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Tim Cook is stepping down as CEO of Apple. Here’s a look at his 15-year legacy, from new products and services to China expansion.

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After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in 1998, succeeded Steve Jobs in 2011 and went on to transform Apple into a powerhouse worth $4 trillion. 

With his time as CEO coming to an end on September 1, let’s take a look at some of the highlights of Cook’s 15 years as the leader of one of the most influential companies in the world. 

Financial growth

Apple was already an influential company when Cook took the reins, but under his leadership, the company’s market capitalization increased tenfold. When Cook took over in August 2011, Apple was valued at just under $350 billion. The company passed $1 trillion in 2018, $2 trillion in 2020, $3 trillion in 2022, and $4 trillion in 2025. Now, the tech giant currently sits at $4.01 trillion. 

The tech giant reported $112 billion in net income for the fiscal year ending in September 2025, which was eight times what Apple saw in September 2010. The company was able to achieve that 699% increase despite many issues, including the COVID-19 pandemic and geopolitical tensions between the U.S. and China. Cook, who was formerly chief operations officer and credited as the brains behind Apple’s global supply chain under Steve Jobs, expanded Apple’s reach in China and added roughly 200 stores to the company’s global network during his tenure as CEO.

New product categories

Image Credits:Justin Sullivan / Getty Images

Cook expanded Apple’s iPhone and computers ecosystem into a broader network of complementary devices that includes wearables and gadgets. 

Apple launched the Apple Watch in 2015 and has since turned it into a full-fledged health and fitness companion complete with blood oxygen tracking and ECG monitoring. Apple then disrupted the earphones market in 2016 with the launch of the first AirPods, changing the wireless headphones category. It then launched its first over-the-ear headphones in 2020. It’s also worth noting that Apple purchased Beats in 2014. 

The tech giant also released the Apple Vision Pro in 2024, positioning it not just as a VR headset, but as a spatial computing platform. The launch, however, failed to resonate with consumers who didn’t want to spend several thousand dollars to purchase the gadget.

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Under Cook, the company also released iPads at various sizes and multiple price points, and essentially turned the devices into full-on computers that can handle a variety of different tasks for personal, work, and school use.

Of course, Cook also oversaw key changes to the iPhone, including the introduction of the more affordable iPhone SE, as well as advancements like Face ID and edge-to-edge displays.

Although Apple moved away from the “i” branding in new product releases under Cook, he oversaw the major expansion of the company’s product lineup.

Services expansion 

Image Credits:Jakub Porzycki/NurPhoto / Getty Images

Under Cook, Apple built a powerful services business. The tech giant launched Apple Pay in 2014, which is now used by an estimated 818 million people globally. In 2019, the tech giant launched its Apple TV+ (now Apple TV) streaming service, whose content has since earned hundreds of awards, including the Academy Award for Best Picture.

Apple launched its Apple Music streaming service in 2015 to take on Spotify, and the service now has over 112 million subscribers. In 2019, Apple launched Apple Arcade and has since built it out with a portfolio of premium games. 

Although Jobs first announced iCloud in 2011, the storage service has since grown vastly under Cook, including the launch of iCloud+ in 2021. Additionally, Cook oversaw the evolution of the App Store and repeatedly defended its 30% commission structure. 

Apple’s services business generated $109.16 billion in revenue during the fiscal year ending in September 2025. The segment accounted for a significant portion of the company’s total $416.16 billion revenue for the year.

Shift to in-house processors

Image Credits:Harun Ozalp/Anadolu / Getty Images

Under Cook’s leadership, Apple began transitioning from Intel processors to its own Apple Silicon chips in 2020 and completed the shift across its Mac lineup by 2023. The result was longer battery life, higher performance, greater power efficiency, and more. 

AI era

In this photo illustration, the 'Apple' logo is displayed on a mobile phone screen in front of a computer screen displaying Apple Intelligence logo.
Image Credits:Hakan Nural/Anadolu / Getty Images

Apple entered its AI era in 2024 with the launch of Apple Intelligence. Since then, however, the company hasn’t had any major breakthroughs, and has faced significant delays in launching its anticipated revamped AI-powered Siri (it’s expected to roll out sometime this year).

