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Mother Ventures is looking at moms as the ‘economic engine’

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As families across the U.S. prepare to celebrate Mother’s Day this Sunday, Allison Stern is looking beyond the single day of appreciation.

Stern just closed $10 million in commitments for her debut early-stage fund, Mother Ventures, which focuses exclusively on the mother as a consumer.

“In the U.S., moms are responsible for 85% of household purchases and have $2.4 trillion in spending power,” Stern (pictured below) told TechCrunch. “The numbers say that moms are the buyers, and they really are a very unique economic engine.”

Stern, a mother of two, is tapping into that spending clout by backing startups that reflect the needs of modern mothers. Since launching Mother Ventures two years ago, she has already deployed $4 million into 13 startups. Her portfolio includes Coral Care, which allows instant booking of pediatric specialists for children with developmental delays, and Tin Can, a popular Wi-Fi-enabled “landline” designed as a retro-style phone for kids.

Before launching her own fund, she co-founded Tubular Labs, a social video analytics startup she helped grow to $25 million in annual recurring revenue prior to its 2023 acquisition by private equity and served as an operating partner at The Chernin Group (TCG), a consumer-focused growth equity firm.

Part of TCG’s investment thesis included backing companies serving ‘overlooked unique audiences with spending power,’ such as Barstool Sports, which originally targeted Boston sports fans, she said.

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When Stern set out to launch her own fund, she identified mothers as a similarly underserved market with the potential to deliver superior returns. “I felt like motherhood is the ultimate niche that’s not really a niche,” she said,

Stern convinced Tony James, the former president and COO of Blackstone and current board chair of Costco, to back Mother Ventures as an anchor LP. Other backers of the fund include Jessica Rolph, founder of the child development startup Lovevery, as well as female executives from Netflix, Rent the Runway, and Sesame Street, she said.

She argues that Millennial and Gen Z mothers expect a different set of products from on-demand transportation services such as Zum, to ready-meal delivery from DoorDash, and fintech tools like Greenlight that allow parents to instantly fund a child’s debit card.

“We want healthy things. We want subscription things. We want digital communities,” she said.

However, Stern doesn’t want her fund to be perceived as one that invests only in parenting tech. “It’s a consumer fund, and we focus on the mom as the consumer allows us to be wider in our bets,” she said.

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WAFU-B Women’s Champions League Qualifiers: Ruthless Edo Queens Crush AS Garde Nationale 7-0, Moses Bags Hat-Trick

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Nigeria champions Edo Queens made a sensational start to their WAFU-B Women’s Champions League qualifying campaign after thrashing AS Garde Nationale of Niger 7-0 in their opening Group B encounter in Ouagadougou, Burkina Faso.

Edo Queens wasted no time making their intentions clear as Chioma Moses opened the scoring in the fifth minute, giving the Nigerian champions an early advantage and putting their opponents under immediate pressure.

Read Also: Gift Okunwa-Igunbor: NFF Fact-Finding Committee Must Demand Better Working Conditions

Moses doubled the lead in first-half stoppage time after converting from the penalty spot, sending Edo Queens into the break with a commanding 2-0 advantage.

The Nigerian champions returned from the interval with even greater intensity, with Atume Doosuur scoring just two minutes into the second half to make it 3-0.

Doosuur completed her brace in the 56th minute before Aminat Folorunsho added a fifth goal six minutes later as Edo Queens continued to tear apart the AS Garde Nationale defence.

Moses completed her hat-trick in the 76th minute, producing the standout individual performance of the match, before Oluwakemi Adegbuyi put the finishing touch on the emphatic victory with the seventh goal in the third minute of stoppage time.

The victory was built around a sensational display from Chioma Moses, who emerged as the Woman of the Match after scoring three goals and playing a central role in Edo Queens’ dominant performance.

Moses’ hat-trick not only underlined her clinical finishing but also gave the Nigerian champions a major attacking weapon as they began their campaign in emphatic fashion.

The 7-0 demolition gives Edo Queens an early boost in their bid to secure another appearance at the CAF Women’s Champions League after their impressive run in the competition in 2024.

Edo Queens won the WAFU-B competition on their debut in 2024 before going on to finish fourth at the CAF Women’s Champions League later that year. (“aclsports.com” (https://www.aclsports.com/caf-womens-champions-league-edo-queens-in-burkina-faso-for-qualifiers/?utm_source=chatgpt.com))

Ahead of this year’s competition, Edo Queens assistant coach Gabriel Benson had expressed confidence in the squad and challenged the players to represent Nigeria and Edo State with pride.

“Edo Queens have all it takes to make the country proud,” Benson said before the tournament. (“punchng.com” (https://punchng.com/edo-queens-begin-wafu-b-campaign-against-as-gnn/?utm_source=chatgpt.com))

“The girls are ready and good to go.”

They backed up that confidence with a ruthless performance, with Moses’ hat-trick and Doosuur’s brace highlighting the attacking firepower available to the Nigerian champions.

Edo Queens will now turn their attention to their remaining Group B fixtures against ASEC Mimosas of Côte d’Ivoire and Ghanaian champions Ampem Darkoa, knowing that stronger tests await them in their pursuit of a place in the CAF Women’s Champions League.

But after putting seven goals past AS Garde Nationale in their opening match, Edo Queens have already delivered a powerful warning to their WAFU-B rivals — and with Woman of the Match Chioma Moses leading the charge, the Nigerian champions look ready for another big continental run.

