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Group warns against tobacco industry still targeting Nigerian youths despite control laws

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The Nigeria Tobacco Control Alliance (NTCA) has raised concerns about the growing tactics of the tobacco industry targeting Nigerian youths through social media, entertainment, and lifestyle marketing.

In a statement on Sunday signed by its communications officer, Emmanuel Onwuka, to mark the 2026 World No Tobacco Day, the alliance warned that despite years of tobacco control campaigns and existing laws, Nigerian adolescents remain vulnerable to nicotine addiction due to weak enforcement of the National Tobacco Control Act.

World No Tobacco Day is observed globally on 31 May to raise awareness about the health risks associated with tobacco use, and the theme for this year is “Unmasking the appeal – countering nicotine and tobacco addiction.”

According to the alliance, the tobacco industry continues to exploit “the aspirations, emotions, and fears of young people” through marketing strategies that make smoking, vaping, and shisha appear attractive.

“Today, Nigerian youths are constantly exposed to images of smoking, shisha, and vaping across music videos, fashion trends, and social media platforms, often featuring appealing flavours and attractive branding,” the statement said.

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The Alliance added that behind the “glamorous facade” lies “a harsh reality of addiction, disease, and suffering within our communities.”

Nigeria’s growing tobacco burden

Nigeria’s tobacco control advocates have repeatedly warned that weak enforcement of existing laws, aggressive industry marketing, and the rise of new nicotine products are worsening the country’s tobacco burden, particularly among young people and women.

Although Nigeria enacted the National Tobacco Control Act in 2015 and later introduced implementing regulations in 2019, there have been several concerns that tobacco companies continue to exploit loopholes in advertising regulations through entertainment, social media promotion, lifestyle branding, and indirect sponsorships.

Experts have also raised concerns over increasing exposure to tobacco imagery in films, music videos, and online content consumed by adolescents.

In July 2025, the National Film and Video Censors Board (NFVCB) announced that Nigeria had become the first African country to introduce regulations aimed at limiting the portrayal of tobacco rituals and smoking scenes in movies and entertainment productions. The move followed growing evidence that tobacco depictions in media influence smoking behaviour among young audiences.

The World Health Organisation (WHO) also warned that tobacco companies are shifting attention towards youths through flavoured nicotine products, vaping devices, and nicotine pouches designed to appear fashionable and less harmful.

The global agency raised concerns over the aggressive marketing of nicotine pouches to young people globally, noting that such products are often promoted through colourful packaging, influencer culture, and social media campaigns.

A recent study also found that tobacco companies increasingly use gender-focused advertising strategies that associate smoking with beauty, independence, and social status. Experts warned that such messaging could reverse progress made in reducing tobacco use among women.

Nigeria’s tobacco burden extends beyond public health concerns to economic consequences. According to WHO estimates, tobacco-related diseases kill more than seven million people globally every year, while countries like Nigeria continue to face rising healthcare costs linked to cancer, cardiovascular diseases, stroke, and chronic respiratory illnesses caused by smoking and exposure to secondhand smoke.

In 2025, the Nigerian government imposed a N110 million fine on British American Tobacco Nigeria (BATN) over multiple breaches of the National Tobacco Control Act, its regulations, and other consumer protection laws.

Despite these measures, experts maintain that industry influence, weak monitoring systems, and poor compliance enforcement continue to undermine tobacco control efforts across the country.

Concerns over adolescent smoking

The alliance cited recent studies showing that nearly one in five Nigerian schoolchildren aged between 13 and 15 years have experimented with at least one tobacco product, while about one in 10 are current smokers.

It described the figures as “deeply concerning,” especially after years of public awareness campaigns on the dangers of tobacco use.

The group stated that the statistics indicate that the tobacco industry influence remains strong among young people, while enforcement gaps continue to allow “subtle forms of promotion and recruitment.”

It specifically called for stricter monitoring of digital platforms and entertainment channels where young people are increasingly exposed to tobacco-related content.

“Such enforcement must extend to digital platforms, social media, and entertainment channels where young people are increasingly targeted,” it stated.

Economic and health burden

Beyond concerns over youth exposure, the alliance also highlighted the economic and health implications of tobacco consumption in Nigeria.

It said tobacco-related illnesses cost the country more than N211 billion annually through healthcare expenses and lost productivity.

According to the statement, these losses divert resources that could otherwise support “food security, improve educational systems, and strengthen healthcare infrastructure.”

The group also referenced data from the Global Burden of Disease study, which estimated that nearly 30,000 deaths recorded in Nigeria in 2021 were linked directly to tobacco-related diseases.

It noted that tobacco use contributes significantly to non-communicable diseases, including cardiovascular diseases, chronic obstructive pulmonary disease (COPD), and lung cancer.

“Each of these deaths represents not only a personal tragedy for families but also a major setback for national productivity and development,” the statement said.

