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Andrew Yang thinks the next big startup opportunity is lowering the cost of living

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Entrepreneur and former presidential candidate Andrew Yang has a theory about where the next wave of startup opportunity lies, and it starts with a question most founders aren’t asking: what if the business model was giving money back instead of extracting it?

Yang was inspired by Mark Cuban. Not by his wealth, or his celebrity, but by Cost Plus Drugs — Cuban’s startup that sells pharmaceuticals at cost. Yang made a list.

“Housing, education, food, fuel, transportation, media, and wireless,” Yang told TechCrunch on a recent episode of Equity. “The things we all spend money on.”

He picked wireless and last September launched Nobile Mobile, a new mobile virtual network operator that provides cell service for a fraction of what traditional carriers charge and gives customers money back if they use less data. 

As AI threatens to compress wages and displace workers, Yang sees a business opportunity in bringing down the cost of living. Cost Plus Drugs, Noble Mobile, dumb phone makers like Light Phone, and even online grocery store Misfits Markets are early examples of an emerging business category where the startup’s value proposition is the margin it gives back to the customer.

“AI is going to suck up a lot of the value and the jobs, and then Americans are going to look up and say, ‘How do I meet basic needs?’” Yang said. He believes meeting people’s needs “less expensively” is “a very rich vein of opportunity.” 

That instinct didn’t emerge from nowhere. Yang first launched himself into the public eye during his 2020 presidential campaign, during which he advocated for Universal Basic Income as a means of combating AI-related workforce displacement and wealth concentration. The campaign didn’t succeed but the thesis has only grown more relevant.

Yang is still an advocate for UBI, arguing that the value generated by AI companies needs to be redistributed into the hands of the average American. But whether the government will be the vehicle for that redistribution, or whether it will just use any collected wealth to “plug a hole and do something not terribly productive,” Yang is less certain. 

“There is room for a direct connection between the money and the people,” he said. 

That’s where the market comes in. Where policy fails, Yang argues, market incentives can step in. Noble Mobile is his attempt to prove the point. Since its launch last September, the company has grown to “thousands and thousands” of customers and is bringing in “millions in revenue.”

“We’re unit profitable per customer, but we just share the profits with our subscribers with the idea that it’ll make you happy, you’ll stay around, and maybe you’ll tell your friends and family,” Yang said. 

The pitch is simple. Yang noted that the average monthly savings of $50, invested and compounded over 40 years, could amount to $24,000 — enough for a retirement down payment. And in this economy, who isn’t thinking about little ways they can upgrade their personal finance?

Whether investors will share that enthusiasm is another question entirely. Even if the opportunity is real, capital is concentrated heavily in AI right now, while consumer-facing businesses with thin margins and a social mission are a hard sell.

“I had at least one investor say to me around Noble Mobile, ‘Love you, Andrew, want to work with you — if you could just make this an AI company, we’ll invest,’” Yang said. 

The tide might be changing, though, simply because even the most wealthy, extractive companies need an economy in which consumers have enough buying power to purchase their products. 

“The value being concentrated in the hands of a handful of folks and firms is just bad for everybody,” he said. “There are some folks I know in Silicon Valley who are open to that for a variety of reasons…[like] they just don’t want to have to hire private security.”

Yang encouraged founders and investors to take on problems they’re passionate about and find a way to build a valuable enterprise on top of it.

“Think bigger and more broadly about trying to tackle problems and don’t subscribe so much to groupthink, because there are some valuable opportunities out there,” he said.

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Police assure residents of security ahead Bauchi LG elections

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The Bauchi State Police Command has assured residents that adequate security will be provided before, during and after the local government elections scheduled for Monday, August 17, 2026.

The Commissioner of Police, Sani-Omolori Aliyu, gave the assurance in a statement signed by the command’s spokesperson, SP Nafiu Habib, and made available to journalists on Saturday.

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FIFA IS NOT A SHIELD AGAINST ACCOUNTABILITY: GOVERNMENT CAN REFORM SPORTS WITHOUT TAKING OVER FOOTBALL

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There is a dangerous narrative beginning to circulate around Nigerian football.

It tells Nigerians that the moment the government questions the administration of football, FIFA will immediately suspend Nigeria.

That argument sounds frightening.

But it is also far too simplistic.

FIFA rules protect football associations from undue interference. They do not place football above the laws, financial regulations and accountability mechanisms of the country in which it operates.

That distinction matters.

The Nigeria Football Federation is a FIFA member association and must enjoy operational independence. FIFA’s statutes require member associations to manage their affairs independently and without undue influence from third parties.

But independence does not mean immunity.

The government can fund football.

The government can build stadiums.

The government can finance national-team programmes.

The government can support grassroots development.

The government can demand accountability for public money.

The government can investigate allegations of financial misconduct through the appropriate institutions.

