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Truecaller Rolls Out Business Chat for African Market

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Oluniyi D. Ajao

Truecaller has opened its Business Chat platform to global channel partners and enterprise solution providers, beginning from Lagos, in a move aimed at transforming business-to-customer communication across Africa.

The company said the platform allows businesses to connect with over 500 million active users through verified, rich messaging that offers an alternative to traditional SMS.

The rollout includes partnerships with firms such as Sling Africa and Globe Teleservices for markets outside India, while Gupshup and OneXtel will support operations within India.

Shift from SMS to Verified Messaging

The expansion comes amid growing concerns over declining trust in SMS as a business communication channel, mainly across Africa where spam and fraud are widespread.

According to Truecaller, about 68 billion spam and fraud calls were recorded globally in 2025, revealing the scale of the challenge.

Business Chat seeks to address this by enabling verified messaging within the Truecaller app, where sender identities are confirmed. The platform also supports rich media, interactive buttons, and real-time engagement tracking.

Implications for African Businesses

For businesses across Nigeria and other African markets, the platform offers a direct channel to reach customers without competing with congested SMS inboxes.

It also creates new revenue opportunities for channel partners, who can now resell verified messaging services to enterprise clients.

Priyam Bose, Global Head of Go-To-Market at Truecaller, said the expansion opens broader access for brands seeking to engage users more effectively.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users,” he said.

Growing African Footprint

Headquartered in Stockholm and listed on the Nasdaq Stockholm exchange, Truecaller has continued to expand its presence across Africa, with strong user adoption in Nigeria, Kenya, South Africa, and Egypt.

The company is widely known for its caller identification and spam filtering services, which have gained traction amid rising concerns over digital fraud and unsolicited communications.

With the Business Chat rollout, Truecaller is positioning itself at the centre of Africa’s evolving digital communication ecosystem, as businesses seek more secure and reliable ways to interact with customers.

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Business

Coronation Insurance Redefines Motor Insurance in Nigeria with Launch of MotorMax

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Coronation Insurance Plc has announced the launch of MotorMax, an innovative motor insurance policy designed to transform the Nigerian motor insurance landscape by moving motorists beyond basic third-party compliance to affordable, comprehensive vehicle protection.

For decades, motor insurance adoption in Nigeria has largely been limited to mandatory third-party coverage. MotorMaxaddresses this gap by offering motorists robust, accessible protection for their own vehicles, with plans starting from as low as ₦25,000.

MotorMax introduces a flexible, tiered structure—Bronze, Silver, and Gold—tailored to meet the diverse needs and budgets of Nigerian drivers, from urban commuters to long-distance travellers and owners of high-value vehicles.

The MotorMax Bronze plan serves as an entry-level upgrade from basic third-party insurance. Priced at ₦25,000 annually, it offers vehicle repair coverage of up to ₦500,000; third-party vehicle damage coverage of up to ₦3,000,000; unlimited (but reasonable) compensation for third-party injury or death; towing services up to ₦5,000; emergency medical expense coverage up to ₦10,000; and a 10% policy excess.

The MotorMax Silver plan, available at ₦45,000 annually, enhances protection with vehicle repair coverage up to ₦750,000, increased towing benefits of up to ₦15,000 (intra-state) and ₦25,000 (inter-state), and emergency medical coverage up to ₦15,000.

At the premium tier, MotorMax Gold offers motorists near-comprehensive benefits at a significantly lower cost than traditional comprehensive insurance. Priced at ₦50,000 annually, it includes vehicle repair coverage up to ₦1,000,000; third-party vehicle damage coverage up to ₦3,000,000; unlimited liability for third-party injury or death; towing services up to ₦15,000 (intra-state) and ₦25,000 (inter-state); emergency medical coverage up to ₦20,000; and a 10% policy excess.

MotorMax is specifically designed for motorists currently on third-party policies who seek enhanced protection without the financial burden of full comprehensive insurance. By bridging the gap between compliance and comprehensive cover, the product empowers drivers with greater peace of mind on every journey.

Speaking on the launch, Olamide Olajolo, MD/CEO of Coronation Insurance Plc, said:

MotorMax represents our commitment to reimagining insurance for the everyday Nigerian. We understand that many motorists want more protection than third-party cover but are constrained by cost. With MotorMax, we are providing a practical, affordable solution that delivers meaningful coverage and peace of mind. This is a significant step in deepening insurance penetration and ensuring more Nigerians are truly protected on the road.”

The launch of MotorMax underscores Coronation Group’s broader mission to deliver transformational solutions that address real-life challenges across Africa. By raising the standard for motor insurance offerings, Coronation Insurance continues to position itself as a customer-focused innovator in the industry.

Motorists can purchase MotorMax by emailing digitalsales@coronationinsurance.com.ng or calling 02-012275475 or 02-012275476.

The post Coronation Insurance Redefines Motor Insurance in Nigeria with Launch of MotorMax appeared first on Business Today NG.

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Naira Slides to ₦1,389/$ as External Reserves Fall to $49.18bn

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BY NKECHI NAECHE-ESEZOBOR—The Naira weakened to ₦1,389 per dollar, down from ₦1,382.75/$ recorded before the Easter break, amid continued pressure in Nigeria’s foreign exchange market.

This contained in a notice posted on the official website of Central Bank of Nigeria,( CBN), that intraday trading saw the local currency fluctuate between ₦1,381/$ and ₦1,390/$, with an average rate of ₦1,386.3/$.

Meanwhile, the country’s external reserves fell by about $850 million over three weeks, declining to $49.18 billion between March 11 and April 2, 2026, highlighting tightening liquidity in the forex market.

Activity in the Non-Deliverable Forward (NFEM) interbank market recorded a turnover of ₦48.66 billion across 71 deals.

The post Naira Slides to ₦1,389/$ as External Reserves Fall to $49.18bn appeared first on Business Today NG.

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