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From Wasted Billions to National Rebirth: NBC Unveils Bold Plan to Rescue Nigerian Broadcasting

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For seventeen years, the promise of digital television in Nigeria has remained just that — an unfulfilled promise. Over ₦60 billion has been spent, yet the majority of Nigerians continue to receive analogue signals, while broadcasters operate in the dark, lacking reliable audience data.

On Tuesday, the National Broadcasting Commission (NBC) finally addressed this long-standing failure with rare candour. In a presentation titled “The Big Picture,” the regulator acknowledged systemic breakdowns and outlined an ambitious, time-bound roadmap to realise a true digital future for Nigerian broadcasting.

Dr. Charles Ebuebu, Director General of the NBC, delivered the keynote speech to the Broadcasting Organisations of Nigeria (BON) General Assembly with remarkable candour and clarity — a welcome change from the regulator’s usual tone.

FreeTV: A Genuine National Platform

The proposed solution, branded FreeTV, is not just an incremental tweak. It is a complete national digital broadcasting platform aimed at ensuring universal access.

  • 100% national coverage through a hybrid satellite and IP delivery system
  • No encryption — completely free-to-air
  • A user-friendly mobile app for seamless viewing
  • A European-standard audience measurement system that will finally provide advertisers with accurate, credible viewership data

For the first 18 months, any broadcaster that signs on, commits to a minimum of 60% local content, and actively promotes the platform will broadcast for free. A regulated rate card will come into effect from January 2028.

The analogue switch-off date is firm: 31 December 2028 — with no further extensions planned.

Decentralising Storytelling and Creating Jobs

Beyond technology, the plan carries a bold cultural and economic vision. Six regional production hubs will be established to decentralise content creation and amplify local voices:

  • Lagos – Film and post-production
  • Kano – Hausa content
  • Enugu – Igbo language and culture
  • Benin – Edo heritage and South-South stories
  •  Port Harcourt
  • Jos

Additional hubs are expected in other geopolitical zones.

The NBC believes that when compelling local stories reach national audiences with measurable viewership, both creative industry revenue and national cohesion will strengthen. Thousands of jobs are projected in production, technical, and creative roles.

Learning from Global Successes, Avoiding Past Failures

The strategy draws smartly from international benchmarks:

  • The public-private partnership model of the UK’s Freeview
  • South Africa’s surge in local content following its successful Digital Switchover (DSO)
  • Bulgaria’s proven GARB audience measurement system

Ghana’s stalled and politicised digital transition is explicitly cited as the mistake Nigeria must avoid.

A Clear Call to Action

Broadcasters now face a genuine opportunity. The NBC has removed almost every technical and financial barrier for the first 18 months. In return, it demands commitment: high local content quotas and active promotion of the platform.

The message from the podium was direct and powerful: “Your content. Our distribution. National reach.”

After years of false starts and wasted resources, Nigerian broadcasting finally has a firm finish line — and a ticking clock. As Dr Ebuebu declared, “The digital future will happen. The only question is whether you will lead it… or watch it from the sidelines.”

Background: Understanding Digital Switchover (DSO)

Digital Switchover (also known as Digital Television Transition or Analogue Switch-Off) is the global process of replacing analogue terrestrial television broadcasting with more efficient digital terrestrial television (DTT).

Key Benefits:

  • Superior picture and sound quality (including HD and UHD support)
  • More channels within the same spectrum
  • Lower transmission power and operational costs for broadcasters
  • Freeing up valuable “digital dividend” spectrum for mobile broadband and other services

Why the Switch Is Necessary: Analogue signals are spectrum-inefficient and outdated technically. Digital broadcasting is more resilient, supports interactive features like Electronic Programme Guides (EPGs), and provides better reception — including on portable and mobile devices. The International Telecommunication Union (ITU) coordinated regional deadlines, with many countries aiming for 2015 under the GE06 Agreement.

During the transition, broadcasters typically simulcast(broadcast both analogue and digital signals) to allow gradual migration. Viewers with older analogue TVs require a digital set-top box (decoder) or a new digital television to continue receiving free-to-air channels. Cable, satellite, and IPTV services are generally unaffected as they were already digital.

