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India’s app market is booming — but global platforms are capturing most of the gains

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India’s mobile app market is generating record revenue, with in-app purchases crossing $300 million in the first quarter, up 33% year-over-year, according to Sensor Tower — but much of that spending is flowing to global platforms.

Non-gaming apps were the main driver of growth in Q1, generating over $200 million in in-app purchase revenue — rising 44% year-over-year and increasing their share of overall spending, Sensor Tower said in its report. The gains were led by categories including utilities, video streaming, and generative AI.

The progress reflects a broader shift in India’s app market, where annual in-app purchase revenue has risen from $520 million in 2021 to more than $1 billion in 2025 and is projected to reach $1.25 billion this year, per Sensor Tower. While downloads have stabilized at around 25 billion a year, time spent on apps continues to grow, pointing to deeper engagement and a greater willingness among users to pay for digital services.

Much of India’s spending in Q1 was captured by global platforms, with Google One, Facebook, ChatGPT, and YouTube among the top earners. Domestic players were more prominent in video streaming, with JioHotstar and SonyLIV ranking highly. A similar pattern emerged in downloads, where ChatGPT, Instagram, and the Chinese short-drama app FreeReels led the market, followed by Indian apps including Story TV, JioHotstar, and Meesho.

Image Credits:Sensor Tower

India’s app market has matured on the download side, but monetization is strengthening as usage deepens and digital payment habits become more embedded, Donny Kristianto, principal market insights manager at Sensor Tower, told TechCrunch.

Despite the gains, India remains a relatively low-spending market, generating about $0.03 in revenue per download, compared with more than $0.20 in Southeast Asia and Latin America, Sensor Tower data shared with TechCrunch showed.

While newer categories are driving growth in India’s mobile app market, spending remains concentrated in a handful of mature segments, particularly productivity, social media, and video streaming apps, which dominate the top rankings. Video streaming alone accounts for about half of the top 10 revenue-generating apps, underlining its outsized monetization power, the data showed.

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Even so, shifts in user demand suggest room for further growth. Generative AI apps saw downloads rise 69% year-over-year, with ChatGPT ranking among the top apps by both installs and revenue. India has long been ChatGPT’s largest market by users, while other AI apps are also gaining ground.

Short drama platforms are growing even faster, with downloads up more than 400%, led by apps like FreeReels. The trend suggests India’s app market is still early in its monetization journey, even as new categories expand what users are willing to pay for.

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Meta will now allow parents to see the topics their child discussed with Meta AI

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Meta announced on Thursday that parents using its supervision tools can now see the topics their teen has asked Meta AI about in the past week on Facebook, Messenger, or Instagram.

Parents will see a new “Insights” tab within the supervision hub showing the topics their teen has been discussing with the AI chatbot. Topics can range from “School,” “Entertainment,” and “Lifestyle” to “Travel,” “Writing,” and “Health and Wellbeing,” among others, Meta says.

Parents can select a topic to see the subcategories that fall within each one. For example, “Lifestyle” breaks down into fashion, food, and holidays, while “Health and Wellbeing” covers fitness, physical health, and mental health. 

The update is now available in the U.S., U.K., Australia, Canada, and Brazil, and will roll out globally in the coming weeks. 

Meta first previewed these insights back in October when it said it was developing new tools to help parents guide their teens through AI.

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Other previewed tools would have allowed parents to block access to specific AI characters or disable them entirely. However, Meta suspended teens’ access to its AI characters globally across all of its apps in January, saying it planned to develop an updated version specifically for teens.

For those unfamiliar, Meta AI characters are interactive AI personas with distinct personalities, designed for users to engage with as if they were real people filling specific roles — like a chef — or as recognizable celebrities, such as Snoop Dogg and Paris Hilton.

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Meta suspended teens’ access to these characters just days before a lawsuit against it was set to go to trial in New Mexico, in which the social media giant was accused of failing to protect minors on its platforms. Meta ultimately lost the case, marking the first time a court has held the company legally liable for endangering child safety.

That case is one of many lawsuits that Meta and other Big Tech companies are facing over child safety. Given the timing, it’s not surprising that Meta halted access to the AI characters or that it’s now looking to inform parents about what their child is discussing with Meta AI.

Meta also announced on Wednesday that it is giving parents suggested conversation starters intended to help them talk openly and without judgment about their teens’ experiences with AI. Additionally, the company says it is launching a new AI Wellbeing Expert Council to help shape the development of its AI products for teens.

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Palm Sunday attack: Plateau Govt arraigns suspects amid tight security

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There was a heavy security presence on Thursday at the Plateau State High Court in Jos as the state government arraigned four suspects linked to the deadly Palm Sunday attack on Angwan Rukuba community in Jos North Local Government Area.

The suspects, who were arrested by the Department of State Services, DSS, between April 3 and April 10, 2026, were brought before the court under tight security arrangements aimed at preventing any breakdown of law and order.

Court proceedings began after the defendants arrived at the Plateau State High Court of Justice at about 9:20 a.m., with security operatives stationed within and around the premises.

The Plateau State Government filed charges bordering on criminal conspiracy and terrorism-related offences
against the accused persons in connection with the attack.

Those arraigned include Isa Umar Ibrahim, Auwalu Abubakar (also known as Auwalu Dogo), and Musa Abubakar Ibrahim, also identified as Yaroro, alongside one other defendant.

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