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Bumble’s paying users are slipping as it bets on an overhaul later this year

Published

3 weeks ago

May 5, 2026

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As Bumble gets ready for a big overhaul meant to win back Gen Z users (who are pretty over dating apps right now), its latest earnings still reports that paying users are declining. In the first quarter of 2026, total paying users fell 21.1% to 3.2 million, down from 4 million a year ago.

This has been the story for a few quarters now. However, during the call to investors this afternoon, Bumble has framed this as a deliberate shift toward higher-quality, more intentional users.

So while total revenue dropped 14.1% to $212.4 million (though it did beat expectations), and Bumble app revenue fell to $172.7 million, its total average revenue per paying user increased nearly 9%. It also reported higher profits: Net earnings increased to $52.6 million compared to $19.8 million in the year-ago quarter (largely from cutting sales and marketing expenses).

On the company’s investor call, founder and CEO Whitney Wolfe Herd described the paid-user decline as part of an intentional reset. “This is a period of real transformation at Bumble over the past few quarters,” she said. “We have executed a deliberate reset of our member base. We made a clear choice to prioritize quality over quantity, focusing on well-intentioned, engaged members. That decision reduced overall scale, but meaningfully improved the health of our ecosystem.”

Still, even with that framing, a shrinking paying user base is hard to ignore. That’s why much of the conversation on the call was more about what comes next. Bumble is asking investors to look ahead to its massive overhaul, which it hopes will eventually reverse the trend.

“When do we start to see a rebound in the numbers you’re all looking for? Well, the answer is very simple. When our technology and our next-gen recommendation engine can actually help better connect people more compatibly and show people who they want to see and out on great dates. That’s where the magic happens,” Herd said.

The overhaul refers to replacing Bumble’s old technology platform with a cloud-native, AI-powered one so it can improve matches and roll out updates more quickly. This is already starting to roll out to some users and will expand over the next few months.

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The more noticeable changes, though, are coming later. Bumble said on Tuesday that its full “reimagined” experience for members is now expected to launch in Q4, with a broader rollout continuing into late this year and early next year. That’s a bit later than earlier expectations and shows this is going to be more of a phased rollout than a single big relaunch.

And the changes themselves sound pretty significant. The company is making a big bet that the swiping model is outdated and most matches never turn into actual dates. The company wants to fix that by redesigning profiles, changing how people interact, and focusing a lot more on getting users to meet in real life.

AI is a huge part of that plan. Earlier this year, Bumble introduced something called “Bee,” a built-in matchmaker that learns daters’ preferences, relationship goals, and communication style, then suggests matches based on those factors. In a feature called “Dates,” Bee may even explain why two people are a good fit before they connect.

Profiles are changing too. Bumble has been experimenting with more detailed, “chapter-style” profiles that go beyond just photos and a short bio.

Additionally, Bumble is seeing some momentum outside of dating. Its friend-focused app, Bumble BFF, added a Groups tab last year where users can join chats, plan hangouts, and organize events. According to Herd, engagement there is growing, especially among Gen Z women. Group joins nearly doubled between December and March, the company touts.

For now, Bumble is kind of in wait-and-see mode. The hope is that by fixing how people go from matching to actually going on dates, it can bring users back. But until that new experience is fully out there, it’s still just a bet.

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Related Topics:bets Bumbles overhaul paying slipping users year

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Jos Gunners Set for Mega Celebration as Arsenal Victory Parade, UCL Watch Party Hit the City

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3 hours ago

May 27, 2026

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Jos is set to come alive in Arsenal colours as fans across Plateau State prepare for the much-anticipated Jos Arsenal Victory Parade, UEFA Champions League Watch Party, and Arsenal Awards Night in what promises to be one of the biggest fan gatherings in the city.

The event, described as the ultimate Gooners’ link-up, will bring together Arsenal supporters from across the state for an evening packed with celebration, entertainment, and football passion — with free entry for everyone.

Activities kick off on Saturday, May 30, with the Victory Parade scheduled to begin at 3:00 PM sharp from Terminus, by Zenith Bank, as fans are expected to flood the streets in Arsenal jerseys to celebrate in style.

The celebration will then move to Tamarald Event Centre (Outdoor), off Old Airport Junction, from 4:00 PM, where guests will enjoy an exciting lineup of activities.

Organisers have promised premium entertainment featuring free party jollof for the first 50 attendees, sizzling barbecue, music performances, comedy, dance showcases, special Arsenal awards presentations, and the official launch of a brand-new Arsenal-themed song.

Supporters are simply encouraged to show up in their Arsenal jerseys and be part of the unforgettable experience.

The event is supported by Areo Global Services, Malangwa Media Empire, Nugroove Multimedia, Grace Dimensions Ministries, Dabels Cakes and Catering, Jos Metro Foods, Da Zone Concepts, Joe B Entertainment, Royal K.O.C, and the Gunners Rhythm Gang.

For enquiries, support, and table reservations, interested participants can contact:

07031001105

08126007839

For Jos Gooners, this is more than an event — it is a celebration of football, community, and Arsenal pride.

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Eric Chelle Plots Another ‘Surprise Package’ For 2026 Unity Cup Final

Published

4 hours ago

May 27, 2026

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Super Eagles’ coach, Eric Sekou Chelle has hinted that he will unleash another ‘surprise package’ on his team’s next opponent at this year’s ongoing Unity Cup in London, Sports247 reports.

Speaking against the backdrop of Tuesday’s 2-0 victory over Zimbabwe in the competition’s opening match at Charlton Athletic FC’s home ground, The Valley, Chelle said he was impressed with what his array of rookies were able to achieve against The Warriors.

While not singling out any of the lads for particular mention, the Franco-Malian tactician admitted he was surprised by the team’s performance, considering that most of the lads were playing together for the first time.

The former coach of Mali’s national team and MC Oran football club of Algeria further hinted that many of those who featured in Tuesday’s game justified their inclusion in the list of invitees and showed that they can even be counted on to feature in the main Nigerian squad.

With his eyes now fully set on Saturday’s final at the same venue, Chelle inferred that he may not roll out the same starting 11, considering that some of Nigeria’s Grade-A players are also in camp and were rested for the opening game in order to give the rookies their own opportunities to shine.

However, Chelle noted further that there’s a strong likelihood of the next clash being against perennial Unity Cup rivals, Jamaica, who dragged the Eagles into penalties’ shootout before Nigeria could win last year’s final at Brentford’s BTech Stadium also in London.

With that in mind, the gaffer is already thinking of tinkering his squad list for the final but, while keeping hid plans close to his chest, Chelle stressed that the enthusiasm of all the lads in camp has made it possible for him to roll out tactical surprises at will.

Chelle said, “I was truly surprised by the performance of the players against Zimbabwe. I was surprised, because they played as if they had been together for six months or one year.

“In reality, it was the first time, but they showed that we can always make surprises happen in the Unity Cup. We are now looking at the next opponent in the final.”

Sports247 gathered that there is a strong possibility that Wilfred Oyinyen Ndidi will captain the squad on Saturday, while Moses Simon and Jerome Akor Adams line out alongside new rave of the moment, Femi Azeez, in attack.