Global Status: Most developed nations completed the transition years ago:

  • United States: Full-power analogue ended in 2009 (low-power extensions until 2022).
  • United Kingdom: Completed by 2012.
  • Many European and Asian countries followed in the 2010s.

Several African countries have faced delays due to infrastructure, funding, and awareness challenges. As of 2026, a few are still in progress or reviving earlier stalled projects.

Nigeria’s Journey Nigeria’s DSO efforts commenced around 2006–2012, with pilot projects in Jos (2016), Abuja, Kaduna, and Kwara. The country missed the original ITU-inspired 2015 deadline due to funding shortages, infrastructure gaps, limited technical capacity, and inconsistent government support.

As of early 2026, the project has been revived under President Bola Ahmed Tinubu’s Renewed Hope Agenda. The NBC is partnering with Nigerian Communications Satellite Limited (NIGCOMSAT) on a hybrid terrestrial-satellite model to ensure true nationwide coverage, especially in remote areas.

Targeted Benefits for Nigeria:

  • Significantly more TV channels with superior quality
  • Freed spectrum for telecommunications growth
  • Economic boost for local content production and broadcasting
  • Improved access in underserved regions

Remaining Challenges:

  • Affordability of hybrid decoders/set-top boxes
  • Public awareness and sensitisation
  • Technical skills development
  • Ensuring no citizen is left behind during the switch

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Wase Backs Tinubu’s Reforms, Lauds Mutfwang On Projects

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Ahmed Wase, member representing Wase Federal Constituency, has expressed support for the ongoing economic reforms of President Bola Tinubu.

He stated that in spite of the pains, these were “necessary steps” towards guaranteeing a secure future for Nigeria.

Wase was Deputy Speaker of the House of Representatives in the 9th National Assembly th (2019-2023) and is serving his fifth term.

He also commended the transformative infrastructure projects being executed by the administration of Gov. Caleb Mutfwang of Plateau.

In a statement on Sunday, Wase stated that Tinubu deserves accolades for his determination to root out insecurity across the country.

“While acknowledging that we still face certain challenges as a nation, especially in terms of security, it must be admitted that President Bola Ahmed Tinubu stepped into office as our leader with an uncommon zeal and determination to tackle the myriads of problems that his administration inherited.

“Much more so, Mr President has continued to galvanise the top echelon of the nation’s security and economic sectors towards enhancing the livelihoods of Nigerians,” he added.

Wase said that it was imperative to recognise and commend Tinubu’s three years of “resilient and purposeful stewardship” of the nation.

He said that the President’s progressive socio-economic reforms and strategic foresight have enlivened hope across the length and breadth of Nigeria.

Wase added that Tinubu has proven that even in the face of global economic tides, his administration “possesses the cerebral mettle to navigate our nation towards a secure and prosperous enclave.”

On Mutfwang’s three years in office, the lawmaker said the administration “has brought a visible stronghold of inclusive growth, peace and systemic development” to the state.

He acknowledged some of the governor’s achievements in such areas as urban renewal and road infrastructure projects, saying the “Metro Bus” transit initiative would ease commuter hardship within the Jos-Bukuru axis.

He cited also the administration’s healthcare, education and agricultural sector projects, such as the upgrade of the Plateau State Specialist Hospital with new paediatric wards and laboratories.

Other projects by Mutfwang, he said, include the renovation of dilapidated public schools across the state, and improvement of local agricultural access routes in places like Bassa, Wase, and Langtang.

Wase pledged the support of the people of Wase Federal Constituency to the Tinubu and Mutfwang administrations at the federal level, and in Plateau State respectively.

“We remain committed to working hand-in-hand with you to guarantee a prosperous, peaceful and united Nigeria, and a secure and flourishing Plateau State,” he said.(NAN)

Edited by Ismail Abdulaziz

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SPECIAL REPORT: Inside Sokoto’s fight against polio vaccine hesitancy

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Little Karima held her father, Muhammad Nasiru’s arm, struggling to keep pace with him. Her flowing gown obscures her uneven gait –the way she swings one leg and limps with the other.

The father raised her gown as they walked some more, exposing her dusty legs from knee to ankle. One of Karima’s legs is stiff and bent.

