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Facebook rolls out an AI companion app for creators

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Facebook announced on Wednesday that it’s reimagining its Creator Studio tool as a stand-alone AI companion app designed to help creators grow their audiences on the social network.

By giving creators access to this AI companion app, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. The company also likely hopes that the app will eliminate the need for creators to turn to third-party tools like ChatGPT when brainstorming content ideas and analyzing performance.

The new app, which is currently being tested with select creators, will have Facebook’s recently launched AI creator assistant built into it. The assistant provides creators with personalized recommendations based on their content style, performance, audience engagement, and goals.

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Creators often have to sift through charts and dashboards to understand their performance, but with the AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Since the AI assistant is conversational, they can also ask follow-up questions, like how their audience has shifted over time. 

Beyond the built-in AI assistant, the Creator Studio app will include a set of several new features, such as an AI-powered comment tool that will help surface the most important comments and draft replies in the creator’s own tone. Creators can edit and approve the drafted replies before posting them, Facebook says.

When creators open the app each day, they will see a feed of daily priorities: reviewing their newest post’s performance, tracking progress toward goals, and flagging comments in need of a reply.

Image Credits:Meta

Wednesday’s announcement adds to Meta’s recent wave of app launches. Last month, the company rolled out a stand-alone app for Facebook Groups called Forum that functions similarly to Reddit. In April, Meta launched a new app called Instants that lets users share disappearing photos with Instagram friends.

The pipeline keeps growing. The New York Times reported on Tuesday that Meta is building its own Polymarket-like app, internally called “Arena,” though it has yet to launch.

The cadence is deliberate. The Wall Street Journal reported in April that CEO Mark Zuckerberg told employees that AI-driven efficiencies would enable the company to build more apps than it has historically.

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2027: Pasuma, Osupa, Malaika, Small Doctor, other musicians named in APC Campaign Council [FULL LIST]

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Notable Nigerian musicians have been named as members of the All Progressives Congress, APC, Lagos State Campaign Council ahead of the 2027 general elections.

The list was released on the official media pages of the Lagos APC gubernatorial candidate for the 2027 election, Dr. Kadri Obafemi Hamzat, on Thursday.

Fuji stars like Pasuma, Saheed Osupa, Malaika, Adewale Ayuba, Obesere and Small Doctor were named as part of the campaign’s Entertainment and Creative Economy Directorate.

Other singers in the list are Sule Adiro Ataweye and Aruna Ishola.

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The list contains the names of 33 entertainers, including musicians and actors like Yinka Quadri, Oga Bello, Jide Kosoko, Toyin Abraham, Foluke Daramola, Eniola Badmus.

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Expert Urges Vaccination Against Diphtheria 

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By Safia Abdulrahman

A medical doctor at the Jos University Teaching Hospital (JUTH), Dr Nankwat Jeplah, has expressed concern over the continued burden of diphtheria in Nigeria, urging stronger prevention efforts and public awareness.

Jeplah said this in an interview with the News Agency of Nigeria (NAN) in Abuja on Thursday, urging Nigerians to embrace vaccination and preventive measures to curb the disease’s spread.

The Nigeria Centre for Disease Control and Prevention (NCDC), in its Week 32 epidemiological report, recorded more than 10,000 confirmed diphtheria cases in 2026, reflecting the disease’s continued prevalence.

The NCDC classifies diphtheria as an emergency disease in Nigeria and has established a dedicated national surveillance and outbreak response framework to strengthen detection, monitoring, containment and response efforts.

Jeplah explained that diphtheria is a serious and highly contagious bacterial disease caused by Corynebacterium diphtheriae, posing significant health risks, particularly among unvaccinated individuals and vulnerable populations nationwide.

According to him, the disease spreads through respiratory droplets produced when infected persons cough or sneeze, while contact with contaminated surfaces can also facilitate transmission and increase infection risks.

He said that individuals without symptoms could carry and transmit the infection, making early detection, surveillance, prompt diagnosis and adherence to preventive measures essential for reducing disease spread.

Jeplah said diphtheria mainly affected the mucous membranes of the nose, mouth and throat, although it could also occur as a skin infection, resulting in additional health complications.

“Symptoms appear three to five days after exposure and include mild fever, sore throat, running nose, drooling, red eyes, neck swelling, painful or difficult swallowing, and difficulty in breathing.

“An ash-to-grey-coloured pseudomembrane covering the affected mucous membranes is a characteristic feature of diphtheria,” he said, noting that prompt medical attention remained essential for effective management.

The doctor warned that severe cases could lead to airway obstruction and oxygen desaturation, requiring urgent hospital care and, in some situations, admission to an intensive care unit.

According to him, management of severe diphtheria requires securing the patient’s airway, hospital admission and close monitoring in an intensive care unit to improve outcomes and prevent complications.

He emphasised that vaccination remained the primary preventive measure against diphtheria, warning that incomplete immunisation could contribute to increased transmission and a higher disease burden within communities.

Jeplah urged Nigerians, particularly parents and caregivers, to ensure children received recommended diphtheria-containing vaccines and seek prompt medical attention whenever symptoms suggestive of the disease were observed.

Diphtheria is a vaccine-preventable disease that can cause severe complications and death, particularly when diagnosis and treatment are delayed, highlighting the importance of vaccination and timely healthcare intervention.(NAN)

Edited by Cecilia Odey/Abiemwense Moru

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