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Voice AI in India is hard. Wispr Flow is betting on it anyway.

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India’s internet users already rely heavily on voice notes, voice search, and multilingual messaging. Turning those habits into a scalable AI business, however, remains difficult because of the country’s linguistic complexity, mixed-language usage, and uneven monetization patterns. Wispr Flow is betting the opportunity is worth the challenge.

The Bay Area-headquartered startup, which builds AI-powered voice input software, says India is now its fastest-growing market, even though voice-based AI products remain early and fragmented in the South Asian nation. That growth has pushed Wispr Flow to expand more aggressively for Indian users, beginning with Hinglish — a hybrid mix of Hindi and English commonly spoken by locals. The startup is also planning broader multilingual voice support, a local hiring push, and, eventually, lower pricing as it looks to expand beyond white-collar users and into Indian households.

Earlier waves of voice technology in India — from digital assistants to WhatsApp voice notes — largely revolved around convenience. AI startups such as Wispr Flow are now betting that generative AI can turn those habits into a broader computing layer.

To make the product more relevant for Indian users, Wispr Flow began beta testing a Hinglish voice model earlier this year and launched on Android — India’s dominant mobile operating system — after initially debuting on Mac and Windows before expanding to iOS in 2025.

Co-founder and CEO Tanay Kothari told TechCrunch that the startup initially saw adoption in India largely among white-collar professionals such as managers and engineers, but it’s increasingly seeing broader usage patterns emerge, including among students and older users being onboarded by younger family members.

India has emerged as Wispr Flow’s second-largest market after the U.S. in terms of both users and revenue, Kothari said, with growth accelerating following the startup’s recent India-focused push. The startup has seen faster growth following the rollout of Hinglish support, benefiting from the widespread habit among Indian users of mixing Hindi and English in everyday conversations, particularly as users began expanding beyond work-focused use cases into more personal communication.

“The biggest thing is people are starting to use it more in personal apps,” Kothari said, pointing to messaging platforms such as WhatsApp and social media apps where users frequently switch between Hindi and English while speaking.

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Wispr Flow, Kothari said, was growing about 60% month over month in India earlier this year, but growth accelerated to around 100% following its recent India launch campaign. The startup last month rolled out a broader marketing push in the country, including a launch video from Kothari and offline campaigns in Bengaluru aimed at introducing the product to more mainstream users.

Kothari told TechCrunch that Wispr Flow plans to expand its multilingual voice support over the next 12 months, allowing users to switch between English and other Indian languages beyond Hindi while speaking. In December, the startup introduced India-specific pricing at ₹320 (around $3.4) per month for annual plans, significantly lower than its standard $12 monthly pricing globally.

The startup eventually wants to bring costs down even further — potentially to as low as ₹10–20 (around 10–20 cents) per month — as it looks to expand beyond white-collar and urban users.

“I want every single person in the country to be able to use Wispr Flow, and that’s what we’re really building for,” Kothari said. “That’s going to happen slowly and steadily.”

Earlier this year, Wispr Flow hired Nimisha Mehta to lead its India operations as it looks to expand its local presence. Kothari told TechCrunch the startup plans to grow to around 30 employees in India over the next year, building out consumer growth, partnerships, and enterprise teams alongside existing engineering and support functions. The startup currently has about 60 employees globally.

India’s voice AI challenge

Wispr Flow is not alone in viewing India as a key market for voice-based AI products. Companies including ElevenLabs have highlighted India as an important growth market for some time. Similarly, local startups such as Gnani.ai, Smallest AI, and Bolna have continued attracting investor interest as voice-based AI tools gain wider adoption across consumer and business use cases.

Nevertheless, turning voice AI into a mainstream consumer product in India remains challenging despite growing interest from startups and investors.

“India is the ultimate stress test for voice AI,” Neil Shah, vice president of research at Counterpoint Research, told TechCrunch, adding that “linguistic, accent, and contextual friction” continue to slow wider adoption.

Data shared with TechCrunch from Sensor Tower shows Wispr Flow was downloaded more than 2.5 million times globally between October 2025 and April 2026, with India accounting for 14% of installs during the period, making India its second-largest market by downloads (after, as mentioned, the U.S.). India, however, contributed only around 2% of Wispr Flow’s in-app purchase revenue during the same period, according to Sensor Tower. However, the startup remains largely desktop-driven globally.

Wispr Flow’s usage in India, Kothari said, is currently split roughly 50:50 between desktop and mobile, compared with an 80:20 desktop-heavy mix in the U.S.

Kothari said Wispr Flow sees strong repeat usage among its users, claiming roughly 70% retention after 12 months globally and in India. Moreover, the startup currently employs two full-time linguistics PhDs as it continues refining multilingual voice models and expanding support for additional Indian language combinations.

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NCC seek stronger cyber resilience as AI intensifies cyber threats

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The Nigerian Communications Commission (NCC) has called for stronger collaboration, improved digital security infrastructure and effective policies to address emerging cyber threats driven by Artificial Intelligence (AI).

Dr Aminu Maida, Executive Vice-Chairman of the NCC, made the call at the second edition of the International Cybersecurity Conference (ICSC), held on Tuesday in Abuja.

The theme of the conference was, “Cyber Resilience in the Age of AI: Defending Minds, Networks and Nation”.

Maida said AI had significantly increased the sophistication, speed and scale of cyberattacks, making cybersecurity a national imperative.

He said telecommunications infrastructure had become central to Nigeria’s digital economy, supporting financial transactions, communications, public services and business operations, thereby making its protection critical to national security.

