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Saheeto Signature Joins Inside Naija Sports as Official Hospitality Partner, Sets New Standard For Sports Broadcasting

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Nigeria’s leading hospitality and catering brand, Saheeto Signature, has officially partnered with Sports247Naija as the Official Hospitality Partner of the highly rated weekly television programme, Inside Naija Sports.

The partnership, which commenced on Friday, July 4, 2026, marks a significant milestone for both organizations, bringing together excellence in hospitality and quality sports journalism to deliver an enhanced viewing experience for audiences across Nigeria.

Owned by renowned entrepreneur and hospitality expert Prince Saheed Kekere-Ekun, popularly known as Oga Saheeto, Saheeto Signature will provide premium refreshments for presenters, featured guests and the production crew throughout the 13-week programme, reaffirming the brand’s commitment to excellence and outstanding customer service.

Read Also: THE KING RETURNS: Saheeto Signature Unveils Grand Abuja Relaunch With Global Ambitions

Airing every Friday at 6:00 p.m. on Sports247Naija and NTA Sports 24, Inside Naija Sports has become one of Nigeria’s fastest-growing television platforms for sports analysis, interviews and discussions. The partnership ensures that every guest appearing on the programme enjoys the signature hospitality that has made Saheeto Signature a household name.

Speaking on the collaboration, the management of Sports247Naija described Saheeto Signature as a brand whose values perfectly align with the programme’s vision of professionalism, quality and consistency.

> “We are delighted to welcome Saheeto Signature on board as our Official Hospitality Partner. Their reputation for excellence makes them the perfect brand to support Inside Naija Sports, and we believe this partnership will add tremendous value to our production and our guests’ experience.”

As part of the agreement, Saheeto Signature will receive weekly on-air recognition, prominent placement of its brand logo on programme promotional materials, extensive visibility across Sports247Naija’s digital and social media platforms, and strategic product placement opportunities during the broadcast.

For Prince Saheed Kekere-Ekun, the partnership is another demonstration of how Nigerian-owned brands can successfully support media, sports and youth development while strengthening their own visibility nationwide.

Known for transforming Saheeto Signature into one of Nigeria’s most respected catering and hospitality brands, the entrepreneur continues to expand his influence beyond the food industry through strategic partnerships that promote excellence and community engagement.

The collaboration also reflects Sports247Naija’s commitment to building sustainable relationships with reputable Nigerian businesses in order to raise production standards and enrich the viewing experience for sports fans.

With the first edition of the partnership already underway, viewers can expect not only engaging sports conversations but also the unmistakable touch of premium hospitality that has become synonymous with the Saheeto Signature brand.

As Inside Naija Sports continues to grow its audience on Sports247Naija and NTA Sports 24, this alliance is expected to become a benchmark for how media organizations and indigenous brands can work together to promote excellence, innovation and national development.

Indeed, when champions in hospitality and champions in sports broadcasting unite, everyone wins.

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Cross River Ikan Sports Fight Back To Beat Gateway Horns 25-19 In Showtime Bowl Series XV Flag Football

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Cross River Ikan Sports bounced back from their heavy opening-week defeat with a spirited second-half performance to beat Gateway Horns 25-19 in Week 2 of the Showtime Bowl Series XV Flag Football season at Showtime Arena on Sunday.

After suffering a 56-13 defeat to Lagos Rebels in Week 1, Ikan Sports needed a response and made the perfect start when quarterback Timothy Atibile connected with Praise Miene for a 28-yard touchdown to establish a 6-0 lead.

Read Also: Rivers Alphas Bounce Back, Edge Delta Braves 31-24 In Showtime Bowl Series XV Flag Football Thriller | Sports247 Nigeria

Gateway Horns, however, gradually found their rhythm. Awosika Oluwafikunmi found Adewole Mosimiloluwa for the tying touchdown before connecting with Odimbu Awele Gift for another score. A successful extra point to Mosimiloluwa gave the Horns a 13-6 advantage.

Ikan Sports immediately hit back through one of the biggest plays of the contest as Atibile connected with Abayomi Agbayewa for a 45-yard touchdown, reducing the deficit to 13-12 before halftime.

Gateway entered the break with the narrow advantage, but Ikan Sports turned the contest around in the second half, scoring 13 points while restricting the Horns to six to complete a 25-19 comeback victory and secure their first win of the season.

Praise Miene was named Match MVP after finishing with 33 receiving yards and a touchdown, earning a 7.4 rating. Atibile also played a central role in the victory and topped the fantasy standings with 4.3 points, while Gateway quarterback Oluwafikunmi recorded 4.0.

