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Two years after launch, Walmart’s Flipkart is closing in on India’s quick-commerce leaders

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Indian startups spent years getting consumers accustomed to having groceries and everyday goods delivered within minutes. Now Walmart-owned Flipkart is rapidly closing the gap with those quick-commerce pioneers, as global rival Amazon mounts its own push into instant delivery.

Flipkart Minutes, which debuted in August 2024 as the e-commerce giant’s foray into quick commerce, is now delivering 1.1 million to 1.2 million orders a day, up from about 390,000 to 400,000 in November, people familiar with the matter told TechCrunch. That puts the two-year-old service close to Swiggy’s Instamart, which is delivering about 1.4 million orders a day, according to a person familiar with its operations.

The gap is notable as Flipkart is a relative latecomer to a market whose top ranks have been dominated by Instamart, Blinkit, and Zepto. Food-delivery giant Swiggy launched Instamart in 2020 and Zepto arrived the following year, both during the pandemic, while Blinkit traces its roots to online grocery platform Grofers, founded in 2013. The three have since established themselves as India’s top quick-commerce players.

Blinkit continues to dominate the market with around 3.4 million to 3.6 million daily orders, followed by Zepto at about 2.4 million to 2.6 million, per recent estimates from market research firm Datum Intelligence. Flipkart is now rapidly narrowing the gap with Instamart, the smallest of the three established leaders by order volume.

Instamart still has substantial scale. Earlier this month, Swiggy said the quick commerce service has more than 14 million monthly transacting users and operates over 1,200 dark stores across over 130 cities. The company has also been narrowing Instamart’s contribution-margin losses, with more than 45% of its dark-store network now contribution-margin positive.

Nonetheless, Flipkart has fueled that growth with an aggressive expansion of its delivery infrastructure. Minutes now operates about 1,020 to 1,050 micro-fulfillment centers — essentially small warehouses located close to customers specially to handle quick deliveries — up from 600 in January and about 340 a year ago, one of the sources told TechCrunch. The company is adding around 100 such facilities a month, the source said, aiming to have 1,500 by the end of 2026.

Flipkart’s advantage goes beyond adding dark stores. The company can tap an enormous pool of existing e-commerce customers it has already spent years and billions of dollars acquiring, giving Minutes a ready audience for faster deliveries, Satish Meena, an adviser at Datum Intelligence, told TechCrunch.

“Flipkart is already a serious player,” Meena said. “Once you open 1,000 dark stores and [are] doing a million orders per day, it’s serious enough.”

Minutes is also seeing customers return and shop more frequently. About 65% to 70% of customers making purchases on the service each month are repeat buyers, while transactions per customer have increased 50% to 60% from a year earlier, people familiar with the matter said.

Those customers are spending an average of about ₹400 to ₹500 (about $4.20–$5.20) per order, with fruits and vegetables, staples, dairy, and meat among the fast-growing categories, the sources said. Flipkart is also expanding its selection of higher-end gourmet products, including organic and artisanal items, as it looks to capture more of customers’ spending on Minutes.

Even as Minutes has expanded, its average delivery time has fallen to about 11 minutes, from 13 minutes a year ago, one of the sources told TechCrunch.

A battle for India’s shoppers

Flipkart’s growth comes as quick commerce takes a bigger role in how Indians shop online, even as broader consumer demand has shown signs of weakness. In a recent report, Bernstein analysts said while the country’s consumption growth softened in July, a shift toward quick commerce and e-commerce continued, with quick-commerce platforms recording healthy growth in monthly active users.

Similar to Flipkart, Amazon is striving to gain its share in the Indian quick-commerce market. The Seattle-based company has been expanding Amazon Now, its quick-commerce service, as it seeks to bring the instant-delivery model to its existing e-commerce customer base.

During CEO Andy Jassy’s visit to India in June, Amazon stated that Now became its fastest-growing business in India, with orders doubling every quarter since launch. The company also laid out plans to take the service to more than 300 cities and set up a network of more than 1,000 micro-fulfilment centers, alongside larger facilities aimed at expanding the range of products it can deliver within minutes.

Amazon, Flipkart, Swiggy, Zepto, and Blinkit parent Eternal did not respond to requests for comment.

The quick commerce expansion is increasingly defensive as well as offensive for both Flipkart and Amazon, Meena told TechCrunch. As consumers grow accustomed to receiving certain purchases almost immediately, the e-commerce giants risk losing those transactions to specialist quick-commerce platforms if they cannot offer comparable speed.

“Can you go back to scheduled delivery now in grocery? No,” Meena said. “You will not go back.”