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Africa largest beneficiary of GEF funding – Official

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The Global Environment Facility (GEF), a family of funds supporting environmental action globally, says African countries are the largest beneficiaries of its funding for sustainable environmental projects.

Ulrich Apel, GEF Senior Environmental Specialist, disclosed this on Monday while responding to questions on mechanisms for accessing environmental finance.

Apel said Africa had received about 30 per cent of GEF funding, ahead of Asia, which received 18 per cent, and Latin America and the Caribbean, which received 15 per cent.

“First of all, we have programmes that cover all the available funding. We programme all of our available funding, and in fact, the African region is the largest beneficiary of our funding, having received about 30 per cent of the funds, followed by Asia with 18 per cent, and Latin America and the Caribbean with 15 per cent,” he said.

He was responding to PREMIUM TIMES’ questions about how African countries, including Nigeria, could more easily access GEF funding.

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According to him, African countries are a particular focus of the GEF’s funding because of the region’s vulnerability to land degradation, desertification and drought, which are central issues at the ongoing United Nations Convention to Combat Desertification (UNCCD) COP17.

“So, I don’t think the problem is necessarily the accessibility of funds, because we programme all the funding that we have available,” Apel said.

The disclosure came as governments, financial institutions and businesses at UNCCD COP17 in Mongolia intensified efforts to mobilise finance for land restoration and drought resilience.

Finance takes centre stage at COP17

24 August was designated as Finance Day at UNCCD COP17 in Ulaanbaatar, Mongolia, with discussions across meeting rooms and the plenary hall focused on mobilising public and private investment for land restoration and drought resilience.

The 17th Conference of the Parties to the UNCCD is placing particular emphasis on rangelands — including drylands, grasslands, shrublands, wetlands and deserts — which cover more than half of the Earth’s land surface.

Despite their importance to pastoralists, biodiversity, food systems and carbon storage, about half of the world’s rangelands are estimated to be degraded.

Against this backdrop, governments, development banks, investment funds and businesses participating in COP17 on Monday announced $1.3 billion in new and pipeline financing for land restoration and drought resilience across 23 countries on five continents.

GEF unveils drought programme

The GEF also announced the development of a new Drylands and Drought Management Integrated Program aimed at helping countries proactively manage drought, strengthen resilience in drylands and respond to growing risks to ecosystems, food security, water availability, livelihoods and health.

The programme will be implemented during the GEF-9 investment cycle, covering 2026 to 2030.

The facility said the programme responds to requests from parties to the UNCCD for the GEF to prioritise drought resilience in its programming.

It will support countries and communities in better preparing for, monitoring, assessing, mitigating, and responding to the cascading impacts of drought.

“Investing in healthy land and healthy people means investing in food security, climate resilience, biodiversity, water, jobs, and peace,” said Claude Gascon, GEF Interim CEO and Chairperson.

“Through this new Integrated Program, we will support countries in moving from crisis response toward proactive drought resilience.”

The Drylands and Drought Management Integrated Program has a tentative GEF grant envelope of $140 million.

It will work closely with the Riyadh Global Drought Resilience Partnership, the Drought Resilience Investment Facility, and other initiatives that support resilience across drylands and rangelands.

GEF backs rangelands initiative

As part of the broader push, the GEF is also supporting the Rangelands Flagship Initiative, a multi-partner global initiative led by Mongolia and the UNCCD to significantly increase investments in conserving, sustainably managing and restoring rangelands.

The GEF supports the development and coordination of the initiative through the UNCCD COP17 Legacy Project, a $3.3 million GEF investment implemented by the International Union for Conservation of Nature (IUCN).

The project is leveraging an additional $8 million in co-financing from Mongolia and IUCN.

During the GEF-8 cycle, which runs from 2022 to 2026, the GEF approved 50 projects across its family of funds supporting sustainable rangeland management and restoration, as well as pastoralist livelihoods.

The projects represent a total investment of more than $300 million.

The GEF said the projects, which are at various stages of development, could complement the Rangelands Flagship Initiative and help scale up successful approaches to rangeland management and restoration.

What GEF-9 means for Africa

With an initial programming level of $3.9 billion, GEF-9 will support expanded investments in nature-positive development, drought resilience and sustainable land management.

Four GEF-9 Integrated Programs are strongly aligned with UNCCD objectives and are expected to attract more than $800 million in GEF grant funding.

READ ALSO: COP17 advances $1.3bn for land restoration, puts rangelands at centre

They include programmes focused on Food Systems, Critical Forest Biomes, Blue and Green Islands, and the new Drylands and Drought Management Integrated Program.

Under GEF-9, drought resilience is expected to become more central, targeted and measurable.

The cycle includes a dedicated objective for implementing national drought plans, a drought vulnerability index incorporated into the resource allocation formula for countries, and new indicators to track improvements in drought resilience.

The GEF said GEF-9 would enable investments that help countries address urgent environmental priorities through a whole-of-government and whole-of-society approach.

Across the GEF family of funds, 20 per cent of resources are expected to benefit Indigenous Peoples and local communities directly.

The replenishment also places greater emphasis on mobilising private capital for environmental action. Ten per cent of total GEF-9 funding is allocated to the blended finance window, with an overall target of using 25 per cent of GEF resources to help mobilise private-sector investment


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