News
Saheeto Signature Joins Inside Naija Sports as Official Hospitality Partner, Sets New Standard For Sports Broadcasting
Nigeria’s leading hospitality and catering brand, Saheeto Signature, has officially partnered with Sports247Naija as the Official Hospitality Partner of the highly rated weekly television programme, Inside Naija Sports.
The partnership, which commenced on Friday, July 4, 2026, marks a significant milestone for both organizations, bringing together excellence in hospitality and quality sports journalism to deliver an enhanced viewing experience for audiences across Nigeria.
Owned by renowned entrepreneur and hospitality expert Prince Saheed Kekere-Ekun, popularly known as Oga Saheeto, Saheeto Signature will provide premium refreshments for presenters, featured guests and the production crew throughout the 13-week programme, reaffirming the brand’s commitment to excellence and outstanding customer service.
Read Also: THE KING RETURNS: Saheeto Signature Unveils Grand Abuja Relaunch With Global Ambitions
Airing every Friday at 6:00 p.m. on Sports247Naija and NTA Sports 24, Inside Naija Sports has become one of Nigeria’s fastest-growing television platforms for sports analysis, interviews and discussions. The partnership ensures that every guest appearing on the programme enjoys the signature hospitality that has made Saheeto Signature a household name.
Speaking on the collaboration, the management of Sports247Naija described Saheeto Signature as a brand whose values perfectly align with the programme’s vision of professionalism, quality and consistency.
> “We are delighted to welcome Saheeto Signature on board as our Official Hospitality Partner. Their reputation for excellence makes them the perfect brand to support Inside Naija Sports, and we believe this partnership will add tremendous value to our production and our guests’ experience.”
As part of the agreement, Saheeto Signature will receive weekly on-air recognition, prominent placement of its brand logo on programme promotional materials, extensive visibility across Sports247Naija’s digital and social media platforms, and strategic product placement opportunities during the broadcast.
For Prince Saheed Kekere-Ekun, the partnership is another demonstration of how Nigerian-owned brands can successfully support media, sports and youth development while strengthening their own visibility nationwide.
Known for transforming Saheeto Signature into one of Nigeria’s most respected catering and hospitality brands, the entrepreneur continues to expand his influence beyond the food industry through strategic partnerships that promote excellence and community engagement.
The collaboration also reflects Sports247Naija’s commitment to building sustainable relationships with reputable Nigerian businesses in order to raise production standards and enrich the viewing experience for sports fans.
With the first edition of the partnership already underway, viewers can expect not only engaging sports conversations but also the unmistakable touch of premium hospitality that has become synonymous with the Saheeto Signature brand.
As Inside Naija Sports continues to grow its audience on Sports247Naija and NTA Sports 24, this alliance is expected to become a benchmark for how media organizations and indigenous brands can work together to promote excellence, innovation and national development.
Indeed, when champions in hospitality and champions in sports broadcasting unite, everyone wins.
Human rights activist Maduabuchi Idam has said the promise by the Minister of Works, Dave Umahi, to deliver Ebonyi State to President Bola Tinubu in 2027 is a political ruse.
Idam likened Umahi's promise to an empty barrel of a gun making noise without shooting.
In a statement he signed, the constitutional lawyer said Umahi and the state governor, Francis Nwifuru, should provide functional healthcare facilities and electricity across the state before making such promises.
According to Idam: "The promise of delivering Ebonyi State to President Tinubu is a political ruse, almost like an empty-barrelled gun that makes a loud noise without firing a shot.
"There is no convincing dividend of governance to justify such an expectation. No one sings the Lord’s song in a strange land.
"Umahi and Nwifuru should begin by providing functional primary healthcare facilities and addressing the persistent electricity challenges in Afikpo and other communities across Ebonyi State.
"Governance must first be felt by the people before political loyalty in the form of votes can reasonably be demanded of them.
'Otherwise, the disappointment at the polls may be louder than the chants in the stadium.
"Amasiri needs a functional primary healthcare centre and the release of its people who are being maliciously prosecuted, while Afikpo in general needs a reliable electricity supply."
2027: Umahi, Nwifuru’s promise to deliver Ebonyi political ruse – Lawyer to Tinubu
News
Our Country Is Not Dead’ — Sunday Oliseh Hails World Cup-Winning Flamingos, Warns NFF Against Making Dangerous Mistake With Golden Generation
Former Super Eagles captain and head coach Sunday Oliseh has celebrated Nigeria’s historic FIFA U-17 Women’s World Cup triumph, declaring that the Flamingos’ remarkable achievement has proved that the country still possesses exceptional football talent, while warning the Nigeria Football Federation against restricting the development of the victorious youngsters, Sports247.ng reports.
Oliseh expressed particular satisfaction that many members of the World Cup-winning squad emerged from Nigeria’s domestic football system, describing their success as a powerful response to those who have repeatedly questioned the quality of home-based players.
The former Nigerian international insisted that the Flamingos’ achievement must become a turning point for grassroots football development rather than merely another moment of national celebration.
“Those who say, ‘Sunday, they always shout home-based, home-based.’ No, no, no. See them now, these ones are home-based. So we still get quality. Our country is not dead,” Oliseh declared.
The former Borussia Dortmund and Juventus midfielder stressed that the players’ achievement should receive sustained publicity to inspire other talented youngsters across the country.
“The multiplier effect now is like, it has to be publicised. For those who are following, let’s let them know what these girls have done. They’ve shown talent,” he explained.
However, Oliseh warned that Nigeria must avoid making the mistake of concentrating exclusively on the victorious squad without creating opportunities for other promising players.
According to him, keeping the World Cup winners together is important, but the NFF must simultaneously strengthen the team by introducing fresh talents.
“You can’t say, ‘Let’s keep them together.’ No. You have to try to keep them together, but you have to now integrate more, more,” he stated.
“If you keep them together, you create an elitist group. Keep them together, but you have to add more.”
Oliseh believes this approach would allow the achievements and experience of the World Cup champions to positively influence other emerging players, creating a stronger foundation for Nigeria’s future women’s national teams.
The former Super Eagles captain also emphasised that developing a successful football structure should involve more than celebrating one generation of players.
For Oliseh, the challenge is ensuring that Nigeria builds on the Flamingos’ achievement by identifying additional talents and creating a pathway for their progression through the national-team system.
Nigeria defeated Japan 2-1 in the final in Morocco, becoming the first African nation to win the FIFA U-17 Women’s World Cup.
While Nigerians continue celebrating the historic achievement, Oliseh’s message to football administrators is unmistakable: preserve the winning foundation, open the door to new talents and ensure that the Flamingos’ success becomes the beginning of something even greater.
-
News3 days agoTroops Arrest Suspected Gunrunner, Neutralise Two Terrorists in Plateau
-
News4 days ago
Makinde Visits COCIN Headquarters in Jos, Urges Christians to Shape Nigeria’s Political Future
-
News4 days ago
Makinde Unveils Four-Pillar Agenda to Reset Nigeria, Advocates State Police and National Unity Government
-
Health4 days ago
Plateau Mega Medical Outreach Treats 17,603 Patients, Performs 724 Surgeries Across Three Zones
