As the build-up to the 2023 General elections in Nigeria draws near, increased and improved awareness of the rights and responsibilities of voters has been highlighted, with more sensitization on the new electoral reforms and the benefits of young women and girls participating in decision-making.
This was made known at a Press conference held in Abuja on Thursday, 9th February to highlight the impact of the ABPIN Project, key development, and impact of social media management.
A Non-Governmental Organization Centre for Women Studies and Intervention (CWSI) as part of the effort to address female marginalization and apathy to electoral processes and governance engaged the media to deliberate on the Action for Better Female Participation in Elections in Nigeria (ABIPIN) project.
Speaking on the achievement of the Action for Better Female Participation project, Precious Uwubiti, CWSI Project Officer stated that the project is implemented in five communities of two Local Government Areas namely Abuja Municipal Area Council (AMAC) Apo, Wumba, Pyakassa, Lugbe communities, and Gwagalada Local Government Area Dagiri community.
“The ABIPIN Project sought to Boost interest and increase young female participation and inclusion in the forthcoming elections, and mobilizing youths through active social media engagements and establishing female-led cohorts to promote the tenets of the project which is “Women exercising their power and voice by voting and supporting more women in politics”
According to her, to gain a momentous impact within a short period of time CWSI engaged various social media platforms.
CWSI planned and executed campaigns on social media through the hashtags #HerVotcHerVoice #RaisingHer Vote. This included training and engaging 14 influencers to develop social media content and promote online interactions on Twitter, Instagram, and Facebook.
Conducting virtual engagements featuring young influencers on Twitter, Zoom, and Instagram Live targeted at reducing voter apathy amongst young girls and women, encouraging young girls and women to collect their PVCs and vote in the forthcoming elections, encouraging them to register in political parties and run for elective positions of leadership from the ward, local government, and the state level, the importance of being a part of decision making in Nigeria.
Hosting online competitions for youths to share messages on PVC collection, rights and responsibilities as a voter, and the benefits of young women and girls getting involved in decision-making and governance, among others.
As a result of our various activities 285 women and girls has collected their PVCs and the various media influencers have become not only stable consumers of news and political narratives but have also become sources of newsfeeds, trendy agenda framers concerning leadership, accountability, and good governance, the source of information on voting procedures, PVC collection centers, and updates from INEC. The online/virtual engagements have been able to reach over 15 million persons. As a result 100 persons (74 females and 6 males) registered for their PVCs.
As a result of voter education programs organized in AMAC and Kuje Area Council by the Federation of Muslim Women Association of Nigeria and The Women Wing Association of the Christian Association of Nigeria, 200 women were reached with 60% of the women and girls pledging to vote in the forthcoming elections.
Despite the inefficiencies which have led to difficulties for youths in collecting their PVCs they are more determined than ever to participate in great numbers in the bid to get good governance. She added.
Giving an overview of CWSI Paschal Isogbe Esq. the CWSI program manager stated that the organization is 24 years old and has always encouraged inter-gender cooperation between both genders as women are often regarded as subordinates across politics.
“CWSI’s vision is to empower and liberate vulnerable women for a better world. The core value of CWSI is courage. It is a rural-focused NGO reaching those who are out of reach due to culture and values. In Cross River, we have been able to stop female genital mutilation in some rural areas due to so much awareness created.”
In her remarks, The programs officer of, the Catholic Agency for Overseas Development (CAFOD), Mrs. Omolola Memedu, stated that the agency is working in 39 countries and have been in Nigeria since the early 1960s working as a development arm of the Catholic Church with its head office domicile in England.
She said the agency focuses on the grassroots, promoting freedom of religion and belief, and is currently on peace-building programs in Benue State, working on governance and also with the rural community.
CAFOD will monitor the forthcoming election with international observers as such it is working and supporting women empowerment efforts to amplify the voice of women, especially on the CWSI Project. She further stated.
The numerical strength of the Adamawa State chapter of the All Progressives Congress (APC) has continued to decline, with notable members leaving the party.
