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AEO startup Profound hits unicorn valuation, raises $180M Series D 7 months after last round

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Profound, which builds marketing software to help brands appear in AI search results, on Tuesday said it has raised a $180 million Series D at a $1.8 billion valuation, less than seven months after it raised a $96 million Series C.

Sequoia and Kleiner Perkins led the round, and existing investors, including Lightspeed Venture Partners, Khosla Ventures and South Park Commons, also participated. 

Launched two years ago, Profound started as an analytics platform, and has since expanded to help companies research and create marketing strategies. The startup helps businesses understand how AI helps consumers discover their brands.

It’s part of a wave of startups in the GEO/AEO space (generative engine optimization and answer engine optimization, respectively), where companies try to find ways to surface their products in the AI systems customers are increasingly using for search.

The company says its revenue has increased by 3x in the past six months, and it now has more than 1,000 enterprise customers, which include Comcast, The Estée Lauder Companies, and Walmart.  

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2027: Why I will rather back Tinubu than Atiku  – Babachir Lawal

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Former Secretary to the Government of the Federation, SGF, Babachir Lawal, has explained why he would rather support President Bola Tinubu than Atiku Abubakar, the presidential candidate of the African Democratic Congress, ADC.

Speaking during an interview on the Naija Unfiltered Podcast, Lawal said Nigeria could collapse chaotically if Atiku becomes president in 2027.

Recall that Lawal recently joined the Nigeria Democratic Congress, NDC, after resigning from the ADC following the emergence of Atiku as its presidential candidate.

“I’d rather go with Bola than Atiku because when Nigeria crashes with Bola, it might be an orderly crash, but with Atiku, it would be a chaotic one,” Lawal said.

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According to him, the former vice president is not a good man, attributing his position to his previous experience working with Atiku.

“I wanted to work for Atiku. I had the belief that, given the way we are suffering in the North, we should not surrender the presidency; that, at least, our own man would, if nothing else, stop the decline we are in,” he added.

The former SGF accused Atiku of giving instructions and later reversing them after consulting with other people.

“Everything you do with him, there’s chaos,” Lawal stated.

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The Extra Mile: PenCom marks 2026 Customer Service Week

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BY NKECHI NAECHE-ESEZOBOR—The National Pension Commission (PenCom) has joined in the celebration of Customer Service Week, aimed at celebrating retirees and workers in the country.

According to PenCom, day one of the week kicked off on a high note as staff celebrated their colleagues, customers and the commitment to going “the extra mile” in delivering exceptional customer experience.

From engaging conversations and interactive sessions to team spirit, smiles and celebrations, the opening day set the tone for a week focused on putting the customer at the heart of the Commission’s work.

This year, the Commission is reminded that great customer service is not just about meeting expectations; it is about exceeding them, creating value and making every interaction count.

The highlight of the event was the cutting of the cake by the Director-General of PenCom, Ms. Omolola Bridget Oloworaran, and her management team.

The post The Extra Mile: PenCom marks 2026 Customer Service Week appeared first on Business Today NG.

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