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Google just fired a warning shot in the AI subscription price wars

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Google just made its budget AI subscription plan a lot more budget-friendly, bringing a price war that’s been brewing in emerging markets squarely to American consumers.

The company announced Monday that it is cutting the monthly price of Google AI Plus from $7.99 to $4.99 — while doubling the storage included at that tier, from 200 gigabytes to 400 gigabytes.

Vikas Kansal, product lead for Gemini AI subscriptions, said on X that the storage updates would roll out to users over the next several days.

Google AI Plus launched in January as the most affordable paid AI subscription in the U.S. market, aimed at individual users and students rather than enterprise customers. Apparently that wasn’t cheap enough.

It includes a decent feature set, too, including video generation via Omni Flash; the creative studio Google Flow; and NotebookLM, Google’s AI research assistant. For heavier users, Google also offers AI Pro and AI Ultra at higher price points and usage limits.

The price cut is worth indexing on for reasons beyond Google’s own product roadmap. Subscription pricing hasn’t yet been a key battleground among AI providers in the U.S. But that’s changing in real time, suggests Chi-Hua Chien, co-founder and managing partner at consumer-focused venture firm Goodwater Capital; he sees Monday’s announcement as the next salvo in the commoditization era for AI infrastructure, pointing to Google’s structural advantages — vertical integration, distribution, the ability to bundle — as precisely the kind of force that’s likely to erode margins for purer-play AI providers over time.

The historical parallel he reaches for is instructive. “If you look at the web era, the infrastructure companies were Microsoft, Cisco, Oracle, Northern Telecom, Lucent, Akamai, Equinix,” he told TechCrunch. “A lot of those companies survived for a period of time but aren’t worth a lot today.” The reason, he said, is that during every big tech shift — from PC to web to mobile — the infrastructure players “get commoditized very aggressively because the end customer doesn’t think, ‘Ooh, are my bits moving on Cisco networking equipment?’ They’re just thinking, ‘How do I move my bits as cheaply as possible?’”

He sees the same dynamic coming in the not-too-distant future for today’s AI infrastructure layer — including the frontier model providers themselves.

“My prediction for a lot of these infrastructure companies — and when I say infrastructure, I mean an OpenAI or an Anthropic, or the backend components, energy, chips, hosting — there will be a period of time when these companies are valuable,” he said. “But over time, you will see them get increasingly commoditized.”

It’s certainly something that a bigger pool of investors will be pondering soon. Both OpenAI and Anthropic have filed confidentially to go public, and their ability to command premium valuations may soon be tested by exactly the kind of price competition Chien is describing.

That competition has been building for nearly a year in markets like India, one of the fastest-growing AI user bases in the world. OpenAI drew first blood there in August of last year, launching ChatGPT Go at roughly $4.60 a month — a fraction of its standard $20 Plus plan. Google followed in December with a sub-$5 AI Plus plan of its own for Indian users.

Monday’s announcement suggests the same logic that drove those emerging-market moves — undercut, bundle, and capture users before rivals do — has now crossed over to the U.S. market.

Anthropic, notably, hasn’t followed. Unlike OpenAI and Google, it has yet to introduce localized pricing for India or a budget tier anywhere, a move that may become harder to avoid as its rivals keep slashing prices.

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ADC aspirant drags party to court over alleged exclusion from primary election

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An aspirant of the African Democratic Congress, ADC, for the Rivers State House of Assembly, Khana Constituency I seat, Legborsi Nwiabu, has taken his party before a Federal High Court sitting in Port Harcourt, alleging that he was excluded from the party’s last primary election.

Also named as respondents in the suit are the ADC’s declared candidate for the Khana Constituency I seat in the 2027 general election, Bright Nulee, and the Independent National Electoral Commission (INEC).

When the matter came up for hearing on Friday, counsel to the ADC, Emenike Ebete, informed the court that a committee had been set up to resolve issues arising from the disputed primary and orally sought the court’s leave to allow the parties to settle the matter out of court.

The application was not opposed by counsel to the second and third respondents.

However, counsel to the plaintiff, Felix Beragbara, opposed the request, telling the court that his client had not been informed of any such committee.

The presiding judge, Justice Muhammed Turaki, after hearing submissions from both sides, granted leave for the parties to pursue an out-of-court settlement and adjourned the matter until August 12, 2026, for a report on the settlement or, alternatively, for hearing of the suit.