The latest defection involves a former Speaker of the state House of Assembly, Kabiru Mijinyawa.
Mijinyawa, who was Speaker of the Adamawa State House of Assembly between 2015 and 2019 when APC’s Jibrilla Bindow was governor, represents Yola South Constituency in the House of Assembly, where he is a fourth-term lawmaker after first being elected in 2011.
In his letter of resignation from the APC, Mijinyawa blamed his decision on the conduct of the party’s House of Representatives primary, which he described as lacking fairness and transparency.
Recommended
“I can no longer associate myself with a process that I consider unjustifiable and contrary to the ideals of democracy,” he stated.
Mijinyawa had sought to move up the political ladder by contesting for a seat in the House of Representatives, but he lost the party’s primary election to a former Chief Executive of the Rural Electrification Agency, Ahmad Salihijo, a result he questioned in his resignation letter.
DAILY POST gathered on Monday that Mijinyawa is headed to the Allied Peoples Movement (APM), the party which gained ascendancy in the state towards the weekend after it was reported that a former APC governorship aspirant, Abdulrahman Haske, had joined the party and become its governorship candidate.
Some other APC members resigned earlier in the past week, leaving the party appearing to be in gradual decline ahead of the 2027 election.
From selling fabrics as a student in 2012 to designing and marketing the LongJi Industrial Sewing Machine, Jos-based fashion entrepreneur Longji Nanle is taking a bold step into manufacturing and technology.
In an exclusive interview with Jos E Vents, Mr. Longji Nanle shares his journey from fabric sales and tailoring to creating a sewing machine brand he hopes will eventually serve Nigeria and other African countries.
Jos Events: Can we get to know you, sir?
Longji Nanle: My name is Longji Nanle, the brain behind the branded LongJi Industrial Sewing Machine. I am from Plateau State and I am based in Jos and Abuja.
Jos Events: How long have you been in the fashion industry?
Longji Nanle: I have been in the fashion industry since around 2012, when I started selling fabrics while I was still in school.
As the number of our customers increased, I noticed there was a major need for us to start sewing clothes because many of our customers wanted us to provide that service. When we started sewing, more people noticed the quality of our work, and that led us to establish a shop around Hill Station Roundabout in Jos, which has been operating for about four years. So, the journey started with selling fabrics, then sewing clothes, and eventually, the next logical step for me was to venture into production.
Jos Events: What motivated you to produce a sewing machine?
Longji Nanle: What motivated me was the fact that I noticed there was a need for a quality sewing machine brand that people could easily access.
Many of the machines available to us were, in my experience, not of the quality and durability that users needed. I also noticed that accessibility was a challenge because many brands did not have sufficient outlets or branches where customers could easily get machines, parts or support. Everything was largely left in the hands of marketers and producers. I felt there was a need to create something that could meet the increasing demand of fashion designers while also providing better accessibility and support.
Jos Events: Looking at your brand name, why did you choose “LongJi”?
Longji Nanle: After I conceived the idea of producing a sewing machine and the design came to mind for fabrication, it took us about two to three weeks to come up with a unique brand name. Initially, I wanted to use a normal brand name and then have an image representing the brand. But one of my friends, who is also a partner, suggested that I use my own name, LongJi, since the idea originated from me. We agreed that it would make the brand unique, so we adopted the name and presented it to our partners, who immediately accepted it.
Jos Events: In the next five years, where do you see the LongJi brand?
Longji Nanle: By the grace of God, in the next five years, we hope to have the LongJi sewing machine available across Nigeria and also create a market for it in other African countries. We also hope that within that period, we will have an established factory in Nigeria where we can fully produce the machines locally.
Jos Events: What are some of the challenges you have faced while building the brand?
Longji Nanle: We have faced some daunting challenges. One of them has been dealing with some marketers who initially tried to discourage us from penetrating the market. When we introduced the machines, some marketers in Lagos offered us very low prices and wanted to buy an entire container at an amount that would have negatively affected our business. Some also told us that because the product was new, it would not gain wide acceptance. But we went against all odds. We shipped the machines to Jos, Abuja and Port Harcourt, and by God’s help, we are already doing well.
