Connect with us

Business

Truecaller Rolls Out Business Chat for African Market

lamaqgodoz

Published

on

345f07211434053.Y3JvcCwxMDgwLDg0NCwwLDExNw

Oluniyi D. Ajao

Truecaller has opened its Business Chat platform to global channel partners and enterprise solution providers, beginning from Lagos, in a move aimed at transforming business-to-customer communication across Africa.

The company said the platform allows businesses to connect with over 500 million active users through verified, rich messaging that offers an alternative to traditional SMS.

The rollout includes partnerships with firms such as Sling Africa and Globe Teleservices for markets outside India, while Gupshup and OneXtel will support operations within India.

Shift from SMS to Verified Messaging

The expansion comes amid growing concerns over declining trust in SMS as a business communication channel, mainly across Africa where spam and fraud are widespread.

According to Truecaller, about 68 billion spam and fraud calls were recorded globally in 2025, revealing the scale of the challenge.

Business Chat seeks to address this by enabling verified messaging within the Truecaller app, where sender identities are confirmed. The platform also supports rich media, interactive buttons, and real-time engagement tracking.

Implications for African Businesses

For businesses across Nigeria and other African markets, the platform offers a direct channel to reach customers without competing with congested SMS inboxes.

It also creates new revenue opportunities for channel partners, who can now resell verified messaging services to enterprise clients.

Priyam Bose, Global Head of Go-To-Market at Truecaller, said the expansion opens broader access for brands seeking to engage users more effectively.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users,” he said.

Growing African Footprint

Headquartered in Stockholm and listed on the Nasdaq Stockholm exchange, Truecaller has continued to expand its presence across Africa, with strong user adoption in Nigeria, Kenya, South Africa, and Egypt.

The company is widely known for its caller identification and spam filtering services, which have gained traction amid rising concerns over digital fraud and unsolicited communications.

With the Business Chat rollout, Truecaller is positioning itself at the centre of Africa’s evolving digital communication ecosystem, as businesses seek more secure and reliable ways to interact with customers.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Enugu Air, airport concession to support state’s $30bn economy goal — official

info

Published

on

By

Enugu Air.jpg

MTN ADVERT

Enugu State is counting on its new airline and the concession of the Akanu Ibiam International Airport, enugu, to support its plan of growing the state’s economy from $4.4 billion to $30 billion by 2031, the Secretary to the State Government, Chidiebere Onyia, said on Tuesday.

Mr Onyia spoke during the Renewed Hope Media Tour of the airport, where he outlined how the state government’s plans to use aviation, tourism, and agriculture to drive economic growth.

According to him, the airport concession is part of a broader strategy by Governor Peter Mbah’s administration to re-position Enugu as a major economic hub in the South-east.

“We looked at Enugu as an economic hub where tourism, hospitality, investment and aviation can work together to drive growth,” he said.

Mr Onyia said the state expects an increase in visitor traffic in the coming years and believes air transport will play an important role in supporting that growth.

PT WHATSAPP CHANNEL

He explained that the government’s projections are linked to plans to attract tourists, investors and businesses to the state.

According to him, depending entirely on commercial airlines could limit the state’s ability to move people into Enugu efficiently.

That, he said, informed the decision to establish Enugu Air.

“If we’re expecting people to come into Enugu, then we can’t depend solely on third-party airlines based on their schedules,” he said.

Mr Onyia disclosed that Enugu Air has six aircraft, describing it as the first phase of the project.

The state government also expects the aviation project to support tourism development.

Mr Onyia said efforts are ongoing to revitalise tourist sites across the state, including attractions expected to draw more visitors to Enugu.

He said that improved access to the state would complement investments in tourism and hospitality by making it easier for visitors to travel to various destinations.

“If people are going to come here for tourism, they need to be able to get into Enugu, and when they get into Enugu, we’ll need places for them to visit,” he said.

He also noted that the airport infrastructure will also support the state’s agricultural development plans through cargo operations.

According to him, the cargo terminal will make it easier to move goods and agricultural produce within and outside the state, creating more opportunities for businesses and investors.

