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SanlamAllianz Nigeria Unveils Proud Moments 2.0 Campaign to Celebrate Customers’ Life Achievements

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SanlamAllianz Nigeria, comprising SanlamAllianz Life Insurance Nigeria and its subsidiary, SanlamAllianz General Insurance Nigeria, has announced the launch of its Proud Moments 2.0 campaign, an initiative designed to celebrate personal journeys, milestones, achievements, and everything that makes a person proud.

The campaign marks a refreshing shift from the traditional fear-based approach or uncertainty to insurance, reframing the narrative through positivity and the recognition of life’s hard-earned achievements.

Built around the powerful proposition, “You’ve Earned It. Celebrate It”, the Proud Moments 2.0 campaign shines light on not just one person’s successes, but also on the invaluable support systems: parents, grandparents, teachers, neighbors, mentors, friends and loved ones; all who helped make those dreams come true. From starting a business, purchasing a first car or home, to achieving educational milestones, building a family or overcoming personal challenges, the campaign recognizes that success means something different to each person.

“At SanlamAllianz Nigeria, we strongly believe that insurance should not be viewed merely as a response to what could go wrong, but as an empowering enabler that recognizes, celebrates and provides people with the confidence, financial security and peace to enjoy what they have worked hard to achieve and continue towards life’s next chapters,” Chris Ekwonwa, Group Head, Strategy, Marketing and Customer Relations, SanlamAllianz Nigeria.

“This is why we are launching our Proud Moments 2.0 campaign, to remind the market that we are not just in the business of providing insurance solutions; but also recognize that every achievement, big or little, is a proud moment worth celebrating,” he concluded.”

The campaign, which will run for upwards of eight weeks across digital platforms, includes a socials-only call for nominations of trending and emotional true-life events, with clear positive denouements; a national radio campaign and product advertising on select digital platforms.

Also, Bankole Banjo, Marketing and Corporate Communications Manager, SanlamAllianz Nigeria, said: “We want authentic Nigerian stories, published on socials, and with a life-changing outcome. We will select the most resonant and the main character of that story will enjoy an all-expense paid trip to watch the 2026 Youth Olympics in Dakar courtesy of SanlamAllianz Nigeria. Details are as shared across our various platforms.”

Recall that SanlamAllianz Life Insurance Nigeria Limited and its subsidiary, SanlamAllianz General Insurance Nigeria Limited, were amongst insurers who made the list of recapitalized companies as released by the National Insurance Commission, (NAICOM).

The Proud Moments 2.0 campaign further reaffirms their solid financial base, continuous commitment to insurance education and customer appreciation across various economic strata of the Nigerian market.  

About SanlamAllianz Nigeria

Formed as a merger of Sanlam, Africa’s biggest non-banking financial services firm and Allianz, easily the world’s most recognizable insurance brand in a JV across 28 countries on the continent, SanlamAllianzhas become the clear leader in the non-banking financial services industry in Africa with strong commitments to be top two in every market in which they operate. Consummated in Nigeria as SanlamAllianz Nigeria (comprising SanlamAllianz Life Insurance and SanlamAllianz General Insurance) in June 2025, the brand has continued to flourish with presence in more that 30 states of the Federation and is widely regarded as one of the foremost insurance companies in the country.

The post SanlamAllianz Nigeria Unveils Proud Moments 2.0 Campaign to Celebrate Customers’ Life Achievements appeared first on Business Today NG.

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Business

Small Businesses that can Improve your Pension Contributions

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BY NKECHI NAECHE-ESEZOBOR—As a worker, it is good to engage in side hustles to improve your pension contributions monthly, quarterly, half-yearly, or even yearly.

Ideas for Small Businesses

POS: This is one of the cheapest businesses to start. With as little as N100,000, this business will take off. You can set aside a fixed percentage of your side income as your pension contribution.

Retail business: Provisions, foodstuffs, and even catering services such as small chops groundnuts, popcorn, snacks are also side hustles that can contribute to your pension savings.

Laundry services: This is another idea that is affordable and easy to start without needing much money. It can be set up on a small scale.

