Almost all of the 20 U.S. state government-run health insurance marketplaces shared residents’ application information with advertising and tech giants, including Google, LinkedIn, Meta, and Snap, according to a new investigation by Bloomberg.
The report drives home the privacy problems created by pixel-sized trackers, which allow website owners to collect information about their visitors, often for web analytics and identifying bugs. A common tool in digital advertising, these trackers also allow the collection of personal information if misconfigured and placed on websites that contain sensitive content, such as healthcare data.
Per Bloomberg, New York’s health insurance exchange shared information with several tech companies about a person’s application, including whether they provided details about whether they have incarcerated family members.
The health insurance exchange for Washington, D.C. also asked residents about the person’s sex and race, which TikTok’s pixel tracker attempted to redact. Some races were masked and others were not, the publication reported. A spokesperson for the Washington, D.C. exchange told Bloomberg that residents’ email address, phone number, and country identifiers were also shared with TikTok.
Washington, D.C. paused its rollout of the TikTok tracker, and Virginia removed the Meta tracker from its website after Bloomberg found it was sharing residents’ ZIP codes with the tech giant.
This is not a new problem, and has previously caught out telehealth startups and healthcare giants alike. Several companies and healthcare giants have had to notify millions that they inadvertently collected and shared their health information with tech giants, whose profits are derived from using consumer data for advertising.
But Bloomberg’s investigation shows that these pixel trackers can affect large swathes of the population when placed on government websites. The publication noted that more than seven million Americans purchased health insurance for this year through a state health insurance exchange.
The Plateau State Government has directed security agencies to arrest and prosecute those involved in the April 30, 2026 killings in Sabon Gari and the subsequent violence on May 1, 2026 along the Mangu–Sabon Gari Road.
The government warned that “blocking of road in reprisal” will not be tolerated.
The Commissioner for Information and Communication, Joyce Ramnap, said in a statement on Tuesday that the state government is “concerned about the violence that took place on 1 May 2026 along the Mangu–Sabon Gari Road, where some persons blocked the road and attacked innocent commuters”.
“While we understand the anger over the killings of 30 April in Sabon Gari, violence and blocking roads are not acceptable.
“No grievance justifies attacking innocent people or disturbing public peace. The Government has directed security agencies to arrest and prosecute all those involved in both the 30 April killings and the 1 May disturbances. The law will take its course.”
The commissioner extended condolences to the families of those who lost their lives, and also sympathised with everyone affected.
The commissioner commended Operation Enduring Peace and other security agencies for their quick response in bringing the situation under control.
She called on community, religious, and political leaders to remain calm and help reduce tension, and urged citizens to use lawful channels to express their concerns.
“Government remains open to dialogue. Anyone who incites violence or takes the law into their hands, by blocking of road in reprisal will face the full weight of the law,” she warned.
Airtel Africa has called on governments across the continent to elevate telecoms from a supporting industry to a central pillar of economic policy as its Nigerian subsidiary deepens market expansion through a new commercial partnership with IMBIL Telecom Solutions Ltd to accelerate Mobile Virtual Network Operator (MVNO) growth.
The dual developments, policy advocacy at the continental level and market expansion at the national level, underscore a coordinated push by industry stakeholders to reposition telecoms as both a driver of digital inclusion and a catalyst for economic transformation.
At the policy front, Airtel Africa is urging governments to rethink their approach to connectivity, arguing that telecommunications infrastructure must be treated with the same urgency and priority as other critical national assets.
Daddy Bujitu Mukadi, Airtel Africa’s Chief Regulatory Officer and GSMA Africa Group Policy Chair. Image credit: Airtel Africa.
Despite significant progress in network expansion, Mukadi highlighted a persistent and widening usage gap across Africa. While mobile networks now cover approximately 95% of the continent’s population, nearly 75% of Africans remain offline. This paradox, he noted, points to structural barriers that go beyond infrastructure deployment.
Airtel links telecoms policy reform to economic growth
Speaking at the inaugural edition of the États Généraux du Secteur des Postes et Télécommunications in Kinshasa, the Democratic Republic of Congo, Daddy Bujitu Mukadi, Airtel Africa’s Chief Regulatory Officer and GSMA Africa Group Policy Chair, describes telecoms as foundational to Africa’s economic future.
The event, which was attended by President Félix Tshisekedi of Congo, provided a high-level platform for re-evaluating the role of digital infrastructure in national development strategies across the continent.
According to Mukadi, telecommunications should no longer be seen as a secondary enabler of economic activity but rather as the “infrastructure of infrastructures,” with digital technology functioning as the lifeblood of modern economies. His position reflects a growing consensus within the industry that connectivity is now as critical as power, transportation, and financial systems in driving productivity, innovation, and inclusion.
“Telecoms can no longer be treated as a mere support sector,” Mukadi said. “It must be seen as foundational, with digital technology as the blood.”
Despite significant progress in network expansion, Mukadi highlighted a persistent and widening usage gap across Africa. While mobile networks now cover approximately 95% of the continent’s population, nearly 75% of Africans remain offline. This paradox, he noted, points to structural barriers that go beyond infrastructure deployment.
Top among these barriers is device affordability. According to Airtel Africa’s assessment, the high cost of entry-level smartphones continues to exclude millions from participating in the digital economy, even where network coverage exists.
To address this, Mukadi proposed a targeted fiscal intervention: a two-to-three-year exemption on import duties and taxes for entry-level smartphones priced between $40 and $150. He also called for a three-year removal of import duties on telecommunications equipment to reduce the cost of network expansion and improve service reach.
