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Andrew Yang thinks the next big startup opportunity is lowering the cost of living

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Entrepreneur and former presidential candidate Andrew Yang has a theory about where the next wave of startup opportunity lies, and it starts with a question most founders aren’t asking: what if the business model was giving money back instead of extracting it?

Yang was inspired by Mark Cuban. Not by his wealth, or his celebrity, but by Cost Plus Drugs — Cuban’s startup that sells pharmaceuticals at cost. Yang made a list.

“Housing, education, food, fuel, transportation, media, and wireless,” Yang told TechCrunch on a recent episode of Equity. “The things we all spend money on.”

He picked wireless and last September launched Nobile Mobile, a new mobile virtual network operator that provides cell service for a fraction of what traditional carriers charge and gives customers money back if they use less data. 

As AI threatens to compress wages and displace workers, Yang sees a business opportunity in bringing down the cost of living. Cost Plus Drugs, Noble Mobile, dumb phone makers like Light Phone, and even online grocery store Misfits Markets are early examples of an emerging business category where the startup’s value proposition is the margin it gives back to the customer.

“AI is going to suck up a lot of the value and the jobs, and then Americans are going to look up and say, ‘How do I meet basic needs?’” Yang said. He believes meeting people’s needs “less expensively” is “a very rich vein of opportunity.” 

That instinct didn’t emerge from nowhere. Yang first launched himself into the public eye during his 2020 presidential campaign, during which he advocated for Universal Basic Income as a means of combating AI-related workforce displacement and wealth concentration. The campaign didn’t succeed but the thesis has only grown more relevant.

Yang is still an advocate for UBI, arguing that the value generated by AI companies needs to be redistributed into the hands of the average American. But whether the government will be the vehicle for that redistribution, or whether it will just use any collected wealth to “plug a hole and do something not terribly productive,” Yang is less certain. 

“There is room for a direct connection between the money and the people,” he said. 

That’s where the market comes in. Where policy fails, Yang argues, market incentives can step in. Noble Mobile is his attempt to prove the point. Since its launch last September, the company has grown to “thousands and thousands” of customers and is bringing in “millions in revenue.”

“We’re unit profitable per customer, but we just share the profits with our subscribers with the idea that it’ll make you happy, you’ll stay around, and maybe you’ll tell your friends and family,” Yang said. 

The pitch is simple. Yang noted that the average monthly savings of $50, invested and compounded over 40 years, could amount to $24,000 — enough for a retirement down payment. And in this economy, who isn’t thinking about little ways they can upgrade their personal finance?

Whether investors will share that enthusiasm is another question entirely. Even if the opportunity is real, capital is concentrated heavily in AI right now, while consumer-facing businesses with thin margins and a social mission are a hard sell.

“I had at least one investor say to me around Noble Mobile, ‘Love you, Andrew, want to work with you — if you could just make this an AI company, we’ll invest,’” Yang said. 

The tide might be changing, though, simply because even the most wealthy, extractive companies need an economy in which consumers have enough buying power to purchase their products. 

“The value being concentrated in the hands of a handful of folks and firms is just bad for everybody,” he said. “There are some folks I know in Silicon Valley who are open to that for a variety of reasons…[like] they just don’t want to have to hire private security.”

Yang encouraged founders and investors to take on problems they’re passionate about and find a way to build a valuable enterprise on top of it.

“Think bigger and more broadly about trying to tackle problems and don’t subscribe so much to groupthink, because there are some valuable opportunities out there,” he said.

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PT Health Watch: Tissue paper is safe for intimate hygiene, but these common habits may trigger infections- Expert

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Conflicting advice circulating on social media has left many women questioning whether using toilet tissue after urinating could increase their risk of urinary tract infections (UTIs), irritation or other intimate health problems.

Some online posts even claim that wiping with tissue paper is unsafe.

However, medical experts say there is no scientific evidence that using clean, plain, unscented tissue paper after urinating causes infections when used correctly.

Instead, they warn that practices such as douching, using scented feminine wipes, cleaning inside the vagina and wiping from back to front are far more likely to upset the natural balance of the genital area and increase the risk of infections.

Speaking with PT Health Watch, Yahya Mohammed, a medical doctor at the National Hospital, Abuja, said maintaining intimate hygiene does not require expensive products or excessive cleaning.

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According to him, the real concern is not tissue paper itself but hygiene habits that introduce bacteria into the urinary tract or interfere with the body’s natural protective mechanisms.

Plain tissue paper is safe

Mr Mohammed said gently drying the genital area with clean, unscented toilet tissue after urinating is safe for most women and may even help reduce prolonged moisture that can contribute to skin irritation.

He explained that while wet wipes are generally safe if they are mild and fragrance-free, products containing perfumes, alcohol or harsh chemicals can irritate the delicate skin around the vulva.

Such irritation, he noted, is sometimes mistaken for an infection.

He stressed that routine use of feminine wipes is unnecessary.