The tech giant remained largely absent from the broader tech industry’s generative AI race that kicked off when OpenAI’s ChatGPT launched in 2022. Earlier this year, Apple and Google announced that Google’s Gemini would power its next-generation AI tools.

$600 billion U.S. spending commitment 

Image Credits:Win McName / Getty Images

Cook joined President Donald Trump last year to announce a $600 billion U.S. spending commitment, marking the tech giant’s biggest investment plan ever. The four-year plan includes expanding hiring and manufacturing activity in the country, with a focus on building a stronger domestic semiconductor and advanced technology supply chain.

Apple Park

Image Credits:Kirby Lee / Getty Images

Jobs’ vision for Apple Park came to life under Cook’s leadership in 2017. The 175-acre headquarters, which replaced Apple Campus, houses more than 12,000 employees. It features thousands of native and drought-resistant trees and is powered by 100% renewable energy. 

Today, Apple Park is the backdrop of the company’s new product launches.

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NPFL 2025/2026: How Kun Khalifat FC Escaped Relegation With Second-Stanza Magic, Smart Recruitment

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In a league season where survival often depends on experience, money, and consistency, few stories capture the spirit of resilience better than the dramatic escape of Kun Khalifat FC in the 2025/2026 Nigeria Premier Football League campaign.

At one point in the season, relegation looked almost inevitable for the Owerri-based side. Results were poor, confidence was low, and many observers believed KKFC lacked the squad depth needed to survive the brutality of the NPFL.

Read Also: Nigeria Cricket Federation Appoints ‘ Stephen Maziva Mangongo as Head Coach, High-Performance Manager | Sports247 Nigeria

But football has a way of rewarding courage, smart planning, and bold decisions.

What followed in the second stanza of the season was nothing short of extraordinary.

The Turning Point That Changed Everything

The biggest gamble came during the mid-season transfer window when KKFC owner Micheal Ahamefula made a decision many supporters initially questioned.

Rather than hold on emotionally to key players, he sanctioned the sale of three important squad members to Barau FC:
Ebuka Nwokorie
Henry Ezeonye
Uche Moses

The transfer reportedly brought in about ₦15 million in sign-on fees.
For many struggling NPFL clubs, that money could easily disappear into operational expenses. But Ahamefula had a different vision.

Instead of panicking in the market for expensive stars, he returned to the football streets of Owerri , searching for hungry, overlooked, and ambitious talents desperate for an opportunity. That decision ultimately saved KKFC’s season.

The Street Recruitment Strategy That Worked

From local football circles and lesser-known setups emerged a new wave of players who transformed Kun Khalifat FC’s campaign:

Uchechukwu Onuoha
Chijoke Ejiogu
James Ekebuike
Ebuka James
Mmesoma Nnorom
What looked like low-profile recruitment soon became one of the smartest rebuilding projects of the NPFL season.

The new arrivals brought hunger, energy, fearlessness, and tactical balance to a side fighting for survival.

Uchechukwu Onuoha Became the Symbol of Survival

No player represented KKFC’s great escape more than striker Uchechukwu Onuoha.
Signed during the second half of the season, the forward exploded into form at exactly the right moment.

Onuoha scored eight goals in the second stanza alone, becoming the attacking spark that reignited KKFC’s survival hopes.

His movement, finishing, and ability to score under pressure gave the club belief during the most difficult weeks of the campaign.
Every survival story needs a hero.

For KKFC, that hero was Onuoha.

The Supporting Cast That Delivered Under Pressure

While Onuoha grabbed the headlines, survival was also built on collective effort.

James Ekebuike contributed crucial goals after joining mid-season, adding attacking depth and relieving pressure from the frontline. His four-goal contribution proved vital in tight fixtures.

Creative midfielder Mmesoma Nnorom provided key assists and attacking intelligence, helping KKFC become more dangerous in transition during the closing stages of the season.

At the back, veteran goalkeeper Chijoke Ejiogu brought leadership, composure, and experience. In several must-win encounters, his saves preserved valuable points that eventually kept the club afloat.

These were not superstar signings.
They were simply players who arrived with purpose.

