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Two years after launch, Walmart’s Flipkart is closing in on India’s quick-commerce leaders

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Indian startups spent years getting consumers accustomed to having groceries and everyday goods delivered within minutes. Now Walmart-owned Flipkart is rapidly closing the gap with those quick-commerce pioneers, as global rival Amazon mounts its own push into instant delivery.

Flipkart Minutes, which debuted in August 2024 as the e-commerce giant’s foray into quick commerce, is now delivering 1.1 million to 1.2 million orders a day, up from about 390,000 to 400,000 in November, people familiar with the matter told TechCrunch. That puts the two-year-old service close to Swiggy’s Instamart, which is delivering about 1.4 million orders a day, according to a person familiar with its operations.

The gap is notable as Flipkart is a relative latecomer to a market whose top ranks have been dominated by Instamart, Blinkit, and Zepto. Food-delivery giant Swiggy launched Instamart in 2020 and Zepto arrived the following year, both during the pandemic, while Blinkit traces its roots to online grocery platform Grofers, founded in 2013. The three have since established themselves as India’s top quick-commerce players.

Blinkit continues to dominate the market with around 3.4 million to 3.6 million daily orders, followed by Zepto at about 2.4 million to 2.6 million, per recent estimates from market research firm Datum Intelligence. Flipkart is now rapidly narrowing the gap with Instamart, the smallest of the three established leaders by order volume.

Instamart still has substantial scale. Earlier this month, Swiggy said the quick commerce service has more than 14 million monthly transacting users and operates over 1,200 dark stores across over 130 cities. The company has also been narrowing Instamart’s contribution-margin losses, with more than 45% of its dark-store network now contribution-margin positive.

Nonetheless, Flipkart has fueled that growth with an aggressive expansion of its delivery infrastructure. Minutes now operates about 1,020 to 1,050 micro-fulfillment centers — essentially small warehouses located close to customers specially to handle quick deliveries — up from 600 in January and about 340 a year ago, one of the sources told TechCrunch. The company is adding around 100 such facilities a month, the source said, aiming to have 1,500 by the end of 2026.

Flipkart’s advantage goes beyond adding dark stores. The company can tap an enormous pool of existing e-commerce customers it has already spent years and billions of dollars acquiring, giving Minutes a ready audience for faster deliveries, Satish Meena, an adviser at Datum Intelligence, told TechCrunch.

“Flipkart is already a serious player,” Meena said. “Once you open 1,000 dark stores and [are] doing a million orders per day, it’s serious enough.”

Minutes is also seeing customers return and shop more frequently. About 65% to 70% of customers making purchases on the service each month are repeat buyers, while transactions per customer have increased 50% to 60% from a year earlier, people familiar with the matter said.

Those customers are spending an average of about ₹400 to ₹500 (about $4.20–$5.20) per order, with fruits and vegetables, staples, dairy, and meat among the fast-growing categories, the sources said. Flipkart is also expanding its selection of higher-end gourmet products, including organic and artisanal items, as it looks to capture more of customers’ spending on Minutes.

Even as Minutes has expanded, its average delivery time has fallen to about 11 minutes, from 13 minutes a year ago, one of the sources told TechCrunch.

A battle for India’s shoppers

Flipkart’s growth comes as quick commerce takes a bigger role in how Indians shop online, even as broader consumer demand has shown signs of weakness. In a recent report, Bernstein analysts said while the country’s consumption growth softened in July, a shift toward quick commerce and e-commerce continued, with quick-commerce platforms recording healthy growth in monthly active users.

Similar to Flipkart, Amazon is striving to gain its share in the Indian quick-commerce market. The Seattle-based company has been expanding Amazon Now, its quick-commerce service, as it seeks to bring the instant-delivery model to its existing e-commerce customer base.

During CEO Andy Jassy’s visit to India in June, Amazon stated that Now became its fastest-growing business in India, with orders doubling every quarter since launch. The company also laid out plans to take the service to more than 300 cities and set up a network of more than 1,000 micro-fulfilment centers, alongside larger facilities aimed at expanding the range of products it can deliver within minutes.

Amazon, Flipkart, Swiggy, Zepto, and Blinkit parent Eternal did not respond to requests for comment.

The quick commerce expansion is increasingly defensive as well as offensive for both Flipkart and Amazon, Meena told TechCrunch. As consumers grow accustomed to receiving certain purchases almost immediately, the e-commerce giants risk losing those transactions to specialist quick-commerce platforms if they cannot offer comparable speed.

“Can you go back to scheduled delivery now in grocery? No,” Meena said. “You will not go back.”

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LA 2028 Olympics Race: Chelle Invites 31 Home-Based Players for Crucial DR Congo U23 AFCON Qualifiers

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Super Eagles head coach Éric Chelle has invited 31 home-based players to the Olympic Eagles camp ahead of Nigeria’s crucial U23 Africa Cup of Nations qualifying fixtures against the Democratic Republic of Congo, as the country intensifies preparations for a return to Olympic men’s football at Los Angeles 2028.

Sports247 reports that the provisional squad comprises four goalkeepers, nine defenders, eight midfielders and 10 forwards drawn largely from clubs competing in the Nigeria Premier Football League (NPFL).

All invited players are expected to report to AM2PM Hotel in Ijebu-Ode, Ogun State, on Sunday, October 25, ahead of the two-legged qualifying encounter scheduled for November.

Nigeria will travel to Lubumbashi for the first leg against DR Congo at the TP Mazembe Stadium on Friday, November 13, before hosting the return fixture at the Remo Stars Stadium in Ikenne on Tuesday, November 17.