He said cyber resilience went beyond preventing attacks to developing the capacity to anticipate, withstand and recover from disruptions while ensuring the continuity of essential services and economic activities.

According to him, emerging threats include AI-driven phishing, automated credential attacks, deepfakes designed to bypass authentication systems and malware capable of modifying itself to evade detection.

“The recent international cybersecurity incidents involving attacks on supermarket refrigeration systems in France and spyware targeting journalists and media personnel in the Middle East underscore the need for stronger digital defences.

“Section 4 of the Nigerian Communications Act, 2003, mandates the commission to protect consumer rights, safeguard national interests and promote the safety and efficiency of communications infrastructure.

“We have established the NCC Computer Security Incident Response Team (NCC-CSIRT) to monitor threats, facilitate intelligence sharing and coordinate responses to cybersecurity incidents across the telecommunications sector,” he said.

Maida said that the commission’s cyber resilience framework for the Nigerian communications sector provided common security standards for licensed operators and strengthened coordination with the national Computer Emergency Response Team, (ngCERT).

“There are three critical areas for strengthening cyber resilience. They include protecting human minds through cybersecurity awareness.

“There is also securing networks through robust security architecture, and defending the nation through collaboration among regulators, telecommunications operators, financial institutions and security agencies,” he said.

He urged telecommunications operators to adopt Zero Trust Architecture, which requires continuous verification of users and systems, while ensuring that AI models integrated into network operations were regularly assessed for vulnerabilities.

The National Security Adviser (NSA), Malam Nuhu Ribadu, said that digital development and national security could no longer be treated as separate priorities.

Ribadu was represented by Prof. Gerald Ilukwe from the Office of the National Security Adviser (ONSA) .

He said that AI presented opportunities for strengthening cyber defences but could also enable criminals to develop sophisticated scams, clone voices and spread false information.

He urged Nigerians to verify identities and authenticate suspicious requests before taking action.

“There is a need to secure digital supply chains, including AI models, data services and third-party technology providers.

“Vulnerabilities within one organisation can compromise other institutions and critical national infrastructure.

Ribadu said that the ONSA, through the National Cyber Security Coordination Centre, was strengthening coordination among relevant institutions and providing tools, laboratories and cyber ranges to analyse threats, investigate incidents and test response capabilities.

He said that a review of the National Cybersecurity Policy and Strategy, last updated in 2021, was underway to address emerging challenges, including AI-enabled fraud, supply-chain vulnerabilities, workforce development and international cooperation

“Recommendations from the conference will contribute to the ongoing review. The revised strategy will establish measurable priorities, promote accountability and strengthen the country’s capacity to respond to cyber incidents,” he said.

Rep. Ayodeji Stanley, Chairman, House of Representatives Committee on ICT and Cybersecurity, described cybersecurity as a moving target that required continuous innovation, adaptable legislation and international cooperation.

Stanley drew on his experience working on complex information technology systems in the United States.

He said the transition from traditional computing to cloud technologies had introduced new security challenges, requiring continuous improvements in protection mechanisms.

He urged policymakers, security experts and technology practitioners to develop forward-looking solutions that would protect critical systems across sectors, including food security.

Stanley said that cyberattacks could have consequences beyond the disruption of digital services.

He called for a collective global response to cyber threats, saying countries must work together to develop effective policies and innovative approaches capable of addressing the rapidly changing cybersecurity landscape.

(NAN)

The post NCC seek stronger cyber resilience as AI intensifies cyber threats appeared first on Business Today NG.

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Upwind raises $400M after walking away from Datadog acquisition offer

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Upwind, a San Francisco startup that uses AI to secure cloud infrastructure, has raised a $400 million Series C round at a $3.8 billion valuation led by Bessemer Venture Partners, with participation from existing backers including Greylock Partners and Craft Ventures.

The round comes nine months after Upwind closed its previous $250 million financing at a $1.5 billion valuation.

The fresh funding, which has been in the works for months, nearly fell apart after Datadog attempted to buy the company, according to a person familiar with Upwind. Datadog is a publicly traded company that sells tools for monitoring how software runs, known as observability. It didn’t offer a premium above the $3.8 billion valuation set by venture capital investors, the person said, so Upwind decided to stay independent.

Four-year-old Upwind has grown rapidly amid rising AI-driven cybersecurity threats. The startup has been adding $20 million to $30 million in annualized recurring revenue (ARR) each quarter and is projected to end the year at roughly $90 million, according to a person familiar with Upwind’s financials. That means that VCs and Datadog valued the startup at more than 40 times its forecast ARR, a common yardstick for pricing software companies. The high multiple is also well below the 80x ARR fetched by Cyera, another fast-growing cybersecurity startup, according to TechCrunch reporting from earlier this year.

Cybersecurity is poised to be the third big wave of AI software that companies will pay for after AI coding tools and customer support, Theory Ventures general partner Tomasz Tunguz recently wrote in his widely read blog.

By walking away from an acquisition offer, Upwind clearly believes that the company will ultimately be worth more than the $3.8 billion that Datadog was ready to pay for it. However, given how few cybersecurity companies have gone public in recent years, an eventual sale remains the most likely outcome for the startup.

Upwind continues to draw acquisition interest, according to a person familiar with the company.

The startup was founded by Amiram Shachar, who sold his previous company, the cloud spend management startup Spot.io, to NetApp for $450 million. Upwind calls its approach to thwarting threats “runtime” security, which means it alerts and remedies attacks and vulnerabilities in active services in real time.

TechCrunch has reached out to both Upwind and Datadog for comment.

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