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California law targeting loud streaming ads takes effect on July 1

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Streaming ads might be getting a lot quieter this week.

A California law banning streaming services from showing ads “louder than the video content” that they accompany is set to take effect on Wednesday, July 1. (Existing legislation already imposes similar volume restrictions on broadcast and cable TV commercials.) 

Ars Technica notes that streaming services have not shared additional details about how they plan to comply with the law. While the volume limitations only apply to California for now, it seems likely that any relevant changes would be deployed more broadly, especially with a similar bill set to take effect in Illinois next year.

When the law was passed in 2025, its sponsor, State Senator Thomas Umberg, said it was inspired by “every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work.” 

Industry groups including the Motion Picture Association of America and the Streaming Innovation Alliance opposed the bill, claiming streamers were already working to address the issue, and noting that they have to deal with a variety of output devices, including TVs, tablets, and phones.

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INEC, AYGF Urge Nigerian Youths To Take Ownership Of Democracy

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By Angela Atabo

 

The Independent National Electoral Commission (INEC) and the African Youth Growth Foundation (AYGF) have urged Nigerian youths to take ownership of the democratic space and actively participate in governance.

 

They made the call on Tuesday in Abuja at the National Youth Mentorship Conference on Sustainable Democratic Governance, themed: “Building Sustainable Pathways for Civic Leadership, Electoral Participation and Democratic Governance.”

 

Dr Arome Salifu, Executive Director of AYGF, said youths, who constituted more than 70 per cent of Nigeria’s population, had both the responsibility and opportunity to shape the country’s political future.

 

Salifu, however, lamented that youths had been systematically excluded, directly or indirectly, from meaningful participation in the democratic process and governance.

 

“This is what this conference is about to address. We have a youthful population, no doubt. The energy, the brilliance, the intellect, the intentions, the charismatic nature of young people, well endowed. There is no doubt about it.

 

“When you ask every other African about Nigerians, they will tell you Nigerians are very industrious, creative, talented, and the best in the continent.

 

“However, when it comes to governance, democratic participation, they are totally missing in action. That is fallacy of composition. And that is what we must not accept as a people and as a country,” he said.

 

Salifu said the enactment of the Not Too Young to Run law was an important step but had not removed all barriers preventing youths from actively participating in politics.

 

“Across all political parties, how many young people are currently on the list of candidates? Of course, it is deliberate. But it is in your place to reclaim the ownership of the democratic space,” he said.

 

He urged youths to seek political power through lawful and democratic means rather than violence, electoral malpractice or intimidation.

 

Salifu said political participation should involve organising, building networks, developing credible agendas, engaging in democratic processes and pursuing economic empowerment.

 

He called on stakeholders to create opportunities for youth economic empowerment while providing mentorship, civic education and leadership development to prepare young people for governance.

 

Prof. Sam Egwu, INEC Resident Electoral Commissioner in Plateau, also urged youths to use elections as a peaceful means of expressing dissatisfaction with government and choosing competent leaders.

 

Speaking on “Voter Apathy in Nigeria’s Electoral Process: Implications for Democratic Legitimacy,” Egwu said young people had a critical role in reversing the country’s declining voter turnout.

 

He said voter apathy posed a major threat to democratic legitimacy because governments elected by a small proportion of citizens could face questions about the breadth of their mandate.

 

Egwu said that average voter turnout in Nigeria’s last three electoral cycles had remained between 30 per cent and 35 per cent.

 

He urged young Nigerians to demonstrate dissatisfaction with poor governance by voting rather than staying away from polling units.

 

“We need to show our public anger, not by resorting to violence, but by going to the polls to select the people that are popular,” he said.

 

Prof. Abubakar Sulaiman, Director-General, National Institute for Legislative and Democratic Studies (NILDS), said youth inclusion was a fundamental requirement for legitimate and sustainable democracy.

 

Sulaiman, represented by Dr Christopher Ngara, Director, Department of Democracy and Governance, identified unemployment, poverty, unequal access to education, weak institutions and limited political financing as major barriers.

 

He said youths were often treated as voters, campaign mobilisers and political foot soldiers rather than policymakers, legislators and leaders within the democratic system.

 

“In extreme cases, young people have also been vulnerable to political manipulation and mobilisation for political violence,” he said.

 

Sulaiman said the situation must change, emphasising that meaningful youth participation was essential to ensuring the responsiveness, legitimacy and sustainability of Nigeria’s democracy.

 

Mr Suleiman Mande, Founder of The Mande Global Impact Consulting Ltd., said the quality of Nigeria’s democracy depended largely on the character, knowledge and responsibility of its citizens.

 

Mande urged young Nigerians to prepare for leadership by becoming informed, responsible and active citizens capable of contributing positively to democratic governance.

 

He encouraged youths to participate before, during and after elections, ask questions, demand transparency, respect the rule of law and remain engaged in governance.

 

“Before we demand accountability from institutions, we must first ask ourselves, are we accountable ourselves? Are we responsible citizens?” he asked.(NAN)(www.nannews.ng)

 

ATAB/AMM

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Edited by Abiemwense Moru

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Osun election: IGP told to immediately arrest APC Senator over controversial remark

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Nigerians have called on the Inspector-General of Police, Tunji Disu, to immediately arrest Senator Fadahunsi, who represents Osun East Senatorial District, over an alleged threat against members of the Accord Party ahead of Saturday’s governorship election in the state.

A video circulating on social media purportedly showed the All Progressives Congress, APC, lawmaker addressing party supporters protesting alleged attacks on APC members in Ilesa.

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