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YouTube expands its AI likeness detection technology to celebrities

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YouTube is expanding its new “likeness detection” technology, which identifies AI-generated content, such as deepfakes, to people within the entertainment industry, the company announced on Tuesday.

The technology works similarly to YouTube’s existing Content ID system, which detects copyright-protected material in users’ uploaded videos, allowing rights owners to request removal or share in the video’s revenue.

Likeness detection does the same, but for simulated faces. The feature is meant to help protect creators and other public figures from having their identities used without their permission — a common problem for celebrities who find their likenesses have been used in scam advertisements.

The technology was first made available to a subset of YouTube creators in a pilot program last year before expanding more broadly, to include politicians, government officials, and journalists this spring.

Image Credits:YouTube

Now, YouTube says the technology is now being made available to those in the entertainment industry, including talent agencies, management companies, and the celebrities they represent. The company has support from major agencies like CAA, UTA, WME, and Untitled Management, which offered feedback on the new tool.

Use of the likeness detection tool does not require entertainers to have their own YouTube channels.

Instead, the feature scans for AI-generated content to detect visual matches of an enrolled participant’s face. Users can then choose to request removal of the video for privacy policy violations, submit a copyright removal request, or do nothing. YouTube notes that it won’t remove all content, as it permits parody and satire content under its rules.

In the future, the technology will support audio as well, the company says.

Related to this, YouTube has also been advocating for similar protections at a federal level, with its support for the NO FAKES Act in Washington D.C. This would regulate the use of AI to create unauthorized recreations of an individual’s voice and visual likeness.

The company hasn’t yet said how many removals of AI deepfakes have been managed by the tool so far, but noted in March that the amount of removals was still “very small.”

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'I will vote for Peter Obi as social media president' – Wike taunts NDC candidate

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Federal Capital Territory, FCT, Minister Nyesom Wike has taunted the 2027 presidential candidate of the Nigeria Democratic Congress, NDC, Peter Obi, saying the former Anambra State governor can only win the coming election on social media.

Speaking at a stakeholders’ town hall meeting in Bonny Local Government Area of Rivers State on Saturday, Wike said he would vote for Obi if the election were to choose a social media president but insisted that the NDC candidate could not govern Nigeria.

“Truly speaking, I give Obi president of social media. If you were voting for the president of social media, I would vote for him,” he said.

Wike also described Obi as a stingy politician whom the country's economy cannot be entrusted to.

DAILY POST reports that the Minister, who is heading the All Progressives Congress, APC, presidential campaign in Abuja and Rivers has always criticized Obi and other candidates.

He had also expressed confidence that President Bola Tinubu would be re-elected in the January 16 election, dismissing the chances of the opposition.

‘I will vote for Peter Obi as social media president’ – Wike taunts NDC candidate

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Injury Heartbreak for Aruna Quadri! Nigerian Star Retires Against Egypt’s Elbeiali in ITTF Africa Championships Round of 16

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Nigeria’s table tennis star Aruna Quadri suffered a heartbreaking exit from the 2026 ITTF Africa Senior Championships in Tangier, Morocco, after an injury forced him to retire during his men’s singles Round of 16 encounter against Egypt’s Mohamed Elbeiali.

Sports247 reports that the highly anticipated contest ended prematurely after Aruna, who had been battling his Egyptian opponent in a closely contested match, became unable to continue despite attempting to play through the discomfort.

The setback brought an unfortunate conclusion to the Nigerian’s campaign, ending his hopes of progressing to the quarterfinals. The encounter had been evenly balanced, with both players winning a game apiece before the injury disrupted proceedings.

With the match tied at 1-1 and the third game locked at 10-10, Aruna experienced physical discomfort that required medical attention. The Nigerian star requested a medical timeout before returning to the table in an attempt to continue the contest.

However, Elbeiali eventually secured the third game to establish a 2-1 advantage. Despite Aruna’s determination to remain competitive, the injury continued to affect his participation.

The Nigerian ultimately retired from the encounter, handing Elbeiali passage into the quarterfinals.

Aruna had entered the Round of 16 following victory over an Angolan opponent, keeping alive his ambition of challenging for another continental title. His meeting with Elbeiali represented an important test against a familiar Egyptian opponent.

However, the injury prevented the Nigerian from completing the contest and competing for a place among the tournament’s final eight players. The retirement was particularly disappointing considering how closely matched both players had been before the interruption.

The setback shifts attention towards Aruna’s recovery, with the extent of the injury yet to be established. For the experienced Nigerian international, regaining full fitness will be essential before returning to competitive action.

Aruna remains one of Nigeria’s most accomplished table tennis players, having represented the country at major international tournaments and established himself among Africa’s leading competitors.

His unexpected withdrawal represents a disappointing development for Nigerian table tennis supporters who had hoped to see him progress further in Tangier.

Although his campaign ended earlier than anticipated, Aruna’s determination to continue after receiving medical attention demonstrated his competitive spirit. The immediate priority will now be his recovery and a safe return to the table.

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