According to him, washing the external genital area, the vulva, with clean water is sufficient for everyday hygiene. Women who prefer soap should use only mild, fragrance-free cleansers.

“Clean tissue paper is generally safe, while wet wipes are usually safe if they are non irritating,” he said.

What really causes UTIs?

Mr Mohammed explained that UTIs are most commonly caused by bacteria entering the urinary tract, particularly Escherichia coli (E. coli), which normally live in the bowel.

He said clean toilet tissue does not cause UTIs.

Although wet wipes may offer additional comfort during menstruation or for women experiencing diarrhoea or haemorrhoids, he said they should not replace routine washing with clean water.

Rather than worrying about tissue paper, he said women should focus on hygiene practices that prevent harmful bacteria from reaching the urinary tract.

Hygiene habits to avoid

Mr Mohammed identified several common practices that increase the risk of irritation and infection.

According to him, wiping from back to front after using the toilet can transfer bacteria from the anus to the urinary tract.

He also cautioned against using coloured, scented or antibacterial wipes for intimate hygiene, saying these products can irritate sensitive skin and may contribute to recurrent vaginal infections or allergic reactions.

Other habits women should avoid include wiping too aggressively, cleaning inside the vagina, douching after urinating, remaining in wet underwear for long periods, wearing very tight non breathable underwear and washing the vulva with harsh soaps.

He explained that douching can wash away the protective bacteria that help maintain the vagina’s normal pH, increasing the risk of infections.

The best way to clean after using the toilet

According to Mr Mohammed, the best hygiene method often depends on personal preference, skin sensitivity and what is readily available.

He recommended using plain, unscented toilet tissue to gently blot or wipe dry after urinating.

READ ALSO: PT Health Watch: From symptoms to risks, how UTIs differ from vaginal infections

After a bowel movement, women should wipe until the tissue is clean.

He added that rinsing the vulva with clean water is also an excellent option, while combining water with gentle drying using plain tissue provides additional comfort for many women.

Less is more

Mr Mohammed emphasised that women do not need elaborate intimate hygiene routines.

He explained that the vagina is naturally self-cleaning through normal secretions, while the vulva only requires gentle external cleaning.

He said excessive washing or using multiple intimate hygiene products can do more harm than good.

He advised women experiencing persistent itching, unusual vaginal discharge, pain during urination, foul odour or recurrent infections to seek medical attention rather than rely on social media advice or self-medication.

“The vulva cleans itself through its natural secretions,” he said.

He added that maintaining simple hygiene practices and seeking prompt medical attention for symptoms remain the best ways to protect intimate health.


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PEPSA Begins Development of SBCC Guidelines, SOPs to Strengthen Environmental Governance

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The Plateau State Environmental Protection and Sanitation Agency, PEPSA, has commenced the development of Social and Behaviour Change Communication, SBCC, Guidelines and Standard Operating Procedures, SOPs, aimed at strengthening environmental governance and improving sanitation service delivery across the state.

The initiative was officially launched during an inception meeting at the agency’s headquarters in Jos.

Speaking at the meeting, the Director General of PEPSA, Mr. Samuel Nathaniel Dapiya, described the exercise as a major institutional reform designed to reposition the agency for greater efficiency and improved service delivery.

He said the SBCC Guidelines would provide a practical framework for promoting positive sanitation behaviour among households, schools, businesses, markets, transport operators, institutions and communities across Plateau State.

According to him, “Sustainable environmental sanitation cannot be achieved through infrastructure and law enforcement alone. It also requires continuous public engagement and behaviour change.”

Dapiya explained that the guidelines would standardise sanitation messaging, strengthen collaboration among stakeholders, encourage community participation and ensure that communication strategies are culturally appropriate and inclusive.

On the Standard Operating Procedures, the PEPSA boss said the document would establish clear operational processes, define staff responsibilities, improve accountability and strengthen coordination across departments.

He added: “Our goal is to build an institution driven by effective systems rather than individuals. The SOPs will preserve institutional knowledge and ensure consistency in service delivery.”

Lead Technical Consultant for the project, Mr. Herbert Gomagallah Daniel, said the assignment would adopt a participatory and evidence-based approach involving consultations with management, technical staff, field officers, local government representatives, development partners and other critical stakeholders.

According to Daniel, “The project will include staff capacity development, implementation tools, monitoring and evaluation frameworks, as well as validation processes to ensure ownership and sustainability.”

He noted that while the SBCC Guidelines would serve as a unified framework for driving sanitation as a shared social responsibility, the SOPs would simplify workflows, improve coordination, strengthen accountability and provide practical standards for operational efficiency.

Daniel expressed confidence that the two frameworks would position PEPSA as a model institution for environmental sanitation management and behaviour change communication.

When completed, the SBCC Guidelines and SOPs are expected to strengthen the agency’s institutional capacity, deepen collaboration with stakeholders, improve public confidence and support the Plateau State Government’s drive to promote environmental sustainability, public health and the attainment of Sustainable Development Goal 6 on Clean Water and Sanitation.

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