Vegetable farming / poultry or fish farming: Vegetables such as ugu, okro, ewedu, efo shoko, and efinrin can be planted in jerrycans and empty rice bags. You can get a carpenter to build small chicken pens so you can start your poultry business. For catfish, you just need bowls and a small space.

Service provider: Services such as freelance writing, transcription, and lecturing as a lesson teacher for WAEC, GCE,NECO JAMB, French, etc. can be done while still in active service. Some of these can be done on weekends, part-time, or even online.

You don’t need to struggle in retirement if you do the right thing.

The post Small Businesses that can Improve your Pension Contributions appeared first on Business Today NG.

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Dangote Foundation to gift refinery shares to 778,000 women in 15 states

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The Aliko Dangote Foundation (ADF) has said 777,907 vulnerable women across 15 Nigerian states are on track to benefit from 15.56 million shares in Dangote Petroleum Refinery and Petrochemicals under its Women Share Subscription Grant Initiative.

In a statement issued on Sunday by Zouera Youssofou, its managing director/CEO, the foundation said the programme aims to promote financial inclusion and empower women through equity ownership in one of Africa’s largest industrial investments.

“A total of 777,907 underprivileged Nigerian women across 15 states are set to benefit from 15.56 million shares in Dangote Petroleum Refinery and Petrochemicals IPO under the Aliko Dangote Foundation’s (ADF) Women Share Subscription Grant Initiative,” the statement said.

The initiative forms part of the foundation’s broader target of empowering two million vulnerable women across Nigeria’s 36 states and the Federal Capital Territory (FCT), it stated further.

The foundation said 15 state governments have committed to participating in the programme, under which each state’s financial contribution will be matched by the foundation to provide beneficiaries with shares at no cost to the beneficiaries.

The participating states include Abia, Anambra, Borno, Ebonyi, Enugu, Gombe, Imo, Kebbi, Kwara, Lagos, Nasarawa, Niger, Plateau, Yobe and Zamfara.

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Last week, PREMIUM TIMES reported that the Dangote Petroleum Refinery and Petrochemicals extended its ongoing $1.6 billion IPO, originally scheduled to end on 13 October, by two weeks to enable broader participation across Africa, following robust, continent-wide interest.

Since its launch, the IPO has been heralded as the biggest-ever on the continent. It is offering 4.1 billion shares at N525 per unit, with a minimum subscription of 10 shares. Its green shoe option allows an additional 30 per cent of the shares on offer to be sold if it is oversubscribed.

In July, a private placement ahead of the IPO was 270 per cent oversubscribed, even though the original plan was to raise $2.5 billion.

The IPO attracted billions of naira within minutes of opening, with a couple of trading platforms, including Bamboo and Cowrywise, experiencing downtime on the first day on account of unprecedented subscription traffic.

Shares allocation

The foundation noted that Gombe State has emerged as the first participating state to make full payment towards the initiative, marking a milestone in its implementation.

Under the arrangement, each beneficiary is eligible to receive 20 shares at an indicative allocation price of N525 per share, giving each recipient an allocation valued at N10,500.

The state government will finance 10 shares per beneficiary, while the foundation will provide a matching contribution for the remaining 10 shares.

The initiative, according to the statement, seeks to extend the benefits of the IPO beyond institutional and high net-worth individuals to vulnerable women, many of whom may be participating in the capital market for the first time.

Rather than relying solely on conventional financial assistance, the programme intends to give beneficiaries ownership of productive assets and an opportunity to participate in long-term wealth creation.

The foundation’s target of reaching two million women across all 774 local government areas underscores its ambition to expand financial inclusion and broaden individual participation in Nigeria’s capital market.

ADF acknowledged the support of the Nigerian Exchange and the Securities and Exchange Commission in advancing the initiative’s financial inclusion objectives.

The programme runs simultaneously with the foundation’s Tertiary Students Share Subscription Grant Initiative, which is designed to support eligible students looking to participate in the IPO.

Under the students’ initiative, the foundation supports applications for 10 shares on behalf of each participating eligible student at no cost.


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