The Five-Game Run That Saved Their NPFL Status

When the pressure became unbearable, KKFC produced their best football of the season.

The club went unbeaten in their final five matches, picking up an astonishing 13 points from a possible 15.
That remarkable run completely altered the relegation picture.

At a stage where every mistake could have sent them down, Kun Khalifat FC suddenly became one of the most difficult teams to beat in the league.

The confidence returned. The goals arrived. The belief spread through the squad.

And by the end of the campaign, the same club many had already written off completed one of the most impressive survival escapes of the NPFL season.

Micheal Ahamefula’s Midas Touch

Football survival is often discussed in tactical terms, but KKFC’s escape also became a lesson in football management and investment.

Micheal Ahamefula understood something many club owners fail to recognize — smart recruitment can outweigh expensive recruitment.

He sold assets at the right time, reinvested wisely, trusted grassroots scouting, and rebuilt a competitive squad without reckless spending.

That strategy changed the destiny of the club.
Now, the reward may extend beyond survival itself.

Bigger Clubs Are Already Circling

The performances of KKFC’s second-stanza recruits have reportedly attracted attention across the Nigerian football scene.

As many as nine Kun Khalifat FC players are now being monitored by bigger clubs ahead of the upcoming transfer window.

Ironically, the same survival battle that nearly destroyed the club could soon become a financial breakthrough.

If KKFC successfully cash in on these emerging talents, owner Micheal Ahamefula may once again smile to the bank — proving that proper football investment is not always about spending more, but spending wisely.

More Than Survival

Kun Khalifat FC’s 2025/2026 campaign will not simply be remembered as a relegation escape story.

It was a season that demonstrated the power of scouting, courage, calculated risks, and belief in grassroots talent.

While bigger clubs chased expensive solutions, KKFC went back to the streets of Owerri and found players hungry enough to save a football club.
In the end, that hunger became their greatest weapon.

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NITDA debunks association with online earning platform demanding payment

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The National Information Technology Development Agency has denied any affiliation with an online earning and marketing platform known as CPM. This rebuttal follows reports that the platform was demanding money from users to repair its allegedly hacked systems.

The agency issued the disclaimer in a statement signed by its Director, Corporate Communications and Media Relations Department, Hadiza Umar, on Monday, describing the reports as false and misleading.

According to media reports, subscribers via the platform operators reported that their systems had been hacked and that additional payments were required from subscribers to resolve the issue and recover funds.

NITDA allegedly was helping them to resolve the issue and that subscribers needed to make additional payments to support the process.

NITDA debunked those reports dissociating itself from CPM, noting that the agency, as a government agency, did not request money.

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“NITDA wishes to categorically state that these claims are false and misleading.

“As a government agency and Nigeria’s Information Technology regulator, NITDA does not request or collect money from citizens to provide incident response support, recover funds, or assist private entities in resolving cybersecurity incidents,” NITDA said.

The agency alleged that the efforts of the so-called CPM to disguise itself as NITDA indicated possible social engineering and fraudulent activity. It said the efforts targeted exploiting affected individuals under the pretence of resolving a cybersecurity incident or recovering lost investments.

NITDA warned Nigerians against making financial payments to any bodies or organisations that claim NITDA requires such payments for operations.

“Members of the public are therefore strongly advised to exercise caution and avoid making any additional payments to any individual, group, or platform claiming that such payments are required by or connected to NITDA.

READ ALSO: NITDA, IDCA partner to transform Nigeria’s digital economy

“The reported pattern may indicate possible social engineering or fraudulent activity aimed at exploiting affected individuals under the guise of resolving a cybersecurity incident or recovering lost investments,” the agency said.

NITDA said Nigeria should exercise caution when dealing with online investment and trading platforms and must avoid sending additional funds in an attempt to recover previous investments or losses.

The agency added that online users must verify any claims of government involvement directly through official channels and refrain from sharing sensitive personal or financial information with unverified entities.

The regulator reiterated that Nigerians must promptly report suspicious cyber-related activities to the appropriate authorities to contain increasing risks of online attacks and fraud.

“NITDA remains committed to promoting cybersecurity awareness and protecting the public against cyber-enabled fraud and deceptive online activities.”


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