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Peter Obi’s acceptance in North still in doubt despite Kwankwaso’s support base – Muhammad, Ibrahim 

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A political alliance between former Labour Party presidential candidate, Peter Obi, and the leader of the Kwankwasiyya movement, Rabiu Musa Kwankwaso, is already generating fresh conversations ahead of the 2027 presidential election.

Although neither politician has officially emerged as the presidential candidate of the Nigeria Democratic Congress (NDC) yet, both men are seen as preferred candidates to contest against the ruling party and other strong opposition parties in the next election cycle.

Political observers believe the talks are largely driven by the electoral realities of the 2023 presidential election, where both candidates recorded impressive but regionally limited performances.

Obi secured more than six million votes nationwide under the Labour Party and won 11 states alongside the Federal Capital Territory (FCT). However, in the northern region, his victories were limited to Plateau and Nasarawa states, as well as the FCT, where he enjoyed considerable support.

Kwankwaso, who contested on the platform of the New Nigeria Peoples Party (NNPP), won Kano State and secured nearly one million votes, reinforcing his influence in the North-West.

The proposed alliance is now raising questions about whether Kwankwaso’s northern political structure could help Obi improve his acceptance across the region in 2027.

Speaking with DAILY POST in an exclusive interview, political analyst and lecturer at the Aliko Dangote University of Science and Technology, Professor Murtala Muhammad, said Obi’s appeal in the North during the 2023 election was mostly concentrated among urban youths and citizens seeking alternatives to mainstream political parties.

“Peter Obi demonstrated some electoral strength in parts of Northern Nigeria during the 2023 presidential election, particularly in Abuja and among urban youths, middle-class voters, and citizens dissatisfied with the traditional political establishment,” he said.

According to him, electoral trends showed that Obi’s strongest support base remained outside the North.

“Electoral analyses estimated his northern vote share at roughly 14 per cent, compared to over 40 per cent in Southern Nigeria,” Muhammad stated.

He explained that while an alliance with Kwankwaso could strengthen Obi’s chances in Kano and parts of the North-West, it may not significantly alter the broader regional voting pattern.

“Although a potential alliance with Rabiu Musa Kwankwaso could improve Obi’s competitiveness, particularly in Kano through the Kwankwasiyya movement, it does not automatically guarantee widespread northern support,” he added.

Muhammad argued that voting behaviour across most parts of the North-West is still heavily influenced by religion, regional identity, longstanding party loyalty, and local political interests.

“Consequently, many northern voters may still be reluctant to support Obi despite Kwankwaso’s endorsement, making it analytically inaccurate to assume that Kwankwaso’s northern identity alone can deliver the wider North-West voting bloc to Obi,” he said.

Also speaking on the development, Kano-based politician and State House of Assembly aspirant, Aminu Abdullahi Ibrahim, acknowledged that Obi has gained more visibility among northern youths since the last election.

“I believe Peter Obi has gained a level of popularity in parts of northern Nigeria, especially among young people, urban voters, Christians in the North-Central region, and Nigerians who are frustrated,” Ibrahim said.

He maintained, however, that Obi still faces stiff political limitations in the core North-West states, where established political structures remain dominant.

“His popularity in the core North-West, particularly in states like Kano, Katsina, Jigawa, Kebbi, Sokoto, and Zamfara, still remains limited when compared to established northern political figures such as Atiku Abubakar,” he added.

Despite those limitations, Ibrahim said a merger between both politicians could still create a stronger opposition platform than what existed during the 2023 election.

“That said, if Peter Obi and Kwankwaso eventually form a political alliance ahead of future elections, it could make a significant difference compared to 2023,” he stated.

According to him, any serious challenge in 2027 would depend on more than just popularity or online support.

“They require strong grassroots mobilization, party unity, trusted local structures, religious and ethnic balancing, and the ability to protect votes across polling units. Even if Obi and Kwankwaso work together, translating public excitement into nationwide electoral victory will still be a major challenge,” Ibrahim said.

As coalition discussions continue, analysts say the success of any Obi-Kwankwaso partnership may ultimately depend on whether both politicians can transform their individual regional strengths into a truly national political movement capable of competing across Nigeria’s diverse electoral landscape.

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“Africa Must Own Its Sporting Wealth” — Jide-Ojo Olusola Challenges Leaders at YORA Summit 2026

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Sports247 Chief Executive Officer, Jide-Ojo Olusola, has called on African nations to build sustainable sports businesses capable of retaining talent, attracting investment and generating wealth, insisting that the continent must move beyond producing outstanding athletes to owning the commercial opportunities their success creates.

Speaking during the sports development and creative economy discussions at the Year of Return Africa (YORA) Summit & Expo 2026 in Nairobi, Kenya, Jide-Ojo said Africa’s biggest sporting challenge was not a shortage of talent but the absence of strong structures to develop, promote and commercialise its sporting assets.

