Everyone seems to be mad about Ferrari’s first electric vehicle.
Called Luce, and revealed on Monday, the design of the five-seater (gasp!) was led in large part by Jony Ive and the design firm he runs with Marc Newson, LoveFrom. While it ticks a lot of spec sheet boxes — it boasts 1,000 horsepower and the ability to hit 60 miles per hour in just over two seconds — it’s tracking to be the most mocked new vehicle since the Cybertruck.
This widespread rejection of the wedge-shaped, Nissan-resembling car covers seemingly the whole spectrum, too, from the typical flimsy knee-jerk reactions, to the positively vitriolic. The company’s stock price is down, and even some of the most down-the-middle news outlets are admitting it in their own ways. (Bloomberg said the Luce is “quite a stretch.”)
The question underneath all of this immediate backlash is singular: Who is the Luce for?
Certainly it’s not for me, or for almost anyone reading this. The Luce will cost around $650,000, and this is Ferrari we’re talking about, so even if you have that kind of money, you’re dealing with a company that is, shall we say, selective about its customers.
Is it for existing Ferrari owners? Typically that answer is yes — more than 80% of the 14,000 people who bought a Ferrari last year already own one of its vehicles. It’s hard to imagine that crowd being sufficiently excited about a car that is so devoid of the fierce Ferrari angles that have adorned bedroom walls for decades.
Is it for other car designers? Possibly. Car companies borrow ideas all the time, and there’s definitely plenty on the interior — which features a lot of clicky buttons and knobs, a marked departure for Ive — that I’d personally like to see repeated elsewhere.
Is it for regulators? Well, maybe. The European Union is placing severe limits on the sale of new cars with internal combustion engines in 2035. The Luce may be the first step Ferrari’s taking toward a lineup that complies with those looming rules.
In fact, during an interview with Cleo Abram, we learn that this external pressure seems to have weighed heavily on Ive. Abram was given access to one of four “secret” books Ive created when he started the project, which contains a mix of mood board-style imagery and text written by the iPhone designer himself.
Abram quotes Ive as comparing the task of designing an electric Ferrari to how luxury Swiss watchmaker Patek Philippe adapted during the evolution from mechanical power to quartz crystals. Ive wrote that Patek Philippe survived “primarily because it survived and grew in the transition” by making a mix of traditional timepieces and watches with batteries and quartz movements.
But then, he added: “If it had been legislated that Patek Philippe had to transition its entire product line to quartz, the resulting challenge would appear similar to the transition Ferrari is facing.” Telling!
Still, I find it hard to believe this is purely a compliance car. The company has said it expects the Luce to be profitable from the jump. And Ferrari’s own chief marketing and commercial officer told the Financial Times that the company wanted the Luce to be “polarising.”
He also made another admission in that interview, saying that Ferrari’s main target with the Luce is someone who “already owns an electric car.”
That statement is nearly as radical as the Luce’s design. By definition, that likely means Ferrari isn’t looking at current owners to make up the bulk of Luce sales.
Which brings us to what may be the truest answer: China. While Chinese buyers have typically only made up around 10% of Ferrari’s overall sales, those numbers have declined in recent years, and the automaker’s executives haven’t been shy about wanting their first EV to turn things around in the largest market for battery-powered vehicles in the world.
Viewed through that lens, the Luce’s design makes a bit more sense, as — to my eyes — it certainly resembles some of the designs that have come out of China’s booming auto industry over the last few years.
So maybe the more proper question to ask is this: Will Chinese buyers, who are currently awash in high-performance, high-tech, affordable options, care to pay up for the prestige of a prancing horse on the hood?
Super Eagles midfielder Tochukwu Nnadi has admitted that his move from Belgium to France proved far more challenging than he anticipated, describing French football as significantly more intense and demanding.
The former Flying Eagles star opened up on his struggles since making the switch during the winter transfer window, revealing that adapting to the pace and physical demands of French football has not been easy.
“France is much tougher,” Nnadi admitted.
According to the midfielder, the difference between the Belgian Jupiler Pro League and Ligue 1 became obvious almost immediately after his arrival.
“The intensity and speed are on another level,” he explained.
Nnadi also revealed that he would have preferred more game time following his transfer, especially after earning his Super Eagles debut before the Africa Cup of Nations.
“I would have loved to play more matches,” he said.
Despite the challenges, the Nigerian youngster insists he remains focused on improving and proving himself ahead of the new season.
“I’m working hard every day to get better,” he added.
The midfielder believes the difficult period will ultimately help him grow both mentally and technically as he continues his development in one of Europe’s most competitive leagues.
Nnadi remains one of Nigeria’s promising young talents and hopes to build on his Super Eagles breakthrough by establishing himself at club level.
For the midfielder, the message is clear.
