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The token bill comes due: Inside the industry scramble to manage AI’s runaway costs

Published

1 month ago

June 5, 2026

Preport

Across the industry, companies are starting to balk at the price of AI. Uber blew through its entire 2026 AI coding budget by April. Microsoft revoked its developers’ Claude Code licenses months after enabling them. A Priceline employee told TechCrunch that a routine Cursor contract renewal came back 4-5x more expensive.

Even though per-token prices have fallen, the push for more AI adoption and increasingly autonomous agents have driven token consumption higher and higher. Companies that gorged themselves in early 2025 on all-you-can-eat subscriptions are now scrambling to understand where their money is going, pull back spending, and figure out whether they can salvage some ROI from the wreckage of their budgets.

Meanwhile, a market is forming to meet them there. Startups, established vendors, and a new standards body are all racing to give companies the tools and language to track what they spend.

“Six months ago, I would have a conversation with a customer and it would be all about ‘What can it do? Is it good enough?’” Alexander Embiricos, OpenAI’s head of enterprise, told TechCrunch at an event in New York City this week. “Our conversations are never about that now. Now the conversations are about, ‘hey, we’re spending so much. What visibility do you have? What auditability do you have? What token controls do you have? What is the efficiency of your models?’”

It’s against this backdrop that the Linux Foundation this week unveiled plans for the Tokenomics Foundation, a new standards body that aims to instill the same cost discipline around AI tokens that FinOps did for cloud spend.

“In April and May, I started hearing from companies: ‘Oh my god, we are 3x over our entire 2026 token budget and it’s only April,’” J.R. Storment, executive director of the FinOps Foundation, a project under the Linux Foundation, told TechCrunch. “We started hearing existential crises, and the whole conversation shifted from tokenmaxxing and ‘go fast’ to ‘we need guardrails, how do we control this?’”

The cries heard round the tech world followed fervent demands from CEOs pushing their teams to use the best models and move fast, costs be damned. New models released in November like Anthropic’s Claude Opus 4.5, OpenAI’s GPT-5.1, and Google’s Gemini 3 Pro brought significant improvements to agentic tools, which have multiplied consumption. It’s how one company reportedly found itself with a $500 million Claude bill after forgetting to set usage limits for employees.

“It’s like the crack-cocaine epidemic,” said Chris Reed, senior director of IT finance at Priceline, noting the company had begun placing token limits on certain groups. “They let you try it to get you hooked on it, and now you’re kind of beholden to it.”

Vitaly Gordon, CEO of engineering operations platform Faros AI, said he recently spoke to a CTO who told him: “One of my engineers spent $40,000 on tokens last month, and I genuinely don’t know whether I should stop him or should I go and tell everyone else to be like him.“

A March survey by Faros found that among 20,000 developers, output was rising, but so were bugs and rewrites. Jellyfish, an engineering management platform, similarly found engineers who used the most tokens were about twice as productive as those who used AI less, but they spent 10x the number of tokens to get there.

Nicholas Arcolano, head of research at Jellyfish, told TechCrunch via email that expenditure on AI is exploding in large part due to agentic features, with per-developer consumption rising about 18.6x in nine months. All in all, these stats make the productivity case murkier than the spending suggests.

“Whether extreme spend pays off comes down to the ultimate business value of shipped code (e.g. revenue), which most companies still can’t measure,” Arcolano said.

At least some of that measurement issue is the sheer scale at which AI is being used today.

“Tracking cloud costs is a hundreds-of-millions-of-rows-a-month data problem,” Storment said. “Tracking token costs is a trillions-of-rows-a-month data problem. You can’t just stick that into whatever spreadsheet or even basic tool. You’ve got to fundamentally rethink your tooling, your specs and your accounting systems to do that.”

At Priceline, Reed is already seeing discrepancies. He noted issues between a vendor’s reported usage and Priceline’s internal data.

“I started my career in telecom expense management, and I’m seeing all the same parallels, from telecom to cloud to AI,” he said. “Anytime you introduce something new, it’s ripe for billing errors and audit and optimization opportunities.”