“These measures could reduce handset prices by up to 50% and help bridge the continent’s usage gap,” he said, noting that the proposals have already received backing from six of Africa’s largest mobile operators during industry discussions at Mobile World Congress Kigali 2025.
The policy recommendations reflect a broader industry push for regulatory alignment and government partnership, particularly in addressing the cost structures that continue to limit both access and adoption. By lowering barriers to entry for consumers and operators alike, telecoms companies argue that governments can unlock new waves of digital participation, with downstream effects on education, healthcare, financial inclusion, and entrepreneurship.
While Airtel Africa’s advocacy sets the tone at the continental level, its Nigerian operations are simultaneously advancing market-level innovation through a strategic commercial agreement with IMBIL Telecom, a pioneer Mobile Virtual Network Enabler (MVNE) in Nigeria.
Dinesh Balsingh, Airtel Nigeria CEO. Image credit: Airtel Nigeria.
The collaboration has already yielded measurable outcomes. IMBIL Telecom disclosed that it has successfully onboarded five MVNOs onto its platform, with several additional operators currently in advanced stages of technical and commercial integration. These operators are expected to commence services in the coming months, signaling a gradual but steady expansion of Nigeria’s telecom value chain.
Airtel Nigeria-IMBIL Telecom deal onboards five MVNOs in Nigeria
Announced in Lagos, the partnership represents a significant milestone in the evolution of Nigeria’s telecoms market, particularly in the emerging MVNO segment. Under the agreement, IMBIL Telecom will leverage Airtel Nigeria’s network infrastructure to support the rollout and scaling of MVNO services, effectively lowering entry barriers for new telecom service providers.
The collaboration has already yielded measurable outcomes. IMBIL Telecom disclosed that it has successfully onboarded five MVNOs onto its platform, with several additional operators currently in advanced stages of technical and commercial integration. These operators are expected to commence services in the coming months, signaling a gradual but steady expansion of Nigeria’s telecom value chain.
Speaking on the development, Akeem Ogunkoya, Chairman and Chief Executive Officer of IMBIL Telecom, described the agreement as a foundational step in enabling a more competitive and inclusive telecoms market.
“As the pioneer MVNE in the Nigerian telecom market, our mission is to lower the barrier to entry for aspiring telecom operators,” Ogunkoya said in a company statement. “Our partnership with Airtel Nigeria provides a solid foundation for MVNOs to thrive by leveraging world-class infrastructure and scalable technology.”
He added that the onboarding of five MVNOs demonstrates both market readiness and the effectiveness of the MVNE model in supporting new entrants. “We are encouraged by the strong pipeline of operators preparing to enter the market,” he said.
The MVNE framework plays a critical role in this ecosystem by providing the technical backbone required for MVNO operations. IMBIL Telecom’s platform offers end-to-end capabilities, including core network services, subscriber provisioning, billing systems, regulatory compliance support, and value-added services. This allows MVNOs to focus on customer acquisition, branding, and service differentiation, rather than heavy capital investment in infrastructure.
Industry analysts view this model as a key driver of innovation and competition, particularly in markets like Nigeria where telecoms penetration is high but service differentiation remains limited. By enabling niche operators to target specific customer segments, such as underserved communities, enterprise clients, or digital-first consumers, MVNOs can introduce new pricing models, service bundles, and customer experiences.
The partnership also aligns with regulatory efforts by the Nigerian Communications Commission to liberalise the telecoms market and promote competition. The NCC’s MVNO licensing framework, introduced to deepen market participation, has created new opportunities for both local and international players to enter Nigeria’s telecoms space without the need to build extensive infrastructure.
Ogunkoya acknowledged the role of the regulator in enabling this progress, noting that “the Nigerian Communications Commission has created a forward-looking regulatory environment that supports MVNO growth, innovation, and fair competition.”
Beyond market expansion, the Airtel–IMBIL collaboration reflects a shared objective to deepen digital inclusion across Nigeria. By expanding service offerings and improving accessibility, the partnership is expected to contribute to broader national goals around connectivity, financial inclusion, and digital transformation.
This dual-track strategy, policy advocacy and market execution, illustrates how telecoms operators are positioning themselves at the intersection of infrastructure, innovation, and economic development. On one hand, Airtel Africa is engaging governments to reshape policy frameworks in favour of affordability and access. On the other, its Nigerian subsidiary is actively enabling new business models that can extend the reach and impact of telecom services.
The convergence of these efforts is particularly significant at a time when digital economies across Africa are gaining momentum. As governments seek to diversify revenue sources, improve service delivery, and enhance competitiveness, telecommunications infrastructure is increasingly seen as a foundational layer for achieving these objectives.
However, the success of this vision will depend on sustained collaboration between public and private sector stakeholders. Industry leaders argue that without supportive policies, particularly around taxation, spectrum management, and infrastructure protection, the full potential of telecom-driven growth may remain constrained.
Mukadi’s call for tax exemptions on devices and equipment is therefore not just a cost-reduction measure but a strategic intervention aimed at accelerating digital adoption at scale. Similarly, initiatives like the Airtel–IMBIL partnership demonstrate how private sector innovation can complement policy reforms by translating strategic intent into tangible market outcomes.
For Nigeria, the emergence of MVNOs represents a new phase in telecoms market development. While the country has one of the largest telecoms markets in Africa, the introduction of MVNOs is expected to enhance service diversity, improve customer experience, and stimulate competitive pricing.
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