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Amazon, Meta join fight to end Google Pay, PhonePe dominance in India

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Amazon and Meta are among the big companies set to lobby India’s payments body over the dominance of Walmart-owned PhonePe and Google Pay in the country’s fast-growing instant payments network.

Executives representing platforms including Amazon Pay, WhatsApp, CRED, MobiKwik, and Flipkart’s Super.money are scheduled to meet the National Payments Corporation of India on Thursday, TechCrunch has learned. The body operates the Unified Payments Interface (UPI), India’s instant payments system that processes billions of transactions each month.

The meeting comes over a year after India deferred plans to cap the market share of UPI apps at 30% until December 31, 2026, a measure that would have limited any single app’s share of UPI transactions. That delay has effectively allowed PhonePe and Google Pay to retain their dominant positions, intensifying concerns among players with smaller shares about their ability to compete.

PhonePe and Google Pay combined accounted for roughly 80% of the 22.6 billion transactions on the UPI network in March, data from NPCI shows. That scale far outpaces rivals such as Paytm, Flipkart’s Super.money, CRED, Amazon Pay, and MobiKwik.

PhonePe said this week it has crossed 700 million registered users and 50 million merchants across India, underlining the scale that has helped entrench its position. The merchants that accept it spans more than 98% of the country’s postal codes, highlighting the reach that smaller rivals say is difficult to replicate.

An agenda reviewed by TechCrunch shows participants, including Amazon and Meta, are expected to raise concerns about user acquisition practices, product design, and monetization within the UPI ecosystem. Among the proposals are restrictions on how dominant apps onboard users and use contact data, calls for fair access to features such as autopay and payment mandates, and requests for incentives and regulatory support to help emerging players compete.

Because these companies find it harder to compete with the dominant instant pay players, they are lobbying the regulatory body to help them. However, the NPCI, which operates under the Reserve Bank of India’s supervision, has struggled to find ways to curb dominance without disrupting services used by hundreds of millions of users.

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NPCI, Amazon, Meta, and others did not respond to requests for comment.

It remains unclear whether the meeting will lead to any immediate changes, with questions persisting over how NPCI could address market concentration.

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Microsoft says it has over 20M paid Copilot users, and they really are using it

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Despite the lingering perception that no one really uses Copilot, Microsoft said Wednesday that its user base and engagement are growing for the AI tool that’s baked into M365 apps like Word, Excel, and Outlook email.

M365 Copilot now has 20 million paid enterprise Copilot seats, Microsoft CEO Satya Nadella said during the company’s quarterly earnings conference call.

The company has quadrupled the number of companies paying for over 50,000 seats, Nadella said, noting that Bayer, Johnson & Johnson, Mercedes, and Roche have more than 90,000 seats. He pointed to the deal announced earlier this week with Accenture for over 740,000 seats. “Our largest Copilot win to date,” he said.

Plus, he insists that people are using it, engaging with Copilot as much as they do with email.

“Copilot queries per user were up nearly 20% quarter over quarter. To put this momentum in perspective, weekly engagement is now at the same level as Outlook,” he said. “This is like a daily habit of intense usage.”

He emphasized that Copilot is not dependent on any one model, like OpenAI.

“You now have access in chat to multiple models by default, with intelligent auto routing in agents with critique and counsel, you can use multiple models together to generate optimal responses,” he said.

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Microsoft 365 supports Anthropic’s Claude, for instance.

In fact, Morgan Stanley’s Keith Weiss said on the quarterly earnings call on Wednesday, “Those Microsoft 365 Copilot numbers are super impressive and I think way ahead of most people’s expectations.”

Agent mode is one area that is driving usage, noting that “as of last week, Agent mode is now the default experience across Copilot and Word Excel and PowerPoint.”

Microsoft last week made its Copilot’s agentic capabilities generally available. This allows Copilot to take multi-step actions directly in the documents. “You now have a new way to delegate and complete work using Copilot,” Nadella said.

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Google gains 25M subscriptions in Q1, driven by YouTube and Google One

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Google has added another 25 million paid subscriptions to its services over the past quarter, parent company Alphabet announced during its first-quarter earnings report on Wednesday. The company said it now has 350 million paid subscriptions across its services, up from 325 million in Q4 2025, with YouTube and Google One — its cloud storage and subscription service — plans driving the recent growth.

The earnings report didn’t highlight the number of Gemini subscribers or its monthly active users. But access to advanced Gemini features is now bundled in with those Google One plans, which are growing.

The lack of solid numbers may suggest that the Gemini chatbot still has more than 750 million users, the same benchmark reported in the prior quarter. Google pointed to the growth of Gemini in the key enterprise market, noting a 40% quarter-over-quarter increase in paid monthly active users. It did not offer a solid number here, either.

YouTube ad revenue missed Wall Street expectations, even as it continued to grow year over year.

As Google pushes ad-free viewing as part of its YouTube Premium subscription plan, the video service has seen a decline in ad revenue that has worried investors. Per CNBC, Wall Street expected Alphabet to bring in $9.99 billion in YouTube ad revenue this quarter, but it pulled in $9.88 billion. Alphabet CEO Sundar Pichai had warned analysts last quarter that investors should evaluate YouTube’s business going forward based on a combination of ads and subscriptions: When users switch to a YouTube subscription plan, it has a negative impact on ad revenue.

Last year, YouTube’s annual revenue topped $60 billion across both ads and subscriptions, with Q4 2025 bringing in $11.4 billion in YouTube ads alone. This quarter, the YouTube ads figure was $9.9 billion. That’s up 11% year-over-year, the company pointed out, but a shortfall on analyst expectations suggests that consumers are continuing to move from ad-supported YouTube viewing to ad-free subscriptions through YouTube Premium. We expect to hear more about this on the company’s earnings call.

Either way, Alphabet’s stock is up after surpassing Wall Street’s expectations, with revenue of $109.9 billion, which included healthy cloud growth. Cloud revenue alone topped $20 billion.

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