The aggregate winner will progress to the final qualifying round for the U23 AFCON, scheduled to take place in Egypt. The continental tournament will serve as Africa’s qualification pathway for the men’s football competition at the 2028 Olympic Games in Los Angeles.

Nigeria received a bye into the second qualifying round, while DR Congo advanced after eliminating Mauritania.

Sporting Lagos have five representatives in the squad, including goalkeeper Ebenezer Harcourt, defender Hillary Zion, midfielders Victor Samuel and Muhammad Salihu, and forward Ayoola Olaniyan.

Rivers United contribute four players, while Warri Wolves also have four representatives. Ikorodu City, Nasarawa United and Rangers International are among the other clubs represented.

The invitations provide an opportunity for domestic league players to demonstrate their qualities at international level. Nigeria’s men’s football team has enjoyed considerable Olympic success, winning gold at Atlanta 1996, silver at Beijing 2008 and bronze at Rio 2016.

However, the country failed to qualify for the Tokyo 2020 and Paris 2024 tournaments. The upcoming qualifiers therefore represent another opportunity to rebuild Nigeria’s Olympic football ambitions.

With Chelle assembling a squad dominated by domestic talents, attention now turns to preparations in Ijebu-Ode as the Olympic Eagles target a positive result against DR Congo and another step towards Los Angeles 2028.

FULL LIST OF INVITED PLAYERS

Goalkeepers (4): Chinemerem Olughu (Nasarawa United), Clinton Andy (Rivers United), Ebenezer Harcourt (Sporting Lagos), Michael Atata (Ikorodu City).

Defenders (9): Gift Subi (Warri Wolves), Hillary Zion (Sporting Lagos), Emmanuel Utake (Rivers United), Chibueze Oputa (Rangers International), Marvelous Freedom (Ikorodu City), Kenneth Igboke (Rangers International), Odinaka Alfred (Nasarawa United), Emmanuel Ochobi (Rivers United), Aliu Sugau (Barau FC).

Midfielders (8): Freeman Wuchirwe (Bendel Insurance), Victor Samuel (Sporting Lagos), Umar Mohammed (Nasarawa United), Lucky Oraro (Warri Wolves), Aderemi Adeoye (Ikorodu City), Sani Shuaibu (Warri Wolves), Muhammad Salihu (Sporting Lagos), Jude Eventus (Warri Wolves).

Forwards (10): Junior Ikechukwu (Ikorodu City), Timothy Zechariah (Rivers United), Williams Wonah (Enyimba FC), Ayoola Olaniyan (Sporting Lagos), Chijioke Samuel (Enyimba FC), Jofrank Joshua (Nasarawa United), Chimobi Igwilo (Rangers International), Alex Oweifaleya (Bendel Insurance), Abdulmuiz Adeleke (Sporting Supreme), Habila Simon (Wikki Tourists).

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TUDUN WADA, OTHER PLATEAU COMMUNITIES TO GET ELECTRICITY BOOST!

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70-TRANSFORMER PROJECT REACHES 98% COMPLETION AS PLATEAU EXPANDS POWER ACCESS

There could be brighter days ahead for Tudun Wada and several other communities across Plateau State, as the state government says its ongoing 70-transformer electricity intervention project has reached 98% completion. ⚡️

The intervention is aimed at improving electricity supply and expanding access to power in communities that have experienced inadequate or unreliable electricity supply.

Among the communities listed to benefit from the intervention are Tudun Wada, Naraguta, Rikkos, Nasarawa, Agingi, Longwa, Zawan and Du, alongside other communities across the state.

💡 TUDUN WADA AMONG BENEFICIARIES

For residents of Tudun Wada, the development could mean improved power capacity for homes, businesses, shops, schools and other community activities.

Reliable electricity remains an important part of everyday life, particularly for small businesses and entrepreneurs who depend on power to operate equipment, preserve goods and provide services.

From barbershops and salons to restaurants, cold-drink businesses, tailoring shops, phone charging centres, printing businesses and other small enterprises, improved electricity supply could help reduce dependence on alternative sources of power.

⚡️ OLD TRANSFORMERS TO BE REFURBISHED

According to the Commissioner for Water Resources and Energy, Hon. Bashir Lawandi Datti, the intervention is not only about installing new transformers.

Some existing and old transformers are also being refurbished and redeployed to areas where they are needed.

This approach is expected to help maximise available infrastructure while extending electricity support to more communities.

🏘️ GOVERNMENT TO PRIORITISE AREAS WITH GREATER NEED

Governor Caleb Manasseh Mutfwang has also approved the relocation of some transformer units to communities considered to have greater electricity needs.

The move is expected to ensure that available power infrastructure is directed to areas where it can have the greatest impact.

With the project now reportedly at 98% completion, attention will be on the final stages of implementation and when the affected communities will begin to fully experience the benefits.

🌟 MORE POWER, MORE OPPORTUNITIES

Electricity is more than just light in our homes.

For local businesses, it can mean longer operating hours, reduced operating costs and increased productivity.

For students, it can provide better conditions for studying at night.

For households, it can bring greater convenience.

And for communities like Tudun Wada, improved electricity supply could support economic activities and contribute to a better quality of life.

💡 More transformers.
⚡️ More communities.
🏘️ More access to electricity.
📈 More opportunities for Plateau residents.

But the big question remains:

👇 TUDUN WADA RESIDENTS, HOW HAS ELECTRICITY SUPPLY BEEN IN YOUR AREA RECENTLY?

Are you already noticing an improvement, or are you still waiting for the intervention to take effect?

Tell us your area and your experience in the comments. 👇

#JosEvents #PlateauState #TudunWada #Jos #Electricity #PowerSupply #PlateauNews #JosNews #Plateau #CommunityDevelopment #MorePowerMoreOpportunities

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