The Plateau Bloggers and Online Media Association (PLABOMA) on Saturday, October 25, 2025, held an in-house training session at its secretariat to enhance members’ productivity and strengthen the association’s overall organizational capacity.
The one-day session featured intensive discussions on ethics, monetization, storytelling, and professional branding in the digital media space.
Speaking on “Ethics and Conducts of the Association,” the immediate past Chairman, Mr. Friday Bako, emphasized that honesty, fairness, and respect remain the foundation of PLABOMA’s reputation and sustainability.
“We built this association on integrity. Our principles and values are important because they build trust and credibility. Ethics promote accountability, and that’s why transparency in leadership is key,” Bako stated.
He further noted that professional ethics form the bedrock of any credible organization, urging members to uphold standards outlined in the association’s constitution and bylaws.
On his part, the association’s Secretary, Mr. Ibrahim Kallamu, who facilitated the session on “Blogging and Monetization,” urged members to adopt modern digital tools to boost visibility and income.
“Blogging goes beyond attending events. We must identify our niche, maintain consistency, and optimize our websites through Google tools such as My Business, Search Console, and Analytics. These platforms improve visibility and ranking on search engines,” Kallamu explained.
He also encouraged bloggers to approach their platforms professionally by developing unique content strategies and building audiences through engagement and storytelling.
Chairman of the Association, Mr. Matthew Tegha, in his presentation on “Content Creation and Storytelling,” stressed that storytelling remains central to impactful blogging.
“Storytelling is at the heart of blogging. It’s not just about sharing information; it’s about creating emotional connections that inspire action and shape perceptions,” Tegha said.
He added that compelling stories should evoke empathy and meaning, connecting audiences through shared human experiences.
“People remember how your story makes them feel. As bloggers, our stories have the power to heal, teach, unite, and promote peace,” he added.
The training also featured an interactive session where members shared experiences, discussed challenges, and explored collaborative solutions.
In his closing remarks, Mr. Tegha encouraged members to leverage the knowledge gained, collaborate more closely, and seek support from one another in learning new skills and using digital tools effectively.
“We grow stronger when we learn together. Don’t hesitate to reach out to any member whenever you face a challenge,” he urged.
The in-house training marks another step in PLABOMA’s ongoing commitment to capacity building and professionalism within Plateau State’s digital media community.
