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The Instax Wide 400 builds on instant photography’s simplicity and stretches it, literally

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In an increasingly AI-driven and digital world, analog instant film and retro-style cameras remain popular, fueled by a combination of both nostalgia and charm. Instant cameras, in particular, stand out for their simplicity and an experience that has remained largely unchanged over time.

Fujifilm’s $175 Instax Wide 400 builds on the familiar instant photography experience and expands it with a wider format. As someone who appreciates simple, easy-to-use instant cameras and often shoots with an Instax Square, I was interested in trying a model that offers larger prints and support for landscape photography. 

The Instax Wide 400 is built for capturing group shots, scenic landscapes, and moments where fitting more of the scene into the frame really matters. It produces 62 × 99 mm prints, about twice the size of Instax Mini photos, giving you a lot more space to work with in every shot.

Since it’s a simple point-and-shoot camera, it requires no prior photography experience and is designed to be easy and intuitive to use. Its appeal lies in fun and simplicity rather than advanced controls.

With its one-button design, the camera offers no manual exposure controls. It automatically manages flash, focus, and other settings, leaving you to simply frame the image and take the shot.

Image Credits:TechCrunch /

When lighting is ideal, the images print with nice color and a good amount of detail with some extra saturation. I was quite impressed by the quality because it managed to pick up accurate colors and distant details. 

However, the simplicity of the camera does have some trade-offs because there isn’t much you can do to make photos brighter if you’re not in an ideal lighting situation. I did end up with some less-than-ideal shots because, in scenes with strong contrast, like dark trees against a bright sky, the details tended to blur together.

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The rest of the camera is equally straightforward. To power on the camera, you rotate the lens counterclockwise. The first click activates close-up mode for subjects about 0.9 to three meters away. Turning it once more switches to landscape mode for distant subjects beyond three meters. Rotating the lens clockwise powers the camera off. 

The camera comes with a close-up lens attachment that snaps onto the front for close-up shots. I found the attachment was good at helping for avoiding focus and blur issues when taking close-ups. 

Loading the cartridge is simple, with guide lines to help you align it correctly in the camera. The door closes securely using a twist lock that latches shut. There is also a small indicator on the back that shows how much film is left.

Image Credits:TechCrunch

Coming in at 162 mm x 98 mm x 123 mm and 1.4 pounds, the camera is quite bulky. It’s noticeably bigger than the Instax Mini cameras and the Instax Square models. However, I wasn’t too surprised by the size, since it makes sense that larger photos would require a bigger camera. 

That said, it’s not something you’d want to carry around without a bag, and while the shoulder strap helps, I was still very conscious of it and careful not to bump it into people or objects in busy spaces. Although Instax does offer a camera case sold separately, I didn’t receive one alongside my review unit, so I can’t speak to it. 

Since it’s a bit bulky, it’s pretty noticeable, and it ended up attracting the attention of a few people when I was testing it. A worker at a downtown gelato shop even stopped to compliment it, calling it a “cool looking camera.”

That kind of attention is part of the appeal. 

Image Credits:TechCrunch

The camera’s self-timer is a nice feature, as it makes it possible to include everyone in a shot without needing someone to press the shutter button. It works by pushing a lever on the side and choosing one of four durations, ranging from two to 10 seconds. The camera emits a ticking sound to indicate that the timer is active, and red lights provide a visual countdown.

If you don’t have a tripod, the camera’s strap includes two angle adjustment accessories that can help prop and position the camera on a flat surface. To use one, slide it into the indented space on the camera’s underside, set the self-timer, and step back into the frame.

Film for the camera is available in standard white frame, black frame, metallic borders, and monochrome. Fujifilm sent me the standard white film alongside my review unit, which is the film I used for this review. Each box of film comes with 20 sheets and costs between $25-$28.

As for colors, the Instax Wide 400 comes in two options: green and jet black. As someone who loves a good shade of green, I liked that the color of the camera gave it a more playful, fun vibe.

Overall, I think this camera is a great option for people of all ages, as it offers high-quality images while remaining simple enough for kids and teens who are just starting out in photography.

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H1 2026: Mutual Benefits Assurance Records 15.5% Asset Expansion to ₦204bn

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BY NKECHI NAECHE-ESEZOBOR—Nigeria’s retail insurance giant, Mutual Benefits Assurance Plc has reported 2.57 percent growth in Insurance Revenue to ₦42.25 billion  up from ₦41.20 billion in H1 2025.

