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Andrew Yang thinks the next big startup opportunity is lowering the cost of living

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Entrepreneur and former presidential candidate Andrew Yang has a theory about where the next wave of startup opportunity lies, and it starts with a question most founders aren’t asking: what if the business model was giving money back instead of extracting it?

Yang was inspired by Mark Cuban. Not by his wealth, or his celebrity, but by Cost Plus Drugs — Cuban’s startup that sells pharmaceuticals at cost. Yang made a list.

“Housing, education, food, fuel, transportation, media, and wireless,” Yang told TechCrunch on a recent episode of Equity. “The things we all spend money on.”

He picked wireless and last September launched Nobile Mobile, a new mobile virtual network operator that provides cell service for a fraction of what traditional carriers charge and gives customers money back if they use less data. 

As AI threatens to compress wages and displace workers, Yang sees a business opportunity in bringing down the cost of living. Cost Plus Drugs, Noble Mobile, dumb phone makers like Light Phone, and even online grocery store Misfits Markets are early examples of an emerging business category where the startup’s value proposition is the margin it gives back to the customer.

“AI is going to suck up a lot of the value and the jobs, and then Americans are going to look up and say, ‘How do I meet basic needs?’” Yang said. He believes meeting people’s needs “less expensively” is “a very rich vein of opportunity.” 

That instinct didn’t emerge from nowhere. Yang first launched himself into the public eye during his 2020 presidential campaign, during which he advocated for Universal Basic Income as a means of combating AI-related workforce displacement and wealth concentration. The campaign didn’t succeed but the thesis has only grown more relevant.

Yang is still an advocate for UBI, arguing that the value generated by AI companies needs to be redistributed into the hands of the average American. But whether the government will be the vehicle for that redistribution, or whether it will just use any collected wealth to “plug a hole and do something not terribly productive,” Yang is less certain. 

“There is room for a direct connection between the money and the people,” he said. 

That’s where the market comes in. Where policy fails, Yang argues, market incentives can step in. Noble Mobile is his attempt to prove the point. Since its launch last September, the company has grown to “thousands and thousands” of customers and is bringing in “millions in revenue.”

“We’re unit profitable per customer, but we just share the profits with our subscribers with the idea that it’ll make you happy, you’ll stay around, and maybe you’ll tell your friends and family,” Yang said. 

The pitch is simple. Yang noted that the average monthly savings of $50, invested and compounded over 40 years, could amount to $24,000 — enough for a retirement down payment. And in this economy, who isn’t thinking about little ways they can upgrade their personal finance?

Whether investors will share that enthusiasm is another question entirely. Even if the opportunity is real, capital is concentrated heavily in AI right now, while consumer-facing businesses with thin margins and a social mission are a hard sell.

“I had at least one investor say to me around Noble Mobile, ‘Love you, Andrew, want to work with you — if you could just make this an AI company, we’ll invest,’” Yang said. 

The tide might be changing, though, simply because even the most wealthy, extractive companies need an economy in which consumers have enough buying power to purchase their products. 

“The value being concentrated in the hands of a handful of folks and firms is just bad for everybody,” he said. “There are some folks I know in Silicon Valley who are open to that for a variety of reasons…[like] they just don’t want to have to hire private security.”

Yang encouraged founders and investors to take on problems they’re passionate about and find a way to build a valuable enterprise on top of it.

“Think bigger and more broadly about trying to tackle problems and don’t subscribe so much to groupthink, because there are some valuable opportunities out there,” he said.

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Army arrests two soldiers over alleged ammunition racketeering

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The Nigerian Army has apprehended two soldiers over alleged ammunition racketeering, while troops recovered an AK-47 rifle during separate operations in Zamfara and Kaduna.

An operational report made available to journalists on Thursday said the soldiers were arrested by troops of Operation Fansan Yamma after allegedly attempting to transfer 60 rounds of 7.62mm special ammunition to a suspected civilian buyer.