A market is beginning to form around this problem. There are the pure-play companies, like Pay-i, which tracks, measures, and optimizes the costs and performance of GenAI investments. Paid, meanwhile, lets developers track costs, measure usage, and bill users based on actual value rather than subscription fees.

Then there are companies like Jellyfish, Waydev, and Faros AI, which all provide AI agent monitoring to prove the ROI of developer tools. Storment says most of the 180 vendors within the FinOps Foundation are leaning toward this space.

Companies with existing distribution are also adding new features to capitalize on this new market. Ramp has recently moved into AI spend management; Datadog and New Relic have tacked on services like cloud cost management, token-level observability, and GPU monitoring. At the FinOps X conference next week, AWS is expected to introduce new financial management features geared toward enterprise AI spending.

Tiffany Luck, a partner at NEA, thinks token efficiency and observability will likely be added in at the “harness or app layer.” She pointed to Factory, a startup that makes AI agents for enterprises, which this week launched a model router that automatically picks the right model for every task.

Gordon expects frontier labs and other model providers to adopt OpenRouter-style optimization to drive queries to the cheapest models — a trend already showing up on enterprise Claude bills.

“The financial report for how much you spend on Anthropic, even if you call the Opus model, some of the spend will be on Sonnet or Haiku, because they are smart enough to do it,” Gordon said. “I think this will become more and more of a thing.”

But all these tools are being built without a common language or shared definitions for how much a token costs, what it produces, and how to compare spend across vendors. That’s where the Tokenomics Foundation hopes to prove useful.

The Foundation is building a canonical definition and framework for “tokenomics;” open standards, specifications and metrics for AI token usage and billing; as well as new metrics for AI economics, like cost-per-intelligence or tokens-per-watt. It also plans to define metrics across token factory effectiveness and consumption efficiency. The group is planning a formal launch in July, and is about to announce more members at the FinOps X conference next week.

“Token economics is fundamentally more abstract and opaque than anything we’ve managed at this scale before,” Nishant Gupta, chief availability officer at Salesforce, said in a statement. “It requires a different operational muscle than the one the industry built for cloud.”

That said, Goldman Sachs projects global token usage to multiply by 24 times by 2030. The companies already over budget need solutions now, and the foundation’s first deliverable is still months away.

“Maybe we created a steam engine, but we still haven’t figured out the assembly line,” said Gordon.

According to Arcolano, the smart move is broad, moderate adoption.

“The best ROI comes from moving the broad middle from low to moderate usage, not pushing heavy users higher,” he said.

Russell Brandom and Tim Fernholz contributed to this reporting.

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Related Topics:AIs bill costs due Industry manage runaway scramble token

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ADC aspirant drags party to court over alleged exclusion from primary election

Published

2 hours ago

July 17, 2026

Preport

An aspirant of the African Democratic Congress, ADC, for the Rivers State House of Assembly, Khana Constituency I seat, Legborsi Nwiabu, has taken his party before a Federal High Court sitting in Port Harcourt, alleging that he was excluded from the party’s last primary election.

Also named as respondents in the suit are the ADC’s declared candidate for the Khana Constituency I seat in the 2027 general election, Bright Nulee, and the Independent National Electoral Commission (INEC).

When the matter came up for hearing on Friday, counsel to the ADC, Emenike Ebete, informed the court that a committee had been set up to resolve issues arising from the disputed primary and orally sought the court’s leave to allow the parties to settle the matter out of court.

The application was not opposed by counsel to the second and third respondents.

However, counsel to the plaintiff, Felix Beragbara, opposed the request, telling the court that his client had not been informed of any such committee.

The presiding judge, Justice Muhammed Turaki, after hearing submissions from both sides, granted leave for the parties to pursue an out-of-court settlement and adjourned the matter until August 12, 2026, for a report on the settlement or, alternatively, for hearing of the suit.

Addressing journalists outside the courtroom, Beragbara explained the circumstances that prompted his client to seek redress in court, adding that his client remained prepared to return to court should the committee fail to deliver justice in the matter.

“My client was cheated out of the primaries of his party, which were scheduled to be conducted on the 21st day of May 2026.

