Facebook announced on Wednesday that it’s reimagining its Creator Studio tool as a stand-alone AI companion app designed to help creators grow their audiences on the social network.
By giving creators access to this AI companion app, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. The company also likely hopes that the app will eliminate the need for creators to turn to third-party tools like ChatGPT when brainstorming content ideas and analyzing performance.
The new app, which is currently being tested with select creators, will have Facebook’s recently launched AI creator assistant built into it. The assistant provides creators with personalized recommendations based on their content style, performance, audience engagement, and goals.
Image Credits:Meta
Creators often have to sift through charts and dashboards to understand their performance, but with the AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Since the AI assistant is conversational, they can also ask follow-up questions, like how their audience has shifted over time.
Beyond the built-in AI assistant, the Creator Studio app will include a set of several new features, such as an AI-powered comment tool that will help surface the most important comments and draft replies in the creator’s own tone. Creators can edit and approve the drafted replies before posting them, Facebook says.
When creators open the app each day, they will see a feed of daily priorities: reviewing their newest post’s performance, tracking progress toward goals, and flagging comments in need of a reply.
Image Credits:Meta
Wednesday’s announcement adds to Meta’s recent wave of app launches. Last month, the company rolled out a stand-alone app for Facebook Groups called Forum that functions similarly to Reddit. In April, Meta launched a new app called Instants that lets users share disappearing photos with Instagram friends.
The cadence is deliberate. The Wall Street Journal reported in April that CEO Mark Zuckerberg told employees that AI-driven efficiencies would enable the company to build more apps than it has historically.
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The National Chairman of the All Progressives Congress (APC), Prof. Nentawe Yilwatda, has said that many politicians whom President Bola Tinubu supported over the years withdrew their backing when he declared his intention to contest the presidency in 2023.
Yilwatda spoke on Friday at the party’s national secretariat in Abuja while welcoming members of opposition parties from Sokoto, Kaduna, Jigawa, Kano and Plateau states who defected to the APC.
He said Tinubu had supported several politicians from the North and South before seeking the presidency, but many of them abandoned him when he needed their support.
“President Bola Ahmed Tinubu has always supported northern politicians because he believes in the unity of Nigeria,” Yilwatda said.
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He cited Tinubu’s support for Atiku Abubakar in 2007, when the latter contested the presidency, and Nuhu Ribadu, who ran under the Action Congress of Nigeria in 2011.
Yilwatda also recalled Tinubu’s support for former President Muhammadu Buhari in 2015 and 2019.
“He has consistently worked to bring politicians together and promote unity across the country,” Yilwatda said.
According to him, Tinubu stood by Buhari even when some northern political leaders withdrew their support.
Yilwatda urged the new APC members to support Tinubu and his administration’s Renewed Hope Agenda, describing their defection as a sign of confidence in the President.
He also defended Tinubu’s performance in the North, listing the Abuja–Kaduna–Kano road, the Kano–Maiduguri road and rail projects among the infrastructure initiatives he said were being pursued by the Federal Government.
The APC chairman criticised opposition politicians for questioning Tinubu’s achievements in the region, insisting that the administration had invested in infrastructure across the country.
He also challenged opposition proposals, including a promised N500-per-litre fuel discount, arguing that the plan would cost about N20 trillion annually.
“How can you promise what you do not have when about 60 per cent of our oil production is tied to joint ventures, where the Federal Government owns only part of the production?” Yilwatda said.
He further accused former Vice-President Atiku Abubakar of selling public assets below their construction costs during the privatisation exercise.