According to the report, one of the soldiers allegedly handed the ammunition to the other in the presence of the suspected buyer.

The report said the suspects, attached to the headquarters of Operation Fansan Yamma and 223 Battalion, were arrested at about 7:50 p.m. on Wednesday.

It added that troops recovered four mobile phones, two empty magazines, an ATM card, a motorcycle, a cutlass, keys, recharge cards and other items from the suspects.

According to the report, the suspects and recovered items were handed over to the 1 Brigade Provost Company for further investigation.

“Meanwhile, troops of 1 Division operating along the Abuja-Kaduna highway engaged suspected terrorists after detecting their movement with a long-range camera.

“The troops engaged the terrorists in bushes across the Abuja-Kaduna railway line, forcing them to withdraw.

“During a follow-up operation, troops recovered an AK-47 rifle, a magazine loaded with 13 rounds of 7.62mm special ammunition and other items.

“The recovered items included a military jungle hat, magazine carrier, civilian clothing, prayer mat and other sundry items,” it said.

The report also revealed that troops of Operation Delta Safe raided a suspected illegal bunkering dump at Otom Community Waterside, Ibeno Local Government Area of Akwa Ibom.

It said the troops recovered 40 drums containing about 12,000 litres of suspected illegally refined automotive gas oil, estimated at N14 million.

According to the report, troops also recovered a drum of engine oil and two tanks, which were handled in line with extant regulations.

In Plateau, the army said troops responded to an attack on commuters at Dindiyes village, Mangu Local Government Area, forcing the suspected attackers to withdraw.

It added that troops subsequently recovered the corpse of a civilian around the area, while efforts continued to apprehend the perpetrators. 

(NAN)

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WAFU – B U-17: Adegbuyi, Oparanmegwa Fire Flamingos Past Côte d’Ivoire

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Nigeria’s Flamingos maintained their perfect run at the 2026 WAFU-B U17 Girls Cup with a commanding 2–0 victory over hosts Côte d’Ivoire in Yamoussoukro on Thursday.

Oluwakemi Adegbuyi gave Nigeria the perfect start when she struck in the fourth minute, putting the Flamingos in front at the Lycée Scientifique.

The early goal allowed Nigeria to settle into the contest as the Flamingos protected their advantage through the remainder of the first half.

Côte d’Ivoire pushed for a response after the restart, but Nigeria remained disciplined and continued to threaten on the counter.

The Flamingos eventually doubled their advantage in the 83rd minute, with Pattra Oparanmegwa finding the back of the net to put Nigeria firmly in control.

The victory extends Nigeria’s perfect record in the competition, with the Flamingos now having won all four of their matches.

Nigeria had earlier opened their campaign with a 5–0 victory over Niger Republic before defeating Ghana 4–2 and overcoming Burkina Faso 2–0.

Against Burkina Faso, Mary Dunstan broke the deadlock in the 82nd minute before Adegbuyi struck in stoppage time to seal the win.

The victory over Côte d’Ivoire therefore represents another impressive display from the Flamingos, who have continued to combine attacking quality with defensive discipline throughout the tournament.

The hosts entered Thursday’s encounter as Nigeria’s closest challengers in the standings, having collected six points from their opening three matches. Côte d’Ivoire had also demonstrated their attacking threat with a 9–0 victory over Niger Republic before facing the Flamingos.

Nigeria, however, maintained their superiority in the decisive encounter, with Adegbuyi’s early strike and Oparanmegwa’s second-half finish securing another three points.

The result takes the Flamingos to 12 points from four matches, strengthening their position at the top of the WAFU-B U17 Girls Cup standings.

Nigeria will now turn their attention to their final fixture of the competition against Guinea, as coach Hakeem Busari’s side look to complete the tournament with another victory.

The WAFU-B competition is also serving as valuable preparation for Nigeria ahead of the 2026 FIFA U-17 Women’s World Cup in Morocco, where the Flamingos will compete against North Korea, Puerto Rico and Poland in Group B.

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