The move has been difficult.
The learning curve has been steep.
But he remains determined to overcome the challenges and emerge stronger.
Because success at the highest level often requires adapting to tougher environments and embracing the struggle that comes with growth.
There was widespread excitement and celebration across Plateau State as the Executive Governor of Plateau State, His Excellency, Barr. Caleb Manasseh Mutfwang, took another bold step toward repositioning the state as a leading agro-industrial hub with the groundbreaking of a 500-cattle-per-day ultra-modern abattoir at Pwomol Village, Heipang, and a Veterinary Teaching Hospital in Barkin Ladi Local Government Area.
The projects, supported by the Livestock Productivity and Resilience Support (L-PRES) Programme, are designed to strengthen the livestock value chain, improve food safety standards, create employment opportunities, attract private investment, and enhance Plateau State’s capacity for meat processing and export.
Performing the foundation-laying ceremony, Governor Mutfwang described the projects as strategic investments that will stimulate economic growth, increase revenue generation, and create sustainable jobs, particularly for young people across the state.
According to the Governor, the ultra-modern abattoir is a critical component of the Heipang Special Agro-Processing Zone, an initiative aimed at reducing poverty and driving large-scale agricultural and industrial development.
“Today marks the groundbreaking of a new economic future for Plateau State. We have gathered here at the Heipang Special Agro-Processing Zone to lay the foundation for an investment that will transform livestock from a traditional activity into a modern engine of wealth creation, industrial growth, and shared prosperity,” Governor Mutfwang stated.
“We are replacing crude and unhygienic slaughter practices with a world-class, automated abattoir capable of processing 500 cattle daily—the largest facility of its kind in this region.” The Governor noted that many African economies have remained trapped in poverty not because of a lack of resources, but because they export raw products and import finished goods. “The difference between poverty and prosperity is often the difference between producing and processing. That is why agro-processing and value addition remain central pillars of our economic development strategy,” he added.
Governor Mutfwang emphasized that the vision of his administration is to ensure that every segment of the value chain within the Special Agro-Processing Zone creates income and opportunities for Plateau citizens.
“Farmers who grow maize and soybeans for animal feed must benefit. Youths involved in livestock transportation must benefit. Entrepreneurs operating cold rooms must benefit. Processors packaging meat products must also benefit. The Heipang Special Agro-Processing Zone is a strategic platform that will attract private investment, improve food safety standards, expand market access, stimulate industrial development, create jobs, and most importantly, generate wealth for our people.”
The Governor expressed confidence that the projects would be completed within one year and commended the host community for its unwavering support. He called on residents to continue supporting the contractors to ensure timely completion.
The Honourable Minister of Livestock Development, Alhaji Idi Mukhtar Maiha, described Plateau State as uniquely positioned to lead Nigeria’s livestock transformation.
According to the Minister, Plateau possesses “a hospitable climate, resilient farming communities, strategic road, rail, and airport connections, as well as a long-standing tradition of excellence in animal health services.”
He noted that the project symbolizes Nigeria’s transition “from informal slaughter systems to modern meat production; from waste to value creation; and from the trade of raw live animals to an integrated livestock and meat industry.”
The Minister stressed that modern livestock infrastructure is essential for improving public health, increasing productivity, and unlocking export opportunities.
The Commissioner for Livestock Development, Veterinary Services and Fisheries, Dr. Sunday Akpa, described the initiative as a historic milestone with the potential to boost foreign exchange earnings and transform Plateau into a major livestock investment destination.
He noted that the project reflects Governor Mutfwang’s unwavering commitment to moving Plateau State beyond the production of raw agricultural commodities toward agro-industrial excellence and livestock-driven economic prosperity.
Also speaking, the Commissioner for Agriculture and Rural Development, Hon. Samson Bugama, described the groundbreaking as a defining moment in Plateau State’s economic transformation.
“Today, we move from speech to soil. We are not merely building an abattoir; we are laying the foundation for the future of our economy,” he said.
Bugama explained that the facility would serve as the anchor project for the state’s 500-hectare Special Agro-Processing Zone, adding that the livestock value chain, long regarded as a sleeping giant, is now being strategically positioned to drive exports, industrial growth, and wealth creation.
He further stated that the project would stimulate feedlot development, promote value addition, attract cold-chain investors, leather processors, and feed mill operators, while creating extensive opportunities for farmers, herders, transporters, butchers, and other stakeholders within the livestock ecosystem.
In separate goodwill messages, community leaders and stakeholders commended Governor Mutfwang for his visionary leadership and commitment to economic transformation in Barkin Ladi and Plateau State at large.
They expressed confidence that the projects would reposition Plateau State as a leading destination for livestock investment, agro-industrial development, and sustainable job creation in Nigeria.