Until mid-last year, Karima’s legs were straight, and she already walked well at one year and six months old. But her gait began to change. One of her legs had become stiff, and the little girl was limping.

Karima’s test result shows she has contracted the CVDPV, a strain of the Wild Polio Virus (WPV). Picture_ Qosim Suleiman
Karima’s test result shows she has contracted the CVDPV, a strain of the Wild Polio Virus (WPV). [Picture_ Qosim Suleiman]

At the time, the Surveillance Focal Person at the Primary Healthcare Centre, Kajiji, Shagari Local Government Area (LGA), Sokoto State, Mubarak Umar, suspected a case of polio. He took the girl’s samples –faeces and urine– and those of other children in the neighbourhood and sent them to the Ibadan National Polio Laboratory (Ibadan NPL) for a test.

Karima’s result came back positive for circulating Vaccine-Derived Poliovirus type 2 (cVDPV2), a strain of the Wild Polio Virus (WPV) currently endemic in Nigeria. The cVDPV2 is found among populations with low herd immunity. It has caused more polio cases annually than the wild poliovirus since 2017, according to the World Health Organisation (WHO).

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Sokoto’s Polio burden

Although Nigeria had been declared polio-free since 2020, the country has battled the spread of the cVDPV2 variant in the North-west states, including Kebbi, Sokoto and Zamfara. The situation has persisted due to low routine immunisation coverage, population movement and vaccine hesitancy.

Mr Nasiru insisted all of his children, including Karima, were vaccinated and didn’t know how his daughter contracted the disease. But multiple sources, including immunisation officers and traditional rulers in the community, said Mr Nasiru’s household was known for rejecting vaccinations. Karima’s test results, seen by our reporter, indicate ‘unknown’ for all other vaccines she ought to have taken at that age.

The refusal of vaccines remains one of the biggest challenges facing the eradication of polio, the Sokoto State’s Immunisation Officer (SIO), Bashar Garba, told PREMIUM TIMES.

Although there have been more suspected cases in other LGAs, Mr Garba said vaccine hesitancy is more prevalent in metropolitan areas, comprising three LGAs — Sokoto North, Sokoto South and Wamakko. They have recorded the highest level of non-compliance in polio vaccine administration.

“There was a campaign we implemented in Kano and other northern states, and Arkilla Ward in Wamakko LGA emerged as the leading ward with the highest number of rejections and non-compliance,” he said, explaining how much of a problem the situation poses.

Vaccine hesitancy isn’t without a consequence. Last year, Sokoto recorded at least 20 cases of the cVDPV2. At least six of them were recorded in the Kajiji ward of Shagari LGA.

Community vanguards to the rescue

However, government- and citizen-led initiatives, including UNICEF-employed Volunteer Community Mobilisers (VCMs), traditional rulers, and other volunteers, have formed a line of defence in communities, helping to track and identify unvaccinated children and report suspected polio cases.

RI service provider, Abdullahi Liman, opening a vaccine carrier box at the Primary Healthcare Centre Kajiji, Shagari LGA, Sokoto state. Picture_ Qosim Suleiman
RI service provider, Abdullahi Liman, opening a vaccine carrier box at the Primary Healthcare Centre Kajiji, Shagari LGA, Sokoto state. [Picture_ Qosim Suleiman]

In Shagari LGA, for instance, Routine Immunisation (RI) providers have now increased immunisation outreaches to nearby villages from once to twice a week.

Abdullahi Liman, an RI provider at PHC Kajiji, said they used to administer routine immunisation at the hospital on Tuesdays and conduct outreach once a week.

However, since cases of cVDPV2 surged last year, all 28 providers covering over 200 settlements in Shagari LGA now conduct at least two outreach visits a week.

Another challenge is the manpower shortage, which Mr Garba said the state government was already addressing. According to him, some health workers were recently hired but have yet to be posted to health centres.

The RI providers also work with community leaders to ensure vaccine acceptance, sometimes setting up shop at the community leaders’ palaces.

One official who supervises immunisation data told PREMIUM TIMES that adding one more weekly outreach visit helped increase coverage in Shagari to 88 per cent last year, a feat he said would be impossible if they conducted only one outreach visit a week.

