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Ferrari’s first EV is not for you

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Everyone seems to be mad about Ferrari’s first electric vehicle.

Called Luce, and revealed on Monday, the design of the five-seater (gasp!) was led in large part by Jony Ive and the design firm he runs with Marc Newson, LoveFrom. While it ticks a lot of spec sheet boxes — it boasts 1,000 horsepower and the ability to hit 60 miles per hour in just over two seconds — it’s tracking to be the most mocked new vehicle since the Cybertruck.

This widespread rejection of the wedge-shaped, Nissan-resembling car covers seemingly the whole spectrum, too, from the typical flimsy knee-jerk reactions, to the positively vitriolic. The company’s stock price is down, and even some of the most down-the-middle news outlets are admitting it in their own ways. (Bloomberg said the Luce is “quite a stretch.”)

The question underneath all of this immediate backlash is singular: Who is the Luce for?

Certainly it’s not for me, or for almost anyone reading this. The Luce will cost around $650,000, and this is Ferrari we’re talking about, so even if you have that kind of money, you’re dealing with a company that is, shall we say, selective about its customers.

Is it for existing Ferrari owners? Typically that answer is yes — more than 80% of the 14,000 people who bought a Ferrari last year already own one of its vehicles. It’s hard to imagine that crowd being sufficiently excited about a car that is so devoid of the fierce Ferrari angles that have adorned bedroom walls for decades.

Is it for other car designers? Possibly. Car companies borrow ideas all the time, and there’s definitely plenty on the interior — which features a lot of clicky buttons and knobs, a marked departure for Ive — that I’d personally like to see repeated elsewhere.

Is it for regulators? Well, maybe. The European Union is placing severe limits on the sale of new cars with internal combustion engines in 2035. The Luce may be the first step Ferrari’s taking toward a lineup that complies with those looming rules.

In fact, during an interview with Cleo Abram, we learn that this external pressure seems to have weighed heavily on Ive. Abram was given access to one of four “secret” books Ive created when he started the project, which contains a mix of mood board-style imagery and text written by the iPhone designer himself.

Abram quotes Ive as comparing the task of designing an electric Ferrari to how luxury Swiss watchmaker Patek Philippe adapted during the evolution from mechanical power to quartz crystals. Ive wrote that Patek Philippe survived “primarily because it survived and grew in the transition” by making a mix of traditional timepieces and watches with batteries and quartz movements.

But then, he added: “If it had been legislated that Patek Philippe had to transition its entire product line to quartz, the resulting challenge would appear similar to the transition Ferrari is facing.” Telling!

Still, I find it hard to believe this is purely a compliance car. The company has said it expects the Luce to be profitable from the jump. And Ferrari’s own chief marketing and commercial officer told the Financial Times that the company wanted the Luce to be “polarising.”

He also made another admission in that interview, saying that Ferrari’s main target with the Luce is someone who “already owns an electric car.”

That statement is nearly as radical as the Luce’s design. By definition, that likely means Ferrari isn’t looking at current owners to make up the bulk of Luce sales.

Which brings us to what may be the truest answer: China. While Chinese buyers have typically only made up around 10% of Ferrari’s overall sales, those numbers have declined in recent years, and the automaker’s executives haven’t been shy about wanting their first EV to turn things around in the largest market for battery-powered vehicles in the world.

Viewed through that lens, the Luce’s design makes a bit more sense, as — to my eyes — it certainly resembles some of the designs that have come out of China’s booming auto industry over the last few years.

So maybe the more proper question to ask is this: Will Chinese buyers, who are currently awash in high-performance, high-tech, affordable options, care to pay up for the prestige of a prancing horse on the hood?

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Troops killed 317 terrorists, rescued 221 victims in May nationwide operations: DHQ

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The military says troops on land, air and maritime operations nationwide eliminated 317 terrorists and criminals while rescuing 221 kidnapped victims in May.

The Director of Defence Media Operations, Michael Onoja, disclosed this on Tuesday in Abuja at a monthly press briefing on ongoing military operations.

