavy defeats that have raised fresh concerns about the continent’s performance on the global stage.

Sports247 reports that Benin Republic, making their debut at the tournament, were brutally exposed by Argentina in Group A, suffering an 8-0 defeat, while Tanzania’s Twiga Stars were thrashed 5-1 by England in Group B.

The results underline the challenging gap African teams continue to face against some of the world’s established women’s football nations, with the continent struggling to make the desired impact in the early stages of the competition.

Tanzania’s defeat was particularly painful as Nigeria-born Princess Ademiluyi helped England establish early control. The youngster opened the scoring in the ninth minute after connecting with Lia Vivienne, who later provided the assist for Jessie Gale to score England’s fifth goal.

The Young Lionesses, bronze medallists in 2018 and appearing at the tournament for the fifth time, dominated large periods of the encounter.

Rachel Maltby was the standout performer, scoring a hat-trick, with all three goals coming from the penalty spot. She converted in the 15th minute after Lidya Vivienne was penalised, before scoring again in the 43rd minute after Elizabeth Mutimi conceded another penalty.

Mutimi was penalised again two minutes later, allowing Maltby to complete her hat-trick and further compound Tanzania’s misery.

Jamila Mnuduka scored Tanzania’s only goal in the 65th minute, but was forced off with an injury three minutes later.

Tanzania’s defeat leaves them facing a difficult final group match against Canada, while England will meet Brazil in the group’s headline fixture. Brazil currently lead Group B with six points after a 3-0 victory over Canada, with England on four points.

In Group A, Benin’s 8-0 humiliation against Argentina leaves the debutants with just one point and a daunting final encounter against hosts Poland, who defeated Mexico 2-1 and lead the group with six points, Sports247 gathered.

Meanwhile, Ghana’s Black Princesses are also under pressure in Group C after losing 3-0 to Ecuador in their opening fixture. Ghana will face Korea in their next outing.

With several African representatives already struggling, the continent will need a significant turnaround in fortunes to avoid another disappointing showing at the global youth tournament. The remaining group matches now carry enormous importance for Africa’s hopes of progressing deeper into the competition.