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Truecaller Rolls Out Business Chat for African Market

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Oluniyi D. Ajao

Truecaller has opened its Business Chat platform to global channel partners and enterprise solution providers, beginning from Lagos, in a move aimed at transforming business-to-customer communication across Africa.

The company said the platform allows businesses to connect with over 500 million active users through verified, rich messaging that offers an alternative to traditional SMS.

The rollout includes partnerships with firms such as Sling Africa and Globe Teleservices for markets outside India, while Gupshup and OneXtel will support operations within India.

Shift from SMS to Verified Messaging

The expansion comes amid growing concerns over declining trust in SMS as a business communication channel, mainly across Africa where spam and fraud are widespread.

According to Truecaller, about 68 billion spam and fraud calls were recorded globally in 2025, revealing the scale of the challenge.

Business Chat seeks to address this by enabling verified messaging within the Truecaller app, where sender identities are confirmed. The platform also supports rich media, interactive buttons, and real-time engagement tracking.

Implications for African Businesses

For businesses across Nigeria and other African markets, the platform offers a direct channel to reach customers without competing with congested SMS inboxes.

It also creates new revenue opportunities for channel partners, who can now resell verified messaging services to enterprise clients.

Priyam Bose, Global Head of Go-To-Market at Truecaller, said the expansion opens broader access for brands seeking to engage users more effectively.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users,” he said.

Growing African Footprint

Headquartered in Stockholm and listed on the Nasdaq Stockholm exchange, Truecaller has continued to expand its presence across Africa, with strong user adoption in Nigeria, Kenya, South Africa, and Egypt.

The company is widely known for its caller identification and spam filtering services, which have gained traction amid rising concerns over digital fraud and unsolicited communications.

With the Business Chat rollout, Truecaller is positioning itself at the centre of Africa’s evolving digital communication ecosystem, as businesses seek more secure and reliable ways to interact with customers.

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NCC Moves to Roll Out Affordable Smartphones in Nigeria

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MATINS IBE(Abuja) —The Executive Vice Chairman of the Nigerian Communications Commission (NCC), Dr. Aminu Maida, has announced the Commission’s intention to make low-cost smartphones available in the market.

He explained that the initiative is designed to ensure wider access to mobile devices for Nigerians at more affordable rates.

He made this known recently during a media briefing with journalists in Abuja, stating, “We are exploring ways to bring less expensive smartphones into circulation.”

He also noted that despite the push for affordability, there is a clear shift in usage trends, with more people adopting 4G technology while gradually moving away from 3G and 2G devices.

“From available data, we are observing a steady transition to 4G connectivity. Currently, over 52 percent of users are on 4G networks,” he added.

He also  commended media coverage of the telecommunications sector, describing it as instrumental in supporting the Commission’s work.

According to him, press reporting has helped in policy execution, keeping the public informed about developments, and ensuring regulatory accountability.

The post NCC Moves to Roll Out Affordable Smartphones in Nigeria appeared first on Business Today NG.

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NCC to Deploy External Auditors to Verify Operator Compliance on Customer Compensation

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BY OR REPORTER —In a move aimed at tightening regulatory oversight and improving service delivery standards, the Executive Vice Chairman of the Nigerian Communications Commission (NCC), Dr. Aminu Maida, has announced plans to deploy independent audit professionals to assess whether telecom operators are adhering to consumer protection directives, particularly on compensation for poor-quality service.

Maida disclosed this during the first media engagement session of 2026 held in Abuja on Friday, explaining that the initiative is designed to ensure full enforcement of recent rules requiring operators to compensate users affected by substandard voice and data performance.

According to him, “We will be bringing in external verification experts to confirm that service providers are complying with the established guidelines.”

He further revealed a significant decline in customer complaints relating to network quality, noting that figures dropped from 351,000 to 75,000 following the 2025 tariff review.

Maida encouraged subscribers to make use of the NCC’s dedicated toll-free channels—300 and 622—to report service challenges, while also directing them to the Commission’s online portal for guidance on common service-related issues.

He emphasized that regulatory actions are grounded in openness and accountability, stating that operators have already been issued clear policy instructions to guide compliance.

On infrastructure protection, Maida noted that cooperation with the Office of the National Security Adviser (ONSA) is yielding positive outcomes, with a noticeable reduction in fiber optic cable damage at construction zones across the country.

He also confirmed ongoing expansion of fifth-generation (5G) network infrastructure in major cities, alongside efforts to optimize unused spectrum resources. In addition, he said a comprehensive review of the National Telecommunications Policy is currently underway.

While acknowledging that sector performance still falls short of expectations, he stressed that steady progress is being made.

Other ongoing initiatives include resolution of outstanding USSD-related debts, implementation of a 24-month compliance timeline for new corporate governance standards for operators, and collaboration with the Central Bank of Nigeria (CBN) to advance digital financial access while curbing electronic fraud.

On handset pricing, Maida stated that regulatory decisions take global market dynamics into account, including coordination with manufacturers to ensure fair consumer pricing.

Addressing concerns over harmful online content, he said the Commission is working with relevant government agencies to develop appropriate intervention mechanisms.

Earlier, the Head of Public Affairs at NCC, Mrs. Nnenna Ukoha, described the forum as part of sustained stakeholder engagement efforts aimed at strengthening resilience and long-term stability in the telecommunications industry, adding that it provides a platform for dialogue, knowledge sharing, and media partnership.

Executive Commissioner for Stakeholder Management, Rimini Makama, also praised media practitioners for accurate reporting and for maintaining oversight of regulatory activities.

The post NCC to Deploy External Auditors to Verify Operator Compliance on Customer Compensation appeared first on Business Today NG.

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