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YouTube expands its AI likeness detection technology to celebrities

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YouTube is expanding its new “likeness detection” technology, which identifies AI-generated content, such as deepfakes, to people within the entertainment industry, the company announced on Tuesday.

The technology works similarly to YouTube’s existing Content ID system, which detects copyright-protected material in users’ uploaded videos, allowing rights owners to request removal or share in the video’s revenue.

Likeness detection does the same, but for simulated faces. The feature is meant to help protect creators and other public figures from having their identities used without their permission — a common problem for celebrities who find their likenesses have been used in scam advertisements.

The technology was first made available to a subset of YouTube creators in a pilot program last year before expanding more broadly, to include politicians, government officials, and journalists this spring.

Image Credits:YouTube

Now, YouTube says the technology is now being made available to those in the entertainment industry, including talent agencies, management companies, and the celebrities they represent. The company has support from major agencies like CAA, UTA, WME, and Untitled Management, which offered feedback on the new tool.

Use of the likeness detection tool does not require entertainers to have their own YouTube channels.

Instead, the feature scans for AI-generated content to detect visual matches of an enrolled participant’s face. Users can then choose to request removal of the video for privacy policy violations, submit a copyright removal request, or do nothing. YouTube notes that it won’t remove all content, as it permits parody and satire content under its rules.

In the future, the technology will support audio as well, the company says.

Related to this, YouTube has also been advocating for similar protections at a federal level, with its support for the NO FAKES Act in Washington D.C. This would regulate the use of AI to create unauthorized recreations of an individual’s voice and visual likeness.

The company hasn’t yet said how many removals of AI deepfakes have been managed by the tool so far, but noted in March that the amount of removals was still “very small.”

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Police parade large number of suspects, display recovered arms, vehicles, others

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The Nigerian Police Force have paraded a large number of suspects arrested for various criminal activities.

The suspects were paraded before the press in Abuja on Tuesday, having been arrested by operatives of the Special Tactical Squad, STS of the Force Intelligence Department.

This briefing covers selected operations from the First Quarter of 2026, highlighting the first seven major cases handled by the STS across Kaduna, Nasarawa, Plateau, Taraba, and the Federal Capital Territory.

The Force Public Relations Officer, Anthony Okon Placid, said that within these seven cases, the STS recorded significant successes, including the arrest of multiple high-profile suspects, the recovery of firearms and ammunition, and the disruption of organized criminal networks.

In addition, the Force said that stolen vehicles were recovered, illegal arms supply chains were intercepted while kidnapped victims were rescued.

“These achievements reflect the continued commitment of the Nigeria Police Force to intelligence-led policing and decisive action against criminal elements,” the Force Spokesman said.

Suspects arrested for stollen vehicles include Abubakar Musa, 36 years, Hassan Umar, 30 years, and Joshua Raphael, 20 years and ten vehicles of various brands, including Toyota Hilux trucks, Toyota Corolla cars, a Pontiac Vibe GT, a Honda car, a Lexus vehicle, and a Toyota RAV4 were recovered.

He said that preliminary investigation revealed that Abubakar Musa, a dismissed Corporal of the Nigerian Army, whose last posting was at the Army School of Artillery Kachia Kaduna State, has been impersonating as a serving soldier to evade arrest while perpetrating armed robbery operations alongside his accomplices.

Others arrested are four armed banditry suspects:
Abdumumini Abubakar, 40, Maikano Gambo, 47, Saleh Thompson, 47, and Oyonyi Odango, 40 and arms recovered include four AK-47 rifles with magazines; eighty rounds of 7.62 x 39mm ammunition; one locally fabricated pistol with twenty rounds of 9mm ammunition operatives of the FID-STS, acting on credible intelligence, arrested Abdumumini Abubakar, Maikano Gambo, Saleh Thompson, and Oyonyi Odango on 7th March 2026 in Tayu, Sanga LGA of Kaduna State.

The Police said that preliminary investigation revealed that the suspects are linked to armed robbery and banditry activities within the region.

They also arrested two suspects Abubakar Yusuf, 40, and Sani Abubakar, 30 following a complaint reported of the kidnap of one Sidi Abubakar in Toto, Nasarawa State who was kidnapped over two months ago, operatives of the FID-STS arrested Abubakar Yusuf and Sani Abubakar on 18th March 2026.

It said that preliminary investigation revealed that Abubakar Yusuf and Sani Abubakar were involved in the abduction of one Sidi Abubakar, for whom a ransom of Six Million Naira was demanded.

It said that investigations further revealed that, Abubakar Yusuf had approached the victim’s relative to pay the sum of one million five hundred thousand naira. After having collected the payment, Abubakar Yusuf was nowhere to be found nor was the victim released.

Others paraded for various crimes on Tuesday include, Saminu Abdullahi, 25, Yusuf Shuaibu, 23, Abubakar Bature, 19, Yau Murtala; Bello Suleiman, 19, Abdul Kareem Nuhu, 36, Ahmed Musa, 28, Chisom Goodnews, 32, and Ahmed Adamu, 22.

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Clarifai deletes 3 million photos that OkCupid provided to train facial recognition AI, report says

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The AI platform Clarifai deleted 3 million photos that it says it got from OkCupid to train its facial recognition AI, according to Reuters. The company also deleted any models that were trained using that data.

Per the FTC’s investigation, Clarifai asked OkCupid — whose executives had invested in the company — to share data in 2014. The dating app then provided these user-uploaded photos, reports say, along with other demographic and location data. Per OkCupid’s own privacy policies, this behavior should have been prohibited.

“We’re ⁠collecting data now and just realized that OKCupid must have a HUGE amount of awesome data for this,” Clarifai founder and CEO Matthew Zeiler wrote in an email to OkCupid co-founder Maxwell Krohn, according to court documents reviewed by Reuters.

Though this incident appears to have taken place twelve years ago, the FTC did not open an investigation until 2019, when a New York Times article about Clarifai mentioned that the company had used images from OkCupid to build an AI tool that could estimate someone’s age, sex, and race based on their face.

The FTC and OkCupid, which is owned by Match Group, settled the lawsuit last month. At the time, OkCupid and Match Group did not admit to the allegations that it deceived users by violating its own privacy policies, but Clarifai’s confirmation that it has deleted the data implies that the company did indeed get access to those photos. The FTC also alleged that since 2014, Match Group and OkCupid deliberately concealed this behavior and attempted to obstruct its investigation.

OkCupid and Clarifai did not immediately respond to TechCrunch’s requests for comment.

While the FTC is not able to fine companies for this type of first-time offense, the agency declared that OkCupid and Match are “permanently prohibited from misrepresenting or assisting others in misrepresenting” the nature of their data collection and sharing. So, OkCupid and Match are prohibited from partaking in these behaviors, which are already not allowed by the FTC.

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