It added that many households face financial strain due to treatment costs for cancer, heart disease and lung-related illnesses, while secondhand smoke continues to pose risks to children and pregnant women.

Call for stronger enforcement

The alliance urged the Nigerian government to strengthen implementation of the National Tobacco Control Act and close existing loopholes in the 2015 law and its 2019 regulations.

READ ALSO: World smoking rates decline, but e-cigarette use raises fresh concerns — WHO

It also called for a “complete prohibition on all forms of tobacco advertising, promotion, and sponsorship.”

It noted that Nigeria must demonstrate a stronger political commitment to fully implement its obligations under the World Health Organisation’s Framework Convention on Tobacco Control.

It appealed to parents, lawmakers, stakeholders and young people to work together against nicotine addiction and what it described as “commercial exploitation.”

“World No Tobacco Day 2026 should be a renewed call to urgency for Nigeria. While the tobacco industry continues to promote appealing images to protect its profits, the reality remains clear. Tobacco has no place in a healthy, productive, and prosperous future for the nation,” the statement added.


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PT Health Watch: Menopause increases risk of bone loss, fractures, says expert

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Menopause, the natural stage marking the end of a woman’s reproductive years, can significantly affect bone health and increase the risk of osteoporosis and fractures due to declining oestrogen levels, a medical expert has said.

Although menopause has important health implications, it remains a frequently overlooked issue within Nigeria’s sexual and reproductive health and rights framework.

According to the World Health Organisation (WHO), menopause occurs when a woman’s menstrual periods stop permanently because of declining levels of oestrogen and the loss of ovarian follicular function. As a result, the ovaries stop releasing eggs for fertilisation, making natural conception no longer possible.

Common symptoms associated with menopause include hot flushes, night sweats, irregular menstrual flow, vaginal dryness, pain during sexual intercourse, urinary incontinence, sleep disturbances, mood changes, anxiety and depression.

Perimenopause refers to the transition period leading to menopause and extends until one year after the final menstrual period, while postmenopause begins after a woman has gone 12 consecutive months without menstruation.

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In Nigeria, women generally attain menopause around the age of 48 and above as part of the natural ageing process.

Menopause and bone health

Speaking with PT Health Watch, Qudus Lawal, an obstetrician and gynaecologist, said menopause disrupts hormonal balance, leading to increased bone breakdown and reduced bone formation.

According to him, while nearly all women experience some degree of bone loss after menopause because of declining oestrogen levels, not all will develop osteoporosis or sustain fractures.

He explained that bone density before menopause plays a major role in determining a woman’s risk of osteoporosis later in life.

Using a financial analogy, Mr Lawal described bone health as a balance between deposits and withdrawals.

“The stronger the bone density a woman builds before menopause, the better protected she is against the accelerated loss that occurs afterwards,” he said.

Why bone loss increases after menopause

Mr Lawal explained that oestrogen normally suppresses osteoclasts, the cells responsible for breaking down bone tissue.

However, when oestrogen levels fall after menopause, these cells become more active, while osteoblasts, the cells responsible for building new bone, are unable to replace bone at the same rate.

This imbalance gradually weakens bones and increases the risk of osteoporosis and fractures.

Maintaining healthy bones after menopause

Mr Lawal recommended a combination of proper nutrition, regular exercise and preventive healthcare measures to maintain bone health after menopause.

He advised women to consume balanced diets rich in calcium and vitamin D, engage in weight-bearing and muscle-strengthening exercises, and take steps to prevent falls.

“When you take foods and supplements that are rich in those essential nutrients, it helps build the bone,” he said.

He stressed the importance of early intervention, noting that bone density loss is often silent and may not produce symptoms until complications occur.

“One of the ways people present is that they grow shorter. Normally, once you get to a certain age after puberty, you are not supposed to grow shorter.

“But many of our mothers begin to lose height over time, which may result from age-related spinal degeneration and bone loss,” he said.

According to him, many women only become aware of significant bone loss after suffering fractures.

“The fracture can be due to a fall, sometimes a little push that you normally have without having symptoms. Just a little trip in the bathroom could lead to a major fracture,” he added.

READ ALSO: Women demand fertility, menopause coverage in workplace health insurance – Report

Mr Lawal noted that in some countries, bone density screening forms part of routine wellness checks for postmenopausal women, helping identify individuals at high risk and allowing for early intervention.

He urged women to adopt healthy lifestyles and prioritise bone health long before menopause.

According to him, the goal is to ensure women build and maintain strong bone density before menopause to minimise the impact of hormonal changes later in life.

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Nigeria targets expanded MMS coverage for pregnant women

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Nigeria is intensifying efforts to expand access to Multiple Micronutrient Supplements (MMS) for pregnant women, with health authorities pushing for increased local production and sustainable financing to reduce dependence on donor support.

