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Roku’s $3 streaming service, Howdy, reaches 1M subs, per recent report
Roku’s latest streaming bet is off to a solid start. Its affordable subscription service, Howdy, has now passed 1 million subscribers, according to data from research firm Antenna. This is a notable milestone for a platform that’s still pretty new, and suggests that it’s striking a chord with viewers who are tired of paying for yet another expensive subscription.
Launched in August 2025, Howdy is Roku’s first real push into paid, ad-free streaming. At just $2.99 a month, Howdy is aimed at people who want something extra to watch for a lower cost.
The service includes around 10,000 hours of content, with a mix of movies, older TV shows, thanks to deals with studios like Lionsgate and Warner Bros. Discovery. This includes titles like “The Blind Side,” “Mad Max: Fury Road,” and “Weeds.”
In addition to its budget-friendly cost, Roku has also made it easy to access. Howdy recently expanded to a standalone mobile app and launched on Amazon Prime Video, making it available to a wider audience. That broader reach likely helped it hit the 1 million mark fairly quickly.
According to Antenna, Roku’s Howdy picked up close to 300,000 subscribers in its first month alone, then continued to grow steadily, adding at least 100,000 more subscribers each month after that.
Additionally, among users who signed up for Howdy in August and September 2025, Antenna estimates that 51% were still subscribed six months later. That puts Howdy ahead of the average six-month retention rate for both premium SVOD services (47%) and specialty SVOD platforms (38%). (“Specialty” platforms refer to ALLBLK, AMC+, Crunchyroll, and others.)
Howdy’s subscriber base remains a small slice compared to giants like Netflix and Disney+, as well as free, ad-supported platforms like Tubi. However, Roku has been clear that Howdy isn’t meant to go head-to-head with streaming heavyweights, but instead serves as a cheap, ad-free option that complements other subscriptions.
That being said, it’s still early days. If Antenna’s new data is any indication, that kind of simple, low-commitment offering could be what sticks with viewers, especially at a time when prices are going up everywhere.
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Controversy surrounding the All Progressives Congress (APC) House of Representatives primary election for the Pankshin/Kanke/Kanam Federal Constituency has taken a new turn, with officials who conducted the exercise alleging attempts by some aggrieved aspirants to undermine the credibility of the election.
The allegations were made on Tuesday during a press briefing in Jos by members of the Forum of Ward Presiding Officers, Local Government Collation Officers and Constituency Collation/Returning Officers.
Speaking on behalf of the forum, its Chairman, Chinwatda Tapar, claimed that some aspirants approached election officials after the May 16, 2026 primary and urged them to sign affidavits containing accounts that contradicted what transpired during the exercise.
According to Tapar, some officials were allegedly offered financial inducements, while others faced intimidation and sustained pressure in a bid to secure their cooperation.
“Our duty was to conduct a free, fair and credible election, not to become instruments in any post-election effort aimed at distorting the truth,” he said.
Tapar explained that the election officials were appointed by the APC National Secretariat through the committee constituted to conduct the party’s 2026 National Assembly primary elections in Plateau State, headed by Hon. Stella Okotete.
He stated that the committee deployed them to oversee the Pankshin/Kanke/Kanam Federal Constituency primary, which, according to him, was conducted peacefully, transparently and in compliance with the APC constitution and electoral guidelines.
He maintained that the election produced a winner who was duly declared and returned after the collation of results.
The forum further disclosed that it had retained information relating to the alleged approaches made by the aggrieved aspirants and would present the evidence to law enforcement agencies, the APC leadership or any court of competent jurisdiction if required.
The officials urged party members and stakeholders to channel any grievances arising from the primary election through lawful and democratic processes rather than attempting to influence election officials.
“Our responsibility as Ward Presiding Officers, Local Government Collation Officers and Constituency Collation/Returning Officers ended with the successful conduct of the primary election and the declaration of its outcome,” Tapar added.
The forum reaffirmed its commitment to truth, fairness, due process and the democratic principles of the APC, insisting that it would not participate in any effort to compromise the integrity of the primary election or distort the facts surrounding its conduct.
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