Jide-Ojo, who also serves as Media Aide to the Senior Special Assistant to the President on Grassroots Sports Development, Hon. Adeboye Anthony Adeyinka, emphasised the need for stronger domestic leagues and viable professional opportunities for African athletes.

“Africa must own it because we have it,” he declared, urging governments, investors and sports administrators to take greater responsibility for developing the continent’s sporting economy.

Drawing from over three decades of experience in the sports industry, Jide-Ojo explained that sports must be recognised beyond entertainment, recreation and physical fitness as a major economic sector capable of creating employment and attracting substantial investment.

He argued that African sports could achieve commercial success comparable to the continent’s music and film industries if stakeholders deliberately invested in professional competitions, broadcasting rights, sponsorship and digital platforms.

The Sports247 CEO also stressed the importance of creating competitive domestic leagues that would encourage athletes to build successful careers at home rather than depend entirely on opportunities abroad.

Highlighting emerging sporting properties, he cited Nigeria’s Showtime Flag Football as an example of how developing sports can create opportunities for athletes, sponsors, media organisations and entrepreneurs when supported by sustainable business structures.

Jide-Ojo further identified storytelling as a powerful instrument for transforming African sports into commercially attractive products.

He explained that compelling stories about athletes’ backgrounds, struggles, achievements and ambitions could build emotional connections with fans, increase stadium attendance and attract corporate sponsorship.

Using global football stars Lionel Messi and Cristiano Ronaldo as examples, he noted that consistent media exposure plays an important role in developing athletes’ public profiles and commercial appeal.

He consequently challenged African sports journalists and broadcasters to devote greater attention to grassroots competitions, emerging athletes and lesser-known sporting disciplines instead of focusing almost exclusively on established international stars.

Jide-Ojo also referenced projections suggesting that Africa’s sports business market could reach $20 billion by 2032 or 2033, although the estimate was not independently verified.

He maintained that the continent must establish stronger partnerships among governments, private investors, sports administrators and media organisations to unlock the economic opportunities within its sporting ecosystem.

His presentation reinforced YORA Summit 2026’s emphasis on African ownership, entrepreneurship and sustainable investment, with a clear message that the continent must not only develop sporting talent but also build the businesses that benefit from it.

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Leadway Named Insurance Company of the Year at 2026 BAFI Awards

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Leadway Assurance Limited  has been named Insurance Company of the Year at the 14th BusinessDay Banks and Other Financial Institutions (BAFI) Awards, held at the Civic Centre, Lagos.

The recognition marks the company’s third consecutive win in the category, following its victories in 2024 and 2025, reinforcing its track record of sustained performance and standing in Nigeria’s insurance industry.

The achievement comes on the heels of a strong 2025 financial year, during which its  revenue grew by 30%,from ₦173.2 billion in 2024 to ₦225.3 billion, while total assets increased from ₦1.024 trillion to₦1.155 trillion.

A statement released today noted that claims paid also rose by 17%, from ₦117 billion to ₦137 billion. 

Speaking on the award, Gboyega Lesi, Managing Director/CEO of the company said: “Being named Insurance Company of the Year for the third consecutive year is a strong affirmation of the confidence our customers place in us. That confidence is built on consistency, accountability, and our ability to deliver when it matters most.

He noted that the  ₦137 billion in claims paid in 2025 reflects this responsibility in tangible terms and reinforces our commitment to helping individuals and businesses navigate uncertainty with greater financial security.

“Our responsibility, however, extends beyond insurance. Financial wellbeing requires an integrated approach to protection, wealth creation, security, wellbeing and legacy planning. Through Leadway ecosystem, we are strengthening the connections across these needs to deliver more comprehensive solutions for individuals, families and businesses. This award is both an endorsement of the work we have done and a responsibility to keep raising the bar for service, value and trust across the industry.”

The leading insurer continues to evolve its product offerings in response to customers’ changing needs and emerging market opportunities.

In August 2026, the company introduced the Leadway Lifetime Plan, a whole of life insurance solution designed to extend financial protection to policyholders’ wider families while providing access to financial value during their lifetime.

In September, it unveiled the Arrival Pack, a specialised insurance solution for short term visitors to Nigeria and the businesses that serve them, ahead of the busy Detty December travel season.

Together, these offerings reflect Leadway Assurance’s commitment to product innovation and customer centric solutions, translating emerging needs into relevant insurance offerings that deliver value at different stages of life and across diverse customer segments.

Established in 2013, the BusinessDay Banking and other FinancialInstitution (BAFI) Awards celebrate outstanding performance across Nigeria’s banking and wider financial services industry, recognising the institutions and leaders shaping innovation, resilience, and growth

The post Leadway Named Insurance Company of the Year at 2026 BAFI Awards appeared first on Business Today NG.

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