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Founders seize on Indian court ruling to revive criticism of Google’s ad business

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A recent Indian court ruling against Google’s keyword advertising practices has gained fresh attention after founders said competitors have long used the system to siphon off customers and force companies to pay to protect their own brands.

The ruling, delivered by the Delhi High Court on May 22 in a trademark dispute involving bathroom fittings maker Hindware, found Google liable for trademark infringement over its keyword advertising practices and awarded the company ₹3 million (around $31,600) in nominal damages.

In her 163-page judgment (PDF), Justice Mini Pushkarna rejected Google’s argument that it was merely a passive intermediary in serving ads on its search platform. The judge said Google, through its AdWords platform, allowed Hindware’s rivals to use “Hindware” as a keyword to target users searching for the brand.

“Google by selling the trademark of the plaintiff [Hindware] as a keyword without any authorization for commercial gains is infringing the plaintiff’s right to exclusive use of its trademark under Section 28 of the Trade Marks Act,” the judge said.

The judgment drew attention on Friday after Indian entrepreneurs, including Zerodha founder Nithin Kamath and Zoho founder Sridhar Vembu, publicly backed the ruling, arguing that competitors have long used Google’s advertising tools to divert traffic from established brands and force companies to spend money protecting their own names.

Kamath, who said Zerodha had faced the issue for more than a decade, wrote on X: “Whenever someone searches for ‘Zerodha,’ the traffic should rightfully come to Zerodha. But what often happens is that the first couple of results on Google Search are ads, leading the customer to a competitor’s website.”

Google, for its part, said its Ads policy on trademark keywords “does not allow competitor advertisers to use trademarked terms in the ad-text of an ad” and that the policy is applied globally.

“We look forward to continuing to align our operations with local legal frameworks while maintaining strict standards to protect our users’ long-term interests,” a Google spokesperson said in a statement to TechCrunch.

India is a key market for Google, with more internet users than any country other than China, making court decisions affecting its search and advertising businesses particularly significant.

Legal experts, however, said the implications of the ruling may be narrower than some of the public reaction suggests.

“The judgment per se will require platforms to relook at their processes to see if their automated tools encourage or offer trademarked terms to advertisers at large,” said Aprajita Rana, a partner at AZB & Partners.

Nonetheless, Rana told TechCrunch that the decision does not have a “far-reaching impact” on online platforms’ liability in India, as courts have already established that internet companies can lose legal protections when they play an active role in unlawful activity.

“What’s important in this case is how providing access to trademarked terms, even in ad curation that’s between online platforms and advertisers and not known to customers, can amount to a participative activity for platforms,” Rana said.

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DESIGN BEYOND WALLS SUMMIT 2026 CHAMPIONS INTERIOR DESIGN, HOUSEKEEPING AS EMERGING BUSINESS OPPORTUNITIES IN PLATEAU

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The inaugural Design Beyond Walls (DBW) Summit 2026 has called for increased recognition of interior design and housekeeping as viable professional and entrepreneurial sectors in Plateau State, with industry experts urging practitioners to combine creativity, functionality and business knowledge to unlock opportunities in the industry.

Held at the Usiju World Event Centre in Jos, the summit brought together interior designers, hospitality professionals, business owners and emerging talents to explore opportunities within the industry under the theme, “The Art and Business of Interior Design in Housekeeping.”

Speaking at the event, the convener and Chief Executive Officer of Mettaworld Interiors, Nanmet Anthony, said the summit was established to bridge the gap between creative ideas and practical industry experience by creating a platform for knowledge sharing, professional development and networking.

She described Design Beyond Walls as the beginning of a movement to promote the importance of design in shaping everyday experiences, stressing that interior design goes beyond aesthetics to include functionality, comfort, creativity and business development.

According to her, the initiative seeks to connect established professionals with emerging talents while creating opportunities for collaboration and growth across the design, environment and hospitality sectors.

Also speaking, the Chief Executive Officer of Usiju World Event Centre, Mrs Naomi Gadzama, highlighted the strong relationship between interior design and housekeeping, describing both as essential to creating and maintaining comfortable, functional and sustainable spaces.

She encouraged interior designers to strengthen their business management skills while calling for improved training, professional recognition and fair remuneration for housekeeping practitioners.

Gadzama noted that housekeeping plays a critical role in preserving the quality and vision of interior designs beyond their initial presentation.

In his presentation, the Managing Director of No Limits Furniture Limited, Mr Lawrence Ngene, described interior design as the strategic organisation and arrangement of spaces to support daily activities, enhance comfort and improve productivity.

He observed that the profession was gaining increased recognition in major cities such as Lagos and Abuja, calling for greater awareness and appreciation of interior design in Jos and Plateau State.

He also encouraged young entrepreneurs to remain consistent, continuously improve their skills and invest in personal development to succeed in the industry.

The 2026 Touch Bearer of Design Beyond Walls, Arc. Samuel Nanchang Jatau, described interior design as an important contributor to improved living conditions, noting that well-designed spaces promote comfort, safety, peace of mind and healthier lifestyles.

He encouraged young people in Plateau State to explore the growing opportunities in the industry, describing it as an emerging business sector with significant untapped entrepreneurial potential.

Jatau explained that the increasing demand for personalised and unique interior spaces presents opportunities for young people to establish businesses, develop professional careers and create sustainable sources of income.

He further called for greater youth participation in the private sector, noting that the Plateau State Government, under Governor Caleb Manasseh Mutfwang, was encouraging entrepreneurship as part of efforts to build a private sector-driven economy.

He urged young people to look beyond government employment and take advantage of opportunities in business and enterprise development.

A major highlight of the summit was the official commissioning of the Design Beyond Walls Experience Space by Arc. Samuel Nanchang Jatau. The facility provides participants with an opportunity to experience the practical application of interior design concepts and creative innovations.

One of the participants, Wenge Juliet, expressed satisfaction with the knowledge gained at the summit, saying the sessions had broadened her understanding of interior design and the business opportunities available within the industry.

She added that she was looking forward to applying the practical lessons and insights gained to her work, describing the experience as valuable to her professional growth and development.

The inaugural Design Beyond Walls Summit 2026 marks a significant step towards creating awareness, promoting professional excellence and exploring new opportunities within Plateau State’s interior design, hospitality and housekeeping industries.

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2027: ‘Hate for Buhari can’t be compared to that for Tinubu in Imo, Southeast’ – Okorocha

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Former governor of Imo State, Rochas Okorocha, has said the hate for the late ex-President Muhammadu Buhari in Imo and the South-East can't be compared to that for President Bola Tinubu.

Okorocha disclosed this while insisting that Tinubu has done no wrong to any Igbo man.

Featuring on Channels Television's Politics Today, the former senator disclosed that Tinubu had Igbo friends while in Lagos.

He said: "You must understand that when we are talking about APC in Imo State, the time we had issues as APC was when Buhari was in government.

"In fact, the hate for Buhari can't be compared to the imagery hate for Tinubu in Imo State or in the whole Southeast.

"So people must be careful not to mistake a transferred hate or transferred protest for what they don't want as a governor to mean that it's a protest against Tinubu.

"Tinubu has done no wrong to any Igbo man, his best friends in Lagos are Igbos. Let me tell you that, with my emergence now with this ticket, Tinubu will win in Imo State.

"I challenge Uzodinma to go to appeal, when the facts have spoken you can't manipulate the law."

2027: ‘Hate for Buhari can’t be compared to that for Tinubu in Imo, Southeast’ – Okorocha

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