India’s mobile app market is generating record revenue, with in-app purchases crossing $300 million in the first quarter, up 33% year-over-year, according to Sensor Tower — but much of that spending is flowing to global platforms.
Non-gaming apps were the main driver of growth in Q1, generating over $200 million in in-app purchase revenue — rising 44% year-over-year and increasing their share of overall spending, Sensor Tower said in its report. The gains were led by categories including utilities, video streaming, and generative AI.
The progress reflects a broader shift in India’s app market, where annual in-app purchase revenue has risen from $520 million in 2021 to more than $1 billion in 2025 and is projected to reach $1.25 billion this year, per Sensor Tower. While downloads have stabilized at around 25 billion a year, time spent on apps continues to grow, pointing to deeper engagement and a greater willingness among users to pay for digital services.
Much of India’s spending in Q1 was captured by global platforms, with Google One, Facebook, ChatGPT, and YouTube among the top earners. Domestic players were more prominent in video streaming, with JioHotstar and SonyLIV ranking highly. A similar pattern emerged in downloads, where ChatGPT, Instagram, and the Chinese short-drama app FreeReels led the market, followed by Indian apps including Story TV, JioHotstar, and Meesho.
Image Credits:Sensor Tower
India’s app market has matured on the download side, but monetization is strengthening as usage deepens and digital payment habits become more embedded, Donny Kristianto, principal market insights manager at Sensor Tower, told TechCrunch.
Despite the gains, India remains a relatively low-spending market, generating about $0.03 in revenue per download, compared with more than $0.20 in Southeast Asia and Latin America, Sensor Tower data shared with TechCrunch showed.
While newer categories are driving growth in India’s mobile app market, spending remains concentrated in a handful of mature segments, particularly productivity, social media, and video streaming apps, which dominate the top rankings. Video streaming alone accounts for about half of the top 10 revenue-generating apps, underlining its outsized monetization power, the data showed.
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Even so, shifts in user demand suggest room for further growth. Generative AI apps saw downloads rise 69% year-over-year, with ChatGPT ranking among the top apps by both installs and revenue. India has long been ChatGPT’s largest market by users, while other AI apps are also gaining ground.
Short drama platforms are growing even faster, with downloads up more than 400%, led by apps like FreeReels. The trend suggests India’s app market is still early in its monetization journey, even as new categories expand what users are willing to pay for.
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The inaugural Design Beyond Walls (DBW) Summit 2026 has called for increased recognition of interior design and housekeeping as viable professional and entrepreneurial sectors in Plateau State, with industry experts urging practitioners to combine creativity, functionality and business knowledge to unlock opportunities in the industry.
Held at the Usiju World Event Centre in Jos, the summit brought together interior designers, hospitality professionals, business owners and emerging talents to explore opportunities within the industry under the theme, “The Art and Business of Interior Design in Housekeeping.”
Speaking at the event, the convener and Chief Executive Officer of Mettaworld Interiors, Nanmet Anthony, said the summit was established to bridge the gap between creative ideas and practical industry experience by creating a platform for knowledge sharing, professional development and networking.
She described Design Beyond Walls as the beginning of a movement to promote the importance of design in shaping everyday experiences, stressing that interior design goes beyond aesthetics to include functionality, comfort, creativity and business development.
According to her, the initiative seeks to connect established professionals with emerging talents while creating opportunities for collaboration and growth across the design, environment and hospitality sectors.
Also speaking, the Chief Executive Officer of Usiju World Event Centre, Mrs Naomi Gadzama, highlighted the strong relationship between interior design and housekeeping, describing both as essential to creating and maintaining comfortable, functional and sustainable spaces.
She encouraged interior designers to strengthen their business management skills while calling for improved training, professional recognition and fair remuneration for housekeeping practitioners.
Gadzama noted that housekeeping plays a critical role in preserving the quality and vision of interior designs beyond their initial presentation.
In his presentation, the Managing Director of No Limits Furniture Limited, Mr Lawrence Ngene, described interior design as the strategic organisation and arrangement of spaces to support daily activities, enhance comfort and improve productivity.
He observed that the profession was gaining increased recognition in major cities such as Lagos and Abuja, calling for greater awareness and appreciation of interior design in Jos and Plateau State.
He also encouraged young entrepreneurs to remain consistent, continuously improve their skills and invest in personal development to succeed in the industry.
The 2026 Touch Bearer of Design Beyond Walls, Arc. Samuel Nanchang Jatau, described interior design as an important contributor to improved living conditions, noting that well-designed spaces promote comfort, safety, peace of mind and healthier lifestyles.
He encouraged young people in Plateau State to explore the growing opportunities in the industry, describing it as an emerging business sector with significant untapped entrepreneurial potential.
Jatau explained that the increasing demand for personalised and unique interior spaces presents opportunities for young people to establish businesses, develop professional careers and create sustainable sources of income.
He further called for greater youth participation in the private sector, noting that the Plateau State Government, under Governor Caleb Manasseh Mutfwang, was encouraging entrepreneurship as part of efforts to build a private sector-driven economy.
He urged young people to look beyond government employment and take advantage of opportunities in business and enterprise development.
A major highlight of the summit was the official commissioning of the Design Beyond Walls Experience Space by Arc. Samuel Nanchang Jatau. The facility provides participants with an opportunity to experience the practical application of interior design concepts and creative innovations.
One of the participants, Wenge Juliet, expressed satisfaction with the knowledge gained at the summit, saying the sessions had broadened her understanding of interior design and the business opportunities available within the industry.
She added that she was looking forward to applying the practical lessons and insights gained to her work, describing the experience as valuable to her professional growth and development.
The inaugural Design Beyond Walls Summit 2026 marks a significant step towards creating awareness, promoting professional excellence and exploring new opportunities within Plateau State’s interior design, hospitality and housekeeping industries.
Former governor of Imo State, Rochas Okorocha, has said the hate for the late ex-President Muhammadu Buhari in Imo and the South-East can't be compared to that for President Bola Tinubu.
Okorocha disclosed this while insisting that Tinubu has done no wrong to any Igbo man.
Featuring on Channels Television's Politics Today, the former senator disclosed that Tinubu had Igbo friends while in Lagos.
He said: "You must understand that when we are talking about APC in Imo State, the time we had issues as APC was when Buhari was in government.
"In fact, the hate for Buhari can't be compared to the imagery hate for Tinubu in Imo State or in the whole Southeast.
"So people must be careful not to mistake a transferred hate or transferred protest for what they don't want as a governor to mean that it's a protest against Tinubu.
"Tinubu has done no wrong to any Igbo man, his best friends in Lagos are Igbos. Let me tell you that, with my emergence now with this ticket, Tinubu will win in Imo State.
"I challenge Uzodinma to go to appeal, when the facts have spoken you can't manipulate the law."