“With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimized to deliver unique AI experiences that best fit each form.”

Google also positioned the launch as part of its broader effort to make AI more accessible in everyday life through Android XR and Gemini-powered experiences.

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” Shahram Izadi, Vice President and General Manager of Android XR at Google, says.

“Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

The partnership reflects how technology companies are increasingly turning to fashion brands to improve the appeal and adoption of wearable devices after earlier smart glasses struggled to gain mainstream acceptance.

Gentle Monster says its approach focused on combining fashion with advanced technology in a more human-centred design.

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” Hankook Kim, Founder and CEO of Gentle Monster, says.

“Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

Warby Parker also highlighted comfort and wearability as critical factors in bringing AI-powered eyewear into everyday use.

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” Dave Gilboa, Co-Founder and Co-CEO of Warby Parker, says.

“Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The announcement places Samsung and Google more directly into the growing AI wearables race, where technology firms are increasingly exploring smart glasses as a possible successor or complement to smartphones.

Industry analysts view the renewed interest in intelligent eyewear as being driven by advances in generative AI, voice interfaces, miniaturised hardware, and improved battery efficiency, developments that were less mature during earlier smart glasses experiments such as Google Glass.

The first collections of the intelligent eyewear are expected to launch this fall in select markets, with Samsung and Google saying additional details will be announced in the coming months.