News

Drizzle on top: a new high-end dog food brand is coming for the 1%

Published

4 months ago

April 28, 2026

Preport

The pet food aisle has never been more crowded, which is exactly why Hillary Coles says she was skeptical when Atomic Labs came calling.

“I had the same reaction you did,” Coles told me on a call Monday afternoon, a day before her new company, Golden Child, opened for business. “Surely that can’t be what people need.”

Coles co-founded Hims & Hers with Andrew Dudum, Jack Abraham, and Joe Spector back in 2016 and spent seven years there overseeing brand, physical products, and consumer strategy before taking a year and a half off to have her children. She describes herself as “a consumer person first” who happened to land in healthcare. Dog food wasn’t “on the bingo card,” as she put it.

The pitch that won her over was rooted less in dog food specifically than in a methodology. Atomic, the startup studio founded by Abraham, runs what it calls “painted door tests” — lightweight experiments designed to reveal what consumers will actually do, not just what they say they want. When Atomic ran those tests in the pet food space, interest was clear. The team then studied 11,000 reviews of existing fresh dog food products and found recurring complaints: inconvenience, dogs getting sick, food that felt like a chore to prepare and serve. “We started to peel the onion,” Coles said.

What they found, she and her co-founder Quentin Lacornerie argue, is an industry that hasn’t innovated in about 12 years — a claim that strains credulity, given how crowded the premium and human-grade segment has become — but one they say ties to 11,000 customer reviews showing persistent complaints about existing fresh food options, even as the humans feeding their dogs have dramatically changed their expectations.

Lacornerie, who was part of the founding team at Hims & Hers and spent years spearheading its personalized growth strategy, says there are lots of parallels to the early days of that company. “Wellness has eclipsed Big Pharma by 4x in market cap,” he noted. Pet parents who take collagen for joint health, who read ingredient labels, and who track their own nutritionincreasingly want the same rigor applied to what goes in their dog’s bowl.

Golden Child is launching with two “five-star” products sold direct-to-consumer for now: a fresh frozen meal system and, more intriguingly, a “drizzle” — a shelf-stable liquid topper that can be added to whatever a dog is already eating, whether that’s Golden Child’s own food, kibble, or something else. The drizzle retails for $19.95 a bottle. The meal system starts at $3 a day and is sold primarily on subscription, though a starter box is available for people who want to ease into the relationship.

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The drizzle is the more novel idea and, presumably, the higher-margin one. I asked Coles whether the company had considered just focusing on that product. “Like all entrepreneurs, we have a lot of opportunities to build out worlds,” she answered. “This is just the first inning.”

The food itself is made in the U.S. across multiple manufacturing facilities, using human-grade supply chains — a harder thing to establish than it sounds, said Lacornerie. The recipes were developed by a PhD in animal nutrition; Megan Sparkle, who is one of only roughly 80 board-certified veterinary nutritionists in the country; and (naturally) a classically trained chef, one who has work ties to Ina Garten and Guy Fieri, says Lacornerie.

The company also developed what it’s calling a “protein block,” a way of delivering chicken and beef with an enhanced amino acid profile that standard meat cuts alone don’t provide, says Coles.

Golden Child is announcing $37 million in total funding today as it comes out of stealth — a seed round and a Series A led by Redpoint Ventures, with Atomic and A-Star also participating. That’s a meaningful amount for a company selling dog food, but Lacornerie says that doing it right requires actual experts who don’t just dial it in. Indeed, among the company’s 12 employees, and the nutritionists and chef are all on staff, not advisors.

The brand name is broad by design. When I asked whether Golden Child might eventually expand into shampoos, travel gear, even some form of veterinary access — getting medication for a dog is its own particular bureaucratic headache — Coles didn’t deny it. “There’s a lot of interest and excitement from pet parents to involve their dogs in all aspects of their life,” she said. The goal, eventually, is to earn a place as a household brand, not just a food company.

Atomic has had notable successes along with some stumbles. Hims & Hers, now 10 years old, is a publicly traded company with a nearly $7 billion market cap. OpenStore, the e-commerce roll-up co-founded in 2021 by Abraham and venture investor Keith Rabois, tells a different story: after years of splashy coverage and more than $150 million in venture funding, it recently shuttered.

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News

Oyo 2027: Adelabu ends governorship ambition, seeks reconciliation

Published

2 hours ago

August 28, 2026

Preport

Former Minister of Power, Adebayo Adelabu, has withdrawn from the 2027 governorship race in Oyo State after losing the All Progressives Congress, APC, ticket.

Adelabu disclosed his withdrawal in a statement he personally signed on Thursday, titled, ‘APC Nomination Process in Oyo State: Closing the Contest, Not Conceding the Injustice’.

The former minister stated that his decision to quit the race did not amount to conceding the alleged injustice that characterised the party’s governorship primary in the state.

He rather attributed his decision to deep reflection and a strategic reassessment of recent developments within the party and the journey ahead.

He added that, upon his return, he met with party leaders and some of his supporters across the state, noting that the meetings reviewed concerns raised by party members, aspirants and stakeholders. He said the concerns also extended to the senatorial, House of Representatives and state House of Assembly nominations.