The result represents an important recovery for Cross River Ikan Sports following their difficult Week 1 outing, while Gateway Horns will be left disappointed after surrendering a 13-12 halftime advantage.

For Ikan Sports, however, Week 2 delivered exactly what they needed — a response, a comeback and their first victory of the Showtime Bowl Series XV campaign.

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2027: Labour Party chieftain, Eze raises alarm over economic hardship in Nigeria

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A chieftain of the Labour Party, LP, in Ebonyi State, Ezeh Emmanuel Ezeh, has raised the alarm over the rising cost of living in the country under the ruling All Progressives Congress, APC, while also criticising the economic policies of the federal government,

He expressed worry that the economy has negatively impacted the purchasing power of many households and deepened hardship across the country.

In a statement issued on Sunday, Ezeh described the situation as a progression from “broken pockets” to “broken dreams” and ultimately “broken homes and a broken society.”

He attributed the widespread economic and social distress to policy failures and inadequate accountability under the APC administration of President Bola Tinubu, noting that the consequences of economic hardship are no longer confined to household finances, but are increasingly affecting businesses, employment, family stability and Nigerians’ confidence in the future.

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“Broken pockets, broken dreams, broken homes, broken society. That is the apt description of everyday life in Nigeria today,” Ezeh said.

He argued that the removal of petrol subsidy and other economic reforms introduced by the Tinubu administration had imposed substantial short-term pressures on households and businesses.

President Tinubu announced the end of the petrol subsidy at his inauguration on May 29, 2023, while his administration has consistently defended the measure as necessary to address fiscal pressures and redirect public resources towards infrastructure and social development.

But Ezeh said the immediate burden of the reforms had been particularly severe for low-income households, small businesses and young Nigerians struggling to secure employment.

The Labour Party chieftain expressed concern over the impact of the economic environment on businesses and employment, citing the closure or downsizing of some retail outlets and enterprises.

“When pockets are broken, dreams are broken too. And when dreams are broken, the family becomes the next casualty,” he said.

He alleged that many Nigerian households were now being forced to make difficult choices between food, healthcare, education, transportation and other basic necessities.

Recall that in his third-anniversary address in May 2026, President Tinubu said the country had faced mounting fiscal pressures, unsustainable fuel subsidies, declining revenues, exchange-rate distortions, rising debt-servicing costs and energy constraints when his administration assumed office.

The President acknowledged that the reforms had imposed significant sacrifices on families, workers and businesses, but argued that they were necessary to stabilise the economy and establish the foundation for long-term recovery.

Recent data published by the National Bureau of Statistics also show that Nigeria’s economy recorded real GDP growth of 3.89 per cent year-on-year in the first quarter of 2026, while the latest inflation figures displayed by the agency put headline inflation at 15.39 per cent and food inflation at 19.57 per cent under the rebased Consumer Price Index.

Ezeh, however, maintained that macroeconomic indicators must ultimately translate into improved living conditions for ordinary Nigerians.

He challenged political leaders in the South-East, including those supporting President Tinubu’s re-election bid, to make the interest of citizens central to the political debate ahead of 2027.

“Senator Pius Anyim, Senator David Umahi, Professor Charles Soludo, Senator Orji Uzor Kalu, Governor Hope Uzodimma and every other influential South-East political leader have the democratic right to support any candidate or political alignment they consider appropriate.

“Citizens, however, possess an equal democratic right to scrutinise those choices.”

Ezeh said the 2027 political debate should go beyond zoning, ethnic calculations and political alliances to focus on policies capable of addressing unemployment, enterprise development, security, infrastructure and accountable governance.

He also urged Nigerians to examine the records and policy proposals of political parties and candidates before making their electoral choices.

“The real question is which policies, alliances and leadership decisions offer Nigerians, including Ndigbo, credible prospects for jobs, enterprise, security, infrastructure and accountable governance,” he said.

Ezeh maintained that the 2027 election should provide Nigerians with an opportunity to assess competing visions for the country’s future.

He said rebuilding public confidence would require leadership that treats governance as a responsibility rather than an entitlement.

“A nation does not die only when its economy fails. It dies when its people stop believing that tomorrow can be better than today,” Ezeh said.

He called for greater institutional accountability, economic policies that protect vulnerable citizens and a political culture centred on service, inclusion and measurable development.

Ezeh said the task before Nigerians in 2027 would therefore extend beyond changing political office holders to determining the policy direction, institutional priorities and leadership standards that would shape the country’s next phase of development.

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