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Ferrari’s first Electric Vehicle is not for you

Published

4 months ago

May 26, 2026

Preport

Everyone seems to be mad about Ferrari’s first electric vehicle.

Called Luce, and revealed on Monday, the design of the five-seater (gasp!) was led in large part by Jony Ive and the design firm he runs with Marc Newson, LoveFrom. While it ticks a lot of spec sheet boxes — it boasts 1,000 horsepower and the ability to hit 60 miles per hour in just over two seconds — it’s tracking to be the most mocked new vehicle since the Cybertruck.

This widespread rejection of the wedge-shaped, Nissan-resembling car covers seemingly the whole spectrum, too, from the typical flimsy knee-jerk reactions, to the positively vitriolic. The company’s stock price is down, and even some of the most down-the-middle news outlets are admitting it in their own ways. (Bloomberg said the Luce is “quite a stretch.”)

The question underneath all of this immediate backlash is singular: Who is the Luce for?

Certainly it’s not for me, or for almost anyone reading this. The Luce will cost around $650,000, and this is Ferrari we’re talking about, so even if you have that kind of money, you’re dealing with a company that is, shall we say, selective about its customers.

Is it for existing Ferrari owners? Typically that answer is yes — more than 80% of the 14,000 people who bought a Ferrari last year already own one of its vehicles. It’s hard to imagine that crowd being sufficiently excited about a car that is so devoid of the fierce Ferrari angles that have adorned bedroom walls for decades.

Is it for other car designers? Possibly. Car companies borrow ideas all the time, and there’s definitely plenty on the interior — which features a lot of clicky buttons and knobs, a marked departure for Ive — that I’d personally like to see repeated elsewhere.

Is it for regulators? Well, maybe. The European Union is placing severe limits on the sale of new cars with internal combustion engines in 2035. The Luce may be the first step Ferrari’s taking toward a lineup that complies with those looming rules.

In fact, during an interview with Cleo Abram, we learn that this external pressure seems to have weighed heavily on Ive. Abram was given access to one of four “secret” books Ive created when he started the project, which contains a mix of mood board-style imagery and text written by the iPhone designer himself.

Abram quotes Ive as comparing the task of designing an electric Ferrari to how luxury Swiss watchmaker Patek Philippe adapted during the evolution from mechanical power to quartz crystals. Ive wrote that Patek Philippe survived “primarily because it survived and grew in the transition” by making a mix of traditional timepieces and watches with batteries and quartz movements.

But then, he added: “If it had been legislated that Patek Philippe had to transition its entire product line to quartz, the resulting challenge would appear similar to the transition Ferrari is facing.” Telling!

Still, I find it hard to believe this is purely a compliance car. The company has said it expects the Luce to be profitable from the jump. And Ferrari’s own chief marketing and commercial officer told the Financial Times that the company wanted the Luce to be “polarising.”

He also made another admission in that interview, saying that Ferrari’s main target with the Luce is someone who “already owns an electric car.”

That statement is nearly as radical as the Luce’s design. By definition, that likely means Ferrari isn’t looking at current owners to make up the bulk of Luce sales.

Which brings us to what may be the truest answer: China. While Chinese buyers have typically only made up around 10% of Ferrari’s overall sales, those numbers have declined in recent years, and the automaker’s executives haven’t been shy about wanting their first EV to turn things around in the largest market for battery-powered vehicles in the world.

Viewed through that lens, the Luce’s design makes a bit more sense, as — to my eyes — it certainly resembles some of the designs that have come out of China’s booming auto industry over the last few years.

So maybe the more proper question to ask is this: Will Chinese buyers, who are currently awash in high-performance, high-tech, affordable options, care to pay up for the prestige of a prancing horse on the hood?

News

PDP clarifies position on petition against Adeleke’s re-election

Published

2 hours ago

September 9, 2026

Preport

The Nyesom Wike-backed Peoples Democratic Party, PDP, has disowned a petition challenging the re-election of Governor Ademola Adeleke of Osun State.

Speaking at a press briefing on Wednesday, the faction’s National Publicity Secretary, Jungudo Haruna Mohammed, clarified that the PDP neither authorised nor endorsed Election Petition No. EPT/OS/GOV/02/2026 before the Osun State Governorship Election Petition Tribunal sitting in Osogbo.

This came a few days after the tribunal displayed petitions purportedly filed by the All Progressives Congress, APC, and the PDP challenging the outcome of the August 15 governorship election.

Mohammed described the petition bearing the PDP’s name as unauthorised, insisting that it did not represent the position of the party.

News

Africa’s U20 Women’s World Cup Campaign Under Pressure as Benin, Tanzania Suffer Heavy Defeats

Published

5 hours ago

September 9, 2026

Preport

Africas U20 Womens World Cup Campaign Under Pressure as Benin.jpg

Africa’s representatives endured another difficult day at the 12th FIFA U20 Women’s World Cup in Poland, with Benin Republic and Tanzania suffering heavy defeats that have raised fresh concerns about the continent’s performance on the global stage.

Sports247 reports that Benin Republic, making their debut at the tournament, were brutally exposed by Argentina in Group A, suffering an 8-0 defeat, while Tanzania’s Twiga Stars were thrashed 5-1 by England in Group B.

The results underline the challenging gap African teams continue to face against some of the world’s established women’s football nations, with the continent struggling to make the desired impact in the early stages of the competition.

Tanzania’s defeat was particularly painful as Nigeria-born Princess Ademiluyi helped England establish early control. The youngster opened the scoring in the ninth minute after connecting with Lia Vivienne, who later provided the assist for Jessie Gale to score England’s fifth goal.

The Young Lionesses, bronze medallists in 2018 and appearing at the tournament for the fifth time, dominated large periods of the encounter.

Rachel Maltby was the standout performer, scoring a hat-trick, with all three goals coming from the penalty spot. She converted in the 15th minute after Lidya Vivienne was penalised, before scoring again in the 43rd minute after Elizabeth Mutimi conceded another penalty.

Mutimi was penalised again two minutes later, allowing Maltby to complete her hat-trick and further compound Tanzania’s misery.

Jamila Mnuduka scored Tanzania’s only goal in the 65th minute, but was forced off with an injury three minutes later.

Tanzania’s defeat leaves them facing a difficult final group match against Canada, while England will meet Brazil in the group’s headline fixture. Brazil currently lead Group B with six points after a 3-0 victory over Canada, with England on four points.

In Group A, Benin’s 8-0 humiliation against Argentina leaves the debutants with just one point and a daunting final encounter against hosts Poland, who defeated Mexico 2-1 and lead the group with six points, Sports247 gathered.

Meanwhile, Ghana’s Black Princesses are also under pressure in Group C after losing 3-0 to Ecuador in their opening fixture. Ghana will face Korea in their next outing.

With several African representatives already struggling, the continent will need a significant turnaround in fortunes to avoid another disappointing showing at the global youth tournament. The remaining group matches now carry enormous importance for Africa’s hopes of progressing deeper into the competition.