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YouTube expands its AI likeness detection technology to celebrities

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YouTube is expanding its new “likeness detection” technology, which identifies AI-generated content, such as deepfakes, to people within the entertainment industry, the company announced on Tuesday.

The technology works similarly to YouTube’s existing Content ID system, which detects copyright-protected material in users’ uploaded videos, allowing rights owners to request removal or share in the video’s revenue.

Likeness detection does the same, but for simulated faces. The feature is meant to help protect creators and other public figures from having their identities used without their permission — a common problem for celebrities who find their likenesses have been used in scam advertisements.

The technology was first made available to a subset of YouTube creators in a pilot program last year before expanding more broadly, to include politicians, government officials, and journalists this spring.

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Now, YouTube says the technology is now being made available to those in the entertainment industry, including talent agencies, management companies, and the celebrities they represent. The company has support from major agencies like CAA, UTA, WME, and Untitled Management, which offered feedback on the new tool.

Use of the likeness detection tool does not require entertainers to have their own YouTube channels.

Instead, the feature scans for AI-generated content to detect visual matches of an enrolled participant’s face. Users can then choose to request removal of the video for privacy policy violations, submit a copyright removal request, or do nothing. YouTube notes that it won’t remove all content, as it permits parody and satire content under its rules.

In the future, the technology will support audio as well, the company says.

Related to this, YouTube has also been advocating for similar protections at a federal level, with its support for the NO FAKES Act in Washington D.C. This would regulate the use of AI to create unauthorized recreations of an individual’s voice and visual likeness.

The company hasn’t yet said how many removals of AI deepfakes have been managed by the tool so far, but noted in March that the amount of removals was still “very small.”

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Peter Obi certificates: Abayomi Arabambi not our member – Labour Party

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The Labour Party, LP, has maintained that Abayomi Arabambi, who recently dragged the West African Examinations Council, WAEC, the National Youth Service Corps, NYSC, and the University of Nigeria, Nsukka, UNN, to court over Mr Peter Obi’s academic records, did not do so as a member of the party.

In a statement by LP’s National Publicity Secretary, Ken Eluma Asogwa, the party said it chose to remain silent when it first learned of the development on social media, believing that reacting would only feed the desires of some clout chasers.

It, however, noted that a reaction has become inevitable now that the story has found its way into some mainstream newspapers, with headlines describing Arabambi as an LP chieftain.

The party clarified that while it wishes to refrain from commenting on the substance or otherwise of the litigant’s case before the court, particularly as Peter Obi is no longer its member, it said the public should be informed that Arabambi is not a member of the Labour Party.

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The statement read, “On Wednesday, 18th March 2026, the National Executive Council, NEC, of the Labour Party suspended 25 of its members for various infractions bordering on anti-party activities. That suspension, which was made public and widely reported by several mainstream media organisations across the country, included the said Abayomi Arabambi and a few other former members.

“The suspension was subsequently ratified by the National Convention of the Party, the highest decision-making organ of the Labour Party, on 28th April 2026. Following the said ratification, the affected members ceased to be members of the Party. It is also worth mentioning that, since the above decision was taken by the Labour Party, no organ of the Party has sat to revisit or reverse the decision concerning the expelled members.

“It is therefore against this background that the Labour Party wishes to inform the general public, and particularly the media, that Abayomi Arabambi is not a member of the Labour Party and could not have instituted any action in court as a member of the Party, having long severed ties with the Labour Party.

“If Abayomi Arabambi has presented himself to the public as a chieftain or representative of the Labour Party, the general public is hereby notified that such representation is entirely unauthorised and, prima facie, amounts to impersonation.

“The matter is currently being reviewed by the Party’s lawyers for the purpose of determining the appropriate legal and other steps that may be taken, including a possible petition to the relevant law enforcement authorities.

“Finally, the public is hereby notified that this press release is issued solely to clarify the alleged relationship between the litigant and the Labour Party and has no bearing whatsoever on the validity or otherwise of his claims against Mr Peter Obi before the court.

“The Labour Party nonetheless hopes that this statement has put the matter in its proper perspective and, most importantly, clarified the status of Abayomi Arabambi vis-à-vis the Labour Party.”

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Desmond Elliot kneels before Gbajabiamila, apologises over APC primary fallout

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Lagos State House of Assembly member, Desmond Elliot, has apologised to the Chief of Staff to President Bola Tinubu, Femi Gbajabiamila, over his conduct during the last All Progressives Congress (APC) primary election in Lagos.

Elliot was seen in a video circulating on social media kneeling before Gbajabiamila and asking for forgiveness, while also appealing to be accepted back into the APC fold in Lagos.

“I’m sorry, I have no excuse. I have nothing other than to say I’m deeply sorry, and I am hoping to be cultured in the future,” Elliot said.

His apology followed a disagreement with the party leadership over the APC primary conducted in May to select its candidate for the Surulere Constituency I seat.

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Elliot had withdrawn from the primary, alleging that his supporters were subjected to intimidation and political pressure during the exercise.

He later rejected the outcome of the election and vowed to challenge the process through the party’s appeal mechanism.

The former actor ultimately lost the APC ticket to Barakat Odunuga-Bakare, who was widely believed to have the backing of Gbajabiamila.

Odunuga-Bakare secured 11,385 votes in the primary, defeating Elliot, who polled 270 votes.

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