Mr Onoja said troops, during joint land, air and maritime operations with other security agencies, also arrested 314 suspects and recovered 93 assorted weapons during the period.

He said the operations led to the surrender of 18 terrorists, destruction of three illegal refining sites, and recovery of 21,910 litres of stolen petroleum products.

According to him, the renewed offensive reflects the military’s sustained pressure on terrorist networks, criminal gangs and economic saboteurs across all theatres.

In the North-East, troops of Operation Hadin Kai killed 73 insurgents, arrested 159 suspects and rescued 112 civilians, while several terrorists surrendered due to intensified operations.

Mr Onoja said the troops also repelled multiple attacks, disrupted cross-border logistics and recovered arms and ammunition in Borno and Yobe states.

“In the North-West, Operation Fansan Yamma troops neutralised 24 terrorists, arrested 13 and rescued 22 kidnap victims through aggressive patrols and coordinated air-ground operations,” he said.

He added that troops in the North-Central under Operations Savannah Shield, Enduring Peace and Whirl Stroke conducted clearance and interdiction missions, dismantling kidnapping networks and illegal arms supply chains.

He noted that a major breakthrough was the discovery and dismantling of an illegal arms manufacturing facility in Plateau.

In the South-South, troops of Operation Delta Safe intensified operations against oil theft, arresting 14 suspects, destroying illegal refining sites and intercepting large volumes of stolen petroleum products.

Similarly, troops of Operation Udo Ka in the South-East arrested 60 suspects, rescued 18 victims and recovered weapons while sustaining pressure on criminal and secessionist elements.

Mr Onoja said the operations also exposed networks of collaborators, gunrunners and informants aiding criminal groups across the country.

He acknowledged a recent kidnapping incident in Oyo State, adding that the Chief of Defence Staff, Olufemi Oluyede, had ordered immediate reinforcement and deployment of surveillance assets to track the perpetrators.

He said the military remained resolute in restoring security, assuring that troops would sustain pressure until all threats were neutralised.

“The Armed Forces will not relent in its constitutional mandate to defend Nigeria’s sovereignty and protect citizens,” he said.

Mr Onoja commended troops for their gallantry and professionalism and called on Nigerians to support security agencies with credible intelligence. 

(NAN) 

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Unity Cup 2026: NFF President Ibrahim Gusau Says Tournament Will Help Super Eagles Discover New Stars

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President of the Nigeria Football Federation, Ibrahim Musa Gusau, has revealed that the upcoming Unity Cup will serve as an important platform for discovering new players ahead of the 2027 Africa Cup of Nations qualifiers.

Speaking on the objectives of the tournament, Gusau explained that the competition will give Super Eagles coach Eric Chelle the opportunity to properly evaluate players and build a stronger squad before September’s AFCON qualifying campaign.

Read Also: Flamingos Coach Akeem Busari Warns Nigeria Against Complacency After 5-0 Win Over Guinea

“The Unity Cup is an avenue to discover more players,” Gusau said.

According to the NFF president, the tournament will also help the technical crew establish a clearer tactical direction for the national team.

“These games will help the coach shape his plans,” he implied.

Gusau further disclosed that Chelle has already been given a major target ahead of the next continental tournament.

“He has been mandated to win the AFCON,” he noted.

The Unity Cup is expected to feature several new faces, including home-based players, as the Super Eagles continue rebuilding following recent disappointments.

“This competition could shape the future of the team,” many football observers believe.

The NFF president stressed the importance of using the tournament wisely to strengthen squad depth and competition.

“We must prepare properly for the qualifiers,” he added.

Nigeria remains under pressure to respond strongly after missing out on the FIFA World Cup.

“The expectations around the Super Eagles remain massive,” supporters continue to emphasize.

For the NFF president, the message is clear.

The Unity Cup is more than a friendly tournament.

New players must emerge.

And the Super Eagles must begin building seriously toward AFCON success.

Because winning major tournaments starts with proper preparation and squad development.

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