House-to-house campaign

One Friday morning in February, a group of women draped in blue Hijabs that carry inscriptions of Nigeria’s coat of arms on the left and UNICEF on the right, clutched vaccine carrier boxes, and marched through communities in Sokoto North LGA, in search of newborns and their mothers.

Their first stop was the Fakon Idi area, where they spread a mat under a tree and set up to attend to mothers and infants.

A mother, Asmau Adamu, presented her five-day-old, wrapped in several layers of clothes, to one of the women known as VCMs, an inscription boldly written at the back of their blue hijabs.

VCMs at Fakon Idi area, Sokoto North LGA, are getting ready to immunise infants in the area. Picture: Qosim Suleiman
VCMs at Fakon Idi area, Sokoto North LGA, are getting ready to immunise infants in the area. [Picture: Qosim Suleiman]

An RI service provider, Hafsat Isa, unlocked the vaccine carrier box, drew up doses into an injection and inserted it into the arm of Mrs Adamu’s child. She then opened the child’s mouth and dropped doses of another vaccine on his tongue. Before returning the child, another VCM scribbles something into a card presented by the mother.

Mrs Adamu collected her child and stood from the mat as another mother, Asmau Mustapha, took her place, presenting her own child to the VCM for a similar routine.

“They explained that the vaccines would prevent the child from having polio and other diseases,” Mrs Adamu told PREMIUM TIMES.

The VCMs are employed by UNICEF to help improve health outcomes, particularly on polio eradication and routine immunisation. They go house to house to enquire about the newborn, educate mothers on how to care for their children and check immunisation cards to tell parents when to take their children for another round of immunisation. On some days, like this Friday, they follow RI service providers for outreach to the communities.

Track, Report, Engage

Across Sokoto State, the VCMs and RI providers work with community leaders and influential figures to identify and track households that refuse vaccines.

RI service provider, Hafsat Isa, administering a vaccine to a girl at the Primary Healthcare Centre Kofar Rini, Sokoto North LGA, Sokoto State. Picture: Qosim Suleiman
RI service provider, Hafsat Isa, administering a vaccine to a girl at the Primary Healthcare Centre Kofar Rini, Sokoto North LGA, Sokoto State. [Picture: Qosim Suleiman]

Ms Isa, who works at the Primary Healthcare Centre Kofar Rini, Sokoto North LGA, said the VCMs are instrumental in tracking households that haven’t brought their newborns for vaccinations. They also note households that refuse vaccines and report them to community leaders.

“When we talk to them (the traditional leaders) and give them the names of the parents, they will go to the house and tell them to bring their children for vaccination,” she told PREMIUM TIMES. “Even when they want to reject vaccines, he’ll encourage them to do it.”

“Just days ago, there was someone who was reported to me for refusing the Polio vaccine for his children,” the district head of Fakon Idi, Aminu Muhammad, narrated. “When I met him and explained the importance of the vaccines, he succumbed and allowed the vaccination.”

Cash-for-vaccines

At PHC Kofar Rini, Tuesdays are now a beehive at the immunisation unit. New Incentives, a Non-Governmental Organisation (NGO), offers cash to mothers who bring their children for vaccination at the hospital or during outreaches.

“Every time my child gets a vaccine, I receive N1,000,” said Mrs Adamu, during an outreach at Fakon Idi.

When the children completed their doses, the mothers received an additional N6,000 as a lump sum.

“Since New Incentives came, the population has increased,” said Ms Isa, the official in charge of immunisation at the hospital.

“I used to hold Waziri B and C wards, and I get to immunise about 70 babies a day when New Incentives is around, but I didn’t get that much before.”

Ms Isa explained that the cash incentives are to help the mothers with transportation, in case that is a barrier to taking the vaccine.

But that too has its challenges. This cash-for-vaccine initiative also faces some criticisms, as some push the narrative that they are being paid to ‘sell their children’.

“We explain to them that it is to help them with transportation, because some people have spread false information about it,” said Ms Isa.

Why do they reject polio vaccines?

Vaccine hesitancy has a long history in Nigeria, particularly in the northern part of the country. One of the most notable causes of it was the 1996 Pfizer Trovan drug trial conducted in Kano during a meningitis outbreak. The trial failed and left close to a dozen children dead and many others permanently disabled. The episode would later serve as a fodder for a boycott of the polio vaccine campaign in the region a few years later.