“This is also going to help our agricultural investment outlook because this is where the cargo terminal will be, where we can move things in and out of the state,” he said.

He added that the government’s vision is to use aviation infrastructure to strengthen trade and economic activities across the region.

Private sector-led approach

Mr Onyia said the state adopted a private sector-driven model for the airline and airport projects to ensure efficiency and sustainability.

According to him, professionals with industry experience have been involved in developing the airline and setting up its governance structure.

He said the approach is intended to avoid challenges often associated with direct government management of commercial enterprises.

READ ALSO: ENSSAA to begin enforcement against unauthorised outdoor advertisements across Enugu State

Providing an update on the airport concession process, Mr Onyia said October has been set as the timeline for the next phase of activities.

He explained that the current stage marks an important milestone in the project and will allow concessionaires and contractors to begin work at the site.

Mr Onyia also acknowledged the support of President Bola Tinubu and the Federal Ministry of Aviation in advancing the project.

According to him, federal approvals helped move the initiative from the planning stage to implementation.

The concession of the Akanu Ibiam International Airport followed approval by the Federal Executive Council as part of efforts to attract private investment into airport infrastructure.

In January, the Minister of Aviation and Aerospace Development, Festus Keyamo, signed a concession agreement with Aero Alliance for the operation of the airport.

Under the arrangement, ownership of the airport remains with the Federal Government, while the concessionaire will operate, maintain, and upgrade the facility.

The project has attracted public attention in recent months as the Federal Government and Enugu State continue efforts to re-position the airport as a major gateway for business, tourism and trade in the South-east.


Continue Reading

Business

NAICOM Ends 18-Month Intervention, Hands African Alliance Insurance Back to New Board

info

Published

on

By

Images 2 1.jpeg

The National Insurance Commission (NAICOM) has formally handed over operational control of African Alliance Insurance Plc to a newly constituted, shareholder-nominated Board of Directors.

The transition marks the official conclusion of an intensive 18-month regulatory intervention that commenced in October 2024.

The regulatory intervention succeeded in stabilizing the distressed underwriting firm, resolving critical structural challenges, and rebuilding stakeholder confidence. During the 18-month period, the interim management cleared up to 15 months of annuity arrears, settled outstanding legacy claims, and restored vital liquidity to the firm through targeted asset sales and portfolio transfers. Comprehensive forensic and actuarial reviews were also finalized to address past regulatory breaches.

Speaking during the handover, the Commissioner for Insurance, Mr. Olusegun Ayo Omosehin, charged the incoming directors to strictly uphold robust corporate governance frameworks, maintain absolute operational transparency, and prioritize the prompt settlement of customer claims.

Under the new administrative structure, African Alliance Insurance Plc will be led by Rear Admiral Anthony Odogba Isa (Rtd) as Chairman, alongside Mr. Abayomi Olakunle Olukeye, who assumes the role of Managing Director.

While day-to-day operations have returned to the board, NAICOM confirmed it will maintain close regulatory oversight of the company to monitor its ongoing recapitalization efforts and long-term solvency progress.

The Commission formally took over the board and management of African Alliance Insurance Plc on October 30, 2024.

According to NAICOM exercised its regulatory intervention powers under the NAICOM Act for several critical reasons:

 Insolvency and Financial Instability: Following extensive financial and operational monitoring, NAICOM identified deep-seated insolvency issues that threatened the company’s ability to operate safely and soundly.

 Failure to Meet Obligations: The company faced a massive public outcry and heavy criticism after failing to pay its policyholders and annuitants, leading to prolonged delays in settling claims.

 Governance and Operational Lapses: The regulator discovered major corporate governance failures, indicating that the previous leadership had mismanaged the firm’s assets—which consisted heavily of policyholders’ funds—and exposed the company to extreme risk.

The primary objective of the 2024 takeover was to safeguard public interest, protect policyholders, and implement critical structural reforms to stabilize the firm before handing it back to its shareholders.

Continue Reading

Trending