The Plateau State Correspondent of the Vanguard newspapers, Marie-Therese Nanlong has emerged winner in one of the categories of the African Union Agenda 2063 Pitch Zone Awards.
The female journalists selected as the finalists were announced on the 9th of December 2022 at the African Women in Media (AWiM) conference 2022 held in Fes, Morocco.
The event that is held every year, during the annual AWiM conference, this year 2022,five female journalists were allowed to pitch their story ideas to the African Union, according to set categories, and winners are supposed to produce in-depth and evidence-based stories that reflect the progress and impact of the implementation of Agenda 2063 on the continent, under each thematic area.
At the ceremony in Fes, winners were announced for three of the five categories; Marie-Therese Nanlong ,Nigerian practicing journalist was selected the front runner winner in the category on the AU Theme of the Year 2022, The Year of Nutrition, “Strengthening resilience in nutrition and food security on the African continent: Strengthening agro-food systems, health, and social protection systems for the acceleration of human, social and economic capital development.”
Her series of stories will delve into how to scale actions that address the challenges of food scarcity, malnutrition and how regional and continental trade offers exponential potential for the continent to meet the food demands of every African citizen.
Ms. Elizabeth Angira from East Africa (Kenya) ,won in the category of Promoting efforts towards the Economic and Financial Inclusion of African Women (Agenda 2063 Aspiration 6, AU Gender Equality and Women’s Empowerment Strategy (GEWE); the Protocol to the African Charter on Human and Peoples’ Rights on the Rights of Women in Africa (Maputo Protocol), and the AU Constitutive Act.
Ms. Angira’s series of stories will advocate for the rights of women, and breaking the culture of harmful practices that continues to hamper the full realization of those rights. She will also interrogate the implementation of policies and laws that safeguard those rights.
Ms. Melody Chikono (Zimbabwe) was selected as the winner in the category on Promoting the Rights of Children in Africa (Agenda 2063 Aspiration 6, African Charter on the Rights and Welfare of Children).
Her series of stories will amplify the voices of children in advocating for their rights. The series will also showcase the significance of promoting the rights of children for the continent to prepare its future, from which it can harness the demographic dividend.
While announcing the winners on behalf of Ms. Leslie Richer, AU Director of Information and Communication, Mrs. Wynne Musabayana, Head of Communication, restated the commitment of the African Union that is driven by the desire to ensure that the media engage with Africa’s development from a position of knowledge about the different key issues.
She stated, “With the funding received, each winner will have sufficient means to produce relevant, evidence-based, and timely content in their chosen format: content that digs deep into the issues to answer the famous five W’s and one H of journalism.”
She concluded, “We are encouraged by the presence of so many professional women journalists who are determined to make their mark in telling the many stories of success, challenges, and mitigation measures, as well as the concrete plans for a brighter future, that are made by our heads of state and government and other policy and decision-makers, with the participation of the African public.”
However, Dr. Yemisi Akinbobola, Co-founder & CEO, of African Women in Media, restated the vision of the Pitch Zone since its inception in 2017 as a platform to create opportunities for women journalists to produce the kind of stories that will give them the level of visibility, they need for their career development.
She said, “Our partnership with the African Union since 2019 in achieving this means that the winners get continental exposure and are at the same time contributing to the broader objective of changing the narrative of Africa. Our research shows that the allocation of resources and roles in newsrooms are often gendered, and we hope the Pitch Zone Awards continues to do its part in bridging this gap.
The numerical strength of the Adamawa State chapter of the All Progressives Congress (APC) has continued to decline, with notable members leaving the party.
The latest defection involves a former Speaker of the state House of Assembly, Kabiru Mijinyawa.
Mijinyawa, who was Speaker of the Adamawa State House of Assembly between 2015 and 2019 when APC’s Jibrilla Bindow was governor, represents Yola South Constituency in the House of Assembly, where he is a fourth-term lawmaker after first being elected in 2011.
In his letter of resignation from the APC, Mijinyawa blamed his decision on the conduct of the party’s House of Representatives primary, which he described as lacking fairness and transparency.
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“I can no longer associate myself with a process that I consider unjustifiable and contrary to the ideals of democracy,” he stated.
Mijinyawa had sought to move up the political ladder by contesting for a seat in the House of Representatives, but he lost the party’s primary election to a former Chief Executive of the Rural Electrification Agency, Ahmad Salihijo, a result he questioned in his resignation letter.
DAILY POST gathered on Monday that Mijinyawa is headed to the Allied Peoples Movement (APM), the party which gained ascendancy in the state towards the weekend after it was reported that a former APC governorship aspirant, Abdulrahman Haske, had joined the party and become its governorship candidate.
Some other APC members resigned earlier in the past week, leaving the party appearing to be in gradual decline ahead of the 2027 election.
From selling fabrics as a student in 2012 to designing and marketing the LongJi Industrial Sewing Machine, Jos-based fashion entrepreneur Longji Nanle is taking a bold step into manufacturing and technology.
In an exclusive interview with Jos E Vents, Mr. Longji Nanle shares his journey from fabric sales and tailoring to creating a sewing machine brand he hopes will eventually serve Nigeria and other African countries.
Jos Events: Can we get to know you, sir?
Longji Nanle: My name is Longji Nanle, the brain behind the branded LongJi Industrial Sewing Machine. I am from Plateau State and I am based in Jos and Abuja.
Jos Events: How long have you been in the fashion industry?
Longji Nanle: I have been in the fashion industry since around 2012, when I started selling fabrics while I was still in school.