The misinformation spread about the polio vaccine as containing ingredients that cause infertility or reduce populations have failed to die in 2026. Not only did the situation lead to a resurgence of polio cases at a time Nigeria was already making progress, but the mistrust sown continues to remain. In Sokoto, those who refuse the vaccines offered similar reasons, ranging from religious and personal beliefs to political reasons.

“Some will say the vaccines make children stubborn, and others will say the ingredients were made with monkeys’ blood and other things that are not lawful for a Muslim to eat,” said Mr Umar, the surveillance focal person in Kajiji.

For a while, Liman Jabi grew sceptical and refused polio vaccines when he heard false information that it causes infertility. Picture: Qosim Suleiman
For a while, Liman Jabi grew sceptical and refused polio vaccines when he heard false information that it causes infertility. [Picture: Qosim Suleiman]

A resident of Kajiji, Liman Jabi, now 65, said he also got sceptical and refused polio vaccination for his child at one point, even though his older children had received them.

“We started hearing that it causes infertility. Honestly, at the time, we got scared,” he recalled. “But I was able to dismiss that thought because all of my children who took the vaccine now have children of their own, and they are all healthy.”

In the course of his advocacy within the community, the community leader in Kajiji, Umar Umar, said some wondered why they were never given free drugs when they were sick, but had vaccines taken to their doorsteps.

“Some will say when the government is sharing things, it never gets to them except this vaccine,” he said.

Although Abubakar Sahabi now works alongside Mr Umar and other elders in the community to ensure every child is immunised, he too used to reject the vaccine.

“I used to turn the outreach officials back whenever they got to our doorsteps,” he admitted. “We were told it has ingredients that cause infertility.”

The last time the vaccine was rejected at his home, he was summoned to the community leaders’ palace for a meeting. “When I got there, they told me that the vaccines help prevent polio in children and that it doesn’t have any side effects. They did a lot of explaining,” he said.

Abubakar Sahabi, formerly a polio vaccine hesitant, now advocates for it in his Kajiji community in Sokoto. Picture: Qosim Suleiman
Abubakar Sahabi, formerly a polio vaccine hesitant, now advocates for it in his Kajiji community in Sokoto. [Picture: Qosim Suleiman]

“They even brought clerics to talk about it, not contradicting the teachings of Islam. They gave me an example of how vaccines were used to eradicate an illness that used to be prevalent among our grandparents. They told me that the only way to eradicate polio in our society is through vaccination.”

Now, Mr Sahabi is one of those who receive reports of households that refuse the vaccine and talk them into accepting it.

Challenges here, progress there.

“Though we are not there yet, the quality of our campaign has improved,” said Mr Garba, the state immunisation officer.

READ ALSO: INTERVIEW: Old narratives surrounding polio vaccines still haunt eradication initiatives in Sokoto – Official

He said the challenge has helped the state become better prepared and develop more effective ways of handling cases.

According to him, the digitisation of the state records is one of the biggest wins, as it eases the process of monitoring progress.

A group of VCMs at Primary Healthcare Centre Kofar Rini, before going out for outreach. Picture_ Qosim Suleiman
A group of VCMs at Primary Healthcare Centre Kofar Rini, before going out for outreach. [Picture_ Qosim Suleiman]

But some challenges, particularly about data quality, remain. Mr Garba said some of the immunisation officers, despite the rigorous process of hiring and training them, fail to report households rejecting the vaccines and sometimes even collude with them to report false positives.

“They will go to the households, collude with caregivers who refuse vaccination, finger-mark them with the assumption that anybody can just show them that we vaccinate,” he said.

“We need to have a very serious mindset change for people to understand that they need to tell the truth, just to help the community.”

However, at the community level, volunteers are winning souls for the polio campaign.

“These days, people are so aware that anyone calls me or the Disease Surveillance and Notification Officer (DSNO),” said Mr Umar, the Surveillance Focal Person in Kajiji

“There’s an uncle of mine who doesn’t allow polio vaccines, but I was able to convince him to allow it, and he agreed,” said Mr Sahabi, himself a polio vaccine reformist.


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