“You must be aware that almost all the political parties conducted their primaries in May 2026. My client’s political party, the African Democratic Congress (ADC), also conducted its primaries, and my client was an aspirant seeking the party’s nomination for the House of Assembly seat for Khana Constituency I in Khana Local Government Area of Rivers State.

“That election was scheduled to be held nationwide on the 21st of May 2026.

“Unfortunately, the election could not be held on that date. It was rescheduled—or purportedly rescheduled—to the next day, May 22, 2026. My client mobilised his supporters, sent his field agents, and deployed them to all the voting centres across the 11 wards that make up Khana Constituency I.

“My client and his supporters, who are members of the ADC, waited from the morning, when accreditation was scheduled to commence, until nightfall.

“They did not see a single ADC official who came to conduct the election. They also did not see any monitoring officer from the third defendant in this suit.

“So the first defendant, my client’s political party, failed to conduct the primaries. My client then petitioned the appeals committee, stating that the election did not hold and asking them to conduct another election so that the party could have a legitimate candidate.

“They ignored my client’s complaint. What my client later heard was that they had declared the second defendant, Mr Bright Nulee, as the party’s candidate and forwarded his name to the third defendant, INEC, without conducting the election.

“That is why my client is in court to challenge the purported primary that produced the purported candidate. That is why we are here today.”

Meanwhile, counsel to the ADC, Emenike Ebete; counsel to the second respondent, B. F. Opara; and counsel representing INEC all declined to comment on the court proceedings.

Health

Niger investigates suspected infectious disease after child’s death

Published

2 hours ago

July 17, 2026

Preport

The Niger State government has launched an investigation into a suspected infectious disease following the death of a child and reports that other members of the same family have fallen ill.

The state Director of Public Health, Ibrahim Idris, disclosed this in a statement issued in Minna on Thursday by the Ministry of Information and Orientation.

Mr Idris said the Ministry of Health responded after a father shared videos on social media alleging that a strange illness had affected members of his household.

He said the swift response demonstrated the state’s commitment to protecting residents through prompt public health action.

He said the prompt intervention reflected the commitment of the Governor Umaru Bago-led administration to safeguarding the health and well-being of residents across the state through timely public health responses.

According to him, every unexplained death deserves a thorough investigation, while every suspected outbreak must be treated with urgency to prevent possible transmission and protect public health.

The director said the affected children had been evacuated to a health facility for comprehensive medical evaluation and treatment as health authorities intensified efforts to determine the cause.

He said preliminary clinical findings suggested that the illness might not be a strange disease but one familiar to medical experts, with diphtheria among the conditions being considered.

“At this stage, no definitive conclusion can be made until laboratory investigations are completed,” he said.

“The samples collected will help determine the exact cause of the illness and guide the response.”

Mr Idris said public health officials had commenced contact tracing in the affected community and in the schools attended by the children to identify similar cases and contain any possible transmission.

He advised parents and caregivers to ensure their children completed all recommended routine immunisation schedules, noting that many life-threatening illnesses could be prevented through vaccination.

The director urged residents to seek prompt medical attention whenever unusual symptoms were observed, stressing that early detection and treatment remained critical to disease control efforts.

Also, Junaidu Inuwa, executive director of the Niger State Primary Health Care Development Agency (NSPHCDA), said preliminary findings showed the deceased child had received only partial immunisation.

He said some of the surviving children were either partially immunised or had not completed their vaccination schedules, exposing them to vaccine-preventable diseases and associated health complications.

ALSO READ: Niger Assembly has no website, limiting residents’ access to information

According to him, the development underscores the critical importance of routine immunisation in protecting children against vaccine-preventable diseases and reducing childhood mortality across communities.

Mr Inuwa said health officials also visited the isolation centre at the General Hospital, where affected family members had been placed on appropriate antibiotic treatment and were receiving care.

He said health authorities would continue to provide timely updates as investigations progressed and would intensify surveillance, contact tracing, and other interventions if the illness was confirmed to be infectious.

He reiterated that complete immunisation remained the safest and most effective protection against vaccine-preventable diseases and urged parents to utilise vaccination services available across the state. (NAN)