The move was highlighted on Thursday in Abuja during a validation meeting on findings from the 2025 Market Landscaping and Segmentation Analysis.

Speaking at the event, Olufunmilola Adegbite, Director and Head of the Nutrition Department at the Federal Ministry of Health and Social Welfare, said strengthening domestic manufacturing would be crucial to achieving the country’s maternal health targets.

Director and Head of the Nutrition Department at the Federal Ministry of Health and Social Welfare, Olufunmilola Adegbite
Director and Head of the Nutrition Department at the Federal Ministry of Health and Social Welfare, Olufunmilola Adegbite

“Local production will be critical in achieving the country’s ambition for reaching pregnant women with MMS and ensuring long-term sustainability,” she said.

According to Ms Adegbite, local manufacturing would improve the availability of supplements, reduce dependence on imports, and protect supply chains from global disruptions.

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Six-state study

The 2025 market landscape analysis covered Lagos, Kano, Bauchi, Imo, Niger and Bayelsa, selected to reflect Nigeria’s diverse geographical zones and market segments.

Commissioned by the Federal Ministry of Health and Social Welfare in collaboration with Sight and Life and the development Research and Projects Centre (dRPC), the study examined financing systems and broader implementation requirements needed to support nationwide MMS scale-up.

Researchers assessed existing health financing mechanisms alongside key implementation enablers, including supply chains, regulatory frameworks and stakeholder engagement.

Why MMS matters

MMS are daily antenatal supplements containing iron, folic acid and other essential vitamins and minerals needed to support maternal nutrition and healthier birth outcomes.

Unlike conventional iron-folic acid supplements, MMS provide a broader range of micronutrients.

Evidence suggests the intervention can further reduce the risks of low birth weight, preterm delivery and other adverse pregnancy outcomes.

Ms Adegbite said Nigeria has made significant progress in aligning with global maternal nutrition standards.

According to her, MMS was approved for use in 2021, incorporated into the National Essential Medicines List and integrated into national guidelines on micronutrient deficiency control and antenatal care management.

“These achievements demonstrate Nigeria’s commitment to improving maternal and newborn nutritional outcomes,” she said.

Financing remains critical

Despite these policy gains, Ms Adegbite said considerable work remains to ensure effective implementation and wider access.

She identified sustainable financing as a major requirement for expansion, noting that mechanisms such as the National Health Insurance Authority (NHIA), the Basic Healthcare Provision Fund (BHCPF) and dedicated federal and state budget allocations could help support broader coverage.

She added that findings from the market analysis would provide evidence to guide policy decisions, investment priorities and implementation strategies.

Although progress has been made in institutionalising MMS, she said challenges persist in supply systems, regulation, financing and stakeholder coordination.

Concerns over donor dependence

In her remarks, the Country Manager of Sight and Life, Zainab Abubakar, said the study sought to identify sustainable pathways for financing MMS within Nigeria’s health system.

Ms Abubakar noted that inadequate funding, limited insurance coverage and heavy reliance on out-of-pocket spending continue to restrict access to maternal nutrition services.

“The research assessed the health financing landscape in Nigeria to identify viable pathways for sustainable domestic financing,” she said.

“It explored opportunities for resource mobilisation, evaluated potential funding mechanisms, highlighted implementation bottlenecks and developed context-specific recommendations.”

‘Women’s issues need funding’

Also speaking, the Special Adviser to the President on Health and dRPC board member, Salma Anas, called for stronger political commitment to maternal nutrition programmes.

Ms Anas said anaemia in pregnancy remains a major public health challenge and urged leaders to prioritise investments that benefit women and children.

According to her, programmes targeting women and children often struggle to attract adequate funding because they are incorrectly viewed as issues affecting only women.

“Every woman’s issue is a man’s business,” she said.

“Let us do away with the woman’s issue. Let’s budget it. Let’s release it and let it be used for the intended purpose.”

Background

Nigeria adopted MMS following global recommendations and growing evidence that the intervention provides greater nutritional benefits than traditional iron-folic acid supplements.

According to UNICEF, MMS contains 15 essential vitamins and minerals and has become the global reference standard for maternal micronutrient supplementation.

READ ALSO: Study ranks Lagos and Kano as the most ready for maternal supplement rollout

PREMIUM TIMES reported in 2024 that the federal government distributed about 1.3 million bottles of MMS to pregnant women across 12 states during the early phase of implementation.

UNICEF later announced that Nigeria would receive an additional 3 million bottles in 2025 through the Child Nutrition Fund, following the delivery of 3 million bottles in 2024.

However, with an estimated 12 million pregnancies recorded annually, stakeholders say existing supplies remain insufficient, highlighting the need for expanded coverage and stronger domestic investment.

They argue that shifting from donor-dependent supply chains to local manufacturing and market-based financing mechanisms will be essential to ensuring the long-term sustainability of MMS scale-up.

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