Within a short period, we sold a full container of the machines. The brand is receiving encouraging acceptance, and what excites us most is that we have not received complaints from our customers about the machines being substandard. Many of our new customers are also coming through referrals from people who have already used the machines. We are constantly working to maintain quality and meet the needs of fashion designers. That is also why we took steps to trademark the brand before bringing the machines into the country, in order to protect the brand and maintain quality control. At the moment, some of our Chinese partners are in Jos training our people on how to couple and repair the machines and provide technical support when necessary.
Jos Events: What advice would you give Plateau people who want to venture into business?
Longji Nanle: Truthfully, there are a lot of opportunities here on the Plateau, and we must learn to take advantage of them. Sometimes you hear people say, “We are doing nothing here.” But I am a living witness that people are doing great things in Plateau State. Apart from what we are doing with LongJi, there are other Plateau people making remarkable contributions.
For example, there is another Plateau entrepreneur with the brand Shangsat, who is doing well in the production of solar-powered water heaters, rice production and real estate. I always encourage Plateau people not to remain idle. They should put in their best, despite the challenges, and be creative, innovative and purposeful with the talents God has given them.
When I started, Many people told me to forget about starting in Jos. Some marketers insisted that I should start from Lagos, promising that they would help push the product to Ghana, Cameroon and other African countries. But I believed strongly in Jos and Plateau State, so I decided to start from home.
Today, I am grateful that we made that decision. Our product is receiving patronage from Plateau people, and we now have outlets in Abuja and Port Harcourt, while we are working towards opening another branch in Kano. We have also been sending machines from Jos to Kano, Lagos and other big cities in Nigeria. So, if I can start an idea in Jos and grow it beyond the Plateau, I believe other Plateau people can do the same and even more.
Jos Events: What distinguishes the LongJi sewing machine from others?
Longji Nanle: The major difference is quality. We are focused on producing a high-quality machine that meets the needs of fashion designers.
Another difference is the needle size. Our machine supports needle sizes from 9 to 20, while some other machines commonly available support sizes from 9 to 18.
Our machine is also powered by a direct-drive electric system, which is designed to consume less energy and make operation easier for users, unlike some machines that are manually operated and could be a bit slow when it comes to operating.
Jos Events: What are your future plans as the brand gains acceptance?
Longji Nanle: Absolutely, we have bigger plans. In the coming years, we intend to develop solar-powered sewing machines to support fashion designers in rural communities where access to electricity is limited. We also plan to expand into the production of machines for weaving, designing and monogramming.
Our vision is to keep developing products that can support the fashion industry and make work easier for designers.
Jos Events: Thank you very much for your time with us today.
Longji Nanle: It is my pleasure having you and the Jos Events team for the interview….
To order You can Call: 08133404389 0806 607 8394 0814 178 5114
For pick up of Machines in Jos: Address : Ibrahim Taiwo, just before Hill Station Roundabout, in the same plaza with Magxi Shawarma. Shop 22A
Warehouse: Jos floor mills warehouse, just after civil defense office, Abbattoir.
Final Tag Words:::From Jos to the African Market
The story of Longji Nanle is a reminder that innovation does not always have to begin in Nigeria’s biggest commercial cities.
Sometimes, an idea can start right here in Jos, grow through determination and eventually find its way into markets across Nigeria and beyond.
For Longji Nanle, the ambition goes beyond selling sewing machines. It is about building a Nigerian brand, creating technical capacity, supporting fashion designers and eventually establishing manufacturing capacity in Nigeria.
Jos Events celebrates Plateau people who are creating, innovating and building from home.
Interview done by Nanle Greatness Longsan and Sibin Girum Benjamin for #JosEvents
Thanks to #NanMua for some of the Generated picture contents for Promotion.
Thank You All for Reading and Following our Series…