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X launches its own clipping feature to spur influencer engagement

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Over the past few years, X has released a number of features to make itself a friendlier hub for influencers. The latest effort to attract social media talent? Its own clipping tool.

Clipping is the pivotal social media technique by which longer videos are spliced into TikTok-attention-span length “clips” and then strategically posted to engage as many eyeballs (and, thus, derive as much ad revenue) as possible.

On Monday, X announced the tool, which, from what we can tell, appears to be little more than a straightforward video-trimming feature that lets users edit videos and post them to X.

The site says that every clip includes a “Clip from” label that links back to the original video from which it was derived, allowing X users to see more about the creator and the creator’s content.

“Grab your favorite moment from any video, add your take, and post it without leaving X,” the company posted.

The platform added that both creators and clippers can “earn from views on the clip through Original Content Rewards,” X’s rewards program. The program is only available for eligible creators and pays out based on specific levels of audience engagement.

In many cases, influencers pay special firms to handle clipping for them. More and more large companies are also turning to such services to run marketing campaigns, and the technique has been used in political campaigns as well.

Over the last several years, X has tried to compete with other social sites by expanding the kind of content it supports. To take on sites like YouTube, X introduced long-form videos in 2022 (when the site was still known as Twitter), and they have since taken off on the platform. To be more like Substack, it long ago dispensed with the site’s traditional character limits and introduced long-form blog posts, which are available to premium subscribers.

X has kept at it this year. In March, it added a feature called “exclusive threads” that lets creators put parts of a thread behind a paywall so only subscribers can read them, and in July it launched a live-streaming studio and set aside $1 million for creators who go live.

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Dangote Cement suspends proposed London listing

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Dangote Cement Plc has put its proposed listing on the London Stock Exchange on hold, citing current market conditions and the company’s strategic priorities.

The company disclosed this in a regulatory filing signed by Edward Imoedemhe, the company secretary, following a meeting of its board of directors on Tuesday.

In May, Dangote Cement announced it was in early talks over a potential London listing, a move that would help widen its access to overseas investors and capital.

The company later, in July, explained that the faster and more practical listing process in the United Kingdom influenced its preference for London over Dubai for the secondary listing.

On Tuesday, the cement producer said it will not proceed with the secondary listing, noting that its shares remain listed on the Nigerian Exchange Group, and that the decision will not affect the company’s operations.

“The Company’s ordinary shares remain listed on the NGX, and this decision does not in any way affect the Company’s operations or business plans,” Dangote Cement added.

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READ ALSO: Dangote Cement’s nine-month profit jumps 31% as revenue hits N3.8 trillion

The company said it will remain focused on delivering sustainable value to its shareholders and building on its strong market position.

Dangote Cement is majority-owned by Africa’s richest man, Aliko Dangote, who launched the continent’s largest-ever initial public offering in September for his oil refinery.

Dangote Cement, with a production capacity of 55 million tonnes per annum, has a footprint in 11 African countries, including Cameroon, Ethiopia, Zambia, Tanzania, and Côte d’Ivoire, among others.

The corporation’s nine-month profit in 2026 jumped 31 per cent, while its revenue hit N3.8 trillion, boosted by improved revenue from cement and clinker sales.


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APC crisis deepens as Zamfara aspirant accuses Yilwatda of bias ahead of fresh primary

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The ruling All Progressives Congress, APC, in Zamfara State is heading for a crisis ahead of its fresh primary election to select the party's candidate for the Kaura Namoda/Birnin Magaji Federal Constituency.

Recall that the Court of Appeal had ordered a fresh primary in the constituency.

In what appears to signal the beginning of a brewing crisis within the Zamfara APC, an aspirant, Hassan Dangaladima, has petitioned two organs of the party over the actions of its National Chairman, Prof. Nentawe Yilwatda.

In the petition sighted by DAILY POST on Tuesday, which has since gone viral, Dangaladima levelled several allegations against the APC National Chairman.

Chief among his allegations is that Yilwatda unilaterally constituted the committee to conduct the fresh primary without recourse to the National Working Committee (NWC), which he heads.

"Pursuant to the said court order, the National Chairman purported to nominate and approve a committee to conduct the rescheduled primary election.

"The said nomination was made unilaterally by the National Chairman; no meeting of the National Working Committee was convened for that purpose."

The petitioner also alleged that his main rival for the ticket, Honourable Aminu Sani Jaji, is not a card-carrying member of the party.

The petition urged the APC National Executive Committee, NEC, to halt the conduct of the fresh primary and appoint a new set of individuals to conduct the exercise.

However, in response to the petition, the APC National Chairman, through his media aide, Abimbola Tooki, dismissed the allegations as baseless.

According to the party chairman, the committee was properly constituted, contrary to the petitioner's claim.

DAILY POST reports that the Zamfara State Governor, Dauda Lawal recently defected to the APC. President Bola Tinubu's re-election campaign Director-General, Abdulaziz Yari, is also from Zamfara State.

APC crisis deepens as Zamfara aspirant accuses Yilwatda of bias ahead of fresh primary

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