Connect with us

News

Founders seize on Indian court ruling to revive criticism of Google’s ad business

info

Published

on

GettyImages 2198713751.jpg

A recent Indian court ruling against Google’s keyword advertising practices has gained fresh attention after founders said competitors have long used the system to siphon off customers and force companies to pay to protect their own brands.

The ruling, delivered by the Delhi High Court on May 22 in a trademark dispute involving bathroom fittings maker Hindware, found Google liable for trademark infringement over its keyword advertising practices and awarded the company ₹3 million (around $31,600) in nominal damages.

In her 163-page judgment (PDF), Justice Mini Pushkarna rejected Google’s argument that it was merely a passive intermediary in serving ads on its search platform. The judge said Google, through its AdWords platform, allowed Hindware’s rivals to use “Hindware” as a keyword to target users searching for the brand.

“Google by selling the trademark of the plaintiff [Hindware] as a keyword without any authorization for commercial gains is infringing the plaintiff’s right to exclusive use of its trademark under Section 28 of the Trade Marks Act,” the judge said.

The judgment drew attention on Friday after Indian entrepreneurs, including Zerodha founder Nithin Kamath and Zoho founder Sridhar Vembu, publicly backed the ruling, arguing that competitors have long used Google’s advertising tools to divert traffic from established brands and force companies to spend money protecting their own names.

Kamath, who said Zerodha had faced the issue for more than a decade, wrote on X: “Whenever someone searches for ‘Zerodha,’ the traffic should rightfully come to Zerodha. But what often happens is that the first couple of results on Google Search are ads, leading the customer to a competitor’s website.”

Google, for its part, said its Ads policy on trademark keywords “does not allow competitor advertisers to use trademarked terms in the ad-text of an ad” and that the policy is applied globally.

“We look forward to continuing to align our operations with local legal frameworks while maintaining strict standards to protect our users’ long-term interests,” a Google spokesperson said in a statement to TechCrunch.

India is a key market for Google, with more internet users than any country other than China, making court decisions affecting its search and advertising businesses particularly significant.

Legal experts, however, said the implications of the ruling may be narrower than some of the public reaction suggests.

“The judgment per se will require platforms to relook at their processes to see if their automated tools encourage or offer trademarked terms to advertisers at large,” said Aprajita Rana, a partner at AZB & Partners.

Nonetheless, Rana told TechCrunch that the decision does not have a “far-reaching impact” on online platforms’ liability in India, as courts have already established that internet companies can lose legal protections when they play an active role in unlawful activity.

“What’s important in this case is how providing access to trademarked terms, even in ad curation that’s between online platforms and advertisers and not known to customers, can amount to a participative activity for platforms,” Rana said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

2027 election should be decided by Nigerians, not courts – Atiku’s aide

info

Published

on

By

Demola Olarenwaju.jpg

Demola Olarenwaju, the Senior Political Assistant to African Democratic Congress, ADC, presidential candidate, Atiku Abubakar, on Wednesday declared that the party has no hurdle in participating in the forthcoming 2027 election.

In an interview with News Central TV, Olarenwaju said the 2027 presidential election should be decided by Nigerians and not the courts.

“In a normal democratic setting, we don’t expect any hurdles to face, we believe that the path is cleared. When campaign starts, let’s go into the field and let Nigerians know what the candidates have and let them vote for whoever they want.

“The 2027 election should be decided by the ballot and not by the court. It should be decided on the fate of democracy and not by any judicial ruling or judgment and this is what we are proposing to Nigerians that let the rule of law prevail.

“If the ruling party believed that they have performed creditably well to win the next election, then they should allow others go to the field, let the contest play out and let Nigerians vote for whoever they want. If they defeat us that’s fine but if we defeat them, they need to own and say yes we have been defeated and voted out by Nigerians.

“So, we do not expect any further hurdles in anyway. However, I would like to say to Nigerians that ADC will be on the ballot and those who left the party before now in fear of judicial judgments that now is the right time to come back and let’s have a single opposition to face the ruling party because the ruling party.”

Continue Reading

News

Osun 2026: INEC extends PVC collection deadline

info

Published

on

By

INEC 1.jpg

The Independent National Electoral Commission, INEC, has extended the collection of Permanent Voter Cards, PVCs, at Registration Area centres across Osun State until Friday, July 31, 2026.

The move is coming after complaints from voters and large crowds at distribution centres.

In a statement issued by the Head of Department, Voter Education, Publicity, Gender and Inclusivity, INEC Osun State, Ariyo Rufus, for the Resident Electoral Commissioner, Oluwatoyin Babalola, the Commission said the extension followed the conclusion of the initial exercise, which commenced on Wednesday, July 22, and was originally scheduled to end on Tuesday, July 28, 2026.

According to the Commission, “322,822 Permanent Voter Cards, representing 62 per cent of the available PVCs, were collected during the exercise. The extension would enable more registered voters to obtain their cards before the governorship election.”

The statement said, “Having regard to complaints and large crowds at collection centres as well as other difficulties, the Commission has approved the extension of PVC collection at Registration Areas to Friday 31st July, 2026, to enable more eligible voters to exercise their civic right.”

INEC also announced that PVC collection at the Local Government Area offices would now begin from August 1 and continue until August 7, 2026, replacing the earlier commencement date to accommodate the extension at the Registration Area level.

The Commission urged all registered voters who are yet to collect their Permanent Voter Cards to take advantage of the additional period.

“Concerned Registered Voters are urged to take advantage of this window and collect their Permanent Voter Cards,” it stated.

Continue Reading

Trending