Addressing journalists outside the courtroom, Beragbara explained the circumstances that prompted his client to seek redress in court, adding that his client remained prepared to return to court should the committee fail to deliver justice in the matter.

“My client was cheated out of the primaries of his party, which were scheduled to be conducted on the 21st day of May 2026.

“You must be aware that almost all the political parties conducted their primaries in May 2026. My client’s political party, the African Democratic Congress (ADC), also conducted its primaries, and my client was an aspirant seeking the party’s nomination for the House of Assembly seat for Khana Constituency I in Khana Local Government Area of Rivers State.

“That election was scheduled to be held nationwide on the 21st of May 2026.

“Unfortunately, the election could not be held on that date. It was rescheduled—or purportedly rescheduled—to the next day, May 22, 2026. My client mobilised his supporters, sent his field agents, and deployed them to all the voting centres across the 11 wards that make up Khana Constituency I.

“My client and his supporters, who are members of the ADC, waited from the morning, when accreditation was scheduled to commence, until nightfall.

“They did not see a single ADC official who came to conduct the election. They also did not see any monitoring officer from the third defendant in this suit.

“So the first defendant, my client’s political party, failed to conduct the primaries. My client then petitioned the appeals committee, stating that the election did not hold and asking them to conduct another election so that the party could have a legitimate candidate.

“They ignored my client’s complaint. What my client later heard was that they had declared the second defendant, Mr Bright Nulee, as the party’s candidate and forwarded his name to the third defendant, INEC, without conducting the election.

“That is why my client is in court to challenge the purported primary that produced the purported candidate. That is why we are here today.”

Meanwhile, counsel to the ADC, Emenike Ebete; counsel to the second respondent, B. F. Opara; and counsel representing INEC all declined to comment on the court proceedings.

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Niger investigates suspected infectious disease after child’s death

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The Niger State government has launched an investigation into a suspected infectious disease following the death of a child and reports that other members of the same family have fallen ill.

The state Director of Public Health, Ibrahim Idris, disclosed this in a statement issued in Minna on Thursday by the Ministry of Information and Orientation.

Mr Idris said the Ministry of Health responded after a father shared videos on social media alleging that a strange illness had affected members of his household.

He said the swift response demonstrated the state’s commitment to protecting residents through prompt public health action.

He said the prompt intervention reflected the commitment of the Governor Umaru Bago-led administration to safeguarding the health and well-being of residents across the state through timely public health responses.

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According to him, every unexplained death deserves a thorough investigation, while every suspected outbreak must be treated with urgency to prevent possible transmission and protect public health.

The director said the affected children had been evacuated to a health facility for comprehensive medical evaluation and treatment as health authorities intensified efforts to determine the cause.

He said preliminary clinical findings suggested that the illness might not be a strange disease but one familiar to medical experts, with diphtheria among the conditions being considered.

“At this stage, no definitive conclusion can be made until laboratory investigations are completed,” he said.

“The samples collected will help determine the exact cause of the illness and guide the response.”

Mr Idris said public health officials had commenced contact tracing in the affected community and in the schools attended by the children to identify similar cases and contain any possible transmission.

He advised parents and caregivers to ensure their children completed all recommended routine immunisation schedules, noting that many life-threatening illnesses could be prevented through vaccination.

The director urged residents to seek prompt medical attention whenever unusual symptoms were observed, stressing that early detection and treatment remained critical to disease control efforts.

Also, Junaidu Inuwa, executive director of the Niger State Primary Health Care Development Agency (NSPHCDA), said preliminary findings showed the deceased child had received only partial immunisation.

He said some of the surviving children were either partially immunised or had not completed their vaccination schedules, exposing them to vaccine-preventable diseases and associated health complications.

ALSO READ: Niger Assembly has no website, limiting residents’ access to information

According to him, the development underscores the critical importance of routine immunisation in protecting children against vaccine-preventable diseases and reducing childhood mortality across communities.

Mr Inuwa said health officials also visited the isolation centre at the General Hospital, where affected family members had been placed on appropriate antibiotic treatment and were receiving care.

He said health authorities would continue to provide timely updates as investigations progressed and would intensify surveillance, contact tracing, and other interventions if the illness was confirmed to be infectious.

He reiterated that complete immunisation remained the safest and most effective protection against vaccine-preventable diseases and urged parents to utilise vaccination services available across the state. (NAN)


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