According to the group’s unaudited financial statements, released on the floor of Nigerian Exchange Plc, Total Assets appreciated by 15.46% to ₦204.00 billion as of June 30, 2026 when compared to ₦176.68 billion at year-end December 2025.

Also, its Shareholders’ Funds grew to ₦72.32 billion as against ₦65.00 billion reported in December 2025, this indicating 11.25% growth

The company’s net income from reinsurance contracts held turned around significantly to ₦3.25 billion, reversing a net expense of ₦3.73 billion recorded in the same period last year.

The company reported a net profit of ₦3.51 billion for H1 2026, down 40.48% from ₦5.90 billion in H1 2025.

The underwriter’s total assets crossed the ₦200 billion mark, driven largely by a 50.10% rise in reinsurance contract assets, which reached ₦22.49 billion (up from ₦14.98 billion in December 2025).

Total liabilities stood at ₦117.98 billion, representing a 10.31% expansion from ₦106.95 billion recorded at the end of fiscal year 2025.

The post H1 2026: Mutual Benefits Assurance Records 15.5% Asset Expansion to ₦204bn appeared first on Business Today NG.

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India is starting to pay for apps, not just download them

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For years, India was the world’s largest app download market but one of its toughest places to make money. That is beginning to change as Indian consumers spend more on AI, entertainment, and other premium apps.

India’s mobile app market generated a record $345 million in consumer spending during the second quarter of this year, up 35% from a year earlier, according to a new report by Sensor Tower. The app-market intelligence firm said the gains were increasingly driven by generative AI, streaming, and productivity apps rather than gaming, as Indian consumers became more willing to pay for digital subscriptions.

The record quarter builds on a broader trend of rising app monetization. India’s revenue per download has more than doubled over the past three-and-a-half years, while quarterly app downloads have remained at around 6.3 billion since 2023.

“We would describe India today as a rapidly evolving mobile market with a large user base and growing willingness to pay for digital services,” Eve Chen, an insights analyst at Sensor Tower, told TechCrunch.

Chen attributed the change to the wider adoption of digital payments, including India’s Unified Payments Interface (a system that lets people pay directly from their bank accounts) and digital wallets, which have reduced friction for in-app purchases, alongside growing acceptance of app-based subscriptions and premium digital services.

The trend also stands out globally. India’s app revenue saw its fastest growth in Q2 among major app markets, generating more than $200 million in quarterly consumer spending, per Sensor Tower’s data shared with TechCrunch. In contrast, Mexico grew 30% and Turkey 25%, while U.S. app revenue actually declined 3% over the same period.

“These figures suggest that India is no longer just the world’s largest market by downloads, but is also emerging as one of the fastest-growing markets for app monetization,” Chen told TechCrunch.

India still trails more mature app markets by a wide margin. Revenue per download stands at about $4.60 in the U.S., $3.90 in South Korea, and $6.10 in Japan, compared with a small fraction of that in India. Nonetheless, Chen said the trajectory matters more than the absolute level, with India’s steadily improving monetization suggesting significant room for long-term growth.

Generative AI has emerged as one of the fastest-growing segments, with OpenAI’s ChatGPT and Anthropic’s Claude together accounting for nearly 83% of India’s AI app revenue in Q2, according to Sensor Tower’s data shared with TechCrunch.

Much of India’s app revenue growth is also being driven by non-gaming apps. Non-gaming categories, Sensor Tower said, accounted for 68% of India’s mobile app revenue in the first half of 2026, up from 58% three years earlier.

The latest data also suggests global subscription apps continue to be among the biggest beneficiaries of rising app spending in India, with Google One becoming India’s highest-grossing mobile app during the quarter. Streaming platforms such as Amazon Prime Video, Crunchyroll, Sony LIV, and JioHotstar also saw growing consumer spending. Gaming also bucked the global trend, with revenue rising 3.7% from the previous quarter despite a worldwide decline, per Sensor Tower.

Image Credits:Sensor Tower

App intelligence firm Appfigures also sees India’s app subscription market continuing to grow, although it says the pace has slowed after an AI-fueled surge over the past two years. Subscription revenue is still rising, but much of the initial excitement around AI has abated, Ariel Michaeli, the company’s founder and CEO, told TechCrunch.

“The numbers are still staggering,” Michaeli added. Appfigures estimates that ChatGPT generates about $60,000 a day in India and attracted around 1.8 million downloads over the past month, although that’s down from roughly $80,000 a day last October.

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