“We agreed that the absence of publicly declared and verifiable results has understandably generated serious concerns about the transparency, credibility and integrity of the nomination process.

“We also affirmed that substantial documentary materials, authenticated collation records and video evidence exist which, in our considered view, raise serious questions about aspects of the process and the eventual outcomes,” Adelabu said.

News

TCC SEASON 7: THE NEXT CHAPTER BEGINS AS NIGERIA’S DEVELOPMENT LEAGUE TURNS TALENT INTO A GLOBAL FOOTBALL CURRENCY

Published

4 hours ago

August 28, 2026

Preport

Nigerian football is often judged by the trophies won at senior level, the stars playing abroad and the national teams competing on the biggest stages. But somewhere beneath that headline layer, another story has been quietly developing — one built around young players, competitive football, data, scouting and opportunity.

That story is The Creative Championship (TCC).

Now, after six completed seasons, 632 league matches and more than 2,100 league goals, TCC is entering its seventh season with an ambitious message: the foundation has been laid; the next chapter is about turning development into measurable opportunity.

Season 7, appropriately titled “The Next Chapter,” represents a new phase for a competition that began in 2020 with eight founding clubs and has grown into a 12-club development ecosystem.

And the numbers tell only part of the story.

The bigger story is what has happened to the players who passed through the league.

FROM LOCAL PITCHES TO THE WORLD

For a young Nigerian footballer, talent is only the beginning.

The difficult journey is getting enough meaningful competitive football to develop, producing evidence of performance, attracting the attention of scouts and ultimately earning a pathway into professional football.

That is the space TCC set out to occupy.

Over six seasons, the competition has created a structured environment in which development clubs can play regularly, coaches can assess players under competitive pressure and footballers can accumulate something increasingly important in modern scouting: evidence.

TCC’s records document more than 100 international player moves, with players progressing into football markets across Europe, Africa, Asia and North America.

Names connected to the TCC pathway include Ebenezer Akinsanmiro, Tunde Akinsola, Shola Ogundana, Babatunde Akomolede, Lawrence Izuchukwu, Peter Kareem, Seun Akanji, Taiwo Akire, Bidemi Amole, Musa Akinfenwa, Paul Kilani, Taiwo Abdulraheem, Joshua Obakimi and Ogonna Hyacinth.

The league’s own player archive provides further evidence of the pathway, including Akinsanmiro’s progression from Beyond Limits to Inter Milan and several other TCC graduates moving into professional clubs across Europe and beyond.

This is why TCC increasingly sees itself not simply as another football competition, but as a football marketplace:

Performance → Data → Visibility → Opportunity.

THE NUMBERS BEHIND THE VISION

The TCC story now has six completed seasons behind it.

6 — completed seasons
7th — season in 2026/27
15 — clubs that have participated since inception
632 — league matches
2,102 — league goals
100+ — international player moves recorded
6 — Nigeria U20 players recorded
7 — Nigeria U17 players recorded

The competition’s official historical archive records its evolution from eight clubs in 2020/21 to a 12-club league in subsequent seasons. It also shows the extraordinary consistency of the competition: Beyond Limits have dominated the league era, winning five of the first six league titles, while Real Sapphire captured the other.

That consistency matters.

Youth development cannot be built on occasional tournaments alone. Players need weeks and months of competitive football. Coaches need repeated opportunities to evaluate them. Scouts need enough matches to distinguish potential from one-off performances.

TCC’s model is built around precisely that volume.

WHERE DEVELOPMENT MEETS DATA

Perhaps the most significant evolution in TCC’s story has been the league’s embrace of football data.

In 2023, TCC announced Wyscout as its official data partner from the 2023/24 season, replacing Korastats. The partnership was designed to give clubs and players access to deeper performance information and make the league’s talent pool more visible to the global scouting ecosystem.

That decision placed TCC inside a football world where scouting is no longer based exclusively on what happens in the stands.

A player can now be evaluated through video, passing statistics, physical actions, tactical patterns, defensive contributions and other performance indicators.

TCC’s publicly available statistics already illustrate how detailed that ecosystem can become, with team-level information covering passing, long passes, crosses, ball recoveries and defensive actions.

For an emerging player, that changes the equation.

A good performance is no longer simply something a coach remembers.

It can become data.

Data can become evidence.

Evidence can become visibility.

And visibility can become an opportunity.

THE NATIONAL TEAM CONNECTION

The TCC pathway has also reached Nigeria’s youth national teams.

According to the league’s background records, 13 youth internationals have emerged through its ecosystem — six at U20 level and seven at U17 level.

The league identifies players including Musa Akinfenwa, Ebenezer Harcourt, Bidemi Amole and Kparobo Arierhi among representatives associated with Nigeria’s U20 WAFU B success.

Others, including Ahmed Akinyele, Jude Sunday and Solomon Agbalaka, are listed as having featured at U20 AFCON and World Cup tournaments.

