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Mother Ventures is looking at moms as the ‘economic engine’

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As families across the U.S. prepare to celebrate Mother’s Day this Sunday, Allison Stern is looking beyond the single day of appreciation.

Stern just closed $10 million in commitments for her debut early-stage fund, Mother Ventures, which focuses exclusively on the mother as a consumer.

“In the U.S., moms are responsible for 85% of household purchases and have $2.4 trillion in spending power,” Stern (pictured below) told TechCrunch. “The numbers say that moms are the buyers, and they really are a very unique economic engine.”

Stern, a mother of two, is tapping into that spending clout by backing startups that reflect the needs of modern mothers. Since launching Mother Ventures two years ago, she has already deployed $4 million into 13 startups. Her portfolio includes Coral Care, which allows instant booking of pediatric specialists for children with developmental delays, and Tin Can, a popular Wi-Fi-enabled “landline” designed as a retro-style phone for kids.

Before launching her own fund, she co-founded Tubular Labs, a social video analytics startup she helped grow to $25 million in annual recurring revenue prior to its 2023 acquisition by private equity and served as an operating partner at The Chernin Group (TCG), a consumer-focused growth equity firm.

Part of TCG’s investment thesis included backing companies serving ‘overlooked unique audiences with spending power,’ such as Barstool Sports, which originally targeted Boston sports fans, she said.

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When Stern set out to launch her own fund, she identified mothers as a similarly underserved market with the potential to deliver superior returns. “I felt like motherhood is the ultimate niche that’s not really a niche,” she said,

Stern convinced Tony James, the former president and COO of Blackstone and current board chair of Costco, to back Mother Ventures as an anchor LP. Other backers of the fund include Jessica Rolph, founder of the child development startup Lovevery, as well as female executives from Netflix, Rent the Runway, and Sesame Street, she said.

She argues that Millennial and Gen Z mothers expect a different set of products from on-demand transportation services such as Zum, to ready-meal delivery from DoorDash, and fintech tools like Greenlight that allow parents to instantly fund a child’s debit card.

“We want healthy things. We want subscription things. We want digital communities,” she said.

However, Stern doesn’t want her fund to be perceived as one that invests only in parenting tech. “It’s a consumer fund, and we focus on the mom as the consumer allows us to be wider in our bets,” she said.

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Plateau: Mutfwang warns against harmful grazing, cattle rustling, poisoning of livestock

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Plateau State Governor, Caleb Mutfwang, has once again, issued a stern warning against what he described as harmful grazing practices, cattle rustling, poisoning of livestock, willful destruction of crops, night and underage grazing, or any act capable of threatening peace and security in the state.

Mutfwang, who gave the warning in a statewide broadcast to mark his third year in office on Friday, said his administration had resolved to move against perpetrators of such acts and would no longer condone attacks or acts of violence against any community under any guise, including reprisal attacks from both farmers and herders.

The Governor added that anyone found culpable of violating the law would be dealt with severely to serve as a deterrent to others.

Also dwelling on the recent ban on motorcycle operation within Jos–Bukuru metropolis, Mutfwang said the measure was taken following extensive monitoring of the security situation in the affected areas, and reiterated the firm position of his administration on the enforcement of the ban.

“These measures were introduced in the best interest of public safety, environmental protection, peaceful coexistence, and protection of the rights and dignity of our people,” he said.

He added that his administration however, remains open and willing to listen to all genuine grievances and complaints, assuring that every legitimate concern brought forward through lawful means will receive the attention and consideration it deserves.

Mutfwang noted that due to proactive measures put together by his government, Plateau State was on the rise again.

“Hope is being restored, confidence in governance is gradually returning and the dream of a peaceful, united, secure, and prosperous Plateau is becoming a visible reality.

“Indeed, the Plateau of our dreams is possible, and together, we will continue to build a state that future generations will be proud to inherit,” the Governor said.

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Nigeria, AfDB sign agreement to operationalise $7bn aviation transformation programme

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Minister of Aviation and Aerospace Development, Festus Keyamo, on Thursday in Brazzaville, Congo, signed a Letter of Intent (LOI) between the African Development Bank (AfDB) and the Federal Republic of Nigeria to advance the implementation of the Integrated Aviation Transformation Programme (IATP), a $7 billion initiative designed to modernise Africa’s aviation sector.

This was disclosed in a statement by the minister’s Special Adviser on Media and Communications, Tunde Moshood.

Mr Keyamo participated in a high-level dialogue session with the president and governors of the AfDB, where he presented the opportunities embedded in the programme and Nigeria’s role in driving its implementation.

According to him, the IATP offers a strategic pathway to unlock aviation investment across Africa, with Nigeria positioned as a key beneficiary through ongoing sector reforms and policy alignment.

He also unveiled President Bola Tinubu’s Renewed Hope Agenda for the aviation sector, describing it as a framework that could serve as a model for other African countries seeking to develop their aviation industries.

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Mr Keyamo said Nigeria had already taken key preparatory steps to position itself for the successful take-off of the initiative.

“including domesticating the Cape Town Convention, updating its IDERA and reworking its aviation insurance policies to meet global industry standards,” he said.

He noted that these reforms were necessary to build investor confidence and align Nigeria’s aviation framework with international best practices.

The minister also highlighted the newly approved Nigeria Aircraft Leasing Company, saying it would play a critical role in improving access to aircraft financing and expanding airline operations in the country.

ALSO READ: Nigeria improves in aviation safety rating to 91.4% after ICAO audit

He added that the African Development Bank was being engaged to mobilise capital in support of the initiative, given its potential to transform aviation financing across the continent.

The statement added that the President of the AfDB, Sidi Ould Tah, expressed satisfaction with the presentation and pledged the bank’s commitment to supporting the successful implementation of the IATP across Africa, particularly in Nigeria.

Following the dialogue session, Mr Keyamo unveiled the Country Compact for Nigeria’s aviation sector and then signed the Letter of Intent between the AfDB and Nigeria, formally marking a commitment to deepen cooperation in aviation development.


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