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India’s app market is booming — but global platforms are capturing most of the gains

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India’s mobile app market is generating record revenue, with in-app purchases crossing $300 million in the first quarter, up 33% year-over-year, according to Sensor Tower — but much of that spending is flowing to global platforms.

Non-gaming apps were the main driver of growth in Q1, generating over $200 million in in-app purchase revenue — rising 44% year-over-year and increasing their share of overall spending, Sensor Tower said in its report. The gains were led by categories including utilities, video streaming, and generative AI.

The progress reflects a broader shift in India’s app market, where annual in-app purchase revenue has risen from $520 million in 2021 to more than $1 billion in 2025 and is projected to reach $1.25 billion this year, per Sensor Tower. While downloads have stabilized at around 25 billion a year, time spent on apps continues to grow, pointing to deeper engagement and a greater willingness among users to pay for digital services.

Much of India’s spending in Q1 was captured by global platforms, with Google One, Facebook, ChatGPT, and YouTube among the top earners. Domestic players were more prominent in video streaming, with JioHotstar and SonyLIV ranking highly. A similar pattern emerged in downloads, where ChatGPT, Instagram, and the Chinese short-drama app FreeReels led the market, followed by Indian apps including Story TV, JioHotstar, and Meesho.

Image Credits:Sensor Tower

India’s app market has matured on the download side, but monetization is strengthening as usage deepens and digital payment habits become more embedded, Donny Kristianto, principal market insights manager at Sensor Tower, told TechCrunch.

Despite the gains, India remains a relatively low-spending market, generating about $0.03 in revenue per download, compared with more than $0.20 in Southeast Asia and Latin America, Sensor Tower data shared with TechCrunch showed.

While newer categories are driving growth in India’s mobile app market, spending remains concentrated in a handful of mature segments, particularly productivity, social media, and video streaming apps, which dominate the top rankings. Video streaming alone accounts for about half of the top 10 revenue-generating apps, underlining its outsized monetization power, the data showed.

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Even so, shifts in user demand suggest room for further growth. Generative AI apps saw downloads rise 69% year-over-year, with ChatGPT ranking among the top apps by both installs and revenue. India has long been ChatGPT’s largest market by users, while other AI apps are also gaining ground.

Short drama platforms are growing even faster, with downloads up more than 400%, led by apps like FreeReels. The trend suggests India’s app market is still early in its monetization journey, even as new categories expand what users are willing to pay for.

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Sen Jang Opposes Indigene Certificates for Hausa/Fulani Residents, Raises Concerns Over Plateau Identity

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Former Plateau State Governor and elder statesman, Senator Jonah David Jang, has voiced strong opposition to proposals that would allow Hausa/Fulani residents in Plateau State to obtain indigene certificates, describing the issue as one with far-reaching implications for the state’s cultural heritage, identity, and indigenous rights. Jang made his position known while addressing ongoing debates surrounding citizenship, residency, and indigeneity, topics that have remained at the center of political and social discussions in Plateau State for decades.

According to the former governor, indigene certificates are historically linked to communities and ethnic groups recognized as the original inhabitants of Plateau State and should not be granted solely on the basis of long-term residence. He argued that while every Nigerian has the constitutional right to live and conduct lawful activities anywhere in the country, such rights should not automatically translate into indigene status, which he said carries unique cultural and historical significance.

Jang further maintained that preserving the distinction between residents and indigenes is necessary to protect the interests, heritage, and political representation of indigenous communities. He warned that altering the existing framework could create tensions and undermine the rights of groups that have historically been recognized as native to the state. The former governor emphasized the need for careful consideration of any policy changes relating to indigene certificates to avoid unintended consequences.

The comments have since generated mixed reactions among stakeholders across the state and beyond. While supporters of Jang’s position argue that protecting indigenous identity is essential for maintaining social and cultural balance, others contend that individuals who have lived in Plateau for generations should be afforded broader recognition and inclusion. The debate continues to spark conversations on the broader issues of citizenship, belonging, and equal opportunities within Nigeria’s diverse society.

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Vincent Ugwoke Makes Nigerian Athletics History with NCAA Discus Bronze

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Nigerian thrower Vincent Ugwoke produced one of the most significant performances in Nigerian field event history, launching a massive personal best of 63.89 metres to claim the bronze medal in the men’s discus throw at the NCAA Outdoor Track and Field Championships.

READ ALSO: Fakorede Caps Outstanding NCAA Season with First Team All-American Honour

Sports247 reports that the outstanding effort not only secured Ugwoke a place on the podium but also elevated him into the history books, recording the furthest discus throw by a Nigerian athlete since 2004.

Competing against one of the strongest collegiate fields in the world, Ugwoke delivered when it mattered most, producing a career-best mark to earn his first NCAA medal and underline his growing status among Nigeria’s elite field athletes.

The event was won by Jamaican star Ralford Mullings, who captured gold with a throw of 65.81m, while compatriot Racquil Broderick secured silver with a personal best of 64.15m. Ugwoke’s 63.89m throw completed the podium and ensured Nigeria was represented among the medal winners.

Beyond the medal itself, the significance of the performance lies in its historical context. Nigerian athletics has traditionally been known for its success in sprinting and jumping events, making Ugwoke’s achievement particularly noteworthy.

His mark stands as the best by a Nigerian discus thrower in more than two decades, highlighting both the quality of his performance and its importance for the development of field events in the country.

The bronze medal also caps an impressive season of progress for the Nigerian, whose steady improvement culminated in a breakthrough performance on one of collegiate athletics’ biggest stages.

Delivering a personal best under championship pressure is a testament to both his preparation and competitive mindset.

For Nigerian athletics, Ugwoke’s achievement serves as a reminder of the growing depth of talent emerging across different disciplines.

His success could provide inspiration for a new generation of throwers looking to make their mark nationally and internationally.

With a personal best, an NCAA bronze medal, and a place in the record books now secured, Vincent Ugwoke leaves the championships having achieved a truly memorable milestone.

His 63.89m throw will be remembered as one of the finest Nigerian discus performances of the modern era and a significant moment in the resurgence of Nigerian field events.

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