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Amazon launches an AI-powered audio Q&A experience on product pages
Amazon launched a new AI-powered feature on Tuesday that allows users to ask questions about products and receive conversational audio responses generated in real time. The responses are delivered by what the company calls “AI-powered shopping experts,” which present information in a natural, discussion-style format.
The new “Join the chat” feature aims to save customers time by providing key product details without requiring them to scroll through lengthy descriptions or reviews. The AI pulls together insights about product features, customer feedback, and other relevant information. For example, shoppers can ask questions like whether a coffee maker is suited for beginners or whether a sweater feels itchy based on customer reviews.
Rather than giving generic answers, Amazon says the AI builds on previous responses to provide more relevant and helpful information, while also making sure not to repeat anything. This is meant to be a similar experience to speaking with a knowledgeable employee at a store.
“Customers can ask questions and actually steer where the conversation goes. Every question they ask influences what comes next, making the experience a conversation customers can join and customize,” the company writes in a blog post.
“Join the chat” is part of a broader experience called “Hear the highlights,” which offers short audio summaries on millions of product pages within the Amazon Shopping app. That feature began testing last May and is currently available in the U.S. However, only select products have audio summaries.
To use the feature, customers open a product page in the app and tap the “Hear the highlights” button, located below the product image. From there, they can listen to a brief overview or tap the “Join the chat” icon to ask specific questions via text or voice. The audio can continue playing even as users browse.
The new capability builds on Amazon’s growing lineup of AI-driven shopping tools. These include Rufus, its generative AI assistant that helps customers research products and compare options; Interests, which continuously tracks and surfaces new items aligned with a shopper’s preferences; and “Help me decide,” which suggests products based on a person’s searches, browsing, and shopping history.
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Nigeria’s Falconets have completed their final preparations for the 2026 FIFA U-20 Women’s World Cup with a 1-1 draw against South Korea U-20 in their final warm-up match in Poland.
Sports247 reports that the encounter provided Nigeria’s coaching crew with one last opportunity to assess the squad before the team begins its campaign at the global tournament.
Mary Mamudu put the Falconets ahead in the 29th minute, giving Nigeria a deserved advantage as the young West Africans looked to finish their preparations on a winning note.
South Korea, however, fought back after the interval and eventually drew level from the penalty spot in the 78th minute. Neither side could find a winning goal thereafter, leaving the two teams to share the spoils in a competitive final test.
The result means Nigeria conclude their Poland-based friendly programme with one victory and one draw, providing valuable match experience ahead of the World Cup.
The Falconets have been preparing extensively for the tournament following a successful qualification campaign in which they overcame Rwanda 5-0 on aggregate, Senegal 3-1 on aggregate and Malawi 3-2 on aggregate.
Nigeria will now shift their attention fully to their opening Group F fixture against Spain on September 7. The team will subsequently face China PR on September 10 before rounding off the group stage against New Caledonia on September 13.
Nigeria remain the only African nation to have featured at every edition of the FIFA U-20 Women’s World Cup, underlining the country’s remarkable consistency at the youth level.
The Falconets have also come agonizingly close to lifting the trophy, finishing runners-up in 2010 and 2014. Their latest campaign therefore presents another opportunity for Nigeria to pursue a first-ever world title in the competition.
The draw against South Korea will give the technical crew plenty to analyze as the final preparations are completed, particularly with the opening game against Spain now approaching.
With the warm-up fixtures behind them, the Falconets can now focus on the task ahead in Poland. The preparations are over. The World Cup journey begins on September 7.
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