As the number of our customers increased, I noticed there was a major need for us to start sewing clothes because many of our customers wanted us to provide that service. When we started sewing, more people noticed the quality of our work, and that led us to establish a shop around Hill Station Roundabout in Jos, which has been operating for about four years. So, the journey started with selling fabrics, then sewing clothes, and eventually, the next logical step for me was to venture into production.
Jos Events: What motivated you to produce a sewing machine?
Longji Nanle: What motivated me was the fact that I noticed there was a need for a quality sewing machine brand that people could easily access.
Many of the machines available to us were, in my experience, not of the quality and durability that users needed. I also noticed that accessibility was a challenge because many brands did not have sufficient outlets or branches where customers could easily get machines, parts or support. Everything was largely left in the hands of marketers and producers. I felt there was a need to create something that could meet the increasing demand of fashion designers while also providing better accessibility and support.
Jos Events: Looking at your brand name, why did you choose “LongJi”?
Longji Nanle: After I conceived the idea of producing a sewing machine and the design came to mind for fabrication, it took us about two to three weeks to come up with a unique brand name. Initially, I wanted to use a normal brand name and then have an image representing the brand. But one of my friends, who is also a partner, suggested that I use my own name, LongJi, since the idea originated from me. We agreed that it would make the brand unique, so we adopted the name and presented it to our partners, who immediately accepted it.
Jos Events: In the next five years, where do you see the LongJi brand?
Longji Nanle: By the grace of God, in the next five years, we hope to have the LongJi sewing machine available across Nigeria and also create a market for it in other African countries. We also hope that within that period, we will have an established factory in Nigeria where we can fully produce the machines locally.
Jos Events: What are some of the challenges you have faced while building the brand?
Longji Nanle: We have faced some daunting challenges. One of them has been dealing with some marketers who initially tried to discourage us from penetrating the market. When we introduced the machines, some marketers in Lagos offered us very low prices and wanted to buy an entire container at an amount that would have negatively affected our business. Some also told us that because the product was new, it would not gain wide acceptance. But we went against all odds. We shipped the machines to Jos, Abuja and Port Harcourt, and by God’s help, we are already doing well.
Within a short period, we sold a full container of the machines. The brand is receiving encouraging acceptance, and what excites us most is that we have not received complaints from our customers about the machines being substandard. Many of our new customers are also coming through referrals from people who have already used the machines. We are constantly working to maintain quality and meet the needs of fashion designers. That is also why we took steps to trademark the brand before bringing the machines into the country, in order to protect the brand and maintain quality control. At the moment, some of our Chinese partners are in Jos training our people on how to couple and repair the machines and provide technical support when necessary.
Jos Events: What advice would you give Plateau people who want to venture into business?
Longji Nanle: Truthfully, there are a lot of opportunities here on the Plateau, and we must learn to take advantage of them. Sometimes you hear people say, “We are doing nothing here.” But I am a living witness that people are doing great things in Plateau State. Apart from what we are doing with LongJi, there are other Plateau people making remarkable contributions.
For example, there is another Plateau entrepreneur with the brand Shangsat, who is doing well in the production of solar-powered water heaters, rice production and real estate. I always encourage Plateau people not to remain idle. They should put in their best, despite the challenges, and be creative, innovative and purposeful with the talents God has given them.
When I started, Many people told me to forget about starting in Jos. Some marketers insisted that I should start from Lagos, promising that they would help push the product to Ghana, Cameroon and other African countries. But I believed strongly in Jos and Plateau State, so I decided to start from home.
Today, I am grateful that we made that decision. Our product is receiving patronage from Plateau people, and we now have outlets in Abuja and Port Harcourt, while we are working towards opening another branch in Kano. We have also been sending machines from Jos to Kano, Lagos and other big cities in Nigeria. So, if I can start an idea in Jos and grow it beyond the Plateau, I believe other Plateau people can do the same and even more.
Jos Events: What distinguishes the LongJi sewing machine from others?
Longji Nanle: The major difference is quality. We are focused on producing a high-quality machine that meets the needs of fashion designers.
Another difference is the needle size. Our machine supports needle sizes from 9 to 20, while some other machines commonly available support sizes from 9 to 18.
Our machine is also powered by a direct-drive electric system, which is designed to consume less energy and make operation easier for users, unlike some machines that are manually operated and could be a bit slow when it comes to operating.
Jos Events: What are your future plans as the brand gains acceptance?
Longji Nanle: Absolutely, we have bigger plans. In the coming years, we intend to develop solar-powered sewing machines to support fashion designers in rural communities where access to electricity is limited. We also plan to expand into the production of machines for weaving, designing and monogramming.
Our vision is to keep developing products that can support the fashion industry and make work easier for designers.
Jos Events: Thank you very much for your time with us today.
Longji Nanle: It is my pleasure having you and the Jos Events team for the interview….
To order You can Call: 08133404389 0806 607 8394 0814 178 5114
For pick up of Machines in Jos: Address : Ibrahim Taiwo, just before Hill Station Roundabout, in the same plaza with Magxi Shawarma. Shop 22A
Warehouse: Jos floor mills warehouse, just after civil defense office, Abbattoir.
Final Tag Words:::From Jos to the African Market
The story of Longji Nanle is a reminder that innovation does not always have to begin in Nigeria’s biggest commercial cities.
Sometimes, an idea can start right here in Jos, grow through determination and eventually find its way into markets across Nigeria and beyond.
For Longji Nanle, the ambition goes beyond selling sewing machines. It is about building a Nigerian brand, creating technical capacity, supporting fashion designers and eventually establishing manufacturing capacity in Nigeria.
Jos Events celebrates Plateau people who are creating, innovating and building from home.
Interview done by Nanle Greatness Longsan and Sibin Girum Benjamin for #JosEvents
Thanks to #NanMua for some of the Generated picture contents for Promotion.
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