At U17 level, TCC records include Israel Nwachukwu Usulor, Musa Akinfenwa, Muiz Oladimeji, Oreoluwa Agbenla, Daniel Arierhi, Edward Ochigbo and Great Edafe.

The pathway has also reached the senior national-team conversation, with Ebenezer Akinsanmiro listed in TCC’s background information as part of Nigeria’s squad for the 2025 Africa Cup of Nations in Morocco.

For a development league, that is perhaps one of its most important tests:

Can players move from development football into the national conversation?

The TCC record increasingly suggests that they can.

MORE THAN PLAYER DEVELOPMENT

There is another part of the TCC story that deserves attention: the clubs themselves.

The league has become a competitive laboratory for development-focused organisations such as Beyond Limits FA, Real Sapphire, VOE FA, Broad City, Gbagada FC, Atlantic Business, Valiant FC, Dino SC, Imperial FC, Sporting Lagos, Iganmu Tiger and Dannaz FC.

And their achievements have not been confined to the TCC.

The media pack points to club success in competitions including the Gothia Cup, Viareggio and State FA Cups.

Beyond Limits, for example, have established themselves as the defining force of the TCC League, while Sporting Lagos, Dannaz and Imperial have also produced notable competition-winning runs outside the league.

The message is significant:

Development football does not have to mean second-class football.

It can mean serious football played with serious objectives.

THE FIRST GOAL, THE FIRST TITLE — AND NOW THE NEXT CHAPTER

Every competition has a history.

TCC’s began on 19 November 2020, when Remo Stars U19 — now known as Beyond Limits FA — faced Valiant FC at Remo Stars Stadium.

Valiant’s Lukman Ibrahim scored the first-ever TCC League goal.

Since then, the league has evolved dramatically.

Its Cup roll of honour tells another part of the story:

Gbagada — 2021
Dino — 2022
Valiant — 2023
Beyond Limits — 2024
Beyond Limits — 2025
Atlantic Business — 2026

The most recent completed league campaign again demonstrated the competitive strength of the platform. Beyond Limits finished the 2025/26 season top of the table with 59 points from 22 matches, ahead of Atlantic Business, Real Sapphire, Sporting Lagos and VOE.

But if the first six seasons were about proving that the model could work, Season 7 is about asking a bigger question:

What can TCC become next?

SEASON 7: BUILDING THE FUTURE

The answer lies in the league’s new emphasis.

TCC says Season 7 will sharpen its focus on:

Data-led development.
Player benchmarking.
Scouting visibility.
Media storytelling.
Impact reporting.

That means the competition wants to become more than a fixture list.

It wants to become a documented development pathway.

For players, that means clearer performance records.

For coaches, more information with which to evaluate development.

For scouts, greater access to emerging talent.

For clubs, a stronger platform for demonstrating the quality of their work.

For sponsors and commercial partners, a growing football ecosystem with a compelling human story.

And for Nigerian football, another pipeline through which young talent can be prepared for the professional game.

A MARKETPLACE FOR THE NEXT GENERATION

The most powerful idea behind TCC may therefore be its simplest:

Young players need somewhere to play.

They need competitive matches.

They need coaching.

They need visibility.

They need data.

They need opportunities.

TCC has spent six seasons trying to connect those pieces.

Season 7 is an attempt to make the connection even stronger.

The league’s philosophy can be summed up in its eight pillars: consistency, national-team pathway, global player pathway, data and scouting, coach development, club success beyond TCC, a club-owned ecosystem and the football marketplace.

Together, they point toward a different model of youth football development — one where development is not treated as an isolated academy exercise but as a continuous competitive process.

TWELVE CLUBS. ONE PLATFORM. A NEW GENERATION.

The 2026/27 season will once again bring together the 12 TCC League clubs:

Beyond Limits FA
Real Sapphire
VOE FA
Broad City
Gbagada FC
Atlantic Business
Valiant FC
Dino SC
Imperial FC
Sporting Lagos
Iganmu Tiger
Dannaz FC

They will compete for results, but the significance of the season extends beyond the table.

Every match will potentially create another performance record.

Every standout player could become another scouting story.

Every coach will have another opportunity to develop talent.

Every club will have another chance to demonstrate its model.

And every season adds another layer to the evidence that Nigerian development football can be structured, competitive and globally connected.

THE REAL COMPETITION IS WHAT COMES NEXT

There is an interesting irony at the heart of TCC’s seventh season.

The league is celebrating what it has already achieved — six completed seasons, hundreds of matches, thousands of goals, international transfers and national-team representatives.

Yet the campaign is deliberately refusing to look backwards.

The title is not “The First Six Seasons.”

It is “The Next Chapter.”

That distinction matters.

Because the ambition is no longer simply to prove that young Nigerian footballers have talent.

The ambition is to create an environment where that talent can be developed, measured, discovered and moved.

Six seasons built the platform.

Now the challenge is to build the future.

And if TCC’s first six seasons were about creating a pathway, Season 7 could be about making that pathway impossible for the football world to ignore.

The Creative Championship. Season 7. The Next Chapter.

Performance. Data. Visibility. Opportunity.