The government can regulate the broader sporting environment.

What it cannot legitimately do under FIFA’s rules is take over the NFF’s football administration, dictate its elections or install its own football leadership.

That is the line.

And the world has already shown us that this line can be managed without turning every disagreement into a FIFA war.

Look at Sri Lanka.

FIFA suspended the country’s football federation in January 2023 because it determined that government interference had affected the federation’s affairs. But FIFA did not leave the country permanently suspended. By August 2023, the suspension had been lifted after the necessary steps were taken to restore the federation’s autonomy.

Pakistan provides another example.

FIFA suspended the Pakistan Football Federation in February 2025. Less than a month later, FIFA lifted the suspension after the PFF Congress unanimously approved constitutional amendments that FIFA and the Asian Football Confederation had validated.

Zimbabwe went through an even longer crisis.

FIFA suspended the Zimbabwe Football Association for 18 months. Eventually, FIFA lifted the suspension and appointed a normalisation committee with a defined mandate to run the daily affairs of the federation, restructure its administration and prepare the ground for a new leadership process.

Kenya has also experienced FIFA intervention and eventually had its suspension lifted after the required conditions were addressed.

So what is the lesson?

The lesson is not “never question football.”

The lesson is:

“If football governance is broken, fix it through a process that respects football’s autonomy.”

That is very different.

Nigeria does not have to choose between two extremes:

Do absolutely nothing because FIFA might complain.

Or:

Take over the NFF and risk a confrontation with FIFA.

There is a third option.

Accountability.

If public money is being spent on football, Nigerians have the right to know how that money is being used.

If there are allegations of financial misconduct, they should be investigated.

If national teams are repeatedly failing, there should be a proper technical and administrative review.

If the domestic leagues are struggling, the structures should be examined.

If the NFF’s governance needs improvement, its statutes and electoral system can be reformed through the appropriate football processes.

And if the people running football have failed, the democratic process should provide the mechanism for replacing them.

That is not a FIFA violation.

That is governance.

And there is an important development Nigerians should not overlook.

The NFF itself has already established a process for its next elective Congress. The federation’s 2026 Extraordinary General Assembly approved amendments to its statutes and electoral framework, while the Elective Congress has been scheduled for September 27, 2026.

So if the argument is that Nigerian football needs change, the question should be:

How do we make that election more credible, transparent and representative?

Not:

How do we secretly control the election?

And not:

How do we frighten Nigerians with the word FIFA?

There is another reason this conversation matters.

The NFF itself has now established a fact-finding committee following Nigeria’s recent poor run of results, including the Super Falcons’ failure to qualify for the 2027 Women’s World Cup.

That is precisely the kind of process we should be demanding.

Investigate.

Publish the findings.

Identify the failures.

Recommend reforms.

Implement them.

Measure the results.

If government provides the money, government should be able to ask what happened to the money.

If FIFA provides development funds, FIFA should be able to demand proper reporting.

If sponsors provide money, sponsors should demand commercial accountability.

If Nigerians provide public funds, Nigerians deserve transparency.

None of that requires government to run the NFF.

In fact, the argument that government cannot demand accountability because of FIFA could become dangerous in itself.

Because what happens if an organisation receives public money but nobody is allowed to ask questions about it?

That is not autonomy.

That is impunity.

And Nigeria should reject both extremes.

We should not support political control of football.

But we should also not allow the word FIFA to become a magic word that stops every legitimate conversation about accountability.

The examples from Sri Lanka, Pakistan, Zimbabwe and Kenya show something else: even when FIFA does intervene, the process is not necessarily permanent. Suspensions can be lifted when the underlying governance problem is addressed and the federation’s autonomy is restored.

Therefore, Nigerians need to stop being frightened by hypothetical FIFA bans and start asking concrete questions.

What exactly has the government alleged?

What evidence exists?

What public money is involved?

Which institution is responsible for investigating it?

What does Nigerian law provide?

What does the NFF constitution provide?

What does FIFA require?

Where is the boundary between legitimate oversight and prohibited interference?

Those are intelligent questions.

Not propaganda.

Not panic.

Not political slogans.

NIGERIAN FOOTBALL DOES NOT NEED A GOVERNMENT TAKEOVER.

But it also does not need a football federation that believes autonomy means nobody can question it.

The solution is much simpler:

Government should govern government money.

Football people should govern football.

Auditors should audit.

Investigators should investigate.

The NFF Congress should elect.

FIFA should enforce its statutes.

And Nigerians should demand that every institution does the job it was created to do.

FIFA AUTONOMY MUST NOT BECOME A SHIELD AGAINST ACCOUNTABILITY.

And accountability must never become an excuse for political capture.

Nigeria is capable of doing both things correctly.

Protect football from political control.

And protect Nigerian football from institutional impunity.

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