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Lyft and Baidu enter London’s robotaxi battleground as testing begins

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Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments.

The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu’s purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million.

That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.

London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.

Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.

For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.

When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.

“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.

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Akinwale Oriyomi Rescues Inter Lagos with Stoppage-Time Equaliser in 2-2 Lagos Derby

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Akinwale Oriyomi scored a dramatic stoppage-time equaliser to rescue struggling Inter Lagos as they battled to a 2-2 draw against city rivals Ikorodu City in an entertaining Lagos derby during Nigeria Premier Football League (NPFL) Matchday 12.

Sports247 reports that the encounter, played at the Mobolaji Johnson Arena in Onikan, produced four goals, with both sides sharing the points after a dramatic second-half contest.

Inter Lagos made a positive start and took the lead in the 40th minute through John Danga, giving the visitors a 1-0 advantage heading into the half-time break.

However, Ikorodu City responded strongly after the restart, with Ayodeji Abayomi taking centre stage. The forward converted two penalties in quick succession, scoring in the 59th and 63rd minutes to turn the contest around and put the Oga Boys 2-1 ahead.

With Ikorodu City seemingly on course for a derby victory, Inter Lagos refused to surrender. Their persistence paid off deep into stoppage time when Akinwale Oriyomi found the net in the 90+2nd minute to restore parity and secure a valuable point for his side.

The late strike sparked relief for Inter Lagos, who had looked set to leave the Mobolaji Johnson Arena empty-handed after surrendering their first-half advantage.

For Ikorodu City, Abayomi’s brace was not enough to secure maximum points, as the late defensive setback denied them victory in front of their home supporters.

The 2-2 result ensures the Lagos rivals share the spoils in a derby that delivered excitement until the final whistle.

For Inter Lagos, Oriyomi’s late intervention could provide a much-needed confidence boost as they seek to turn their difficult league campaign around.

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Leadway PFA Named Most Outstanding PFA Brand of the Year at 2026 Brandcom Awards

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Leadway PFA has been named Most Outstanding PFA Brand of the Year at the 2026 Brandcom Awards, earning recognition from Nigeria’s marketing communications industry for its brand strength and standing in the pension administration sector.

The award comes as Leadway PFA continues to strengthen its position in Nigeria’s pension industry, managing over ₦3 trillion in assets for more than 1.2 million Retirement Savings Account (RSA) holders. The company draws on over two decades of experience in pension administration and fund management.

Commenting on the recognition, Olusakin Labeodan, MD/Chief Executive Officer of Leadway PFA, said, “The pension industry is built on a long-term trust. Every contribution represents an individual’s effort to secure a more comfortable future. As a pension administrator, we have a responsibility to protect that trust through sound fund management, quality service and meaningful engagement with our contributors.

“Being recognized by the marketing communications industry is particularly encouraging. It reflects how our brand is perceived beyond the services we provide and reinforces the importance of building a pension brand on trust, consistency and the quality of our customer relationships. We appreciate this recognition and remain committed to improving the experience of our contributors and raising the standard of service we provide.

The recognition further reinforces Leadway PFA’s commitment to improving the contributor experience through enhanced digital pension services, responsive customer support and clearer communication on retirement planning. These efforts reflect the company’s continued focus on making pension services more accessible and helping Nigerians make informed decisions about their financial future.

The 2026 Brandcom Awards ceremony took place at the Landmark Event Centre in Lagos, following Brandcomfest, which explored the theme “Brand Building, Consumer Connection and Disruptive Realities.” Organised by Brand Communicator, the Brandcom Awards recognise brands, agencies, organisations and professionals across the marketing communications industry, with assessments centered on prestige, integrity and credibility.

The post Leadway PFA Named Most Outstanding PFA Brand of the Year at 2026 Brandcom Awards appeared first on Business Today NG.

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