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“Nigerian Clubs Must Build Sustainable Revenue Beyond Matchdays”- Yisa Jamiu Reveals
As debates continue over the financial sustainability of Nigerian football, sports enthusiast Yisa Jamiu has identified the inability of clubs to generate consistent revenue beyond matchdays as the biggest commercial challenge confronting teams in the country.
Speaking in an interview with Sports247, Jamiu argued that while sponsorship remains important, many clubs in the Nigeria Premier Football League (NPFL), Nigeria National League (NNL), and football academies have failed to develop the commercial structures necessary to attract long-term investment and achieve financial stability.
According to him, the overdependence on government funding remains one of the major obstacles hindering the growth of Nigerian football.
“The biggest commercial challenge facing clubs in the NPFL, NNL, and academies is the inability to build sustainable revenue beyond matchdays,” Jamiu said.
“Many clubs rely heavily on government funding. Poor marketing, weak branding, limited media exposure, and low fan engagement have also contributed to the financial struggles of most teams.”
The sports enthusiast noted that many clubs lack a clear commercial identity and long-term vision that can attract investors, sponsors, and supporters.
He further observed that most clubs share similar objectives centred solely on winning trophies rather than building strong and sustainable football institutions.
“Most teams have virtually the same vision and mission: ‘We want to win the league.’ That seems to be the primary focus of everyone,” he said.
Jamiu stressed that modern football requires clubs to think beyond results on the pitch by creating brands that supporters can connect with and by developing alternative sources of income through merchandising, partnerships, media rights, and community engagement initiatives.
He also called on club administrators to adopt more professional business models capable of generating revenue independently rather than relying almost entirely on government allocations and the personal finances of club owners.
According to him, it is time for Nigerian football stakeholders to shift their attention toward building commercially viable football institutions that can compete sustainably both on and off the pitch.
The comments once again highlight the growing conversation around the need for structural reforms in Nigerian football, with experts increasingly advocating for better governance, stronger branding, and innovative revenue-generation strategies to ensure the long-term survival and growth of clubs across the country.
Segun Showunmi, a member of the All Progressives Congress, APC, Presidential Campaign Council, PCC, has defended his wife’s redeployment to head the Electoral Operations Department of the Independent National Electoral Commission, INEC.
Showunmi said his role in Tinubu’s 2027 re-election campaign had nothing to do with his wife, Oluyemi Adeyemi-Showunmi, securing the position.
According to him, the posting was purely an internal administrative decision by the commission, urging those questioning it to examine her track record.
He made the remarks on Channels Television, where he became agitated after the presenter asked whether his wife’s new role was compensation for his political activities.
The controversy began after INEC redeployed Oluyemi, who was the commission’s administrative secretary in Lagos State, to its national headquarters to head Electoral Operations ahead of the 2027 elections.
In the reshuffle, Isah Magaji Gummi, who previously headed Electoral Operations, was moved to the Voter Registry Department, while Oluyemi took over his former position.
Reacting to insinuations linking his political activities to his wife’s elevation, Showunmi described her as a career INEC officer who had spent her entire working life with the commission.
He said she joined INEC immediately after completing her National Youth Service Corps, NYSC, programme in Maiduguri and had remained with the commission ever since, adding that her redeployment was an internal arrangement unrelated to him.
“That’s a civil servant you are talking about there. She’s a level 17 officer. Up till this posting, which comes within their own organisation and has nothing to do with anybody, I’m not even sure the President knows,” Showunmi said.
2027: Tinubu’s campaigner, Showunmi defends wife’s new INEC role
The Nigeria Democratic Congress, NDC, has announced a new date for the unveiling and inauguration of its National Campaign Council, NCC.
NDC had earlier slated the inauguration of the campaign council for Tuesday, 20th October, 2026.
But a statement by its National Publicity Secretary, Osa Director, disclosed that the event will now be held on Monday, 26th October, 2026.
"The shift is occasioned by the very tight schedule of our Presidential Candidate, His Excellency, Mr. Peter Obi, who has a very important engagement overseas.
"We apologize for any inconvenience caused by this shift and urge everyone not to lose focus on the goal of ensuring victory for our presidential candidate and all NDC candidates in the forthcoming presidential and general elections. A New Nigeria is POssible," the statement said.
2027: NDC sets new date to inaugurate National Campaign Council
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