Lingzhi Global, with the slogan “For Africa, By Africa,” has launched a coffee awareness campaign in Jos, Plateau State, aimed at promoting coffee consumption while highlighting the economic, agricultural and health opportunities the coffee industry offers to individuals and the nation.
The event brought together captains of industry, political leaders, celebrities, entrepreneurs and members of the public for a celebration of coffee and its growing potential as a driver of economic development.
Speaking at the event, the organisers said the campaign goes beyond promoting Lingzhi Global’s coffee products. It seeks to educate Nigerians on the importance of coffee as one of the world’s most consumed beverages and how a thriving coffee industry can create jobs, improve livelihoods and strengthen local economies.
According to the organisers, increased coffee consumption will stimulate demand, encourage more people to invest in coffee farming and processing, and ultimately build a sustainable coffee value chain across Nigeria.
The campaign also encouraged participants to explore opportunities within the coffee industry, including coffee cultivation, roasting, processing, packaging, distribution and retail, positioning coffee as a viable source of entrepreneurship and employment.
As part of the exhibition, Lingzhi Global showcased a wide range of its products, including:
- Lingzhi Green Tea
- Lingzhi Black Coffee
- Lingzhi Premium Café Au Lait
- Lingzhi Premium Ginseng LG Boost
- Lingzhi Chocolate
- Lingzhi Coffee Beans
- Lingzhi Artisan Roastery
- Lingzhi Espresso
The event was organised by the Chief Executive Officer of Lingzhi Global, Blessing Nenman, who reaffirmed the company’s commitment to promoting coffee culture across Africa under its vision of “For Africa, By Africa.”
One of the highlights of the festival was the free coffee tasting session, where guests sampled different coffee varieties and experienced the unique flavours and benefits of Lingzhi Global’s products.
Organisers expressed optimism that the awareness campaign would inspire more Nigerians to embrace coffee—not only as a healthy beverage but also as a catalyst for economic empowerment, agricultural development and sustainable wealth creation.