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Desmond Elliot kneels before Gbajabiamila, apologises over APC primary fallout

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Lagos State House of Assembly member, Desmond Elliot, has apologised to the Chief of Staff to President Bola Tinubu, Femi Gbajabiamila, over his conduct during the last All Progressives Congress (APC) primary election in Lagos.

Elliot was seen in a video circulating on social media kneeling before Gbajabiamila and asking for forgiveness, while also appealing to be accepted back into the APC fold in Lagos.

“I’m sorry, I have no excuse. I have nothing other than to say I’m deeply sorry, and I am hoping to be cultured in the future,” Elliot said.

His apology followed a disagreement with the party leadership over the APC primary conducted in May to select its candidate for the Surulere Constituency I seat.

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Elliot had withdrawn from the primary, alleging that his supporters were subjected to intimidation and political pressure during the exercise.

He later rejected the outcome of the election and vowed to challenge the process through the party’s appeal mechanism.

The former actor ultimately lost the APC ticket to Barakat Odunuga-Bakare, who was widely believed to have the backing of Gbajabiamila.

Odunuga-Bakare secured 11,385 votes in the primary, defeating Elliot, who polled 270 votes.

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VIDEO: I Travelled Alone as Governor to Cut Costs — Obi

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The presidential candidate of the Nigeria Democratic Congress (NDC), Peter Obi, has revealed how he reduced the cost of governance while serving as governor of Anambra State.

According to the politician, he deliberately avoided unnecessary spending and travelled without the large entourage usually associated with public officials.

Obi disclosed this on Monday while speaking in Washington, D.C., United States, where he discussed measures he adopted to reduce government expenditure during his tenure as governor.

The former Anambra State governor said he rejected inflated budgets for the renovation of his official facilities, explaining that projects were completed for significantly less than the amounts originally provided for in the budget.

“When I was governor, the budget for refurbishing my office was ₦298 million, but I did everything with ₦48 million. There was also a budget of ₦486 million to refurbish my house, but I completed everything with ₦81 million,” Obi said.

He also spoke about the cost associated with official travels, saying he refused to travel with the number of people that could ordinarily accompany a governor on official trips.

“As a governor, you are supposed to travel with 30 people to several places. Over the years I was governor, I didn’t use 16 percent of my travel allowance because I wasn’t travelling with anybody. I was the only person invited; nobody invited them,” he said.

The NDC candidate has repeatedly argued that Nigeria’s limited resources should be directed towards productive sectors capable of improving the living conditions of citizens.

The former governor recently travelled to Germany and the United Kingdom for a series of engagements focused on issues including democracy, electoral integrity, poverty, education, corruption and healthcare.

Obi disclosed the European trip in a statement on his social media platforms after returning to Abuja from visits to Benue and Plateau states.

“After returning to Abuja on 8th September 2026, following our visits to Benue and Plateau States, I travelled to Europe, first to Germany and then to the United Kingdom,” he stated.

According to Obi, his discussions with international partners centred on practical steps that could contribute to Nigeria’s development, with particular attention to education.

He said he was encouraged by the willingness of international partners to support Nigeria, especially in the education sector.

Obi described education as the most important investment Nigeria could make in its citizens, stressing that sustainable national development would remain difficult without building the knowledge, skills and capabilities of the country’s people.

He also renewed his call for a change in the direction of Nigeria’s economy, urging the country to move away from excessive consumption and dependence.

“We must intentionally transition Nigeria from consumption to production, from dependence to productivity, from wasteful practices to responsible resource management, and from division to a common national purpose,” he said.

The NDC presidential candidate said his broader objective was to build a country where children would have access to quality education, democracy would reflect the wishes of voters, healthcare would be accessible and public resources would be managed responsibly.

He added that every Nigerian should have a fair opportunity to live a dignified and productive life.

Obi’s latest engagements come as political activities intensify ahead of the 2027 general elections, with major presidential contenders increasingly stepping up consultations and engagements within and outside Nigeria.

The presidential candidate of the African Action Congress, Omoyele Sowore, has also travelled to the United States and Canada as part of a North American tour connected to his 2027 campaign.

The AAC said Sowore’s absence from Nigeria would not affect the #Sowore2027 campaign, maintaining that its activities would continue to focus on what it described as revolutionary transformation, equal rights and justice.

President Bola Tinubu has also travelled to Europe, with the Presidency saying the President departed Abuja for a three-week vacation as part of his annual leave.

His Special Adviser on Information and Strategy, Bayo Onanuga, said Tinubu’s first destination was London, United Kingdom, and that he would return to Nigeria at the end of the working vacation.

The political movements are taking place against the backdrop of preparations for the 2027 presidential and National Assembly elections. The Independent National Electoral Commission commenced the official campaign period on August 19, while the elections are scheduled for January 16, 2027.

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