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Walmart-backed Flipkart expands quick-commerce push as Amazon ramps up in India

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As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.

Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.

Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.

India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.

The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.

The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.

“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”

Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.

The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.

Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.

Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.

Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.

The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.

“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.

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News

ADC accuses APC chairman of leading gunmen to attack members during campaign in Edo

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The African Democratic Congress, ADC, in Edo State has alleged that its members were attacked by gunmen during a political engagement in Igueben Local Government Area of the state.

The party’s Publicity Secretary in Edo State, Chris Ojeikere, in a statement on Tuesday alleged that the Igueben LGA chairman led a group of armed men who attacked the entourage of Kenneth Imasuangbon and the party’s Edo Central senatorial candidate, Herbeta Okonofua.

According to Ojeikere, a member of ADC Ward 6, identified as Jerry Oliha, was shot at the premises of the Enogie of Igueben.

The statement read, “The Igueben Local Government Chairman has just led a team of gun totetting assailants to attack the entourage of Kenneth Imasuangbon and the Edo Central ADC Senatorial candidate, Hon Herbeta Okonofua.

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“The hoodlum shot fatally at a young man, Jerry Oliha, from  ADC ward 6, at the premises of the Enogie of Igueben. The young man has been rushed to the Irrua Specialist Hospital , where doctors are battling to save his life. This shooting is the third time the entourage was shot at today. First at ward 4 and then, at ward 5, of the Local Government Area.

“Reports confirm that this is the climax of the series of violent attacks against ADC members and infrastructure that the APC has recently vowed Jarrett Tenebe’s threat to unleash AK 47 on Edo people was after all premeditated.

“Attacks have been reported at Etsako East, Owan West and Owan East,  before this one in Irrua. In each of the cases,  they have been coordinated by the Local Government Chairmen of those places on the strength of Jarrett Tenebe.

“Bullets have been recovered at the scene of the attack and handed over to the police and the Enogie. Canopies, chairs, musical instruments worth millions of naira  were all destroyed at the palace premises.

“ADC will come out with a comprehensive report on this unfortunate policy of violence of the APC shortly. The DPO of the Igueben Local Government Area has been informed and involved in the unfortunate incident.”

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Ebola: NCDC warns of importation risk after Kenya confirms first case

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Nigeria is reviewing its Ebola preparedness after Kenya confirmed an imported case of the Bundibugyo virus, the Nigeria Centre for Disease Control and Prevention (NCDC) said.

The NCDC said the case highlights the risk of “international importation” of the virus through travel and population movement, “including the possibility of the virus being imported into Nigeria.”

The agency announced this Tuesday night in a statement signed by its Director-General, Jide Idris. It noted that “as of 6 October, there is no confirmed case of Ebola disease in Nigeria.”

The case makes Kenya the fourth country to report a case linked to the current Bundibugyo virus outbreak, following the Democratic Republic of the Congo (DRC), Uganda and France.

Kenya confirms first case

PREMIUM TIMES reported on Tuesday that Kenya confirmed its first imported case of Ebola caused by the Bundibugyo virus.

According to the World Health Organisation (WHO) Regional Office for Africa, the patient was a Kenyan citizen who had been living in the DRC, where the virus outbreak is ongoing.

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The patient travelled by road from the DRC to Kampala, Uganda, before flying to Nairobi, where they were isolated after developing symptoms. Samples tested positive for Bundibugyo virus at Kenya’s National Virology Reference Laboratory and the Kenya Medical Research Institute.

Despite receiving supportive care, the patient died on the night of 5 October and was buried on Tuesday under Kenya’s safe and dignified burial protocol, according to WHO.

Nigeria reviews preparedness

The NCDC said the development in Kenya has added a new regional dimension to the outbreak and underscores the possibility of international importation through travel and population movement.

It noted that since the outbreak was first reported in the DRC, NCDC, working with the Federal Ministry of Health and Social Welfare, Port Health Services, State governments, and other stakeholders, including partners, has taken steps to strengthen Nigeria’s preparedness for Ebola.

“These efforts have focused on early detection, isolation and referral, laboratory diagnosis, infection prevention and control, contact tracing, risk communication and protection of healthcare workers,” it said.

The NCDC said Nigeria has conducted a national Ebola preparedness tabletop simulation exercise to assess the country’s readiness to respond to a possible case.

It added that it would continue to monitor developments in Kenya, the DRC and other affected countries and adjust preparedness measures as necessary.

DRC remains worst affected

The current outbreak was first reported in the DRC and has been linked to the Bundibugyo virus, a species of Ebola virus.

As of 23 September, WHO said the DRC had reported 7,890 confirmed cases, including 3,799 deaths, giving a crude case fatality ratio of 48.1 per cent.

The outbreak has affected 63 health zones across seven provinces, with WHO warning of increased cross-border risks.

Uganda’s latest Ebola outbreak ended in August, while France reported a travel-related case in June.

READ ALSO: Kenya confirms first imported Ebola case linked to DRC outbreak

NCDC advises travellers, health workers

The NCDC advised people travelling from affected areas to monitor their health for 21 days after leaving the affected area.

“If symptoms develop, avoid unnecessary contact with others and immediately contact the appropriate public health authorities or seek care at a recognised health facility, clearly disclosing travel and possible exposure history,” it noted.

The agency also advised Nigerians to practise hand hygiene and avoid contact with the body fluids of sick or deceased people.

It urged health workers to maintain a high index of suspicion when treating patients with compatible symptoms and a history of travel to or exposure in an affected area within the previous 21 days.


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